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Tag: Kinnect

  • Too Yumm! launches #KarareBeatsChallenge with Virat Kohli

    Too Yumm! launches #KarareBeatsChallenge with Virat Kohli

    Mumbai: Too Yumm!, one of India’s leading food brands which offer the tastiest and healthier snacking options has put in place a new campaign, #KarareBeatsChallenge, with Virat Kohli. The campaign has been conceptualised by Kinnect.

    The brand wanted to create engagement by leveraging songs from the Saregama library, owned by RPSG Group.  To leverage Saregama’s extensive library and create engagement for the brand, Too Yumm! kick-started a dance challenge featuring the hitmaker himself, Virat Kohli!

    With the special Karare Beats Filter, the audience was given a choice between four peppy songs. They were asked to choose one song and create a video of themselves changing a mundane situation by simply biting into the masaledaar taste of Too Yumm! Karare. The four songs were remixed with Too Yumm!’s popular track “Karara Hogaya” to further show the transformation from boring to fun. To give this super-fun challenge the right push, many popular faces from the world of the internet were roped in, like Rithvik Dhanjani, Punit Pathak and many more. The challenge gained a lot of traction over platforms like Josh as well. People across the platforms sent in their entries to win signed bats by Virat Kohli.

    The campaign garnered more than 307 million + views with a 28 million plus reach and 22.6 million engagements across platforms.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Virat Kohli (@virat.kohli)

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    On the campaign, RPSG FMCG division vice president marketing Yogesh Tewari said, “We have always believed in reaching out to our consumers in the most unique and contemporary ways possible and what could have been a better time to leverage the ever-growing love of our target audiences for music and dance. We aim at establishing Too Yumm! Karare as a mood transformer owing to its masaaledar taste and refreshing crunch.”

    “The Too Yumm! Karare Beats challenge was kick-started by our brand ambassador Virat Kohli and has till date reached approximately 28 million audiences and has received an overwhelming response from across. Our intent with Too Yumm! is to always add masala to the everyday monotony,” he states.

    Speaking on the campaign launch, Kinnect executive creative director Mithun Mukherjee said, “They say old is gold. When we decided to put the Karare Beats challenge out, we wanted to add a bit of Karara flavour to this thought and bring it alive for our audiences. The result was Karare Beats – a fun dance challenge that fused the original classics from the yesteryears to our fun modern version of Karara Ho Gaya. Virat Kohli kicked off the challenge with a fun move and excited participants. We got a lot of people dancing to our beats and winning the coveted ‘signed bat’ from Virat Kohli. Consumers can expect a lot more fun engagements this year as well.”

  • Google Cloud India unveils a new brand film ‘Hum Banayenge’

    Google Cloud India unveils a new brand film ‘Hum Banayenge’

    Mumbai: As part of its flagship event Cloud Next 22, Google Cloud unveiled its new brand film “Hum Banayenge” that cements its commitment to the country and builds awareness for its range of products and services.

    Kinnect has conceptualised and executed the ‘Hum Banayenge’ film as a part of a long-term digital campaign.

    The campaign aims to show how, since its inception, Google Cloud has consistently enabled aspirations and helped Indian companies transform themselves digitally.

    True to Google Cloud’s philosophy of staying user-first, the film showcases three problems faced by Indians across different segments. Representing Google Cloud’s clients and partners in this film are Mahindra Finance, Josh Talks, and nurture.farm, who continue to solve these critical problems in the lives of the end consumers.

    The film is both a declaration of the “Hum Banayenge” (We will build the solution) philosophy and a trailer for the stories to follow. Each of these stories features founders and owners who partnered with the brand at different points in their journey to innovate and strengthen their solutions. “#HumBanayenge” is Google Cloud’s first campaign in this market and targets its audience through this shared spirit of questioning, “Why not?” when faced with a problem.

    Commenting on the new campaign, Google Cloud India head of regional marketing Virginia Sharma said, “In this campaign we follow the journeys of end users of our customers’ products and services and the human outcomes of solutions built on Google Cloud. I believe that the collective effort of our cloud customers, be it bootstrapped startups or leading conglomerates, is what will enable India’s digital transformation in the next 25 years. I’m really proud of this campaign because it moves from convincing minds to winning hearts.”

    Talking about the creative side, Kinnect senior creative director Madhura Haldipur added, “It’s a privilege to be able to work on a brand like Google Cloud with solid values; it informs every decision you make on the campaign. We wanted to do justice to this unique spirit that takes guts before glory, finds a single-minded focus to find a solution, and has the heart and belief to see it through. With this campaign, we hope to show that behind ‘b2b’ are real humans who are making a difference in the lives of other humans.”

  • Bausch + Lomb addresses Presbyopia in its festive campaign

    Bausch + Lomb addresses Presbyopia in its festive campaign

    Mumbai: Bausch + Lomb has launched a new campaign “Dekho Magar Pyaar Se” in partnership with FCB Group India’s Kinnect.

