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Tag: KL Rahul

  • Star Sports launches ‘fan-centered’ campaign for Tata IPL 2024

    Star Sports launches ‘fan-centered’ campaign for Tata IPL 2024

    Mumbai: As the anticipation builds for India’s most awaited cricket spectacle, Star Sports, the official television broadcaster of the TATA IPL 2024, has launched an “ode to IPL fandom and its various expressions” in its campaign for season 17 of the tournament. Inspired by real-life fan stories, moments seen on social media and true events of fandom, the campaign brings alive moments of togetherness that unleash a plethora of diverse emotions. It celebrates the idea of “better together” by representing diverse groups of fans whose experience of TATA IPL 2024 and emotions attached with players, matches and match situations are elevated when they watch together.

    The film features four IPL captains and Star Sports ‘Believe’ ambassadors – Rishabh Pant, Hardik Pandya, KL Rahul, and Shreyas Iyer – representing diverse fans in different situations, each representing different emotions which take over when one experiences key moments of the games in groups.

    The momentary transformations of fans’ personalities are a true representation of the emotional roller-coasters that IPL 2024 promises to be. Rishabh ‘Gabroo’ Pant’s gang sheds its “macho personality” and tears up with emotions, Hardik ‘Corporate’ Pandya and his team forget they are in a boardroom with foreign clients and break into a dance to celebrate, KL ‘Padhakoo’ Rahul and his study circle drop their books and let their passions fly when an umpiring decision goes against them, Shreyas ‘Good boy’ Iyer drops his submissiveness around his family and rebels against his father-in-law. The teasers and BTS clips surrounding the campaign have been making waves on social media and have added to the anticipation. It will be released in multiple languages, including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, and Malayalam to resonate with fans across India.

    Disney Star head-sports Sanjog Gupta said, “TATA IPL 2023 was the biggest IPL in TV history and reiterated the belief that ritualism, community and togetherness are essential facets of the live cricket viewing experience. This year, our campaign is an ode to the plethora of emotions that fans around the country will experience over the next couple of months. Unlike Indian cricket, where pride is the pervasive fan sentiment across the nation, IPL allows different fans to take sides and experience distinct emotions in the same moment. And these emotions are elevated when they are experienced in the company of friends, families and/or community. The goal of the campaign is to elevate the stature of TATA IPL, drive fan tribes to support their teams even more passionately and excite viewers for an unparalleled experience on Star Sports.”

    Star Sports ‘Believe’ ambassador, Hardik Pandya, said, “I’m thrilled to have participated in the ‘Ajab Rang Dikhega’ campaign. Playing the role of a fan in the campaign, brought back memories of me being a fan, celebrating happily with friends and family when emotions take over during memorable victories.”

    “As a ‘Believe’ Ambassador, it is an honour to be a part of the ‘Ajab Rang Dikhega’ campaign. IPL is an emotion, and we love it as much as the fans do. Through the new campaign, we celebrate the unique community experiences that IPL evokes across the country making it a truly unforgettable experience. I’m grateful for the love showered by fans and I’m looking forward to IPL 2024”, added Rishabh Pant.

    The campaign has been conceived and conceptualized by Tilt Brand Solutions, a Mumbai-based brand and communications consultancy that is a part of Quotient Ventures.

    The ‘Incredible Premier League’ is best experienced with friends and family, capturing the essence of communal viewing that enhances the thrill of live sports on television. Star Sports has effectively placed fans at the heart of its coverage, fostering a sense of community and highlighting the excitement of watching the marquee tournament on TV. Through a series of on-ground events under the ‘Star Nahi Far’ activations, the broadcaster has successfully engaged audiences from all corners of the country, offering fans and fan communities a unique opportunity to connect with their favourite heroes. The ‘Incredible 16’ initiative featured legends selecting their all-time IPL squads, receiving widespread acclaim. Fans enthusiastically voted to back their favorite all-time stars, and created their versions of the ‘Incredible 16,’ amplifying the excitement surrounding the tournament as the opening day approaches.

