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Tag: Kiran Bedi

  • Innovation is our primary driver: Anirban Banerjee

    Innovation is our primary driver: Anirban Banerjee

    Mumbai: Eveready Industries India Ltd (EIIL) along with India’s First Woman IPS Officer, Dr. Kiran Bedi unveiled a first-of-its-kind flashlight with safety alarm – the Eveready Siren Torch. This market disruptor and pioneering siren flashlight emits a loud 100dbA safety alarm when the user pulls the attached key chain in a distressing situation. Designed to empower women and people at large, the newly launched siren flashlight aims to enhance safety and security in daily life. This product is backed by the brand’s latest campaign, #AwaazUthaneyKaPower, conceptualised by Ogilvy India, which is led by deaf and verbally challenged people to highlight the need for this product to ensure safety and security for all.

    For the #AwaazUthaneyKaPower campaign, Eveready collaborated with India Signing Hands, an organisation dedicated to providing solutions to “accessibility” issues faced by the deaf community in India. To dispel the silence around women’s safety, the campaign connects with the deafening power of non-verbal communication through a powerful film crafted by Ogilvy India. The film features deaf and verbally challenged women, alone in different locations, narrating their traumatic experiences in sign language. They recount being very close to danger sometimes or being subjected to eve-teasing. Eveready Siren Torch empowers women to make noise even without a voice, with 100-decibel SOS alarms to prevent abuse and alert passersby. The film encourages others to stand up for themselves, feeling empowered by the message: “Ab awaaz main bhi uthaungi” – I will make my voice heard too.

    According to the Georgetown Institute 2023 Women, Peace and Security Index, The sense of safety among women aged 15 years and above in India has seen a decline. In 2017, 65.5 per cent of Indian women reported feeling safe, but this figure dropped to 58 per cent in 2023. The index gauges the safety perception of women walking alone at night in the city or in the area where they live.

    Indiantelevision.com caught up with Eveready Industries India Ltd. senior VP & SBU head (batteries & flashlights) Anirban Banerjee where he discussed the safety issue and also highlighted key elements on how the product shares the message and how it can create an impact and more…

    Edited excerpts

    On the inspiration behind Eveready Siren torch and its alignment with the brand’s overall product strategy

    As a torch company, we recognise the importance and history of our product, especially in the context of a developing country like ours, where safety remains a significant concern, particularly for women on the go. Despite the advent of modern technologies like AI, the torch has long served as a fundamental tool for safety. To enhance the value of this trusted product, we aim to raise awareness about its role not only in providing light but also as a crucial emergency tool. Ideally, no one should face harm, but in the unfortunate event that they do, this torch can be indispensable. In emergencies, one in a hundred people can create sufficient light and sound to alert others and seek help. Its small and compact design ensures easy accessibility.

    On Eveready Industries collaborating specifically with India Signing Hands for the #AwaazUthaneyKaPower campaign

    Partnering with India Signing Hands for this cause is a perfect fit. For individuals without a voice, the ability to make themselves heard in dangerous situations is critical. Imagine being in danger and unable to shout for help. This small torch can amplify your voice with a simple pull, making it an essential tool for those who cannot speak. If they can use it effectively, so can anyone.

    On the idea for this campaign and the outcome you hope to achieve from it

    Our campaign aims to be realistic and impactful. While we produce many torches and don’t hold press conferences for each launch, this particular torch carries a purpose and message. Our advertisement features real individuals rather than actors, emphasizing the genuine experiences and needs that inspired this product.

    On the Eveready Siren torch addressing accessibility issues, particularly for the deaf community

    Upon collaboration, we gained access to their channel and are now reaching out to various organisations, including the Ministry of Social Welfare. We will pitch this torch as a simple yet effective device that produces noise when needed. Whether or not we receive external support, we are committed to doing everything we can to promote and distribute this product. As Mr. Alok mentioned, India has approximately 68 million individuals in the deaf and challenged category. Educating and making this population aware of and accessible to this torch is incredibly powerful.

