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Tag: KKR

  • Pitch perfect! NIIF clinches Alea Cup in a thrilling corporate showdown

    Pitch perfect! NIIF clinches Alea Cup in a thrilling corporate showdown

    MUMBAI: It was wickets over wallets and boundaries over balance sheets as Mumbai’s financial elite swapped suits for cricket whites at the third edition of the Alea Cup, hosted at the Western Railway Sports Ground. Sponsored by Alea Consulting and held under the umbrella of Saran Sports’ iconic CC7 tournament, the clash brought together six powerhouse teams from the financial world including heavyweights like NIIF, Kotak Investment, CPP Investments, and Apollo Asset Management.

    And what a finish it was. National Investment and Infrastructure Fund (NIIF) snatched victory from the jaws of defeat in a nail-biting final against Investec Capital, adding another feather to its sporting cap after past glory in previous editions. The Alea Cup, which has seen participation from the likes of KKR, Brookfield, JM Financial Private Equity, and Xponentia Capital, has fast become a marquee event for those who crunch numbers by day and smash sixes by dusk.

    The tournament is part of the Saran Sports CC7 series, recognised by the Limca Book of Records as the world’s longest-running corporate cricket event. Since 1997, over 1,500 corporate teams have padded up for what is arguably India’s most spirited fusion of boardroom ambition and backyard banter.

    Alea Consulting founder Deepak Bhawnani said, “Alea Cup offers working professionals a chance to engage in a sport they enjoy, providing personal satisfaction and a sense of achievement while promoting physical fitness and mental well-being. Our objective is to instil values such as teamwork and sportsmanship in the players. It also provides opportunities to connect with colleagues and professionals from other companies, which can be beneficial for career growth and business opportunities.”

    Far from a mere weekend escape, the Alea Cup has come to symbolise the camaraderie, competitiveness, and community that cricket inspires across all walks of life. It honours not only the nation’s love for the sport but also the human side of the finance industry where handshakes can be as important as half-centuries, and shared memories outlast match scores.

    With each edition, the tournament continues to hit it out of the park proving once again that whether on the field or in finance, strategy, stamina, and synergy remain a winning combo.

  • KKR flexes fan engagement with Amul’s Train Like a Knight

    KKR flexes fan engagement with Amul’s Train Like a Knight

    MUMBAI: Kolkata Knight Riders (KKR) is serving up a fitness masterclass with Amul presents Train like a Knight, a new digital series that’s set to give fans a peek behind the curtain of professional cricket training. Forget just watching the game; KKR wants you to live it, protein shake in hand.

    Recognizing that cricket is more than just sixes and wickets, it’s a test of discipline, endurance, and peak performance, KKR, in partnership with Amul Protein, is launching a six-episode series that delves into the nitty-gritty of player fitness. Think intense workouts, dietary deep dives, and mental conditioning sessions that would make a yogi sweat.

    Episode one, featuring Ajinkya Rahane, is already dropping jaws (and maybe a few dumbbells), offering a glimpse into the kind of grind it takes to play at the highest level. 

    To watch the Ajinkya Rahane episode click here

    “Our collaboration with Amul Protein is more than just a partnership—it’s a testament to our commitment to inspiring fitness and showcasing the holistic preparation of our athletes,” said Knight Riders Sports  group chief marketing officer Binda Dey “Through Amul presents Train like a Knight, we’re breaking down the barriers between fans and players, offering an authentic look at what it takes to compete at the highest level of professional cricket.”

    But this isn’t just a flash-in-the-pan series; it’s a year-long fitness fiesta. KKR plans to expand Train like a Knight into a full-blown program, complete with exclusive events, workshops, and enough merchandise to turn every fan into a mini-athlete.

    With Amul Protein’s nutritional muscle, Train like a Knight  promises to be an engaging, informative, and downright sweaty journey into the world of professional sports prep. Get ready to train, fuel, and, well, live like a Knight.

  • KKR unveil new jersey featuring three-star tribute for IPL 2025

    KKR unveil new jersey featuring three-star tribute for IPL 2025

    MUMBAI: Kolkata Knight Riders (KKR) have revealed their new-look jersey for the 18 edition of the Tata Indian Premier League (IPL), featuring a striking tribute to their three championship titles.

    In a unique campaign, KKR launched the official jersey video, showcasing fans’ obsession with the number three. The design incorporates three stars woven into the fabric, symbolising the team’s triumphs in 2012, 2014, and 2024. Players Rinku Singh, Venkatesh Iyer, Ramandeep Singh, Manish Pandey, Vaibhav Arora, Anukul Roy, Mayank Markande, and Luvnith Sisodia feature in the launch video, sporting the new purple and gold kit.

