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Tag: Kirti Kabra

  • RR Kabel crowns 41 winners of Kabel star season four scholarship in Mumbai

    RR Kabel crowns 41 winners of Kabel star season four scholarship in Mumbai

    MUMBAI: Lighting up futures, one Kabel Dost at a time. RR Kabel, India’s leading consumer electrical and wire manufacturer, has announced the winners of its Kabel star scholarship program 2025 in Mumbai, celebrating four years of nurturing talent with a total commitment of Rs four crore.

    The scholarship, designed for children of electricians who passed their 10th-grade exams, provides Rs 10,000 each to deserving students, helping them pursue higher secondary education. This year, Mumbai witnessed 41 honourees, recognised at a special ceremony at La Banquet, Odean Mall, alongside top performers from season two, who also received laptops to support their studies.

    Since its launch in 2022, the Kabel Star Scholarship has selected nearly 4,000 students nationwide, reinforcing RR Kabel’s vision of an educated and empowered India. By opening new educational pathways, the initiative ensures that financial constraints do not limit ambition, inspiring countless success stories among past recipients.

    “Our Kabel Dost have always been more than business partners, they are the foundation of our journey. With the Kabel star scholarship, we’re opening doors to possibilities that can change lives for generations,” said RR Global director Kirti Kabra. “Every child who dreams big deserves a chance to achieve it, and this program ensures no dream is limited by circumstance.”

    For the winners and their families, the event was a moment of pride and emotion, recognising perseverance, dedication, and the drive to build successful careers. Through this program, RR Kabel continues to invest in the next generation of leaders, giving children of electricians a strong platform to unlock their full potential.

     

  • RR Kabel serves up power as title sponsor of Prime Volleyball League

    RR Kabel serves up power as title sponsor of Prime Volleyball League

    MUMBAI: Talk about an electrifying partnership RR Kabel has spiked into the spotlight as the Title Sponsor of the Prime Volleyball League powered by Scapia, just in time for its fourth edition. The announcement was made in Mumbai, where RR Kabel’s leadership sealed the deal alongside league organisers, unveiling the official match ball with plenty of flair.

    The tournament, set to begin 2 October 2025 in Hyderabad, will see 10 teams including debutants Goa Guardians battle it out across 38 matches and 21 action-packed days. The defending champions, Calicut Heroes, will face off against hosts Hyderabad Black Hawks in the opening clash. The stakes climb as the top four sides advance to the semi-finals on 24 October, with the grand finale scheduled for 26 October. Fans can catch all the high-energy action live on Sony Sports Network and the league’s Youtube channel.

    For RR Kabel, one of India’s leading wire and cable manufacturers, the tie-up is more than just branding, it’s about plugging into the spirit of sport. “Volleyball embodies energy, teamwork, and resilience values that resonate strongly with our brand,” said RR Global director Kirti Kabra calling the partnership “historic”. RR Kabel CMO Shishir Sharma added that the title sponsorship is a “commitment to fuelling India’s youthful, forward-looking spirit” through sport.

    The league itself has been steadily growing in scale and appeal. Baseline Ventures MD & co-founder Tuhin Mishra hailed the deal as proof of volleyball’s rising commercial traction. With RR Kabel on board, he believes Season 4 will deliver bigger visibility, more opportunities for players, and an expanding fan base across the country.

    From double-headers to do-or-die finals, the RR Kabel Prime Volleyball League is gearing up to be India’s most electrifying sporting festival this October, a season where the game, quite literally, runs on power.

  • RR Kabel powers up KKR partnership in a high-voltage comeback

    RR Kabel powers up KKR partnership in a high-voltage comeback

    MUMBAI: Cricket and connections go hand in hand quite literally this season, as RR Kabel recharges its partnership with Kolkata Knight Riders (KKR) as a principal sponsor. The leading wires, cables, and consumer electricals brand has inked a multi-year deal, returning for a second innings with KKR after its initial collaboration in 2021. With branding set to feature on the right chest of all KKR team kits, RR Kabel aims to spark greater brand recognition, particularly in Eastern India, while riding the wave of cricket’s unmatched popularity.

    For RR Kabel, the partnership isn’t just about visibility, it’s about powering the spirit of resilience, ambition, and excellence, much like the ethos of the three-time IPL champions. RR Global director Kirti Kabra, highlighted the synergy, stating, “Cricket is where passion, energy, and performance come alive values that align perfectly with RR Kabel. KKR embodies resilience and ambition, making them the ideal partner for us. This collaboration isn’t just a sponsorship; it’s about being part of something that excites and unites millions.”

    KKR CEO Venky Mysore welcomed RR Kabel back, saying, “Their continued association reflects the strong synergy between our values and vision. We look forward to strengthening this partnership and creating a lasting impact both on and off the field.”

