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Tag: Kiran Dcruz

  • TIPS Industries onboards Kiran Dcruz as senior vice president for brands and partnerships

    TIPS Industries onboards Kiran Dcruz as senior vice president for brands and partnerships

    Mumbai: TIPS Industries Ltd. (TIPS), a leading player in the music and entertainment industry, today announced the appointment of  Kiran Dcruz as senior vice president for brands and partnerships. In his new role, Kiran will lead the strategy for the TIPS Music brand and build collaborative partnerships between brands, artists and music.  

    With over two decades across various sales and business head roles in the TV, Radio and Music industry, Kiran Dcruz will bring his deep understanding of the entertainment sector to his new role. His expertise in strategy, music licensing, content creation and team management aligns seamlessly with TIPS Industries’ commitment to innovation and growth. Prior to joining TIPS Industries, Kiran served as head of brand Partnerships at Sony Entertainment Talent Ventures, where he played a pivotal role in setting up India’s first Metaverse consulting company for Brands and Talent.  

    Chairman and managing director, Kumar Taurani said, “We welcome Kiran to Tips Industries. We leverage his extensive experience to drive strategic brand initiatives and expand the company’s footprint in the evolving entertainment and media landscape. This is in line with our commitment of delivering 30 per cent growth to our investors”

    TIPS Industries C.E.O Hari Nair mentions “Kiran is an experienced creative professional who has a proven track record in ideating and creating great partnerships between music, artists and brands. His expertise aligns very well with our objectives of opening up new revenue streams for Tips. I wish him the best”

    TIPS Industries senior vice president of brands and partnerships Kiran Dcruz said, “I’m delighted to become a part of TIPS Industries, a goldmine of music content. Tip’s music is working wonders now & it’s the perfect time to re-imagine opportunities and create music experiences through strategic brand partnerships. I look forward to contributing to the revenues & growth of our company”

    Kiran has previously worked with brands like MTV, Fever, Red FM, Radio One and Sony Music Entertainment, handling multiple roles.  At Sony Music Entertainment, he was the director of brand partnerships and music Licensing for eight years and was instrumental in setting up the Brand vertical. This was followed by his role as head of brand Partnerships at Sony Entertainment Talent Ventures prior to joining TIPS Industries.

  • Zeven and Rob’s tribute for master blaster

    MUMBAI: A creative genius that awes his audience with every piece of work, Rob has created a brand new ‘WOW’ video in association with Zeven, a multi-dimensional sportswear brand for the God of cricket Sachin Tendulkar, on his 44th birthday.

    In the video, Rob has used Crust, Zeven’s on-pitch cricket shoes, performance T-shirts, bats and accessories sponsored by Zeven from its retail line. Through a creative masterstroke Rob has seamlessly integrated the products to come together to form a portrait of India’s cricket legend, Sachin Tendulkar! Using his skills of precision, the products were put into place using threads hung from the ceiling at different levels. This was done over a period of 4 days but the final outcome is definitely a befitting tribute to the Master Blaster!

    Post the shoot, all the gear was handed over to the young enthusiastic kids of the Andheri East Slum. They look up to Sachin as their idol and role model. The kids were extremely excited to receive the gear and almost instantly started playing with it.

    Adding on Zeven leader- marketing Poojaa Kumar Deepak stated, “When we heard of the concept we were bowled over! Zeven is deeply vested in the sport of cricket and we are glad we were able to associate with Rob, a creative genius, and Sony Music, to help create this amazing tribute for the Master Blaster himself. We are extremely excited about how the video looks.”

    Says Rob, “Sachin is truly the God of cricket so today on his B’day it gives me immense pleasure to dedicate this video to him. This is my birthday gift to him and I hope he gets to see this. Just an acknowledgement that he has seen this will make me very happy. He is truly a living legend and he will continue to be an inspiration for generations.”

    National head – brand partnerships & music licensing Kiran Dcruz said “When we decided to work on something for the legend Sachin Tendulkar’s Bday we knew Rob had a masterpiece in mind. We’re thrilled to be associated with a leading brand like Zeven, who came on board to extend their support for this initiative. At Sony Music, we understand the value a brand wants to portray to it’s audiences and we help them achieve the same with content like these.”

    Here is the link