ITV

Tag: Kitni Mast Hai Zindagi

  • MTV’s ‘Kitni Mast Hai Zindagi’ to bid-adieu on 18 May

    MUMBAI: MTV India, which had forayed into the fiction space with Kitni Mast Hai Zindagi (KMHZ), has decided to wind up the show. KMHZ which will go off air on 18 May.
     

    The youth oriented show, which was conceptualised as a 39 episodes, enjoyed an extended run of 107 episodes due to its immense popularity among the youth, states a media release.

    KMHZ showcases the talent of the ‘super six’ (two boys and four girls) who were discovered after a country-wide talent hunt conducted by MTV and Balaji.

    The last day of the shoot was quite emotional. The crew parted with group snaps and a whole lot of bitter-sweet memories, adds the release.

    Panchi Bora – Ananya, the protagonist, says, “It was a fun to be a part of the serial. I never thought I would get to act in a TV serial, that too from the Balaji stable. It’s been just a day since the last shoot and I’m already missing my crew, my friends who now are now like a family to me. I am really grateful that I got the opportunity to work with Balaji and MTV.”
     
     

    Balaji Telefilms creative head Aparna Dubey says, “It’s been fun and hard work all the way. The new actors were so professional and thorough in their approach. I wish them all the best and I’m looking forward to work with them in the future.”

    MTV Networks India senior vice-president creative and content adds, “Kitni Mast Hai Zindagi was our first venture into the youth fiction space and has been a great learning experience for us, giving us a clear indication of our way forward in this space. The youth can watch out for more experimentation and freshness on MTV.”

  • MTV’s first soap ‘Kitni Mast Hai Zindagi’ rides well

    MTV’s first soap ‘Kitni Mast Hai Zindagi’ rides well

    MUMBAI: Music channel MTV’s first soap Kitni Mast Hai Zindagi (KMHZ), which debuted on 25 October, has spun out a decent performance, according to initial ratings put out by TAM.

    The debut ratings, performing 350 per cent above the day-part average with 0.92 TVR, does manage to capture MTV’s core audience in the 15-24 age group in SEC A,B and C.

    What’s more, in SEC A, B and Cin Mumbai, the main target audience for MTV, KMHZ notched up an average rating of 2.19 per cent in the second week.

    The icing on the cake came in the form of ratings of 3.99 per cent (Sec A and B Mumbai, 15-24 years) for the 8th episode when Ananya, the main protagonist, goes on air as an RJ for the first time.

    Amplifying the fact that the show is catching the fancy of the youth — need not necessarily teenagers and those in their early teens— is the figure that KMHZ pulled in extra eyeballs in the first two weeks with a reach of 1.7 million amongst viewers in the 15-34 age group from SEC A,B and C. It also reached 1.2 million viewers in the traditionally non-core 35+age group in SEC A,B and C.

    MTV Networks India MD Alex Kuruvilla told indiantelevision.com, “Young Indians have voted unanimously for KMHZ, catapulting us to the No. 3 slot in six metros (all C&S homes). This is a stupendous achievement.” MTV claims to have been the third most-watched channel (behind Star Plus and Sony) among the 15-24-year-olds on weekdays at the 8-8.30 pm slot, for the first three weeks since the launch of KMHZ. The show shared 3.1 per cent viewers in that target audience.

    The Tam ratings have highlighted TVRs for the first week signifying an increase of 100 per cent to 0.20 TVR on MTV’s 12-week 8-8.30 pm slot average (0.10 per cent). The audience, according to the data, is in the age group of 15-34 on an all-India basis drawn from SEC A,B and C in markets with 1 million+ population.

    The channel claims to have performed well in the Hindi speaking markets too where KMHZ averaged 0.34 in the first week and 0.54 in the second week. The core audience was drawn from the age group 15-24 in SEC A,B,C.

    According to MTV, amongst the many highpoints, the channel had more than 22,000 participants lining up for auditions. Post the launch of the serial, the KMHZ discussion board on www.mtvindia.com has been buzzing with more than 1000 fresh hits everyday, discussing
    and dissecting the soap characters, specifically Ananya and Arnav.

    The interactive contests have received more than 5,000 entries in the first two weeks of the serial, and the numbers are growing.

    KMHZ showcases the talent of the ‘super six’ (two boys and four girls) who were discovered after a country-wide talent hunt conducted by MTV and Balaji.

  • Balaji’s ‘Kitni Mast Hai Zindagi’ on MTV to air in September

    Balaji’s ‘Kitni Mast Hai Zindagi’ on MTV to air in September

    MUMBAI: Balaji Telefilm’s youth-based Hindi fiction serial, which will be aired on MTV India sometime towards the end of September in three half-hour episodes per week, has been titled Kitni Mast Hai Zindagi (KMHZ).

    In this unique tie-up, MTV and Balaji Telefilms today launched the ‘Screen Test’ for the serial at MTV India’s studio in Mumbai. The hunt, spread across 100 cities including Chandigarh, New Delhi, Bangalore, Pune and Mumbai, will kick off on 1 July through the Rai University campuses.

    The ‘Screen Test’ and the serial are presented by Rai University in association with Cadburys’ Perk, LG GSM, Santro Xing and Fa. The entire project will carry on for 30 weeks with 12 weeks dedicated to the hunt, including pre-promotion. Also notable is the fact that a whole lot of actors from the Balaji stable will be present during the auditions. For example – Ronit Roy in Chandigarh, Smriti Z Iraani in Delhi (where else?), Urvashi Dholakia in Bangalore and Rajeev Khandelwal – Aamna Shariff in Mumbai.

    Speaking on the occasion, MTV Networks India managing director Alex Kuruvilla said, “When the ‘King Of Cool’ meets the ‘Queen of Fiction’, the baby is bound to be very exciting.”

    On being asked whether this marked the entry of MTV into the arena of serials, he replied, “We at MTV have always believed in delivering the unexpected in a great way. Many eyebrows were raised when we introduced humour (Bakra) and romance (Love Line ), but those things caught on within no time. We are optimistic that this will pave the way for MTV to think about more tele-serials.”

    He added that the present fiction series was being planned for 39 episodes at this stage but “it could be long.”

    It would be interesting to see if this Kapoor serial is pitched against her more popular sitcoms like Kyunki…, Kahaani… and Kaahin… Asked about the time slot, Kuruvilla was again non-committal, “We may be thinking of pre or post prime time.”

    Up to the selection of the cast, ‘Screen Test’ will be shown as a ‘reality’ show. Towards the end of July, 12 aspirants would be shortlisted and who would then go through a grooming session. The number would be further crunched to six.

    Said Kapoor, “We will be hitting the smaller town as well. Even those towns where we have less number of Hindi speaking people. I have a role of a Shetty in my serial who doesn’t really need to speak Hindi very well.”

    Kapoor informed that KMHZ is a story about a small town girl’s (Ananya) belief evolving in the pursuit of her dreams. “The show will be youth centric, there will be drama but mellowed drama and no melodrama,” she laughed, adding, “And no 20 year leaps too.”

    Six people who will be selected at the end of the auditions will go through a rigorous training process that would involve acting, dancing, action, voice projection and camera moves. They will be under a contract with Balaji for one year. The six who get filtered out are likely to be absorbed in other Balaji shows. “My advise to aspirants is: just be yourself. Even that tinge of nervousness is considered natural,” concluded Kapoor.

    Also notable is the fact that for the past few weeks, MTV has been airing promos in which Kapoor has been urging youngsters to participate in her company’s first major
    attempt at throwing up a show that would be something different from what she has been doing till now — that is make sitcoms, thrillers and soaps with loads of mush.