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Tag: Kiska Brand Bajega

  • CNBC-TV18’s ‘Kiska Brand Bajega’ to feature musician Amit Trivedi in its next episode

    CNBC-TV18’s ‘Kiska Brand Bajega’ to feature musician Amit Trivedi in its next episode

    MUMBAI: Network18’s English business news channel CNBC-TV18 is all set to feature music composer Amit Trivedi in its next episode of ‘Kiska Brand Bajega’. The channel had featured Bollywood actor and singer Ayushmann Khurrana in the inaugural episode of ‘Kiska Brand Bajega’ season 2.

    The informal chat will see him talk about his journey and how he’s built a certain brand image in the industry. This will be followed by a panel discussion with experts who will share their industry perspective on brands and their strategies.

    Some of the other stalwarts will be seen in the upcoming episodes are Jacquline Fernandes, Vidya Balan, Rohit Sharma and many more as we find out the formula behind their super hit brand journey.

    The first season successfully garnered appreciation having featured renowned celebrities. The show pulled a wide set of audiences as it depicted the success stories of the most-recognised names and brands of the industry.

    The second season of ‘Kiska Brand Bajega’ promises to showcase the inspiring stories of managing directors and C-suite experts/professionals from prominent brands across diverse industries by presenting a comprehensive intellectual experience, entertainment along with a deep dive into the world of brands.

    CNBC-TV18 managing director Shereen Bhan states: “After a very promising season one, we bring back, a one-of-a-kind show that uncovers the journey of some of India's Biggest Celebrity Brands with sharp insight on marketing, communication and digital strategies.”

    “The show brings together marquee Indian biggest celebrities like Ayushmann Khurrana, Rohit Sharma, Vidya Balan and many more with India’s biggest marketers to share their strategy for success. An interactive, engaging format, with a live studio audience, the show is fresh, fun and distinct,” she adds.

    Industry veterans participating in the second season include, the likes of Shailesh Haribhakti, Chairman of Board, Blue Star Ltd, Ravi Santhanam, CMO, HDFC Bank, Asha Kharga, EVP & Group CMO, Axis Bank & Director on Board, Freecharge, Sujit Ganguli, CMO, ICICI Bank, Jatin Modi, Founder, Frog Ideas, Anurag Sachdeva, Director – India & South East Asia, Rovio Entertainment Ltd along with others.

    The show has been conceptualised by the Business of Ideas. The season one ‘Kiska Brand Bajega’ witnessed personalities such as Madhavan Menon, Chairman & MD, Thomas Cook, Aparna Acharekar, Programming Head, Zee5, renowned screen, and stage personalities such as Boman Irani & Atul Khatri.

  • Ayushmann Khurrana to feature in first episode of ‘Kiska Brand Bajega’ Season 2

    Ayushmann Khurrana to feature in first episode of ‘Kiska Brand Bajega’ Season 2

    MUMBAI: After a successful first season, CNBC-TV18, a business news channel of Network18, is back with season two of branding and marketing show 'Kiska Brand Bajega’ conceptualized by Business Of Ideas. Opening the first episode is Ayushmann Khuranna.

    The second season will broadcast 13 episodes, including stalwarts from the entertainment, music and media industry. 

    The show has strongly differentiated itself from the regular chat shows by giving a comprehensive intellectual experience, entertainment as well as a mind opener to delve into the world of brands, says the press statement of the news channel.

    The statement also mentions that while the first segment is a tête-à-tête about the making of the celebrity brand, the other segment of the show features the MDs and CXOs of the most renowned and leading brands in the industry.

    Last season it had the likes of Boman Irani, Sumeet Vyas, Atul Khatri, Madhavan Menon (managing director & chairman of Thomas Cook), Aparna Acharekar (programming head of ZEE5) and this time too, we have some prestigious names like Shailesh Haribhakti (Chartered Accountant | Board & Audit Committee Chair | Independent Director | Evangelist – Economy, ESG, IR &ExTech), Praveen Tyagi (MD, PACE) and some more gracing the show.

    Business of Ideas head Aditya Bhat said, “The thought behind Kiska Brand Bajega was to take marketing to a larger audience. So far, shows have been catering to a niche, mainly the CXO strata of society. Marketing is a concept that surrounds us all and hence making it more accessible was a natural step.”

    “The media landscape is also changing rapidly with an increasing number of Apps and Platforms competing with traditional media and this show captures these shifts as well. With us getting an overwhelming response on Season 1, it has pushed us to uncover more such brand stories and bring marketing closer to the end consumer,” Bhat also adds.