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Tag: Kitkat

  • Kitkat and Spotify launch new campaign with Ayushmann Khurrana

    Kitkat and Spotify launch new campaign with Ayushmann Khurrana

    MUMBAI: Kitkat and Spotify have come together to help consumers ‘Break the Loop’ and break free from their monotonous playlists. Featuring Bollywood actor Ayushmann Khurrana, Kitakat’s new campaign is inviting people to break out of their usual Spotify playlists and discover fresh tracks, genres and moods, turning everyday music breaks into moments of discovery.

    The film, conceptualised by Leo Burnett, brings alive Kitkat’s core message of meaningful, refreshing breaks in a modern, digital context. With specially designed KitKat packs, every break becomes a playful moment of discovery. Just scan the pack to unlock personalized Spotify tracks based on your listening behavior, serving you fresh music you’ve never heard before.

    Speaking about the campaign, Nestlé India head, confectionery business, Gopichandar Jagatheesan said, “Kitkat breaks have always been about taking a meaningful pause. With ‘Break the Loop,’ we’re extending that idea to the digital world, teaming up with Spotify to give consumers a light-hearted, relatable reason to pause their day and refresh not just their mood, but their songs too.”

    Spotify India director of sales – CPG & Auto, Sanketh Garimella said “Spotify playlists are designed to encourage the discovery of new music for listeners, and our personalized playlists tap into different moods and moments of the consumer. Kitkat’s new campaign is a great example of how those who listen to their favorite songs over and over again, every day, can easily find new music they’ll love on Spotify, with playlists curated just for them.”

    The campaign kicks off with a digital-first film across YouTube and Meta platforms, supported by a multi-touchpoint rollout including outdoor media, Spotify in-app audio advertising and engaging social content.

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  • Nestlé brews up record sales in India as coffee, cocoa and cats fuel growth

    Nestlé brews up record sales in India as coffee, cocoa and cats fuel growth

    MUMBAI:  Nestlé India stirred up a storm this quarter, brewing its highest-ever domestic sales at Rs 5,235 crore. For the full year ended 31 March 2025, total standalone revenues topped Rs 20,078 crore, with net profit settling at Rs 3,315 crore, marking a modest jump of 3.7 per cent year-on-year. The board also declared a final dividend of Rs 10 per share, sweetening the pay out pot to Rs 27 per share for FY’25.

    A frothy combination of caffeine, confectionery, and kitty treats. Beverages, led by Nescafe’s cold coffee range, posted double-digit growth. The Gen Z-fuelled ready-to-drink variants are creating a whole new universe of coffee consumption moments. Meanwhile, Kitkat continued to crack the confectionery code — India is now its second-largest market globally.

    Maggi also slurped its way back to volume growth. With masala magic intact, Nestlé’s cooking aids and prepared dishes segment showed mid-single digit growth, keeping India firmly on top as MAGGI’s largest global market.

    The milk products & nutrition category saw launches of Cerelac and Ceregrow variants with zero refined sugar, bolstering Nestlé’s health-first pitch. Meanwhile, the petcare segment — now fully integrated — clawed its way to the top with high double-digit growth, with Purina Pro Plan and Felix driving demand among pet parents.

    Nestlé’s out-of-home business is emerging as a dark horse, now dabbling in professional spreads with Kitkat Professional Spread for dessert chefs. E-commerce contributed 8.5 per cent to domestic sales, helped by a fast-track into quick commerce.

    The company reaffirmed its Rs 6,500 crore investment commitment towards new capabilities and capacities between 2020 and 2025. Its tenth  factory in Odisha, focused on food manufacturing, is already underway with a Rs 900 crore first-phase spend.

    Sustainability wasn’t just lip service. The company highlighted efforts like renewable energy adoption, circular packaging, regenerative agriculture, and ‘Zer’Eau’ water-saving tech in its Moga and Samalkha plants, recycling milk-extracted water to slash groundwater drawdowns by 20 per cent.

    * Operating margins: 21.5 per cent
    * Cash from operations: Rs 2,936 crore
    * Contribution to exchequer: Rs 5,504.7 crore
    * EPS: Rs 34.38
    * Share capital: Rs 964.2 crore

    Despite strong fundamentals, net cash dropped sharply to Rs 761.8 million, down from over Rs 7.5 billion last year — partly due to capex, dividends, and increased working capital needs.

  • Mad Over Donuts & KITKAT partner to launch the ultimate donuts

    Mad Over Donuts & KITKAT partner to launch the ultimate donuts

    Mumbai: Mad Over Donuts (MOD) has announced an exciting new collaboration with KITKAT, bringing together two beloved brands to create a unique and delicious experience for donut and KITKAT enthusiasts alike.