  • Star Sports enhances IPL fan experience with “Star Nahi Far” initiative

    Star Sports enhances IPL fan experience with “Star Nahi Far” initiative

    Mumbai: Star Sports, the official broadcaster of TATA IPL 2024, has unveiled its exclusive initiative, ‘Star Nahi Far,’ aimed at bringing fans across the country closer to their IPL heroes in a money can’t buy experience. This fan-first initiative is set to enhance fan engagement and provide them with once in a lifetime opportunity to meet their favorite cricket superstars up close and personal throughout IPL 2024 season.

    The ‘Star Nahi Far’ initiative, started from Tamil Nadu and Hyderabad, now gains momentum with the upcoming visit of Mumbai Indians and Team India’s ace all-rounder Hardik Pandya in Mumbai on 24 February, 2024. Hardik Pandya’s arrival to the Mumbai Indian squad of IPL 2024 will be heralded by a vibrant city-wide roadshow across Mumbai, where he will interact with fans, share insights into his cricketing world and off-field endeavors while creating lasting memories with his beloved supporters.

    As the excitement for the IPL 2024 season builds, ‘Star Nahi Far’ promises to traverse the nation with activations featuring IPL’s brightest stars and Star Sports ‘Believe’ ambassadors, including Rishabh Pant, Shreyas Iyer, KL Rahul, and Shikar Dhawan and more throughout the IPL season. Star Sports wants to give an opportunity to every true fan in the country and is also selecting fans through a contest to bring them close to their cricketing idol with 40 lakh enthusiasts already participated in the quest to meet Hardik Pandya in Mumbai.

     

     

    Commenting on the ‘Star Nahi Far’ initiative, Star Sports ‘Believe Ambassador’ Rishabh Pant said, “The IPL is not only about cricket; it’s also about the fans who make every match memorable. With Star Sports’ ‘Star Nahi Far’ initiative, I will get to share the game’s excitement with fans directly. Can’t wait to meet the fans in Delhi during IPL 2024 and make more special memories together!

    Commenting on the ‘Star Nahi Far’ initiative, Star Sports ‘Believe Ambassador’ KL Rahul said, “The anticipation leading up to the IPL season is palpable, and being able to connect with our Lucknow supporters in person adds an extra layer of excitement. Teaming up with Star Sports for the ‘Star Nahi Far’ initiative, I am eager to hit the streets of Lucknow through the season of IPL, share our love for the game, and create unforgettable memories with fans.”

    The recently concluded events in cities of Tamil Nadu like Salem and Coimbatore along with Hyderabad underscores the broadcaster’s focus to nurture a deep connection between fans and their sporting icons. The resounding success of the inaugural leg witnessed over 10,000 passionate fans gathering to meet cricketing luminaries such as MSK Prasad and Irfan Pathan in Hyderabad, and Vijay Shankar, Sai Kishore, L Balaji, T Natarajan, and Shahrukh Khan in Tamil Nadu.

  • Star Sports lines up new ‘Believe’ story

    Star Sports lines up new ‘Believe’ story

    Mumbai: In the realm of sports storytelling, Star Sports – India’s leading sports broadcaster – soars to new heights with its flagship ‘Believe’ series. This trailblazing series, driven by the innate desire of fans for contextually relevant original programming, has become a resounding show of celebrating hero moments, and demonstrating to fans that anything is achievable; inspiring them to believe. The inaugural episode, ‘Believe – A Diwali Miracle’ featuring cricketing virtuoso Virat Kohli, received immense love as 73 million viewers tuned in on television to watch the two-part inaugural story, and over 11.2 million views were garnered on Star Sports’ social handles (YouTube and Facebook) for the show. The show was also aired in the UK, US, Canada, Middle East, South Africa, and Southeast Asia.

