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Tag: kitchen

  • TTK Prestige challenges gender roles in kitchen with #CookingHasNoGender campaign

    TTK Prestige challenges gender roles in kitchen with #CookingHasNoGender campaign

    Mumbai: TTK Prestige has launched a new campaign on Mother’s Day that echoes its progressive views of gender roles in the kitchen. Titled #CookingHasNoGender, the campaign conceptualised by 22feet Tribal Worldwide intends to make Indian kitchens gender-neutral by bringing men into the fold. The marketing campaign will run on all major social media platforms.

    “For a long time, advertising for cookware brands has featured women front and centre in the kitchen because of stereotypes that expect them to fulfil that role in the family. This new campaign reflects the dynamics of a modern family where cookware is for anyone to cook and feel more comfortable in the kitchen regardless of gender,” said the brand in a statement.

    The film opens with a young boy learning to cook from his father, who insists on teaching him the effort that goes into making a simple meal. Tired, the boy asks if it’s necessary to learn cooking. The father imparts a simple lesson that everyone should learn how to cook.

    ‘‘As a brand with a legacy of over 66 years, mothers have always had a special place in our hearts. TTK Prestige shares a strong bond with them through our range of innovative products that eases their lives in the kitchen,” said TTK Prestige deputy general manager Ankur Agarwal. “Through the narrative in the campaign, TTK Prestige endeavours to capture the little things that make family time so meaningful and endearing. This campaign strongly endorses aspects such as love, togetherness and food, which fuels closeness in a family. As a brand that is relatable to current times, we believe that #CookingHasNoGender.’’

    “Progress cannot be limited to the fringes, it has to be mainstream. And we are proud to see brands like TTK Prestige wanting to drive progressive narratives,” commented 22feet Tribal Worldwide EVP and national head of business Ken Sekhar. “We are fortunate to work with a company that partnered with us to push the envelope on inclusive and diverse communication. The result of that relationship is what you see in this campaign.”

     

  • Cannes Lions 2014: 20 Indian entries qualify for Outdoor Lions finals

    Cannes Lions 2014: 20 Indian entries qualify for Outdoor Lions finals

    MUMBAI: Outdoor campaigns by McCann, Grey, Ogilvy & Mather and Havas Worldwide have made it to the final round of Outdoor Lions this year.

     

    McCann’s campaign for Prefetti Van Melle and Premier Tissues have been shortlisted in the ‘Food’ and ‘Household’ subcategories respectively. On the other hand, Grey’s campaign titled ‘Traffic’ for Killer Jeans has been shortlisted under the ‘Clothing, Footwear and Accessories’ subcategory.

     

    The agency’s campaign for Duracell Batteries called ‘Choo-Choo’ and ‘Remote Control’ qualified for the finals under the subcategory ‘Household.’ O&M’s three entries for Hot Wheels (Mattel Toys) has got shortlisted in the ‘Entertainment & Leisure’ subcategory.

     

    Havas Worldwide India’s ‘Arm’ and ‘Cleavage’ campaigns for Durex Condoms (Reckitt Benckiser) have also been shortlisted in the ‘Cosmetics & Beauty, Toiletries & Pharmacy’ subcategory. It can be noted that last year 43 entries were shortlisted in this category and the number this time has gone down to almost half.

     

    While the Outdoor Lions category was introduced in 1992, it was in 2002, that Cannes Lions recognised Press and Outdoor as separate advertising media categories, awarding each their own Grand Prix. Since 2006 Outdoor is judged by a separate and dedicated jury.

  • Junior Masterchef kids step out of the kitchen to visit Adlabs Imagica!

    Junior Masterchef kids step out of the kitchen to visit Adlabs Imagica!

    MUMBAI: After weeks of grueling competition, Junior MasterChef contestants had a reason to rejoice! The kids were surprised by the Chefs with an experience that would bring them close to different flavours of food and at the same time pump them up with an adrenaline rush as they geared up to battle it out right till the Finale!  

    For the first time, the kids were taken out of the kitchen for a fun outdoor trip to Adlabs Imagica, India’s largest entertainment theme park at Khopoli. Chef Vikas, Chef Kunal and Chef Surjan Singh Jolly along with the entire unit of Junior Masterchef Swaad Ke Ustaad were seen shooting a special outdoor segment at the theme park through the day. While the little contestants were thrilled to experience the rides, the Chefs were taken back into time and reminisced their childhood days. From the roller coaster – Gold Rush Express to the Magic Carousel, a merry go round, the judges and the kids ensured that they made the most of this experience and tried every ride!

    With the MasterChef team around, one thing you can be sure of is that they would skip a chance to satiate their taste buds – try out the food palate offered. The Chefs and kids tasted different cuisines at Red Bonnet American Dinner to the Imagica Capital to Roberto’s Food Coaster.

    Talking about the experience, Chef Kunal said, “This place reminded me of all the fun things that I have done as a child with my friends. It was really great, the contestants and all of us bonded well, we had good time together something that we have been planning for a while. The kids really brought out the child in us.” 


    Sakshi who was amazed to be at the park said, “I had never seen such a huge park and such huge rides. We enjoyed most of the rides and would have loved to stay a little longer. It was funny to watch the Judges getting scared and screaming on the big rides!”

    Tune in to Junior MasterChef Swaad Ke Ustaad every Saturday and Sunday at 9.00 pm only on STAR Plus!