    As KKR gears up for another thrilling IPL season, RR Kabel’s high-voltage branding push ensures that its presence will be felt beyond the stadium, reaching millions of cricket fans worldwide. With this dynamic partnership, RR Kabel is set to illuminate the cricketing stage, proving once again that the right connections both in sport and industry make all the difference.

  • RR Kabel dedicates new Diwali campaign to electrician community

    RR Kabel dedicates new Diwali campaign to electrician community

    Mumbai: Premium wires and cables company, RR Kabel has launched a new campaign ‘Ek Diwali Aisi Bhi’ to extend support and appreciation to the true heroes of Diwali- the electrician community.

    The dedicated campaign hopes to engage this community through various social media channels in an effort to help bring the joy of the season to their individual households as they continue to work hard towards bringing the same for us.

    The electricians in India are the busiest during the festive season to ensure the brightest celebrations for all consumers throughout the country. However, in this process, many are unable to focus on their own celebrations. The short digital video launched by RR Kabel showcases how an electrician is unable to decorate his own home while he was busy doing the same for others. This is where the proud son of the electrician steps in and does his bit to decorate his family’s home so that they too can have their own Diwali celebration.

    The video is being showcased across all RR Kabel’s social media channels including Facebook, Twitter, LinkedIn, and is accompanied by various social media activities. The campaign also includes a dedicated social contest on the video wherein the winners have a chance of winning exciting prizes.

    RR Global director Kirti Kabra said, “We, at RR Kabel, have always held our electrician community in the highest regard. This year, we wanted to dedicate this campaign to our Kabel Dost to not only thank them for their relentless support but to provide recognition for all their hard work throughout the year. As the true heroes of Diwali, RR Kabel wanted to help celebrate the electricians that continue to make our lives simpler each step of the way. Through this campaign, we would also like to invite our consumers to extend their support for all electricians across the country.”

     

  • IdeateLabs retains the digital mandate for RR Kabel with global expansion

    IdeateLabs retains the digital mandate for RR Kabel with global expansion

    MUMBAI: In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and cable manufacturer. IdeateLabs was awarded the extension after contesting a highly competitive multi-agency pitch. As a part of the mandate, IdeateLabs will continue to provide end to end digital marketing services including creative, social media and performance campaigns to RR Kabel. Also, the mandate has been expanded to handle other product categories like wires & cables, switches, switchgears, LED lights, fans etc. under the RR Global banner spreading across 80 countries in addition to India.

    Kirti Kabra, Director, RR Kabel commented on this association, “We are glad to extend our association with IdeateLabs as our digital partner. IdeateLabs comes with the right mix of strategic insights, digital expertise and in-depth knowledge of the category and markets we are operating in. Having conceptualized and executed some of the most innovative social media campaigns, we believe IdeateLabs will help us creatively expand our digital reach across the global market.”

    Reassuring their faith Christopher Higgins, Business Head, IdeateLabs said “It’s been a year of great account wins for us at IdeateLabs and we feel extremely honoured to be chosen to work on a brand like RR Kabel for the second year in a row. Their patience to get the right solution and appreciation for quality is something we have already enjoyed in the short span of working together. Together we have successfully delivered some great digital campaigns like the Bridging Distance, and UCT. Currently we are working on digital promotion of #AkalmandBanoSahiChuno video campaign featuring Akshay Kumar as well as rolling out AI-driven chatbots across 9 websites. We are extremely positive about this partnership and look forward to delivering more clutter-breaking campaigns and driving business growth across all digital marketing platforms for RR Kabel and RR Global”.

  • RR Kabel tells you why UCT is important

    RR Kabel tells you why UCT is important

    MUMBAI: RR Kabel has launched its new campaign in continuation of its previous ad. Being the pioneer to introduce the patented Unilay Core Technology (UCT) to cables in India, RR Kabel has created a digital awareness activation about choosing wires with UCT.

    IdeateLabs made a series of videos by personifying electricity and UCT, and illustrating their friendship. The series starts with electricity’s search for his best friend, UCT, finally finding him at the RR Kabel factory. The videos that follow highlight the features of RR Kabel’s UCT, and how it helps provide safety, even as it saves on the power bills.

    The campaign was further amplified on all digital fronts with a novel version of the story going up on a new interactive microsite that gave users an immersive experience.

    RR Kabel director Kirti Kabra says, “Electrical safety is a vital issue, but is often neglected. Thus, we introduced Unilay Core Technology in India. This campaign helped us spread awareness about the need, importance and benefits of using the next-gen UCT cables in day-to-day life. This association led us to reach the relevant target audience.”

    The campaign has received over 32,000 social media engagements and over 34 lakh video views across online platforms. Even celebrities like Rannvijay Singh, Saina Nehwal and Bani J have expressed their joy about the ‘union’ of electricity & UCT.

    IdeateLabs business head Chris Higgins adds, “Our challenge was to introduce the brand’s innovative technology and make people understand its importance. In a low-involvement category, where grabbing the viewer’s attention is the crucial part, our strategy was to come up with interesting short videos.”