    Eveready’s plans for promoting the Eveready Siren torch and continuing to support accessibility initiatives

    Innovation is our primary driver, especially in the categories of batteries and torches. While some innovations are large-scale, others are subtle yet significant. This torch represents a straightforward and practical idea tailored for the Indian audience, which spans beyond metropolitan cities like Mumbai to numerous towns and villages. Our future plans include expanding into other categories, particularly portable power devices, for which Eveready is already renowned. However, today’s focus is on showcasing how differentiation can make a significant impact.

  • Kiran Bedi unveils Eveready’s Siren Torch with safety alarm

    Kiran Bedi unveils Eveready’s Siren Torch with safety alarm

    Mumbai:  Eveready Industries India Ltd (EIIL), India’s No.1 battery brand synonymous with power, performance, and reliability along with India’s First Woman IPS Officer, Dr. Kiran Bedi unveiled a first-of-its-kind flashlight with safety alarm – the Eveready Siren Torch. This market disruptor and pioneering siren flashlight emits a loud 100dbA safety alarm when the user pulls the attached key chain in a distressing situation. Designed to empower women and people at large, the newly launched siren flashlight aims to enhance safety and security in daily life. This innovative product is backed by the brand’s latest campaign, #AwaazUthaneyKaPower, which is led by deaf and verbally challenged people to highlight the need for this product to ensure safety and security for all.

    For the #AwaazUthaneyKaPower campaign, Eveready collaborated with India Signing Hands, an organisation dedicated to providing solutions to “accessibility” issues faced by the deaf community in India. To dispel the silence around women’s safety, the campaign connects with the deafening power of non-verbal communication through a powerful film crafted by Ogilvy India. The film features deaf and verbally challenged women, alone in different locations, narrating their traumatic experiences in sign language. They recount being very close to danger sometimes or being subjected to eve-teasing. Eveready Siren Torch empowers women to make noise even without a voice, with 100-decibel SOS alarms to prevent abuse and alert passersby. The film encourages others to stand up for themselves, feeling empowered by the message: “Ab awaaz main bhi uthaungi” – I will make my voice heard too.

    Speaking on the occasion, Bedi said, “A woman’s physical and inner feeling of safety empowers her; it is essential for her mental health. Sometimes an external tool is needed to feel safe in all circumstances—whether moving out at odd hours or travelling distances to fulfil their dreams. Eveready’s unique Siren Torch is a significant step in empowering women to feel safe with an assurance to go that extra mile without hesitation or apprehensions about safety.”

    “I am proud to support the #AwaazUthaneyKaPower campaign and look forward to extending this partnership with my NGOs, Navjyoti India Foundation and India Vision Foundation, to further our shared goal of women’s empowerment and create a safer society for all,” she added.

    Eveready Industries India Ltd. senior VP & SBU head (batteries & flashlights) Anirban Banerjee stated “Eveready is a tireless champion of infinite power. This spirit has inspired us to design Siren Torch – a transformative solution that goes beyond mere functionality, offering hope and empowerment for women across India. With women’s safety at its core, our commitment to excellence and innovation has led the creating of a game-changing device that empowers women to make noise even without a voice. It’s 100-decibel SOS alarms to prevent abuse and alert passersby. Affordable, compact and feature-rich, we believe this product will significantly impact women’s lives. From the often deserted farmlands of rural India at night to the solitary late nights of Urban India, Siren will empower women to unlock their power of self-defense, build confidence, and shape a safer future for themselves and their communities”. 

    “Giving voice to the voiceless is not an easy task. But when Sujoy and his team came up with the idea of using non-verbal actors for the campaign, the path ahead was simple enough. The involuntary silence of the actors on screen serves to drive home the impossibility of the situation that women face on a daily basis. Through their mute gestures, the characters in the films speak for women who suffer shame, indignity and crude violence without a word. Now everyone will get to make a noise, even if they don’t have a voice,” remarked Ogilvy India CCO Sukesh Nayak.