    Speaking on the success of the first episode of the ‘Believe’ series, a Star Sports spokesperson said, “The phenomenal success of the ‘Believe’ series serves as a powerful testament to fans’ appetite for relevant original programming. At Star Sports, we firmly believe in the transformative power of high-quality content-content that not only entertains but also inspires and forges a profound connection with fans on a deeper, more meaningful level. It reinforces our commitment to delivering narratives that resonate globally and transcend the conventional boundaries of sports broadcasting.”

    Beyond the impressive numbers, the ‘Believe’ series stands as a testament to providing athletes with a voice to share their journeys, offering fans a glimpse into their minds, and inspiring the next generation of sports stars. This trailblazing series, driven by the innate desire of fans for contextually relevant original programming, has become a resounding show of celebrating hero moments, and demonstrating to fans that anything is achievable; inspiring them to ‘Believe’. Building on the momentum, the upcoming episode will feature KL Rahul detailing his remarkable comeback from a point where walking seemed impossible to becoming India’s wicketkeeper for the World Cup, returning stronger than ever before to be the point of difference in India’s enthralling campaign. The feature will air after the first Test match between South Africa & India on the Star Sports Network.

    KL Rahul in his inspirational interview in the ‘Believe’ series delved into how he kept the noise out and coped with the criticisms during his lowest periods, he said, “You can’t really change people. You’re allowed to say what you feel, and a lot of it at that time felt more hurtful than it actually was probably. Now looking back, I feel I could have looked at it very differently, but also a lot of it has to do with where you are personally. I wasn’t in a great space mentally at that time to take that kind of criticism.”

    The series also highlights the inner Belief that lies within KL Rahul as he continues his journey, he said, “There’s always been something within me from a very early age, a voice or an energy that always felt right. Like I always felt I was in the right direction. As always, I am very grateful that I picked a career path that I really enjoy, and I wanted to do. So, every time I find myself in a position like Oh, what am I doing? Why am I going through these injuries? Or why are so many people criticizing me? I always go back to thinking that this is what you wanted to do, so it’s a part of your game. I believe that it’s all part of the journey, and you need to take the good and the bad in a very balanced way. And it’s all part of an individual’s growing and journey to getting stronger as a person. And as you get stronger as a person, it reflects on what you do professionally.”

    The ‘Believe’ series will follow this with tales of other heroes like Hardik Pandya and Rishabh Pant, and fans can anticipate more first-hand accounts through the year of world class athletes who have charted the arduous paths that have led them to the pinnacle of sports excellence. Star Sports’ ‘Believe’ series is not just a show; it’s a celebration of resilience and triumphs, showcasing the indomitable spirit of India’s champions across sports with a new feature every month.

    Catch KL Rahul in action as he features on Star Sports and Disney+ Hotstar special “Believe” show on 28 December, 2023, 9 pm onwards.

  • Star Sports celebrates a decade of transformative sports broadcasting with ‘Believe’

    Star Sports celebrates a decade of transformative sports broadcasting with ‘Believe’

    Mumbai: On 6 November 2023, Star Sports proudly commemorated a decade of reshaping sports broadcasting with its transformative tagline, BELIEVE. Over the past 10 years, Star Sports has not only brought world-class sports broadcasting to the country but has also altered the sports landscape with its commitment to innovation, fan-centric content, and transformative regionalisation to get fans closer to the game.

    BELIEVE, articulated on the profound insight that greatness is not reserved for a chosen few, has become a guiding philosophy for Star Sports over the years. It’s a celebration of hero moments, inspiring stories, and the relentless pursuit of excellence. As a brand, Star Sports has strived to ignite the hero within each one of us over the past decade and remains committed to this mission. The BELIEVE series starts with a never-seen-before, two-part interview with Virat Kohli- ‘Believe: The Diwali Miracle’ – aligning with Star Sports’ mission to bring heroes closer to fans and showcase inspiring stories.

