Tag: Kishore Kumar

  • &TV’s innovative affair with The Voice India S2

    &TV’s innovative affair with The Voice India S2

    MUMBAI: Have you ever seen a promo of a new show on television which is actually a video but not a video. Confused? ZEEL’s year-old Hindi general entertainment channel &TV has come up with the unique campaign ‘Awaaz Se Bada Na Koi’ to promote the second season of ‘The Voice.’

    The format of ‘The Voice’ franchise is unique, and, unlike any other singing reality show. The focus is solely on the vocal talent of the contestant. Taking the thought of the ‘voice trumps all’ transcends all barriers, the channel designed the proposition of ‘Awaaz Se Bada Na Koi’. This was befitting to address the cultural diversity of India and beyond, surpassing all boundaries.

    The channel created invisible promos emphasising on the singing talent and not the appearance or visuals. This first of its kind promo features no video but only the voice of a singer.

    A unique tribute to five living or posthumous legends — Asha Bhosle, R D Burman, Kishore Kumar, Mohd Rafi and Lata Mangeshkar, who have risen above the cult of religion and language with their voice that inspired generations of singers, through a Wall Project executed in Mumbai.

    Taking the campaign a step further, &TV designed interesting radio spots across stations stressing that music does not differentiate between regional or cultural divide driving home the thought ‘Jaati insaan ki hoti hain, awaaz ki nahi’.

    Furthermore, just as cricket unites the country, the channel has rolled out contextual promos emphasizing the format of the show across the sports bulletin of news channels.The idea was to capitalise on the current events by repackaging the product /communication and reaching the message in the space of the viewer. Hence, the channel designed contextual promos by smartly integrating cricket with music to connect with sports enthusiasts.

    The campaign is an apt concept yet disruptive for a medium which is used to watching a visual. The channel is throwing a powerful voice and communication which the viewer will relate to. It is an evolved concept but in line with the product. In this case, the format USP which is blind audition and the proposition of Awaaz Se Bada Na Koi, it doesn’t matter who one is; only a good voice can resonate with the audience.

    Without involving models, designers or locales, the channel has given enough thought to see how the idea can be extended to a television promo to excite the audience. It may be not be due to cost-efficiency as they have had the best coaches and talent on the channel. The idea was formalised so to strike the right chord with the audience, and get noticed. The message itself is so powerful, that the channel felt there was no need to use other means of communication.

    &TV is geared up to premiere the second edition of The Voice India. Mentoring these musical exponents in their journey towards excellence are none other than musicians extraordinaire — the effervescent Shaan, the winner of The Voice India Season 1,  Neeti Mohan, the winner of The Voice India Kids, and joining them will be the uber cool Benny Dayal, and the most sought-after singer-composer Salim Merchant as coaches.

    Starting on 10 December, the show will be aired on Saturday and Sunday at 9pm.

    The idea was to play the promos, using a healthy mix of channels to disrupt the mediums and excite the audience to S2 on &TV. The channel has used a mix of talent, celebs and moment-led promos that will give the viewer a taste of the content.

    &TV business head Rajesh Iyer said, “The Voice India has struck a chord with the audience with its unbiased and transparent format where the participants are judged only on the basis of their vocal talent. The thought of the campaign – Awaaz Se Bada Na Koi — was inspired by the format itself and we aligned all our ideas towards breaking barriers of media usage. From radio to outdoor, digital and TV, we have some key innovations that are in sync with the campaign thought and will resonate with our audience.”

    From the house of Talpa Media and produced by Endemol Shine India, The Voice is a popular global format that has received a thunderous response from the audience and critics alike. It will be interesting to see the coaches fight it out for their favourite singers as they groom and nurture their teams. However, the final power lies in the hands of the audience to determine who will be The Voice of the nation.

     

  • Saregama fights music piracy head on

    Saregama fights music piracy head on

    MUMBAI: The Indian music industry has been plagued by piracy for decades. Saregama has decided to take the fight with piracy head on. It has launched a monsoon promotion wherein all its 1.1L songs will be available for buy and download from saregama.com for just Rs 2. per song. This includes music from likes of Kishore Kumar, LataMangeshkar, Mukesh, Asha Bhosle, Jagjit Singh, Mohd. Rafi, MS Subbalakshmi, Pt. Bhimsen Joshi and more.