  • Sri Adhikari Brothers’ ‘Galti Kiski,’ based on Kiran Bedi’s book, to air on DD

    Sri Adhikari Brothers’ ‘Galti Kiski,’ based on Kiran Bedi’s book, to air on DD

    MUMBAI: India’s leading media and entertainment conglomerate Sri Adhikari Brothers is bringing yet another classic hit show, ‘Galti Kiski,’  based on the book ‘What Went Wrong and Why?, written by super cop and lieutenant governor of Puducherry Kiran Bedi. The show will air on Doordarshan National from 19 May every day at 1 pm.

    ‘Galti Kiski’ is a real-life narrative based on the book ‘What Went Wrong And Why?, written by the super cop Kiran Bedi. It is a unique compendium of real-life first-hand experiences – candid, poignant, touching and thought-provoking – that will compel peopleto sit up and take notice. A true revelation of social and economic maladies that adversely affect the present-day society and the way one can handle such scenarios and a destination for those who sought help in similar matters. It places these realities for greater appreciation by all those who can play a role in preventing such happenings, and defines the duties to do and the responsibilities to accept

    SABGROUP patriarch Markand Adhikari said: “In lieu of our commitment to leverage our content library to Doordarshan, we are glad that ‘Galti Kiski’ which featured the super cop Kiran Bedi is going to air on Doordarshan National, We are willing to do whatever it takes to help our nation stay engaged and keep the momentum going during the lockdown."

    Kiran Bedi said: ‘’During my journey as an IPS officer and there on, I always observed the rift between people at different stages of life and most of them were due to simple lack of compassion.This book is all about making an attempt at being fair and human. My mission behind Galti Kiski was simply to save the next victim, it wasn’t to gain publicity or popularity but to forewarn people. I am so honoured to have created a televised version of this with Sri Adhikari Brothers and the fact that it is going to be aired again on Doordarshan National during these grim times. It gives people a chance to introspect and rethink life after lockdown and make this society a better place to live in as one.’’

    ‘What Went Wrong and Why?’ was adapted in a Hindi version for the book with the same title as the show Galti Kiski. 

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  • Do you want argumentative or sophisticated media, asks Arnab Goswami

    MUMBAI: India, with the help of advanced technology, editorial sophistication and big global channels is on threshold of becoming the media capital of the world before 2020, and will take on BBC, CNN and other global channels, dreams Republic TV news presenter and editor Arnab Goswami.

    “India is the only country where media can question anyone on any subject including religion, the kind of journalism that we practice, the way we go overboard, boldness being shown by journalists across the nation and bringing out the truth is helping media become an agent of social change. This will also help us become a global media platform before 2020. That is my dream,” Goswami said while speaking at an interactive session “News as an Agent of Change’ organised by FICCI Ladies Organisation (FLO) here.

    “Delhi city has helped me grow in my career as I have spent nine and a half years of my professional life here and I always felt that it was not a city that supported pure merit. “In 2000-2001, I was about to quit this profession. I was frustrated as a journalist since I felt I was a cog in the wheel. Shifting base to Mumbai helped me do my kind of journalism and what we do is possible for bringing in social change because I was physically separated from the centre of power. This city has taught me the value of merit, independence and professionalism. I owe everything that I am today and everything that I can be to Delhi and Mumbai,” he said.

    “The television media has made politicians accountable for their doings. We play a conscious role towards being a force-multiplier for social movements. Such was the case during the India Against Corruption movement, in which Anna Hazare, Kiran Bedi, Arvind Kejriwal and Prashant Bhushan came together. Today, when the media questions Kejriwal as a politician, people ask me, “Have you forgotten that you are the same people who put Kejriwal on a pedestal?” But, I never supported Arvind Kejriwal. I supported the fight against corruption. Our support was for the Lokpal movement and not for a group that wanted to become a political party,” said Goswami.

    “It’s always a tough decision to take the path less travelled. Rival channels have always accused me of being over the top and presenting a dumbed-down version of the news. However, I am a firm believer in my form of journalism — which does not believe in the ‘underhand delivery’. I look upon us as new-age journalists. It is my responsibility to throw a googly or bouncer to those in power once in a while,” he said.

