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Tag: Kiran Anthony

  • Kiran Anthony, Mahesh Gharat step down as Ogilvy South CCOs

    Kiran Anthony, Mahesh Gharat step down as Ogilvy South CCOs

    Mumbai: Ogilvy India (South) has announced changes in its creative leadership with chief creative officers (CCOs) Kiran Anthony and Mahesh Gharat having put in their papers and deciding to move on from the agency. Gharat will be moving into a full-time direction and Anthony will continue to lead Vi in a consultant’s role while he also pursues directing, said the agency in a statement.

    The agency also announced its new creative leadership in Bengaluru, and across the South markets. Puneet Kapoor will join Ogilvy in March 2022 as Ogilvy India (South) chief creative officer, and will work with Ogilvy India’s chief creative officers and the president of Ogilvy India (South). Prior to this, Kapoor was with Lowe Bengaluru, where he was regional creative officer.

    “Kiran Anthony and Mahesh Gharat have led some of the most memorable campaigns this industry has seen. They have won critical pitches, built terrific teams, and put Ogilvy on the world stage more than once,” said Ogilvy India chief creative officers Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak about the creative duo. “Having contributed a great deal to Ogilvy, they now want to go after their dream of becoming film directors. This means we still get to keep them close, just in a different role.”

    Kapoor’s advertising career spans 24 years across Lowe, Ogilvy, McCann, BBH and as a founder of Eleven Brandworks. His most celebrated recent work includes campaigns for Unacademy, Swiggy, Fastrack, Titan, Myntra, Udaan, Xiaomi, Redbus, Flipkart, Cleartrip, Britannia, ITC Foods and TVS.  

    “I salute and thank Mahesh Gharat and Kiran Anthony for their stellar contribution to Ogilvy for a very long time,” commented Ogilvy chairman global creative and executive chairman India Piyush Pandey. “It’s never easy to see your bright stars leave. However, when they step out to actualise their dreams, you can only cheerlead and wish them fulfilment in what they have chosen as their next journey and destination.” 

  • Asian Paints Presents Fibre Ulla Ultima Protek: NEW TVC – Josettan’s Classroom

    Asian Paints Presents Fibre Ulla Ultima Protek: NEW TVC – Josettan’s Classroom

    December 12, 2019: Homes in Kerala tell a story of tradition, beauty and magnificence, clearly the most important asset for people of Kerala and to keep it beautiful they need the best. Vagaries of weather in Kerala expose the houses to two of the biggest problems in Exterior that is Villal (crack) and Paayal (algae). The Unique Fibre infused Technology in Ultima Protek provides complete protection against Cracks and Algae along with 10 years of warranty.

    Keeping the objective at the core, Asian Paints has launched a New TVC to clearly establish Ultima Protek as the Gold Standard of Exterior Emulsion. Conceptualized by Ogilvy India, the ad is directed by renowned director, Manoj Pillai. The film picks the popular character Josettan from the last blockbuster campaign of 2016 on Ultima Protek, and the same is being played by the very talented Suraj Venjaramoodu. The Story opens with the fact that Josettan’s Beautiful House has become a point of attraction from across the world and he is hosting a CLASSROOM to share secret of his beautiful House is Fibre which gives complete protection against villal (cracks) and paayal (algae).

    Speaking about the new TV ad, Jaideep Kanse, CMO, Asian Paints Limited said, “Kerala has always been a flagbearer in the country to set the roadmap as far as the Exterior Painting is concerned. The consumers of Kerala clearly understand their requirements from the exteriors considering the vagaries of weather the state undergoes. Asian Paints has always pioneered technology led innovation through its products to bring to consumers nothing but the best. This campaign is yet another step in that direction where Ultima Protek will be one stop solution to all the current problems pertaining to exterior walls”.

    Kiran Anthony, CCO, Ogilvy India also added saying “A world renowned home needs a world-class paint that keeps paayal (algae) and vilal (cracks) away. In this series, Joesettan is seen sharing this recipe to a stunning home freely with a worldwide audience drawn to the beauty of his home”.

    Watch the new TVC from Asian Paints on the below link:

    So, when you turn on your TV, make sure don’t miss our latest commercial. 

  • This Diwali Vodafone says, #LookUp

    This Diwali Vodafone says, #LookUp

    MUMBAI: From meeting family members, shopping for colourful lanterns and new clothes, enjoying homemade sweets, to shopping online, exchanging greetings on mobile, share update on social media, get gifts delivered on our doorsteps – Diwali celebrations have changed over the years, losing some of its familial togetherness to the easy lure of the digital world. Identifying the need for people to connect and have real conversations, Vodafone is again encouraging us to #LookUp and this time around, celebrate Diwali with our families, by keeping down our devices.