    Saregama India managing director Vikram Mehra shared his views on the latest offering, “Piracy is the biggest threat to our music industry. Our research tells us that consumers are ready to choose legal copies over pirated ones, provided they are affordable and easy to buy. This promotion is our response to the consumer talk, and we expect customers to join us in this fight against piracy by buying the legal copies of music.”

    There’s no limit on the number of songs that can be downloaded. All the songs are available as mp3s as well as uncompressed lossless format. Saregama.com makes shopping for songs a fun and hassle-free experience, as one can pay through net banking, credit or debit cards, PayTM and even through mobile operators as a part of the monthly bill. Apart from Hindi songs across various genres, this offer is also available on songs in Marathi, Bengali, Punjabi and Tamil among other languages.

  • Saregama fights music piracy head on

    Saregama fights music piracy head on

    MUMBAI: The Indian music industry has been plagued by piracy for decades. Saregama has decided to take the fight with piracy head on. It has launched a monsoon promotion wherein all its 1.1L songs will be available for buy and download from saregama.com for just Rs 2. per song. This includes music from likes of Kishore Kumar, LataMangeshkar, Mukesh, Asha Bhosle, Jagjit Singh, Mohd. Rafi, MS Subbalakshmi, Pt. Bhimsen Joshi and more.

    Saregama India managing director Vikram Mehra shared his views on the latest offering, “Piracy is the biggest threat to our music industry. Our research tells us that consumers are ready to choose legal copies over pirated ones, provided they are affordable and easy to buy. This promotion is our response to the consumer talk, and we expect customers to join us in this fight against piracy by buying the legal copies of music.”

    There’s no limit on the number of songs that can be downloaded. All the songs are available as mp3s as well as uncompressed lossless format. Saregama.com makes shopping for songs a fun and hassle-free experience, as one can pay through net banking, credit or debit cards, PayTM and even through mobile operators as a part of the monthly bill. Apart from Hindi songs across various genres, this offer is also available on songs in Marathi, Bengali, Punjabi and Tamil among other languages.

  • Special programming initiative by 9X Jalwa

    Special programming initiative by 9X Jalwa

    MUMBAI: 9X Jalwa will commemorate the birth anniversary of RD Burman with power packed programming initiatives. Starting June 22, 2016, 9X Jalwa will air series of special RD Burman centric music blocks and vignettes from the award winning documentary of RD Burman by Brahmanand Singh.

    The week-long programming titled ‘FULL RD’ will air every day between 9-10pm showcasing songs and special segments of RD BURMAN with the legendary singers, lyricist and RD himself. Specials of RD with other singing legends such as Lata Mangeshkar, Asha Bhonsle, Gulzar and Kishore Kumar will be played across the channel along with the vignettes. 9X Jalwa will also air Info graphics highlighting the career of RD BURMAN.

    Commenting on ‘Full RD’, Imtiaz Baghdadi, Programming Head 9X Jalwa said, “Pancham Da a.k.a RD Burman is a music legend. His music compositions are forever young and are enjoyed by the youth even today. RD Burman’s music complements the essence of 9X Jalwa of airing forever young music. Besides curating the best of RD Burman playlist we have also put together creative info graphics highlighting the career of RD Burman. We are confident that Bollywood music lover will relish this musical treat on 9X Jalwa. ”

    9X Jalwa will also showcase Full RD, a special musical on the legend featuring the very best of RD Burman. Full RD will air between 10-11pm and 7-8am and 3-4pm throughout the week.

    ‘Full RD’ on 9X Jawla will be promoted across the digital and social media platforms through contests and promos.

    Stay tuned to 9X Jalwa to relish the special musical tribute called ‘Full RD’ from 22nd June to 27th June 2016.

  • Special programming initiative by 9X Jalwa

    Special programming initiative by 9X Jalwa

    MUMBAI: 9X Jalwa will commemorate the birth anniversary of RD Burman with power packed programming initiatives. Starting June 22, 2016, 9X Jalwa will air series of special RD Burman centric music blocks and vignettes from the award winning documentary of RD Burman by Brahmanand Singh.