     

     

    To celebrate the tenth anniversary of BELIEVE, Star Sports launched a series of BELIEVE films featuring Indian Heroes whose stories inspire billions of fans around the country. The series showcases the journey taken by India’s favourite champions, a celebration of their own pursuit of excellence, an exhibit of storylines tied together with one common factor: how all of them, always BELIEVED – and that’s how they made their story happen.

    The campaign begins with the first promo featuring Virat Kohli. King Kohli’s journey of becoming one of the greatest sporting legends has defied the old saying of ‘Umeed pe Duniya kayam hai’ (the world endures its strength from Hope), only to reinforce that its ‘Yakeen’ (Believe) that drives the world.

    Believe ambassador and Indian cricket superstar, KL Rahul, said, “Joining Star Sports as a ‘Believe Ambassador’ was more than just a association for me—it was a commitment to inspire the next generation of sports enthusiasts across the country. Their legacy of reshaping the sports landscape aligns seamlessly with my vision for sports in this country and together we want to convey the message that dreams have no boundaries, and with unwavering belief, anyone can hit it out of the park, transcending barriers and making their mark on the world. As part of this journey, we’ll continue to fuel the passion for sports and instil the power of belief in every aspiring athlete’s journey in years to come.”

    Believe ambassador and Indian cricket superstar, Ravindra Jadeja, said, “This celebration with Star Sports is a shared responsibility to inspire a generation of athletes, cultivate their true potential and make them believe in their dreams. Star Sports’ transformative journey in sports broadcasting mirrors my passion for pushing boundaries on the field. Together, we’ll continue to craft a legacy that resonates with fans and fuels the undying spirit of all sports. Here’s to a decade of belief and many more innings to come!”

    In its pioneering journey, Star Sports achieved several milestones, becoming the first-ever sports broadcaster with dedicated Hindi Cricket coverage and launching a 24-hour Hindi sports channel in 2013. Dedicating regional channels for Tamil (2017), Telugu, and Kannada (2019), Star Sports brought new depth to the IPL, a league that had already completed a decade. Over 500 million viewers watched the live broadcast of the latest edition of IPL on Star Sports clocking 427 billion minutes of watch time. As a brand, Star Sports provided world-class sports broadcasting to the country while extensively growing its portfolio of sports.

    Star Sports took the lead in promoting women’s sports, producing high-definition live coverage of the ICC Women’s Cricket World Cup in 2013. The commitment continued with a dedicated Kabaddi league for women in 2016, reaching an unprecedented 90 million viewers. Campaigns challenging stereotypes and showcasing the grit and determination of women athletes have driven change in the sporting ecosystem.

    The Broadcaster introduced Kabaddi, a truly homegrown sport, and took it to the world showcasing heroes and legends rising over nine seasons. With a viewership touching 328 million in season 7, PKL became the second most-watched league in India. Season 10, commencing on December 2, 2023, promises an even more thrilling experience with a return to all 12 cities. Since 2014, Star Sports has held the broadcasting rights for ISL, contributing to its popularity and making it the most-watched football league in India.

    Star Sports has been at the forefront of bringing the world’s best sporting action to fans in India over the years. The broadcaster has been home to some of the biggest international sporting events like the Premier League, Wimbledon, F1, One Championship, and MLB.

  • Carriall onboards KL Rahul as their brand ambassador

    Carriall onboards KL Rahul as their brand ambassador

    Mumbai: Carriall, renowned for its innovative smart travel luggage, premium quality, and unwavering focus on design and functionality, proudly announces the appointment of Indian International Cricketer KL Rahul as its brand ambassador. This collaboration symbolizes the fusion of elegance, sophistication, and practicality, making KL Rahul the perfect representative for Carriall. KL Rahul, known for his uber-cool and stylish persona, effortlessly embodies the essence of smart luggage brand Carriall.

