ITV

Tag: Kishwar Merchant

  • Big Magic set to bring new season of ‘Akbar Birbal’ in February

    Big Magic set to bring new season of ‘Akbar Birbal’ in February

    MUMBAI: Reliance Broadcast Network Limited’ comedy channel Big Magic will be bringing back a new season of its popular show  Akbar Birbal.

     

    Titled Naya Akbar Birbal, the show will premiere as a prime-time weekly from February 2016.

     

    The show is inspired by the childhood folk tales of Akbar and Birbal and will see a lot of drama, suspense and thrill with signature spurts of comedy.  

     

    Cast of the show features Kiku Sharda, Vishal Kotian, Delnaaz Irani and Kishwar Merchant. It is also rumoured that the show will have another member this season, who will be seen creating havoc and drive her own agenda in the kingdom.

     

    On the launch of the new season, Big Magic creative director Bimal Unnikrishnan said, “We are extremely happy to bring back one of Big Magic’s most popular shows and the much loved cast of Akbar Birbal. The first season did extremely well and on audience demand we are all geared up for one of our biggest launches of 2016. With the new season and fresh content, we aim to take the comedy quotient several notches higher.”

     

    The channel will incorporate interesting stories in the show and will see a robust multi-media promotional plan across key markets. The channel will initiate a 360 degree marketing campaign for promoting the show. The channel will also engage viewers and trade partners locally and nationally through multiple platforms.

  • Big Magic set to bring new season of ‘Akbar Birbal’ in February

    Big Magic set to bring new season of ‘Akbar Birbal’ in February

    MUMBAI: Reliance Broadcast Network Limited’ comedy channel Big Magic will be bringing back a new season of its popular show  Akbar Birbal.

     

    Titled Naya Akbar Birbal, the show will premiere as a prime-time weekly from February 2016.

     

    The show is inspired by the childhood folk tales of Akbar and Birbal and will see a lot of drama, suspense and thrill with signature spurts of comedy.  

     

    Cast of the show features Kiku Sharda, Vishal Kotian, Delnaaz Irani and Kishwar Merchant. It is also rumoured that the show will have another member this season, who will be seen creating havoc and drive her own agenda in the kingdom.

     

    On the launch of the new season, Big Magic creative director Bimal Unnikrishnan said, “We are extremely happy to bring back one of Big Magic’s most popular shows and the much loved cast of Akbar Birbal. The first season did extremely well and on audience demand we are all geared up for one of our biggest launches of 2016. With the new season and fresh content, we aim to take the comedy quotient several notches higher.”

     

    The channel will incorporate interesting stories in the show and will see a robust multi-media promotional plan across key markets. The channel will initiate a 360 degree marketing campaign for promoting the show. The channel will also engage viewers and trade partners locally and nationally through multiple platforms.

  • Big Magic sets the stage for festive season

    Big Magic sets the stage for festive season

    MUMBAI: With the festive season coming up, Big Magic promises to give its viewers an extra dose of entertainment under the umbrella of ‘Mahotsav’ from 25 September onwards touching festivals like Navratri, Dussera, Karva Chauth, Diwali, Christmas and New Year.

     

    Navratri will have special episodes of Ajab Gajab Ghar Jamai and Har Mushkil ka Hal Akbar Birbal, Karva Chauth will focus on all the key shows and Diwali is being planned as a special two hours of musical entertainment on 18 Oct from 8 pm onwards.

     

    Each programming spike has been tailored on the basis of research and feedback from audiences in its core markets across the Hindi heartland, to ensure an engaging and entertaining watch for the entire family.

     

    With some of the biggest faces in comedy like Kiku Sharada, Delnaaz Irani, Kishwar Merchant, Upasana Singh, Humani Shivpuri and Sumit Vats, from across its key shows of Har Mushkiil Ka Hal Akbar-Birbal, Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan, the stage is set.

     

    The channel credits itself for authentic festive celebrations layered with comedy to ensure the content resonates excellently with its audiences, while marketers get optimal ROI for their investment.

     

    In the recent past, festive specials for Eid and Teej on the show Har Mushkil ka Hal Akbar Birbal delivered an increase in viewership for the show across the HSM market. This special, played up the festive nuances along with some of the best performances by its artists.

     

    In addition to the regular festive spikes, the Big Diwali Mela, the Diwali special, will see the most exciting rendition of celebrations around Diwali with artists from across shows coming together for a special celebration.

     

    Each festive property will see a multi-media marketing campaign come into play across television, radio, OOH, digital and on ground. Additionally, the network strength of the nation’s number one radio network 92.7 BIG FM and Bihar and Jharkhand’s number one regional TV channel – Big Magic Ganga, ensures partners on board the festive offerings on the channel will get maximum value.

     

    Commenting on the festive line up Reliance Broadcast Network COO Lavneesh Gupta believes that the festive spikes have been mapped to ensure high relevance, community connect and excellent engagement. “Big Magic’s reach to over 85 million households across the HSM’s, coupled with the unduplicated incremental reach of 10 per cent which the channel delivers across the core markets of UP, MP and Rajasthan makes it an excellent platform for marketers to ride on, this festive season.”