    Additionally, this year’s jersey bears a golden Tata IPL badge on the arm, an exclusive emblem introduced to honour the defending champions. The design is inspired by the “Three-edged star”, and the jerseys are now available for purchase via the Knight Club app, official website, and KKR’s social media channels.

    Emphasising their global presence, KKR’s Intheknightsky campaign has taken a celestial turn. Three stars in the night sky have been officially registered and named ‘Korbo’, ‘Lorbo’, and ‘Jeetbo’, paying homage to the franchise’s motto and its three IPL titles. Fans can view these stars using coordinates or QR codes provided on official certificates.

    KKR will kick off their Tata IPL 2025 campaign against Royal Challengers Bengaluru at Eden Gardens on saturday, 22 March, aiming to add a fourth star to their crest.

  • Joy Personal Care, KKR come together for #BeingEqual campaign

    Joy Personal Care, KKR come together for #BeingEqual campaign

    Mumbai: Joy Personal Care, a homegrown skincare brand from the aegis of RSH Global, in continuation to their recently announced partnership with Kolkata Knight Riders (KKR) has initiated #BeingEqual brand campaign. This multi-platform campaign will highlight the existing gender inequalities faced by women across professional environments. This first-of-its-kind brand campaign is an initiative that has been undertaken, not to promote a product or service, but only to hold a mirror up to the society and mobilise against the issues being faced by women on a daily basis.

    “Gender equality and women rights are considered as the fifth, among 17 sustainable development goals (SDGs) by the UN, and this campaign is a serious movement toward the betterment of women rights in society. Joy Personal Care endeavours to inspire this very change by leveraging one of the largest consumer outreach platform, for societal welfare,” said the brand in a statement.

    As a part of the campaign, the brand is launching a film featuring KKR players in it. The film introduces a strong message on equality, where male cricketers address the systemic inequalities faced by women in sports, and other businesses as well. #BeingEqual, intends to ask pertinent questions and inspire efforts to bring an equilibrium in society.

    The film showcases the three cricketers in a dark setting, spray-painting on a surface, while a voice-over talks about how unfortunate it is that even though women are capable of greater things, they are not always recognised as equals. The film then reveals the spray-painting to be the rendition of an empowered woman.

    “The brand Joy has always stood for empowering women and breaking archaic stereotypes. With such an important message being delivered by members of KKR, we aim to inspire much larger audiences, including businesses, to support and actively promote gender equality,” stated RSH Global chairman Sunil Agarwal.

    “Joy’s association with KKR itself raised a lot of questions, how much sense does it make from a marketing and media perspective? But, I truly believe, it’s time we look at this association from a different lens,” commented RSH Global CMO Poulomi Roy, adding, “Hence, for the first time, a brand film is being made to drive a strong message instead of a call to action TVC. The idea was to leverage the reach of the tournament to build awareness and visibility through logo exposure and simultaneously drive home a strong message about gender equality.”

    “We realise that the youth of today enacts, reacts, adores and accepts brands that support and promote a cause. This campaign will certainly make consumers resonate with our brand story. We encourage audiences to participate in sending a message through social media, and are proud to reward those who raise their voice in support of equality,” Roy further said.

    Pulling out a leaf from the brand’s vision of ‘breaking the stereotypes’ the main campaign will be accompanied by two social media campaigns in this direction, the brand said.

    –          ‘Reel it with us’ an Instagram contest, will be for audiences to creatively present their lip-synced interpretations of the TVC film audio. Winners will be awarded with exciting merchandise

    –          #WhoEqualsTheGame contest will reward user generated posts where audiences will name a person in their lives who breaks gender stereotypes, celebrating real-life heroes bringing a change. Winners stand to win hampers, match tickets and even a meet and greet with the players from KKR.

    “It is refreshing to see a brand partner using the association with KKR and harness the reach of such a widely viewed platform to raise awareness about a worthy cause. We are proud to partner with Joy Personal Care on their initiative to drive conversations on equal opportunity for all gender,” said KKR CMO Binda Dey.

  • IPL 2022: Mullen Lintas bags creative mandate for KKR

    IPL 2022: Mullen Lintas bags creative mandate for KKR

    Mumbai: Kolkata Knight Riders (KKR) has appointed Mullen Lintas as a communication partner for the cricket team’s creative mandate for Tata Indian Premier League (IPL) 2022. The creative agency will be responsible for delivering the campaign idea for the latest IPL season.

    The IPL is in its 15th season, and as the first runner-up of IPL 2021, it is important for KKR to show their fans that they are ready to return to the pitch with renewed energy, according to the team franchise.