    Vodafone has launched a heart-warming video under its successful #LookUp campaign, urging viewers to celebrate Diwali with each other rather than with devices.

    The film brings out the changing nature of Diwali celebrations seen through the eyes of a kid. It shows the contrast between how Diwali was celebrated traditionally by the child’s father with lots of love and warmth and how it is perhaps celebrated presently. With its stark difference, the film shows how technology sometimes takes over and people lose out on the connections that really matter.

    Vodafone India EVP marketing Siddharth Banerjee says, “In the hyper-connected world, Vodafone again reiterates the need for real conversations, especially on occasions and festivals. Our #LookUp campaign has resonated well with our audience-generating online and offline talkability and driving up brand preference for Vodafone. Hence, after delighting our audiences on Valentine’s Day / Father’s Day and Friendship Day with #LookUp messages, this time around, we are extending our #LookUp philosophy to Diwali encouraging viewers to celebrate with family and friends in essence, the connections that really matter.”

    Ogilvy executive creative director Kiran Anthony adds, “In this film we see a modern family through the eyes of a child who while excited to read his dad’s essay on Diwali, sees the family around him in complete contrast. Our endeavour is to remind people that while phones do play an integral part in our daily lives, it is perfectly fine to put them aside during those special occasions & celebrate with your loved ones.”

  • Vodafone brings back its iconic Pug

    Vodafone brings back its iconic Pug

    MUMBAI: Vodafone has been continuously strengthening its network by substantial investments and has now brought back its iconic mascot Cheeka, India’s favourite pug, but this time with a full army to charm customers with this exciting new campaign.

    Vodafone has made significant capital expenditure investments to modernise, upgrade & strengthen its network across the country, empowering customers to enjoy a superior network experience and remain confidently connected at all times. The new campaign will amplify this commitment by highlighting that Vodafone has been adding a tower every hour to enhance connectivity for its over 210 million customers.

    Vodafone India executive vice president of marketing Siddharth Banerjee says, “From the early 2000s, our pug has always been associated with Hutch and then Vodafone’s reliable network. The new campaign #StrongerTogether highlights our continued commitment to providing a world class network experience and we are delighted to present Cheeka and friends to our generation of customers in India. We hope people like the evolution of the ‘Network That Follows You’ to the refreshed thought of The Data Strong Network which always Follows You.”

    The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India. Presenting a wholesome marketing mix, the six-week-long campaign will connect with customers across diverse mediums like OOH, radio, print and digital.

    Ogilvy Mumbai executive creative director Kiran Anthony adds, “Refreshing icons are always difficult. People still remember our first boy and dog ad and even the line, ‘wherever you go, our network follows.’ The challenge was to convey the new network proposition that we are getting stronger while retaining the simplicity and charm of our most loved asset.”

  • Vodafone’s Friendship Day video: Keep relationships real

    MUMBAI: Millennials today across the world are obsessed with their smartphones and are getting more dependent on their devices and the internet by the day. This has led to a new phenomenon called phubbing which has become rampant in our everyday lives. Phubbing is the term used to describe the habit of snubbing someone in favour of a mobile phone. Knowing or unknowingly most people today choose to look into their phones even as they sit across the table from someone.

    “Relationships have moved from being warm and personal to being online and distant. While one can argue that the internet brings the world together, it also is making people grow more apart. As a brand which is a partner to one’s relationships, we wanted to take a relevant stand against Phubbing and ask the youth to indulge in real conversations with each other”, shares Ogilvy India EVP Hirol Gandhi.

    Research and data on India embracing feature phones and social media usage is erupting everywhere. A recent study by Kantar, IMRB and MMA on the feature phone usage in India indicated that people in India spend about three hours a day on the phone. “In our Friendship Day film, we chose to showcase the youth and their relationship with the internet and social media, and how they are today sub consciously choosing to ignore the connections that can be made offline while enhancing their connections online. It really is a representation of a lot of us,” shared Ogilvy India ECD Kiran Anthony.

    From the launch of the #LookUp movement around Valentine’s Day, to building momentum on Father’s Day and now releasing the 3rd story on Friendship Day, the LookUp movement is gathering huge applause. “The LookUp campaign has struck a chord among millions of Indians – with over 50 Million Video Views, 80,000 conversations, almost 260,000 people engaged & industry best Video View Completion rates, the #LookUp movement in only growing from strength to strength, and continues to inspire the Youth & grow brand love for Vodafone,” concluded Vodafone India EVP – Marketing Siddharth Banerjee.