    Goswami shared an anecdote which he termed “another mistake” in his career. This incident happened when actor Sanjay Dutt was being transported from Mumbai’s Arthur Road Jail to Pune’s Yerwada prison. “I sent my reporters and camerapersons to cover Dutt’s story. While I was having my lunch, I got a phone call from someone in Bengaluru, who had been following my career and Times Now since a long time. He vowed never to watch my channel again. I was surprised and asked him why. He said that his best friend, Colonel Vasanth Venugopal had died in a combat with terrorists. But, not a single news channel had bothered to cover the martyrdom of this man. I was shocked and apologised to him. Suddenly, the whole Dutt drama looked puerile to me. I invited the man to come on my programme, and he agreed.”

    But, Goswami was in for a surprise. Before he went live, he asked his producer if the guest was ready. His producer replied, “Yes, she is ready”. Goswami told him it was a man, who had called up but his producer interrupted and said, “Col. Venugopal’s wife, Subhashini, decided to come on your programme.”

    Goswami recalled, “Here was a lady, who had cremated her husband four hours ago. What do I ask her? I started off by asking some opening questions. She spoke for 10 minutes from her heart – about her husband, about how proud she was of him and about her children. I got a call from Col. J. J. Singh, who was the chief of army staff at that time. He asked me for the brave lady’s number. The incident changed my perspective of journalism forever.”

    Towards the end of his speech, Goswami posed a thought-provoking question: “What kind of media do you want? Do you want this media, irrespective of how noisy, argumentative and difficult it is? Or, would you like to have the tame, quiet and sophisticated media that bowls underhand deliveries?”

  • UCNews’ ‘Spirit of Work’ campaign with Tandon, Bedi & Khanna

    MUMBAI: Celebrating International Workers’ Day on May 1, UC News, a news and content aggregation platform from Alibaba Mobile Business Group, has kicked off its ‘The Spirit of Work’ campaign.

    UC News is inviting users and fans across the country to share their success stories, providing them a platform to say ‘Thank You’ to people who have worked hard and played a key role in making their life a success.

    The campaign, under way on UC News till 27 April, has been a major success with multiple celebrities including Raveena Tandon, Chef Vikas Khanna, Kiran Bedi and TV personalities Divyanka Tripathi, along with Kamya Punjabi, sharing their heartfelt stories with everyone.

    Expressing her gratitude, noted actor Raveena Tandon sent a special ‘Thank You’ to her driver and her make-up man. Raveena lost her makeup man Praveen Bhatte last year but continues to remember him on key occasions. Raveena’s driver is still with him and is like a family member to her.

    Thanking the farmers, caretakers, vendors, cooks and servers for their labour, Chef Vikas Khanna wrote, “Many invisible hands till, sow, water, nurture, care, harvest, treat, carry, transport, weight, pack, stock, sell and finally lovingly cook. I bow to them today and every day.”

    Thanking her mother, small screen actor Kamya Punjabi wrote, “My mother always told me to never give up in life…I would like to thank my parents and my destiny which has brought me here after so many hurdles.”

    Another one quick to thank her parents was Yeh Hai Mohabbatein actor Divyanka Tripathi. She wrote, “My parents never forced their dreams on me… Thank You Mummy Papa.

  • AAP hurricane demolishes BJP and Congress

    AAP hurricane demolishes BJP and Congress

    If general election was swept by the Modi wave, Delhi assembly election certainly witnessed a Kejriwal hurricane. The Modi juggernaut has been bamboozled as his Bharatiya Janata Party (BJP) was restricted to a mere three seats in Delhi. Indian National Congress’ decimating journey took one step forward; they failed to open their account, such was the story of National Capital on 10 February, 2015. Historians and political authors will have to mark this date as historical as any.

