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Tag: Kirana Club

  • Adani Wilmar tops Kirana Club report for stellar customer service and order fulfillment

    Adani Wilmar tops Kirana Club report for stellar customer service and order fulfillment

    Mumbai: Adani Wilmar emerges as a frontrunner in the newly released Kirana Club Insider report findings, showcasing the performance of FMCG brands in crucial servicing aspects of customer service. The brand has secured an A+ rating for its exemplary performance in efficient order fulfillment. Outshining renowned brands, Adani Wilmar’s commitment to prompt delivery resonates strongly with kirana retailers.

    With a focus on addressing retailers’ pain points, the report highlights the significance of timely product delivery. Adani Wilmar’s absence from the list of brands associated with out-of-stock issues as well as defective products emphasises its proactive approach to inventory management, ensuring uninterrupted supply chains and mitigating potential revenue losses.

    Kirana Club insider report findings surveyed over 9,000 retailers on the Kirana Club platform and was conducted from 15 April to 5 May, with a majority of respondents from the HSM (Hindi-speaking market) region.

    https://insider.kirana.club/p/retailers-verdict-on-servicing

  • Ayodhya Kirana community readies for Ram Temple festivities: 70 per cent stock puja items

    Ayodhya Kirana community readies for Ram Temple festivities: 70 per cent stock puja items

    Mumbai: With the grand Ram Temple set to be inaugurated on 22 January 2024, the entire country is echoing the spirit of enthusiasm and looking forward to the celebrations just like Diwali. A recent survey conducted among retailers in Ayodhya by India’s largest Kirana Community, Kirana Club, also showcases a similar sentiment with local kiranas looking at the event with utmost fervour.

    Lakhs of devotees are expected to participate in the Pran Pratishtha ceremony and Kirana owners see this as a great opportunity to enhance their sales. Accordingly, over 70 per cent of kirana stores are stocking up Puja Samagri including cotton wicks, ghee and oil, diya, camphor, rice and wheat, and honey among other things before January 22.  Kirana owners are also stocking up Packed Mithai and chocolates, with 15 per cent retailers anticipating increased sales during the auspicious occasion.

    The third-most stocked products at Kirana stores in Ayodhya are Chips and Namkeen. Over 9 per cent of retailers expect a heavy demand for these products as they prepare to welcome lakhs of devotees from across the country. Cold drinks and water as well as personal care products such as hair oil and soaps are some of the other categories being stocked up by kiranawallahs in the holy city.  

    Kirana Club founder Anshul Gupta said, “Our survey among kirana owners in Ayodhya showcases optimism and festive spirit ahead of the historic inauguration of the Ram Temple. Local kirana owners are seeing this as a significant business opportunity to increase footfall in their stores and anticipating increased sales of Puja Samagri, Packed Mithai and Chocolates. The foresightedness of these retailers reflects their understanding of the current market and consumer pulse as well as their commitment to cater to the needs of devotees who would want to pay reverence to Lord Ram in the Pran Pratishtha ceremony.”

    Survey results: 

     

    Products

    % of retailers 

    Puja Samagri

    70.15 per cent

    Packed Mithai and Chocolates

    14.70 per cent

     

    Chips and Namkeen

    8.89 per cent

     

    Cold Drinks and Water 

    3.53 per cent

     

    Personal Care such as Hair Oil, Soaps etc. 

    2.74 per cent