  • Play ‘Game of Roads’ on CEAT

    Play ‘Game of Roads’ on CEAT

    MUMBAI: CEAT was always a brand that reflected road insights in its communication. That coupled with the core brand promise of safety got us thinking on the current brief. While the ‘idiots’ campaign reflected common road behaviour, this rendition aims to focus more on the person who makes every rider / driver’s worst nightmare come true – be it the guy who runs and stops ahead of your bike without any warning, or the one who thinks his hand can stop any vehicle with just a gesture. The space is potent enough for multiple personality renditions as India is full of such people. In portraying them, we aim to also educate on road sense.

    In the new TVC, “In the Game of Roads, CEAT Helps”, the concept of “Be Idiot Safe” campaign was evolved to the next level. TVC shows a jaywalker sprint through traffic, forcing the vehicle to brake instantaneously. This creates a ripple effect as everyone stops what they are doing busy staring at the jaywalker anticipating a collision—all in freeze frame. Amidst the chaos, a motorcyclist screeches to a halt gaining attention of the crowd causing a series of mishaps in the background; however, the motorist and the jaywalker remain to be safe with the help of CEAT Superior Grip Tyre.

    CEAT Limited ED-Operations Arnab Banerjee said, “CEAT’s purpose is to make mobility safer and smarter every day, and the chaos caused by jaywalkers creates the context for delivering the message that CEAT is the safest bet on Indian roads. As a brand we have been evolving our association and brand communication related to safety which was prevalent in the past Idiot safe and Tubeless campaigns. We wish to fortify and strengthen our market share in both the two wheeler and four wheeler segments and the TVC campaign is aligned to these objectives.

    CEAT Tyres VP marketing Nitish Bajaj, “The TVC campaign revolves around communicating CEAT as a safe brand in the two wheeler segment. The brand communication for CEAT is geared towards safety on Indian roads and you will see the same across our other product categories as well. The campaign is well aligned with our objective to have a long-lasting association with safety. Going forward, we wish to achieve a strong brand equity linked to safety along with realising our business goals.”

    Ogilvy Advertising ECD Kiran Anthony said, “The most heart wrenching moment for any rider or driver on the road is a pedestrian in front of his vehicle. While the pedestrian is cool, calm and composed with the knowledge that his antics will save him from accidents. Fact is, antics didn’t. The tyres did. And that’s what we tried to highlight in the commercials. When the world around reacts to the pedestrians foolishness, all he does is sheepishly grin and walk away, thanks to CEAT tyres.”

  • Play ‘Game of Roads’ on CEAT

    Play ‘Game of Roads’ on CEAT

    MUMBAI: CEAT was always a brand that reflected road insights in its communication. That coupled with the core brand promise of safety got us thinking on the current brief. While the ‘idiots’ campaign reflected common road behaviour, this rendition aims to focus more on the person who makes every rider / driver’s worst nightmare come true – be it the guy who runs and stops ahead of your bike without any warning, or the one who thinks his hand can stop any vehicle with just a gesture. The space is potent enough for multiple personality renditions as India is full of such people. In portraying them, we aim to also educate on road sense.

    In the new TVC, “In the Game of Roads, CEAT Helps”, the concept of “Be Idiot Safe” campaign was evolved to the next level. TVC shows a jaywalker sprint through traffic, forcing the vehicle to brake instantaneously. This creates a ripple effect as everyone stops what they are doing busy staring at the jaywalker anticipating a collision—all in freeze frame. Amidst the chaos, a motorcyclist screeches to a halt gaining attention of the crowd causing a series of mishaps in the background; however, the motorist and the jaywalker remain to be safe with the help of CEAT Superior Grip Tyre.

    CEAT Limited ED-Operations Arnab Banerjee said, “CEAT’s purpose is to make mobility safer and smarter every day, and the chaos caused by jaywalkers creates the context for delivering the message that CEAT is the safest bet on Indian roads. As a brand we have been evolving our association and brand communication related to safety which was prevalent in the past Idiot safe and Tubeless campaigns. We wish to fortify and strengthen our market share in both the two wheeler and four wheeler segments and the TVC campaign is aligned to these objectives.

    CEAT Tyres VP marketing Nitish Bajaj, “The TVC campaign revolves around communicating CEAT as a safe brand in the two wheeler segment. The brand communication for CEAT is geared towards safety on Indian roads and you will see the same across our other product categories as well. The campaign is well aligned with our objective to have a long-lasting association with safety. Going forward, we wish to achieve a strong brand equity linked to safety along with realising our business goals.”

    Ogilvy Advertising ECD Kiran Anthony said, “The most heart wrenching moment for any rider or driver on the road is a pedestrian in front of his vehicle. While the pedestrian is cool, calm and composed with the knowledge that his antics will save him from accidents. Fact is, antics didn’t. The tyres did. And that’s what we tried to highlight in the commercials. When the world around reacts to the pedestrians foolishness, all he does is sheepishly grin and walk away, thanks to CEAT tyres.”