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Tag: Kishan Jain

  • Goldmedal’s New Year campaign highlights senior citizens’ loneliness

    Goldmedal’s New Year campaign highlights senior citizens’ loneliness

    Mumbai: Goldmedal Electricals, one of India’s leading fast moving electrical goods (FMEG) companies, announced the launch of their New Year’s ad campaign, which aims to highlight the increasing loneliness amongst senior citizens. As per reports, almost 75 per cent of seniors feel alone despite having families. Social isolation and loneliness among seniors are widespread and are recognized as a priority health problem.

    Conceptualized and executed by FoxyMoron, the flagship agency of Zoo Media, campaign invites the audience to reflect on the emotional needs of the elderly, often overshadowed by the relentless pace of modern life. The busy lifestyles of the younger generation mean that they are often unable to give the time and attention that their elders need. Goldmedal’s ad depicts volunteers sprucing up the interiors of an old-age home with the brand’s products and then spending time with the elderly residents to brighten up their day. It suggests a special New Year’s resolution – giving the gift of time to seniors who might be longing for companionship.

    Speaking about the New Year’s ad campaign, Goldmedal Electricals director Kishan Jain commented, “Our New Year’s campaign goes beyond simply highlighting our electrical solutions. We want to create a meaningful impact by addressing the issue of senior citizen loneliness and emphasizing the need to show appreciation to those who have given us so much. It’s a small gesture that can make a huge difference and bring immense joy to the lives of the elderly.”

    Goldmedal invites the public to join the movement and share their stories of spending time with seniors. The campaign is part of their #GharGharLagtaHai campaign which brings out the various facets of Indian family life that makes every home special.

  • Goldmedal celebrates the spirit of Diwali with a new Ad campaign ‘Ghar Ghar Lagta Hai’

    Goldmedal celebrates the spirit of Diwali with a new Ad campaign ‘Ghar Ghar Lagta Hai’

    Mumbai: Goldmedal Electricals, one of India’s leading electrical manufacturing companies, has released a new digital video ad campaign in time for Diwali. The campaign showcases several of Goldmedal’s products, including doorbells, LED lighting and home automation solutions, against the backdrop of friends and family visiting a home during the festival of lights – with the voiceover highlighting the core message that it is the joy that loved ones bring with their presence that truly makes a “home feel like a home” (‘Ghar Ghar Lagta Hai’).

    Conceptualized by FoxyMoron, the campaign is a heart-warming reflection on the important role that friends and family play in making joyous occasions feel complete, while also depicting how Goldmedal’s products elevate your festive experience.

    Commenting on the new campaign, Goldmedal Electricals director Kishan Jain said, “Festivals are a time to enjoy the company of loved ones within the warmth of our homes. Goldmedal’s products, including our LED lighting, doorbells and home automation solutions, enhance the aesthetics and comfort of your spaces and offer a convenient, hassle-free experience amidst the bustle of the festive season. At the same time, we wanted to highlight, through this ad campaign, that what truly makes our home feel complete during these joyous moments, is the presence of our friends and family.”

    Speaking about the campaign, FoxyMoron business director Shubit Rakshit said, “Zoo Media Network is delighted to partner with Goldmedal to introduce the ‘Ghar Ghar Lagta Hai’ campaign—a compelling illustration of synergized endeavours. FoxyMoron as the lead agency, and The Rabbit Hole as the specialist Video Marketing agency in our network, collaborated to actualize this vision. The campaign’s integrated creative strategy and lifestyle-centric narrative were meticulously crafted to resonate emotionally with consumers, effectively spotlighting Goldmedal’s diverse portfolio. Our objective was to forge a narrative that transcends a singular event, evolving into a scalable initiative seamlessly integrated across the brand and its complete product spectrum.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Goldmedal (@goldmedalindia)

     

  • Goldmedal Electricals targets Kerala with new campaign featuring Mohanlal

    Goldmedal Electricals targets Kerala with new campaign featuring Mohanlal

    Mumbai:Homegrown electrical company, Goldmedal Electricals has released a fresh ad campaign featuring its newly appointed brand ambassador Malayalam superstar Mohanlal. 

    Conceptualised by TVC factory, the three-part campaign titled #SwitchToTheAmazing also features actress Honey Rose and showcases the wide range of Goldmedal products while highlighting their ease of use and unique features through various tricky situations arising in the actors’ lives.

    Goldmedal director Kishan Jain said that the brand aims to expand its base in the Kerala market by penetrating deeper into South India. “Through this ad campaign with our brand ambassador Mohanlal and popular actress Honey Rose, we aim to become a household name in Kerala with our wide-ranging product portfolio. With his mass appeal, megastar Mohanlal resonates well with our brand ethos and he is most suited to convey the brand USP to our target audience,” Jain said.

    The state-wide campaign is running on all leading Malayalam television and digital channels, and outdoor and print media as well.