     

    A two year old party lead by an ex IIT-ian won 67 of 70 seats contesting against two of the largest national political parties in India. About a year ago on 14 February, 2014 Arvind Kejriwal resigned from the Chief Minister’s post and President’s rule was forced on the capital of world’s largest democracy. Many predicted it as the end of Aam Admi Party (AAP) and Arvind Kejriwal’s political career. Exactly a year later he is all set to take the oath again as the Chief Minister of Delhi, as Delhiites give him a historical mandate.

     

    Few note worthy points of the Delhi elections are:

     

    · The largest opposition party is BJP with three seats, which means Delhi will be legislation without opposition.

     

    · BJP’s Chief Ministerial candidate Kiran Bedi lost to advocate S K Bagga in her Krishna Nagar Constituency.

     

    · Three BJP candidates to win a seat were Om Prakash Sharma, Jagdish Pradhan and Vijender Kumar.

     

    · Congress failed to open its account and its Chief Ministerial candidate Ajay Maken was defeated by AAP’s Som Dutt in Sadar Bazar constituency.

     

    · BJP’s vote share almost remained the same. It was 34.12 per cent in 2013 and this time it is 33.80 per cent.

     

    · AAP’s vote share witnessed a substantial hike. During the 2013 assembly election it was 29.64 per cent, whereas the 2015 vote share increased to 53.30 per cent.

     

    · Congress suffered the worst decline in vote share. They were reduced to 8.60 per cent from 24.67 per cent in 2013.

     

    Indian media covered the ‘election day’ with esteemed sophistication. Every channel deployed huge number of reporters on field to cover each and every development. Media houses decorated their websites with innovative designs. NDTV uploaded ‘Sirf AAP,’ Arvind Kejriwal’s dream result right after the trends indicated a AAP sweep. Aaj Tak had an animation of Arvind Kejriwal ecstatically dancing. Times Now’s #Feb10withArnab was trending on Twitter.

     

    Prominent public figures used social media to share their reactions. Prime Minister Narendra Modi was one of the first to post a reaction. “Spoke to @ArvindKejriwal & congratulated him on the win. Assured him Centre’s complete support in the development of Delhi,” Modi tweeted. 

     

    Kiran Bedi also posted her reaction. “Full marks to Arvind. Congratulations. Now take Delhi to the heights it belongs to. Make it a world class city,” she tweeted.

     

    Journalists too used social media to share their opinion. NDTV’s Vikram Chandra tweeted, “I can’t recall seeing a 95% majority before. 3 lonely lotuses in a sea of jhaddus. #sirfAAP isn’t just a hashtag today. #NDTVResults.”

     

    Veteran journalist Rajdeep Sardesai posted, “67 of 70 Congress candidates lost their deposits. 60 per cent wins more than 10,000 votes. #AAPSweep.”

     

    Social activist Anna Hazare in an interview to CNN said, “Kiran Bedi not responsible for BJP’s defeat, Narendra Modi is.”

     

    The man of the hour Kejriwal dedicated his victory to party volunteers. He tweeted, “Volunteers. U did an amazing job. Relax for 2 days. Spend with your family. Sleep. Watch movies. Meditate. Chill. God bless u.”  

     

    The Aam Aadmi has won yet again!

  • News channels gear for Delhi election judgment day

    News channels gear for Delhi election judgment day

    MUMBAI: Over 67 per cent of Delhi’s voting population reached polling booths to register their opinion and celebrate the festival of democracy. Many exit polls unanimously predicted Aam Aadmi Party’s (AAP) victory over Bharatiya Janata Party (BJP) and Congress. But all speculations and predictions will be over on 10 February, 2015 when the results are declared.

     

    Will it be ‘Abki baar Bedi sarkar’ or ‘Paach saal Kejriwal’ or will Ajay Makan surprise everyone? Will it be a hung assembly or has Delhi voted for a stable government? The entire country will find answers to all the questions via the Indian media and its exclusive coverage.   