    Through this association, Carriall aims to harness KL Rahul’s pan-India appeal to expand its offline presence as well. While the brand has primarily operated online, KL Rahul’s endorsement will enable Carriall to establish a robust foothold in offline markets nationwide. This strategic move is poised to enhance brand visibility and accessibility to a broader audience.

    The Carriall co-founder and CEO Nilesh Ahire expressed, “Carriall has always epitomized sophistication, and KL Rahul effortlessly personifies this elegance. As a brand catering to the upmarket segment, we recognize KL Rahul’s allure, resonating with our target demographic. His style exudes cool understatement, aligning seamlessly with Carriall’s positioning as a premium travel luggage brand that seamlessly blends trendiness with functionality.”

    KL Rahul, sharing his thoughts on joining The Carriall Co, said, “I am honoured to be associated with Carriall, as I’ve always been inclined to support Indian brands that uphold global standards. As a passionate traveller, I understand the significance of well-crafted, functional, smart and durable travel gear. Carriall’s dedication to innovation and quality mirrors my personal values as an athlete who is constantly on the move.”

    In addition to his role as brand ambassador, KL Rahul will feature prominently in all upcoming campaigns promoting Carriall’s products during festive and sale seasons. These campaigns will spotlight the brand’s premium luggage offerings and underscore the value they provide to travellers seeking a blend of style and functionality.

    KL Rahul, is not only the brand ambassador for Carriall but also a dynamic cricket sensation, is set to captain the ODI squad in the upcoming India-Australia ODI series. He remains a pivotal member of the cricket world cup squad, further cementing his status as a national sports icon.

    Carriall embarks on an exciting journey with KL Rahul, redefining the travel experience for individuals across the country. Together, they aspire to make travel stylish, comfortable, and enjoyable.

  • Disney+ Hotstar unveils ‘Bas Aao #FreeMeinDekhteJaao’ campaign

    Disney+ Hotstar unveils ‘Bas Aao #FreeMeinDekhteJaao’ campaign

    Mumbai: The much-awaited Asia Cup 2023 is around the corner and to amp up the excitement, Disney+ Hotstar has unveiled its campaign ‘Bas Aao. #FreeMeinDekhteJao’, focusing on its proposition of ‘FREE on mobile’. The platform has lifted its paywall for mobile and tablet only viewers for both Asia Cup and ICC Men’s Cricket World Cup this year to further democratise the game of cricket. Starting 30 August, the Asia Cup brings some of the biggest cricket rivalries at the forefront with teams going head-to-head to win the coveted trophy. Cricket lovers can watch all the matches from 3:00 PM (IST) LIVE & Exclusive on Disney+ Hotstar and Star Sports Network.

    Disney+ Hotstar’s new campaign for the Asia Cup 2023 takes a light-hearted and funny twist on the audience’s urge to catch the action packed matches anywhere – anytime on their mobile devices. Conceptualised by Tanmay Bhat, Deviah Bopanna and team Moonshot, the platform released a film that showcases the intensity of India’s love for cricket. The ad film is directed by Kishore Iyer.

    Speaking about the campaign, a Disney+ Hotstar spokesperson said, “Cricket holds a special place in the hearts of Indians, and we want to make this sport even more accessible to our users. By offering the opportunity to watch the Asia Cup and the upcoming ICC Men’s Cricket World Cup 2023 for free on mobiles, we are geared up to take cricket to every corner of the country and tap into digital-first audiences. The campaign film too reflects the same ethos, bringing to light the lengths we Indians go to follow cricket, along with Disney+ Hotstar’s commitment to delivering a top-notch and convenient viewing experience.”

    Adding to the thrill and fervor, the anticipated comebacks of big players such as KL Rahul, Jasprit Bumrah, and Shreyas Iyer to the Asia Cup will add a dynamic edge to the matches, making the tournament even more enthralling for fans. Starting 30 August, the tournament, co-hosted by Sri Lanka and Pakistan, will feature a total of six teams – India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, Nepal – battling it out for the winning spot. The Group Stage of the tournament will be played from 30 August to 5 September, with India and Pakistan going head-to-head on 2 September. The next stage will be played from 6th September to 15 September, and the final match is scheduled for 17 September.