    Mad Over Donuts executive director and CEO Tarak Bhattacharya shared his excitement about the partnership: “We are always looking for innovative ways to make our donuts more delicious and irresistible, and collaborating with KITKAT allows us to bring a new dimension of flavor and fun to our offerings. We believe this collaboration will create a unique and memorable experience for our customers.”

    The new range includes several mouth-watering options, such as the Swirl it Up, DND Donuts, and Break time bliss. In addition to these scrumptious donuts, MOD is also introducing The Break Shake, blending the iconic chocolate flavor into a creamy, refreshing treat with KITKAT crunch. These donuts and the shake are perfect for sharing with friends and family or taking a break into happiness.

    Talking about the association, Nestlé Professional director Saurabh Makhija said, “It has always been our endeavor to ensure that our consumers can enjoy Nestlé’s brands, both in home and out-of-home. This partnership with Mad Over Donuts is a step towards building more relevant consumption occasions for KITKAT. Through this partnership, consumers would be able to enjoy three different variants of donuts and one variant of shake, made with KITKAT. We are confident that the consumers would find it to be a novel and delightful proposition.”

    To celebrate this exciting partnership, MOD hosted a special launch event at their flagship store at Viviana Mall. The event was attended by media personnel and influencers. Guests had the exclusive opportunity to meet and interact with Mad Over Donuts executive director and CEO Tarak Bhattacharya and Nestlé Professional director Saurabh Makhija. The event was filled with photo opportunities, capturing memorable moments during the launch of the three new donuts and a shake made by KITKAT.
     

  • KITKAT launches “Break par sirf break” campaign

    KITKAT launches “Break par sirf break” campaign

    Mumbai: KITKAT has launched its new “Break par sirf break” campaign reminding consumers to disengage completely during breaks. The campaign is based on the insight that in today’s fast-paced world, consumers’ minds are rarely at rest, even during breaks. They are constantly bombarded with notifications, tasks and distractions, making it hard to fully disconnect. The campaign features Ayushmann Khurrana and Queen’s iconic “I want to break free” song title.

    The latest campaign illustrates how KITKAT provides a truly disengaging break as one snaps into the KITKAT fingers for a delicious experience, reminding us that a break should be just that — a break!

    Commenting on this partnership, Nestlé India director of confectionery business Rupali Rattan said, “KITKAT has always championed breaks and with this new campaign, we are focusing on the importance of taking good quality breaks with KITKAT. Encouraging youth to truly disconnect on their breaks and what better endorsement than by Queen’s ‘I want to break-free’ song title”

     

  • Entourage Films presents KitKat and Netflix ad campaign

    Entourage Films presents KitKat and Netflix ad campaign

    Mumbai: Entourage Films is excited to announce a new ad campaign with the two iconic brands KitKat and Netflix. This creatively scripted collaboration showcases KitKat’s distinctive concept of “breaks” within the engaging world of Netflix.

    Director Sharat Katariya, celebrated for his humor and exceptional storytelling, seamlessly blended the world of KitKat and Netflix into an engaging experience for the viewers. Starring Bollywood sensation Ayushmann Khurrana, the film takes viewers on a delightful journey in the Netflix world.

    At the heart of the campaign is the theme of taking a break, a concept synonymous with KitKat’s brand identity. As Ayushmann, feels bored with repetitive roles on a movie set, he yearns for a break. The commercial cleverly highlights the idea that just like there’s a KitKat for everyone, there’s a Netflix show or movie for every mood.

    Entourage Films executive producer Garima Arora shared: “Working with KitKat, Netflix and Ayushmann Khurrana was a fantastic experience. The set was full of laughter and chocolates, it definitely felt like a big family gathering. Sharat and I were thrilled to be part of this project and we look forward to more collaborations.”

    This film shows the exciting potential when two major brands join forces to create something fresh and innovative. This collaboration between KitKat and Netflix is a masterful blend of humor, storytelling, and brand synergy. It invites viewers to pause, enjoy a KitKat, and immerse themselves in the endless entertainment options that Netflix offers. By combining the pleasures of a sweet treat and top-notch entertainment, the campaign creates a compelling message to unwind and enjoy a break.

  • KITKAT launches new premium range with three rich and indulgent variants

    KITKAT launches new premium range with three rich and indulgent variants

    Mumbai: KITKAT has expanded its portfolio with the launch of a new premium range of three rich and indulgent variants. The three variants – rich, dark and caramel-coated wafers offer delicious chocolate coating on layers of crispy cocoa wafers.