     

    Commenting on the judgment day offerings, NDTV 24×7 managing editor Manika Raikwar Ahirwal said, “Prannoy Roy, Dorab Sopariwala and Shekhar Gupta will bring the Delhi Assembly election results to viewers, with live coverage from 7:30 am onwards on NDTV 24×7’s And The Winner Is. Minute by minute updates, easy to read graphics and experts will be on air till the final results are known. Senior anchors Barkha Dutt, Vikram Chandra, Sreenivasan Jain, Nidhi Razdan and Vishnu Som along with NDTV’s wide range of experienced reporters will bring every aspect of this election to the audience. We will also have a special show from 8 – 10 pm discussing the impact and fallout of the results.”

     

    As for Times Now, the channel has named its special coverage Result Day live. A total of 50 reporters will be deployed on the field to cover judgment day developments. The panel will have Arati Radhika Jerath, Ajoy Kumar Ghosh, Sankarshan Thakur, Siddharth Varadarajan, Neerja Chowdhury, Sunil Alagh, Hartosh Singh Bal, Saba Naqvi and R Rajagopalan. Times Now editor in chief Arnab Goswami told indiantelevision.com, “Every election the viewership soars for Times Now. We are the number one choice. All year. And of course on Election Day.”

     

    IBN18 Network CEO Avinash Kaul said, “It is a huge event and we will have exclusive non-stop coverage. We will have a panel of dignitaries and we will discuss every development.”

     

    Network18’s coverage will commence at 6 am on 10 February. CNN-IBN’s special programme is called Mission Delhi: Counting Day Coverage, whereas the IBN7 show is called Dilli Mein Iss Baar Bedi Sarkar?

     

    An ABP spokesperson asserted, “Sophisticated graphics will be created to analyse the trends and results. We have deployed a reporter in each constituency; reporters will also be there in various party offices to track developments.” 

         

    BAG Network chairperson and MD Anuradha Prasad said, “The telecast will start at 7 am and we will have panel discussions throughout the day. We will have 26 reporters scattered in various parts of Delhi, who will update us with all the on-field developments.” 

     

    Besides the technocracy, elections play a vital role in generating revenue. News channels bring in the best of graphic designers and animators to make their show look as exquisite as possible.

     

    When enquired about the commercial interest, Madison COO Kartik Lakshminarayan said, “Election in India is a huge event and news channels cover it with esteemed sophistication. Better presentation attracts bigger brands.”

     

    Helios Media managing director Divya Radhakrishnan opined, “Election is the biggest marketed event of news channels. Delhi assembly election is always rated over other assembly elections and the highly poised contest between AAP and BJP has made it more interesting.”

     

    Platinum Media CEO Basabdutta Chowdhury added, “The ad rates in news channel sees maximum hike on counting day. The build up to the election consists of numerous pre-polls and opinion polls and many brands ties up for that.”

     

    Sources in media buying fraternity revealed that the news channels could see a 200 to 300 per cent hike in ad rates during election coverage depending on their creative offerings. “The hike is maximum on counting day as the entire country tunes in to news channels to get updated,” concluded media experts.

  • Media gives AAP an upper hand as Delhi goes to poll

    Media gives AAP an upper hand as Delhi goes to poll

    MUMBAI: With 12 million voters, 70 seats and four major national parties contesting elections, New Delhi has become the focal point for all the news channels for the next four days. The entire news fraternity is covering the election with esteem supervision, with not even a single incident staying unreported. Interviews, analysis, opinion polls, poll of polls, panel discussions and debates are the daily offerings.

     

    Narrating the political significance of Delhi, NDTV co-founder Prannoy Roy during his show ‘Battleground Delhi’ where he was joined by Shekhar Gupta and Dorab Soopariwala said, “Delhi election is a big big election and the whole question is will there be a continuation of the impact of Modi juggernaut or the Modi juggernaut will hit the pot holes and take a setback.”

     

     The growth of the Aam Aadmi Party (AAP) and the downfall of Indian National Congress (INC) have made life difficult for Bharatiya Janata Party (BJP). No clear picture is evolving from the battle ground and that makes pollsters’ job extremely difficult. Soliciting tweet came from veteran journalist Rajdeep Sardesai, “Suprabhatam! Feel sorry for pollsters. get it wrong, will be accused of being bazaaru if they get it right, will be called tukka!” is what he tweeted.