    The week-long programming titled ‘FULL RD’ will air every day between 9-10pm showcasing songs and special segments of RD BURMAN with the legendary singers, lyricist and RD himself. Specials of RD with other singing legends such as Lata Mangeshkar, Asha Bhonsle, Gulzar and Kishore Kumar will be played across the channel along with the vignettes. 9X Jalwa will also air Info graphics highlighting the career of RD BURMAN.

    Commenting on ‘Full RD’, Imtiaz Baghdadi, Programming Head 9X Jalwa said, “Pancham Da a.k.a RD Burman is a music legend. His music compositions are forever young and are enjoyed by the youth even today. RD Burman’s music complements the essence of 9X Jalwa of airing forever young music. Besides curating the best of RD Burman playlist we have also put together creative info graphics highlighting the career of RD Burman. We are confident that Bollywood music lover will relish this musical treat on 9X Jalwa. ”

    9X Jalwa will also showcase Full RD, a special musical on the legend featuring the very best of RD Burman. Full RD will air between 10-11pm and 7-8am and 3-4pm throughout the week.

    ‘Full RD’ on 9X Jawla will be promoted across the digital and social media platforms through contests and promos.

    Stay tuned to 9X Jalwa to relish the special musical tribute called ‘Full RD’ from 22nd June to 27th June 2016.

  • Shreya Ghoshal: Today Bollywood is compromising a lot on good content

    Shreya Ghoshal: Today Bollywood is compromising a lot on good content

    Her fans address her by various names like ‘Selfie Queen,’ ‘Princess,’ ‘Songstress’ but the most common is ‘Queen of Melody.’ Shreya Ghoshal’s single post on social networking websites creates a hullabaloo. Fans flood her with praises and the songstress at times even replies to a few messages.

     

    In this exclusive interview with Dhairya Ingle of Indiantelevision.com the singer talks about various aspects of her life including Rabindranath Tagore’s project, which is collaboration between her, Shaan, Shantanu Moitra and Gulzar.

     

    Excerpts:

     

    How has your journey as a musician been so far?

     

    Quite exciting! Every day brings me something new and I think that is the beauty of being a musician. Especially in a country like ours where we are most of the time working for films. There is so much happening in this industry with so many languages, where different types of music comes together and co-exists. So it is wonderful being in the field of music, working with the seniors and new comers, learning new things everyday.

     

    You have crooned a few songs for ‘Jaanisaar.’ How was it working with Muzaffar Ali? And how different is it to sing a classical song as compared to a regular Bollywood number?

     

    I think there is a lot more freedom in this genre because if you hear the songs of ‘Jaanisar,’ each is a performance and there’s a constant need of improvisation. It is not something that can one can learn by heart and sing. Every line is different and there is a new expression that is required. Hailing from the era of mujra, every word has to be expressed, with the essence of pure classical music i.e. thumri, dadra, kajre.

     

    So I had an amalgamation of ghazals and classical music, which gave me more freedom. I don’t get to do that in any of the other songs, though I still have scope to improvise but not as much. It is not a commercial song. The songs of ‘Jaanisar’ are for people who understand and follow Indian classical music. One of the biggest reasons I did my album ‘Humnasheen’ was pretty much to feel that experience.

     

    Muzaffar sahab is a very revered man and I respect him a lot. His presence in the studio itself was very supportive and you know that he is there to appreciate the song and the art you possess. I give equal credits to Ustad Shafqat Ali Khan, who is the son of Salamat Ali Khan sahab. He is more of a singer composer and once he starts singing, you definitely get mesmerised and often get tongue tied.

     

    Which veteran musician did you always dream of working with?

     

    I cannot work with people who are no longer with us and so it will always remain a dream. Artists from earlier eras like Madan Mohan sahab was gifted with putting a soul into the music he composed. Same was with Anand Bakishiji, Gulzar sahab and Sahir Ludhianvi sahab, wherein the first word and the first sentence itself is poetry as it came naturally to them. These are gifted people, who possess power and sensitivity. I feel that there is still a lot of talent around and we have the audiences to appreciate the same. However, what lacks is a platform to do express freely.