  • Too Yumm! Introduces BHOOT Chips in a fiery collaboration with Naagin

    Too Yumm! Introduces BHOOT Chips in a fiery collaboration with Naagin

    Mumbai: New Age snacking brand Too Yumm! from Guiltfree Industries, a part of the FMCG division of the RP-Sanjiv Goenka Group bids to rekindle the spirit of innovation and taste in the snacking category with this tantalizing and exhilarating new flavour – Too Yumm! BHOOT Chips. Infused with the searing heat of India’s spiciest Chilli, Bhut Jholokia, Too Yumm! attempts an exceptional collaboration that marks an industry-first; teams up with India’s pioneer hot sauce brand, Naagin, to deliver an unparalleled snacking experience that tantalises the taste buds and ignites the senses.

    Too Yumm! and Naagin, both catering to the preferences of today’s vibrant and dynamic youth, have united to create an exceptional product that not only boasts intense heat but is also astonishingly delectable, making it impossible to resist. Not content with revolutionising just the product, Too Yumm! has infused innovation into every aspect of BHOOT Chips. From its distinctive flavor and eye-catching packaging to its evocative name and holistic digital-first approach, the brand has orchestrated an immersive snacking experience. 

    Brand ambassador Varun Dhawan, also shared his experience with their followers – “Fiery on the outside and equally spicy on the inside. BHOOT Chips ka jhatka sach me yaad raha.” 

    KL Rahul, an Indian cricketer, has also joined Dhawan as the brand ambassador for Too Yumm! Chips. He has also expressed his delight for the product through a reaction video, “Too Yumm! Has struck gold again with Bhut Jholokia Chillies – a truly exceptional creation, BHOOT Chips indeed!”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by KL Rahul (@klrahul)

    https://www.instagram.com/p/Cv7dAxwrnYB/

    Embracing a comprehensive digital-first strategy, Too Yumm! has harnessed a myriad of digital platforms to connect with its audience on their preferred channels – including influencer collaborations, engaging AR filters, vibrant Twitter conversations, and more. 

    Commenting on the launch, Guiltfree Industries Ltd. vice president – marketing Yogesh Tewari said, “Too Yumm! Being a new age brand always aims to cater to the needs of today’s dynamic youth, and it is this passion to disrupt the category that has birthed this innovative flavour. The team has worked out such a wonder with BHOOT Chips that once tasted, you cannot resist them. The taste and spice blend of these BHOOT Chips is just perfect.”

    Naagin co-founder Mikhel Rajani also commented on the launch, “Innovation and originality is at the heart of all our products at Naagin. When we got the opportunity to work with Too Yumm!, an Indian brand that shares the same values as us, a successful collaboration was inevitable. Adding our twist to their amazing product has led us to the oh-so-wonderful BHOOT CHIPS!”

  • Sony Pictures Networks bags India-Bangladesh tour rights 

    Sony Pictures Networks bags India-Bangladesh tour rights 

    Mumbai: Sony Pictures Networks (SPN) has secured exclusive television rights to broadcast the India-Bangladesh tour. Sports fans can watch the inning live on Sony Sports Ten 5, Sony Sports Ten 3, and Sony Sports Ten 4, which are exclusive to the Indian territory.

    The Indian cricket team will visit Bangladesh beginning 4 December led by Rohit Sharma and vice captain KL Rahul. Star players such as Virat Kohli, Shikhar Dhawan, Rishabh Pant, and Mohammed Shami will also be part of team India’s lineup.

    Fans will be hoping for an all-round performance from Ravindra Jadeja as he prepares to return to the field after a knee injury. This series will be India’s final before facing Sri Lanka in January 2023, consisting of three one-day internationals and two tests.