    “KKR fans have always been the focus of our campaigns. We are fortunate to have one of the biggest fan communities that passionately root for the team,” remarked KKR CMO Binda Dey. “Our new campaign for this game season, designed by the Mullen Lintas team, aims to capture the frenzy and love our fans have always shown us unconditionally. We look forward to watching our fans cheer us on as they always have and have a great season together.”

    Mullen Lintas will be responsible for KKR’s campaign idea for IPL 2022, along with the brand film, on-ground and digital activations, and even KKR’s internal branding and team manifesto. The account will be handled from the Mumbai office. 

    “IPL is as much about the franchises and players as it is about fans. The game is incomplete without the latter,” commented Mullen Lintas executive director Priya Balan. “IPL is a shared space between the team’s players and their fans. Being the year of change and induction of new team members, our campaign for KKR seeks to strengthen and widen this beautiful bond with its large community of fans.”

  • IPL 2022: Acko pacts with KKR, Gujarat Titans and Lucknow Supergiants

    IPL 2022: Acko pacts with KKR, Gujarat Titans and Lucknow Supergiants

    Mumbai: Expanding its roster of IPL team sponsorships, digital-native insurers Acko Insurance has signed on as an associate sponsor for three teams – Kolkata Knight Riders, Gujarat Titans and Lucknow Supergiants. 

    “With this, the upcoming season will see Acko join forces with a total of six teams as their insurance partner, making it one of the key brands to be associated with the marquee event,” said the statement. The brand’s league sponsorship journey began with a partnership with Delhi Capitals in 2020, before expanding to include Mumbai Indians and Sunrisers Hyderabad.

    As a part of the partnership, the players of Delhi Capitals, Sunrisers Hyderabad and Gujarat Titans will sport the Acko logo on their headgear (helmets/caps), while the players of the other three teams will have the logo on their trousers. The logo will also be prominently visible in the stadium where the teams are playing, according to the brand.

    “This cricketing league is a great sporting property and to be able to associate our brand with six of the teams gives us tremendous brand visibility,” said Acko executive VP – marketing Ashish Mishra, commenting on the partnerships. “These six cities are also core markets for us. With our on-ground activations, our aim is to bring the fans closer to the teams that they have loved over the years with interactive, community-driven activities. We hope to positively impact the fans’ lives, and in doing so, not just secure brand awareness, but build lasting brand love and loyalty.”

    The association with the teams will be amplified with a 360-degree campaign across television, digital and social media platforms, which will run throughout the course of the tournament. Acko has also planned a series of activations across platforms for engaging with fans and driving brand recall.

    Moreover, Acko will create localised experiences in the six cities for bringing fans closer to the teams they love. As an associate sponsor, the insurer will give away signed merchandise of the teams through contests and events that the brand plans on organising.

    Commenting on the association, Kolkata Knight Riders CMO Binda Dey said, “The partnership with Acko is yet another step towards KKR’s commitment to bring the fans closer to the team. We look forward to engaging with our fans especially in Kolkata and other cities through various initiatives planned across this season.”

    Gujarat Titans and Lucknow Supergiants are two new franchises, making their debut in the fifteenth edition of the tournament.

    Lucknow Super Giants CEO Raghu Iyer said, “ We are delighted to partner with Acko for the upcoming season. We are grateful for their confidence in our new franchise and are optimistic that this will be a mutually beneficial association for both brands.”

     “This cricketing league is synonymous with excellence and Acko represents that quality of India’s new-age businesses. We believe that is the cornerstone of our partnership,” added Gujarat Titans chief operating officer Arvinder Singh.

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  • Joy Personal Care inks sponsorship deal with KKR

    Joy Personal Care inks sponsorship deal with KKR

    Mumbai: Joy Personal Care, a homegrown skincare brand from the aegis of RSH Global has announced its partnership with Kolkata Knight Riders (KKR) as associate sponsors for the upcoming T20 cricket series. As a part of this association, the brand’s logo will feature on the team’s official jersey.

    Joy Personal Care and KKR will also work together to create a unique TVC and digital content across social media platforms which will convey the brand’s messaging. Additionally, the brand will enjoy significant on-ground visibility for all games played at home ground, said the company in a statement. “The team will endorse the brand and will be involved in a series of initiatives to engage with the large fan base of KKR,” it added.

    “Similar to KKR, Joy Personal Care has its roots in Kolkata, a brand that started its journey in the City of Joy and has found success nationally,” KKR CMO Binda Dey said. “It brings us immense pride to have them on board as the associate sponsor, together we look forward to having a great season and connecting with fans in Kolkata and across the country.”