     

     When asked about the relevance of opinion polls and exit polls BAG Network chairperson and MD Anuradha Prasad told Indiantelevision.com, “Election is a festival of democracy and the surveys are a part of it. The opinion polls do leave a small impact on voters mind.” On the credibility quotient Prasad added, “We have our own team of surveyors consisting of 70 to 80 specialists who are working hard day and night to get the most relevant figures.”

     

    ABP News managing editor Milind Khandelkar added, “We don’t do any on field survey; Ac Nielsen conducts the survey for us which we telecast on all of our channels. We have a distinguished panel consisting of different expertise, and we analyse the numbers to come to a relevant conclusion.”

     

    With elections, comes opinion polls and this time, like every other time, news channels have given out their verdict much before the counting day. As per the ABP + Nielsen opinion polls, Delhi could see a hung assembly with AAP closest to victory with 35 seats followed by BJP with 29 and Congress with 6 seats.

     

    NDTV on its analysis predicts an absolute majority for AAP with 37 seats, followed by BJP with 29 and Congress with 4.

     

    India Today analysis also gives an upper hand to AAP. The venture predicted 38 – 46 seats for AAP, 19 – 25 seats for BJP and 3 – 7 seats for Congress.

     

    The IMRB survey has got a different data. Its data indicated absolute majority for BJP with 36 seats followed by AAP with 29 and Congress with 4.

     

    The ET/ TNS survey gives Kiran Bedi lead BJP an upper hand with 36 – 40 seats. AAP is predicted to get 28 – 32 while Congress was restricted to mere 3 by the surveyors.

     

    Arvind Kejriwal tweeted, “Sources- BJP workers have given up in many places, similar to how cong workers gave up in last elections. They are completely demoralized.”

     

    Prime Minister Modi urged the youth to cast their votes by tweeting, “As Delhi votes today, urging voters to go out & vote in large numbers. I particularly call upon my young friends to vote in record numbers.”

     

    At the time of filing the report, 64 per cent voters had successfully registered their opinion.

  • Give a missed call and join HUL’s fight against corruption

    Give a missed call and join HUL’s fight against corruption

    MUMBAI: In 2011, when Anna Hazare led the anti-corruption movement along with the likes of Kiran Bedi, Arvind Kejriwal, the country fed up of the ailment joined in the momentum as well.

     

    People, especially youngsters, wanting a better India, didn’t hesitate to step out of their comfort zone and take the matter in their hands.

     

    Be it a metro or a small village, corruption can be seen everywhere. This anti-social element is not only killing India’s value system, ethical codes and moral chains but also the economy. To counter it, many including brands are doing their bit to change the system.

     

    Hindustan Unilever’s (HUL) Cannes Lions winner, Kan Khajura Tesan, has undertaken an initiative that will take the fight against corruption to every Indian’s doorstep. Since the issue strikes a chord with every Indian, the anticipated response might go on to create a world record.

     

    This independence day week, Kan Khajura Tesan aims to set a world record by getting as many missed calls as possible in 120 hours from the people of India on its toll free number 1800-30-000-123. To pledge against corruption, the audience has to give a missed call on the number from their mobile phones. In return, Kan Khajura Tesan will donate Re 1 for every 100 missed calls received between 13 August and 17 August to the National Anti Corruption Investigation Bureau. Once the consumer gives a missed call to Kan Khajura Tesan, in a few seconds the consumer will receive a call back from the channel to confirm their participation in the endeavour to set a world record along with 20 minutes of free entertainment.

     

    Hindustan Unilever vice president Priya Nair said, “Kan Khajura Tesan is one of India’s biggest, free and on-demand radio channels with over 1.4 crore subscribers and more than 25 crore minutes of radio engagement. With this initiative, we want to use this powerful platform to drive a social change. The initiative of pledging against corruption has never been attempted at this level anywhere in the world yet, and with the support of Indians we want to create a record of which every Indian can be proud.”