    To celebrate the launch, the brand has developed a new campaign featuring actor Anushka Sharma. Conceptualised by Wunderman Thompson, the new campaign will go live on TV and digital, along with an outdoor plan.

    Commenting on the launch of the new range, Nestlé India director, confectionery business Rupali Rattan said “This is an important foray of KITKAT into the premium segment as we constantly try to innovate and bring joy to our consumers. The new range comes in three delicious variants which will provide variety and multiple offerings to choose from. We are delighted to have Anushka Sharma as the ambassador of our new premium range. We feel her persona reflects the brand and is a perfect fit to launch our new premium offerings.”

    The new ambassador for KITKAT’s premium range, actor Anushka Sharma, said, “I am happy to be associated with an iconic brand like KITKAT. This new premium range offers a truly indulgent experience. I am confident that everyone will love the rich and delicious breaks with this new KitKat range.”

    This new range of KITKAT premium will be available pan-India, with prices ranging from Rs 70 to Rs 180 in three delectable variants of Rich, Dark & caramel-coated wafers.

  • KitKat launches ‘Love Break’ campaign with over 12 million unique packs

    KitKat launches ‘Love Break’ campaign with over 12 million unique packs

    Mumbai: Every relationship is unique and deserves to be expressed in its own unique way- be it ‘Bae,’ ‘BFF’ or ‘Buddy.’ Ahead of Valentine’s Day, Nestlé’s chocolate wafer brand KitKat has come up with a ‘Love Break’ campaign, creating over 12 million unique packs with quirky digital prints.

    Conceptualised by creative agency Wunderman Thompson, the campaign seeks to give youth a million different ways to share a break and make them feel special with the brand’s ‘Love Break’ packs. It builds on the insight that if every relationship we cherish is unique then why should the way we express our love not be just as unique.  

    “KitKat Love Break campaign recognises that the youth today want to be unique in their expressions. Building on this truth, KitKat wanted to personalise the packs to make their breaks special during this season of love,” said Nestlé India head – confectionery business Rupali Rattan. “The millions of unique packs will let youth express themselves in the way they want to and how they define their special relationships.” 

    “Sometimes in life all it takes is showing our loved ones how special they are to us. KitKat Love Break packs is giving every individual an opportunity to express themselves in their own unique style. I am excited about this never-seen-before category first innovation by KitKat and look forward to sharing this special one in a million break with everyone,” said Bollywood actor and brand ambassador Ayushmann Khurrana, elaborating on the new campaign.

    KitKat brand ambassador and actor Sanya Malhotra added, “I believe that love is not only limited to one person, but also about all the people who make us feel valued. KitKat Love Break packs are an amazing way to show our unique love for all the special relationships in our life.”

  • Nestle launches KitKat Moodbreaks range in fruity flavours

    Nestle launches KitKat Moodbreaks range in fruity flavours

    Mumbai: Nestle’s Chocolate wafer bar KitKat has introduced its ‘MoodBreaks’ range with two new flavours and multi-coloured KitKat fingers in fruity flavours.

    The new range of colourful KitKat fingers has a mixed-fruit flavour with vibrant pink and brown colours and Mango flavour with bright yellow and brown colours, which people can choose from to brighten their moods in everyday breaks. 

    “We wanted to bring in some color into people’s breaks and offer a new taste sensation with this innovation. KitKat moodbreaks range is not only visually appealing but will offer a delicious, new taste experience with a delicious, smooth combination of fruity flavors of Mixed Fruit and Mango,” said head – confectionery business Rupali Rattan, commenting on the new launches.

    The brand is also looking to release two TVCs developed by creative agency Wunderman Thompson, with Bollywood actors and brand ambassadors Ayushmann Khurrana and Sanya Malhotra.

    “KitKat has been a true mood uplifter for generations. We all need a break time and again to bring some excitement and colour to our lives. This truly unconventional innovation surely got me excited!” said Ayushman Khurrana.

    Talking about her association with the brand, Sanya Malhotra added, “Every bite of the KitKat Moodbreaks range brings memories of sunshine and mango. The novelty of this product is unmatched. It made me take a break from the usual dullness of everyday and brightened up my day!”

  • Nestle India posts strong Q1 performance, net profit surges 14.6%

    Nestle India posts strong Q1 performance, net profit surges 14.6%

    NEW DELHI: FMCG major Nestle India posted a strong performance in the opening quarter of 2021, reporting a 14.6 per cent year-on-year growth in its net profit. Beating estimates, its PAT stood at Rs 602 crore, up from Rs 525 crore in the year-ago period.