    “Just as for KKR, Kolkata is home ground for us as well, and what better way to strengthen our market position and brand recall than an association with a religion like cricket. The team has been a household name right from the start and with this partnership, we aim to reach audiences beyond physical and geographical boundaries,” stated RSH Global chairman Sunil Agarwal.

    RSH Global chief marketing officer Poulomi Roy added, “As a skincare brand, our association with this celebrated and loved team, will formulate a unique way to turn the tables and call forth a change in breaking the gender stereotypes. We truly believe that this partnership will create new opportunities for the brand to socialise. This is our first innings with the most followed T20 series and we look forward to a long and mutually rewarding association.”

  • IPL 2022: Acko signs sponsorship deals with KKR and Gujarat Titans

    IPL 2022: Acko signs sponsorship deals with KKR and Gujarat Titans

    Mumbai: With only weeks to go for the first match of the IPL 2022 season, insurance firm Acko Insurance has inked sponsorship deals with two more IPL franchisees – Kolkata Knight Riders and Gujarat Titans, to take on the role of their official insurance partner. This latest association comes on the back of the brand signing on as insurance partner for the Delhi Capitals, Mumbai Indians, and Sunrisers Hyderabad in a multi-team sponsorship model.

    As the country gears up for the widely anticipated fifteenth edition of the cricket tournament, the insurance brand has further expanded its partnership portfolio by adding to its existing team collaborations, bringing its tally of IPL team associations to five.

    The recent years have seen an increase in the number of brands opting for multi-team brand sponsoring partnerships. The IPL 2020-21 season saw Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore- all having boAt as their audio partners, while Colgate was the Smile partner of six IPL teams during IPL 2021.

    The first match of the IPL 2022 season is set to be played on 26 March between defending champions Chennai Super Kings and last year’s finalists, Kolkata Knight Riders at Mumbai’s Wankhede Stadium. The final will take place on 29 May. The Maharashtra Cricket Association (MCA) Stadium in Pune will host the last 15 matches.

  • Emerald Media, Mayfield India sell stakes in Amagi

    Emerald Media, Mayfield India sell stakes in Amagi

    Mumbai: KKR’s pan-Asian media investment platform Emerald Media and Mayfield India on Saturday announced they have sold their stake in Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV.

    Accel, Avataar, Norwest Venture Partners, along with existing Amagi investor Premji Invest have collectively invested well over $100 million to pick up the stake held by Emerald Media and Mayfield India, said the statement.

    “Emerald Media and Mayfield India were early investors in Amagi. They invested at a time when cloud technology in broadcast media was in its infancy,” commented Amagi co-founder and CEO Baskar Subramanian.

    Amagi is one of the largest cloud deployments in the world with distribution in 40 countries across cable, connected TV and OTT. The company supports over 800 channels on its platform including playout and redundancies. It has developed deep technical integration with ad-supported platforms such as The Roku Channel, Samsung TV Plus, Pluto TV, Plex, Redbox, Stirr, Vizio, Xumo and other top 30 OTT platforms, providing one of the most comprehensive distribution coverage for content owners to reach their audiences in the US, LatAm, Europe, and Asia.

    “Our journey of partnering with Baskar, Srividhya and Srinivasan in bringing alive their vision of becoming one of the fastest-growing media SaaS companies in the world has been an enriching one,” said Emerald Media managing director Rajesh Kamat. “Amagi has today catapulted to international success with a global footprint and a robust growth trajectory on the back of its bold and pioneering technology innovation along with their ability to foresee the needs of the industry.”

    “Mayfield being the first institutional investor in Amagi in 2013, we have observed this company grow from an India-focused technology and services player to a truly global and dominant SaaS enterprise on the back of their unique and homegrown IP stack. We wish all three founders and the incoming investors all the best in the years to come,” said Mayfield India managing partner Vikram Godse.

    Amagi has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. The company clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, Vice Media, and Warner Media among others.

  • KKR appoints Binda Dey as chief marketing officer

    KKR appoints Binda Dey as chief marketing officer

    Mumbai: Kolkata Knight Riders (KKR) has appointed Binda Dey as KKR and Knight Riders Global Franchises’ new chief marketing officer (CMO). This would be her second stint with the company after having served as head of marketing in 2015-16. 

    In her new role, Dey will oversee all aspects of marketing – brand, content, digital, licensing, and merchandising, for all initiatives in Indian Premier League, Caribbean Premier League, and USA cricket.

    Prior to KKR, Dey worked with Red Chillies Entertainments as head of marketing and creative development for over five years. Her past stints also include Star India, Starcom, and DDB Mudra Group.