     

    Kan Khajura Tesan, the country’s first free and on-demand entertainment mobile radio channel owned by HUL was launched in October 2013 in Bihar and Jharkhand and the service was expanded in August 2014 across Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Himachal Pradesh, Haryana, Punjab, Rajasthan, Gujarat and Maharashtra.

  • Winners of the L’Oréal Paris Femina Women Awards 2014

    Winners of the L’Oréal Paris Femina Women Awards 2014

    MUMBAI: L’Oréal Paris, the world’s No. 1 beauty brand and Femina, India’s largest women’s magazine once again came together to celebrate India’s women achievers at the third edition of the L’Oréal Paris Femina Women Awards 2014 at The Leela, Mumbai. The awards celebrated ‘Women of Worth’ in India, honouring women who work selflessly for their communities across 14 categories including Social Impact, Community Causes, Science & Innovation and Education amongst others.

    Honouring women with extraordinary accomplishments and exceptional commitment to their careers and communities, the L’Oréal Paris Femina Women Awards brought to the fore the strength and contribution of Indian women to society.  The nominees were shortlisted after an extensive research process while identifying each one’s key contribution in their respective fields.

    Manashi Guha, GeneralManager, L’Oréal Paris said, “It gives us immense pleasure to see the L’Oréal Paris Femina Women Awards grow as a platform that recognizes strong women so committed to the society around them. L’Oréal Paris firmly believes in women empowerment and applauds any woman who bravely takes on a challenge and converts it into an opportunity. I would like to congratulate these Women of Worth for their exemplary work and thank them for inspiring women everywhere to empower themselves and lead an extraordinary life.”

    Sharing his views on organizing these awards, Tarun Rai, CEO, World Wide Media said, “Over 50 years Femina has celebrated and inspired the modern Indian woman through its pages. It was only fitting that we institute and award for women achievers across a variety of fields. In its third edition the L’Oreal Paris Femina Women Awards will celebrate the achievements of 62 nominees. 15 of them will walk away with the stunning ‘Tangram’ trophy.”

    The evening saw distinguished women from various walks of life being felicitated for work done in diverse fields. Sonam A. Kapoor, Aishwarya Rai Bachchan and Katrina Kaifalong withAkshay Kumar, Huma Qureshi, NehaDhupia andAnupamKher, Dr. Swati Piramal, Sabyasachi, ZarinaScrewalafrom the esteemed jury members presented the awards. Other guests present at the awards included DiaMirza, Kunal Kapoor, Mini Mathur, SonaliKulkani,  PriaKatariaPuri, PoojaBedi, KalkiKochelin, Neel Bhoopalam, Nimrat Kaur.

    With power packed performances by IshaSharvani, Aditi Mittal &SwanandKirkirethe ceremony brought alive the essence of womanhood in India and made the evening an occasion to remember.

    Rounding off a successful third year of the awards Tanya Chaitanya, Editor, Femina said, “L’Oreal Paris Femina Women Awards 2014 are an out-and-out celebration of the deserving yet the unsung. Women who work tirelessly towards causes close to their heart, chasing excellence in all that they do, women who believe in taking the community along, women who make a huge difference to their surroundings. It is Femina’s honour to have such women achievers step up and take a bow before the world in a befitting all-out extravaganza that the L’Oreal Paris Femina Women Awards 2014 is. Thank you, ladies!”

    Winners of the third edition of L’Oréal Paris Femina Women Awards 2014

    L’Oréal Paris Femina Women Awardswere setup in 2012 by two formidable women-centric brands L’Oreal Paris and Femina to honour and provide a platform for women achievers who have done exceptional work in their respective fields. L’Oréal Paris, known for its powerful slogan ‘Because You’re Worth is not just the World’s No.1 beauty brand, but also a brand that embodies self-confidence and empowerment. Femina is synonymous with celebrating women and their achievements and has done pioneering work in putting these achievers in the spotlight for over five decades. Held on an annual basis, the awards will continue to honour and celebrate women achievers for their significant accomplishments towards the evolution of society.