    The series will add to Sony Sports Network’s nonstop cricket coverage, and the broadcaster will be hoping for India to continue its international success.

    Sony Pictures Networks India chief revenue officer & distribution and head of sports business Rajesh Kaul said, “It gives us immense pleasure to present fans with Team India’s final series before ending a successful year of cricket. India’s overseas record under the leadership of Rohit Sharma has been remarkable, and we hope to witness the same success in Bangladesh. We hope to continue providing fans with nonstop cricket action with this series.”

    Bangladesh Cricket Board chief executive officer Nizam Uddin Chowdhury added, “We are happy to note that Sony Sports Network has acquired the broadcast rights for India’s tour of Bangladesh in 2022. Sony Sports Network is among the industry leaders, and I am sure the broadcast quality and standards will be befitting of a much-anticipated series like this one.”

  • realme ropes in KL Rahul as brand ambassador

    realme ropes in KL Rahul as brand ambassador

    Mumbai: Smartphone brand realme has roped in Indian cricketer KL Rahul as brand ambassador to endorse its smartphone category. 

    Rahul will work with realme to help grow the smartphones category under the broad umbrella of product offerings, said the brand in a statement on Thursday.

    “With the onboarding of a talented and renowned sports personality KL Rahul, we envision to combine the synergies of both. We are optimistic that the partnership will add unprecedented value to the smartphone category since we will also be able to target the massive fan following Rahul enjoys,” stated chief marketing officer of India, Europe, and Latin America Francis Wong. “We are certain that the partnership of such stature with a seasoned celebrity like him will strengthen the brand proposition of making cutting edge technology, fun, stylish, quality-driven products available to the audience.”

    realme’s partnership with the seasoned sports star reinstates the brand ideology of being powerful, stylish, and youth-oriented, said the statement. “The partnership further complements the brand’s attitude of setting new benchmarks, inspiring thousands of millennials across the country,” it added.

    “The fact that the brand has established itself as one of the leaders in the global market makes me proud to have associated myself with them,” said KL Rahul. “realme boasts unparalleled products that are stylish and powerful. Furthermore, its ethos of ‘Dare to Leap’ is something that I strongly resonate with.”

  • Washington Sundar signs on as Anker brand ambassador

    Washington Sundar signs on as Anker brand ambassador

    MUMBAI: Chinese electronics company Anker has roped in Washington Sundar as its brand ambassador. From now, Sundar will helm all major campaigns for the brand across media platforms. The cricketer is also expected to appear in his first promotional TVC for the brand very soon. 

    The partnership between Anker and Sundar will be managed by the latter’s management agency, Whiteleaf Talent. With this partnership, Anker aims to elevate the existing customer base and further reach out to the youth in the country by utilising the popularity of the Team India batsman. 

    In 2019, Anker had appointed Olympic medal-winning badminton player Saina Nehwal as its brand ambassador. 

    Anker Innovation India head Gopal Jeyaraj said, "We are excited to begin our new innings with Washington Sundar as our brand endorser. Anker’s journey has been similar to that of Washington Sundar who rose from very humble beginnings to touch cricketing heights at the International level. We feel that his persona is an excellent fit for our brand. We are looking forward to this amazing partnership and extending our best wishes to Sundar, for the ongoing IPL season." 

    Sundar said that he is happy and excited to partner with a young and dynamic brand like Anker. 

    "Anker is breaking the industry stereotypes, and is constantly evolving with innovative and stylish tech products. Through this association, I’m happy to explore my love for gadgets and extend my complete support to see them achieve new heights," he added. 

    Meanwhile, the Indian arm of German sports brand Puma has also inked a long-term partnership deal with Washington Sundar and Devdutt Padikkal. Sundar and Padikkal have now joined Puma's roster of cricketers that include Indian skipper Virat Kohli and KL Rahul.