    Total sales increased by 8.9 per cent during the quarter, while domestic sales rose by 10.2 per cent, mainly driven by volume and mix.

    The consumer goods giant’s revenue from operations during the quarter came in at Rs 3,610.8 crore, a surge of 8.6 per cent from Rs 3,325 crore in the same period last year.

    Its e-commerce operations have continued to pay dividends and grew by 66 per cent to maintain its robust contribution to the domestic sales.

    Export sales were lower by 12.9 per cent due to lower exports to affiliates. Demand in out of home channel has improved in the quarter but still remains impacted by Covid2019, the company said in a BSE filing.

    Key brands like Maggi noodles, Kitkat, Nescafé Classic, Maggi sauces, Milkmaid, Maggi Masala-e-Magic have also performed strongly and achieved double digit growth in Q1.

    “As the pandemic rages on, the quarter gone by has been another test of resilience of my team and our partners,” said Nestle India chairman & MD Suresh Narayanan. “I feel incredibly privileged to lead a team who faced with serious challenges, persevered regardless, to deliver double digit growth over a strong comparable in 2020. It is tribute to the commitment of the team to serve consumers as best as we could during the pandemic.”

    At the operating level, earnings before interest, tax, depreciation and amortisation (EBITDA) in Q1 grew by 17.1 per cent to Rs 929.8 crore and margin expanded 190 bps to 25.8 percent compared to the year-ago period.

  • F&B cos reduce sugar to target health-conscious customers

    F&B cos reduce sugar to target health-conscious customers

    MUMBAI: There’s never been a better time for fitness brands with the younger generation becoming more and more health conscious. With almost sedentary lifestyles, people are opting for healthier eating and exercise options to stay fit.

    Brands are ensuring their communication shows their commitment to health but the challenge lies for brands that have stuck for a decade with high sugar and salt content and are now finding it difficult to change that perception.

    The answer: either promote the product for its taste and goodness or alter its key ingredient to make it more appealing for the health conscious consumer. Recently, world’s largest food and beverage company Nestle announced that it will further cut the amount of sugar, salt and saturated fats in its products as it tries to improve the image of packaged foods.

    The move may also be viewed as a safeguard measure by Nestle against the recently accounted sugar tax in the UK, wherein soft drink companies will now be required to pay a levy on drinks with added sugar. Nestle has Nesquik, Nestea and MILO in its drinks portfolio. The new tax was designed to curb rising levels of obesity in the UK. 

    Nestle and its rivals (Mondelez and Mars) are under pressure from a shift in consumer preferences towards healthier food and away from processed products such as instant noodles and frozen pizza. The maker of KitKat chocolate bars and Maggi soups is responding with healthier products and is also moving into higher growth categories, such as coffee, pet care, bottled water and infant nutrition.

    It also confirmed its commitment made in 2014 to reduce saturated fats by 10 per cent in all relevant products that do not meet World Health Organisation recommendations. Nestle chief executive Mark Schneider remarked, “The trend towards healthier foods is to be observed worldwide. Combining the convenience of packaged foods with healthy good nutrition, that is where our sweet spot is.”

    Nestle spent 1.72 billion Swiss francs ($1.71 billion) on R&D last year. The company launched over 1000 new products last year to meet the nutritional needs of children and wants to further enhance products for kids with fruits, vegetables, fibre-rich grains and micronutrients. Reformulating recipes to make its products healthier is part of Nestle’s effort to keep its products attractive for consumers. This year it launched a new Milkybar white chocolate bar that has 30 per cent less sugar.

    Although the F&B giant has decided to take the healthier route in UK, it wouldn’t come as a surprise if it decides to alter the ingredients in all its operating markets to reach more consumers. India has lately become the playing field of all major brands and the move may or may not be implemented here, as the Indian chocolate industry was worth Rs 78 billion at the end of 2016 and is predicted to reach Rs 122 billion with a compounded annual growth rate of 16 per cent by 2019.

    According to the 2016 Euromonitor International report, the chocolate confectionery market in India is projected to grow at around eight per cent per annum between 2016 and 2021 to reach Rs 16,200 crore (on constant value) from Rs 11,256 crore in 2016, backed by better retailing across rural areas.

    Given Indians’ love for sweets, whether or not global giants tweak their recipes here will not impact sales. A consumer in rural India will buy a product, regardless of the alteration of ingredients, because he has little knowledge about the health aspect. However, consumers in urban and metro cities are the ones who are cautious and tweaking the sugar and salt quantity is likely to get them to add the product to their basket.