     

    Previously a lyricist, singer or composer did not have the pressure of creating a hit song. All that a person required to do was to create a song, but now the pressure is to make a blockbuster money-making track. Hence it becomes very hard for talented people to portray their art. Today Bollywood is compromising a lot on good content.

     

    Tell us about your riyaaz schedule.

     

    I will be very honest with you. I was a very disciplined student of music in my early days and I would thank my parents for making me do so. I would travel long distances for learning music and my parents made sure that after coming from there, I would do my riyaaz. Even before going to school, my mother would wake me up at 6.30 am and I would do my riyaaz on a tanpura.

     

    No child would actually like doing their riyaaz so early, but that’s what built a strong foundation for me. Now I don’t give that many hours for my riyaaz but I do light vocal exercises to warm up my voice. There are thing that I cannot do very well and I keep practicing them so as to improve.

     

    I don’t devote hours and hours for praticising ragas as I’m in the studio the whole day and I end up singing too much. All I need to do is keep my voice intact and get better at my execution than tiring my voice. I think that is how every professional singer functions when they get to a very hectic lifestyle.

     

    Any non-film projects that you are currently working on?

     

    Yes. I just got the mixes for Gulzar sahab’s project on Rabindranath Tagore. Shaan and I have sung songs for the project and the music is composed by Shantanu Moitra. The project is very special and will be releasing under Saregama. Tagore’s style of writing has been adapted by Gulzar sahab. It takes you to an era of Tagore but completely in a new fashion. It will release in a couple of months.

     

    Which non-film song sung by you is your favorite?

     

    It would be ‘Yeh Kya Hua Tere Mere Pyaar Ki Baatein,’ from the album ‘Chandni Raatein’ in 2004, which I did very long ago. This was the first time I was doing a Hindi album song and it was really loved by people then.

     

    You sung Kishore Kumar’s old melody ‘Mere Mehboob.’ Do you wish to re-render any of the olden melodies? If yes, which one?

     

    Actually the song ‘Mere Mehboob’ got stuck in my head and I was recording a new song but ‘Mere Mehboob’ did not go off. So I got back home, sat on my piano and recorded it on my phone. I put it up on my social media and people loved it. I keep my social media very private and have never given it to any agency like many others. I personally read each and every tweet that comes to me and I was so overwhelmed with the love.

     

    When it comes to re-rendering any other tracks, I would say there are many. I love all Madan Mohan sahab and Lataji’s tracks. I would love to do the song ‘Jalte Hain Jiske Liye’ from the film ‘Sujata’ crooned by Talat Mehmood sahab.

     

    Basically I love re-rendering tracks, which are sung by male voices because when you sing a female version of the same track, you reinterpret the whole track.

     

    How does your partner Shiladitya react to the fame and love that you get as a singer? Is he your best critic?

     

    He is my best friend and likes everything I do, which is why he cannot criticise me. I feel my best critics are my parents. My dad will only point put crucial problems in what I do. 

     

    When it comes to Shiladitya, he has been my bestest buddy for ten years so we are each others’ confidant and now that we are married, there is an additional level of responsibility for each other. However, he is exactly the kind of spirit that I would want to be. He is the one who will push me to do all the good things even when I doubt myself. He will just ask me to follow my heart and do what I wish to do and makes me believe in me. Even my parents make me believe in myself, I feel a little responsible in front of my parents. But with Shiladitya around I can do anything I want to.

  • Aakash Aath treats music lovers with ‘The Legend’

    Aakash Aath treats music lovers with ‘The Legend’

    KOLKATA: In a move to stand out from the clutter, Aakash Aath, a Bengali general entertainment channel (GEC), has launched ‘The Legends’, a show where songs of the ‘golden era’ are sung by the current singers.

    The show, which was launched on 3 November and airs Monday to Friday at 9.30pm, pays tribute to legends like RD Burman, SD Burman, Kishore Kumar, Manna Dey, Uttam Kumar, Suchitra Sen and Md. Rafi.

     “The show has an up market and classy look on the lines of Coke Studio wherein songs from the golden era will be sung in both Bengali and Hindi,” highlights Aakash Aath director Eshita Surana.

    On what made the channel launch a music show at primetime, she says that old songs are an all-time hit. “We feel at this time of the day people want something soothing and light, hence, we came up with this idea. Game shows are a tried and tested thing in this time slot and we did not want to become a ‘me too’,” she adds.

     After airing 12 episodes so far, the channel is happy with the response. “Many artists are calling us because they want to perform on the show. Renowned artists like Srikanto Acharya, Madhura Bhattacharya and Raghab have gone on record to say that till now they have not gotten a better platform to perform on. We have attempted to take music to the next level,” says Surana.

    Apart from OOH and print ads, the channel is also using mass media like WhatsApp to promote the programme.  

     

  • Last track of Kishore Kumar among artifacts set to be auctioned

    Last track of Kishore Kumar among artifacts set to be auctioned

    MUMBAI: Several film memorabilia artifacts and artworks including playback singer Kishore Kumar‘s last song, said to have been recorded just three days before his demise and yet remains unreleased are set to be auctioned at the upcoming 12th Osian‘s Cinefan Film Festival scheduled to be held from 27 July to 5 August in New Delhi.

    “I hope this auction inspires our collectors and the film fraternity to value its cinematic heritage more effectively,” said Osian‘s founder chairman Neville Tuli.

    Those memorabilia artifacts to be auctioned also include rare posters, costumes, props etc from various yesteryear films along with private family collection of Shammi Kapoor and eminent film producer Suresh Jindal.

    Also up for auction would be the turquoise ring set in silver and worn by actor Farooque Sheikh in Muzaffar Ali‘s Umrao Jaan, the cricket bat signed by Aamir Khan and the team from Lagaan, posters of Satyajit Ray‘s Uttam Kumar-starrer Nayak, The Great Gambler as well as black and white images from Dev Anand‘s album.

    Special highlights of the auction include a focus on late Bollywood legend Shammi Kapoor. His famous scarf from Junglee, the sweater from Andaz, the shehnai from his last film appearance in Muzzafar Ali‘s Rockstar and one of his favourite personal Mont Blanc fountain pens.

  • Kishore Kumar family green lights his biopic

    Kishore Kumar family green lights his biopic

    MUMBAI: After he met the family of Kishore Kumar recently, Anurag Basu has got the green signal to roll out the biopic of the legendary singer. The film was lying in the cold storage for three months.

    Confirming the same Basu said, “They have green lighted the film after they liked the idea of me doing the film.”

    Last month, Basu met the singer‘s family – wife Leena Chandarvarkar and his two sons, singer Amit Kumar and Sumeet Kumar – to discuss the project. Titled Kishore, the film is now finally on track.

    While Ranbir Kapoor will play Kishore Kumar in the film titled Kishore, Amit Kumar will not only sing his father‘s songs but also play a cameo.

    It is understood that Basu would take up the Kishore Kumar project first and then proceed with his next project about mathematician Anand Kumar who made a name for himself after he made use of his knowledge by taking it to the grassroots of Bihar.

  • MP govt honours Dev Anand

    MP govt honours Dev Anand

    MUMBAI: India‘s evergreen star Dev Anand was recently felicitated by the Madhya Pradesh government when it bestowed upon the star the Rashtriya Kishore Kumar Samman (award).

    The producer-director-actor received the award for excellence in direction and a host of achievements. An amount of Rs 200,000, a plaque, shawl and coconut was given to the star as part of the award.

    Conferring the award to Dev Anand, Madhya Pradesh culture minister Laxmikant Sharma reportedly said that Dev Anand is an established signature in film world. “We are feeling proud by honouring him.”

    A grand function was also held at Khandwa to mark veteran cine-star Kishore Kumar‘s death anniversary.

    It may be noted that the Rashtriya Kishore Kumar Samman was to be given to Dev Anand at Khandwa, but due to unavoidable circumstances the star could not mske it to Khandwa. Hence, it was decided to bestow the award on him at his residence in Mumbai.