    The campaign proposes a way to enjoy the festive season without spectacles ruining your look, all while negating that judgmental look. So look, but look with loving eyes. It revolves around a condition called “presbyopia,” which affects near-vision in adults (typically above 40 years of age).

    The solution promoted in this campaign is Bausch + Lomb multifocal contact lenses, a way to correct presbyopia, to continue looking young and to look at those around you with love.

    Speaking of this campaign, Bausch + Lomb head of marketing Sana Lairellakpam said, “This festive season we wanted to do something different yet meaningful for our consumers. Presbyopia is something that affects everyone as they cross 40+ years of age, and Bausch + Lomb Multifocal contact lenses can help them. However, many people are not even aware that multifocal contact lenses exist—which can help 40+ people see clearly near, far, and everywhere in between. This means Bausch + Lomb multifocal contact lenses can help them retain their natural look while correcting their vision. Hence, we felt this was an important message we should send out to our consumers via a quirky story of a memorable character and the people around her. This festive season, we wanted people to ‘see better, live better and #DekhoMagarPyaarSe!’”

    Adding to it, Kinnect ECD Mithun Mukherjee said, “With Bausch and Lomb, we are constantly looking to break new ground when it comes to storytelling. When the current brief came to us, we knew that attracting the attention of the consumer during the festive season would require us to do something that would be relatable to the larger masses. Humour is something that we have dabbled with in the past, but wanted to give a whole new lease of life to, with a whole new story. The result was “#DekhoMagarPyarSe”—a story that pays homage to old Bollywoodesque cinema through the depiction of a protagonist who is suffering from a case of mistaken identity. With a fun-filled narrative and some fast-paced storytelling, we found a unique way to bring the problem of tackling presbyopia with Bausch + Lomb lenses to light.”

  • Kinnect appoints Varun J. Bansal as AVP of media

    Kinnect appoints Varun J. Bansal as AVP of media

    Mumbai: On Thursday, Kinnect India announced the onboarding of Varun J Bansal as associate vice president of media, to handle its Delhi operations. He will directly report to Kinnect VP of media Mihir Palan.

    With over 14 years of experience in integrated media planning and strategizing, Varun has worked with brands like Nestle, GSK, Pernod Ricard India, Snapdeal, Gaana.com, ITC hotels, and Uber. His last stint was with Wavemaker as business director.

    Talking about Varun’s appointment, Kinnect COO Chandni Shah said, “Post-covid19, we see more brands transitioning to digital transformation. We, as media partners, are constantly striving towards bringing in meaningful business outcomes with measurable targets, and that’s where Varun steps in. His experience and portfolio perfectly fit our integrated business and complement our data-driven philosophy. I am happy to onboard him, especially to lead our Delhi media operations and wish him all the success.”

    About his new role, Varun said, “Kinnect’s reputation precedes itself. The organisation is at the forefront of all media skills in a highly competitive sector. All of this is supported by an inspiring leadership team, of which I’m proud to be a member. By developing cutting-edge solutions for client and agency business objectives, I am excited to use this chance to elevate further and enrich the current media function.”

  • Kinnect appoints Ankur Garg as ECD for its Delhi & Bengaluru offices

    Kinnect appoints Ankur Garg as ECD for its Delhi & Bengaluru offices

    Mumbai: Creative, data, and digital media powerhouse Kinnect on Thursday announced the appointment of Ankur Garg as Executive Creative Director-Art. Garg will handle operations for the company’s Delhi and Bengaluru offices. He will be based in Delhi and report to Kinnect national head-design Priyanka Mestry Soni.

    Garg brings with him 15 years of experience and has worked with agencies such as Lintas, JWT, Hakuhodo, FCB ULKA and Dentsu Impact, with experience working on some of the notable brands such as Indian Army, NACO, Airtel, ESPN Star Sports, Sony, Monte Carlo, Airtel, Docomo, Indian Super League (Delhi team), Hitachi, Antara Senior Living, Max Healthcare, NetFlix, Herbalife Nutrition, IKEA, Subway, Carlsberg, HT Media, Parryware and Vmart.

    Speaking on the appointment, Soni said, “I am delighted to welcome Ankur to Kinnect and have him become a part of our exciting digital journey. His ability to lead people by example and push their limits to bring out their best is precisely what I was looking for in a partner to help me grow the team. His understanding of our creative process and culture, and the enthusiasm he brings to the table to do award-worthy work, is impressive. With him by our side, I’m looking forward to elevating our work and expanding the art team in the Delhi and Bangalore locations.”

    “The best thing about advertising is that it unfolds a whole new chapter every time you get deeper into it. The shift in digital is happening worldwide where advertising and content are battling with each other now. Most of the content unfolds on phones or laptops, which leads to thinking of more impactful design and art solutions. Kinnect offers a rich playfield for ideas and design that ride on digital and tech. With this mandate, I look forward to building on Kinnect’s existing strengths and capabilities in design and ideas with the team here. The creative energy here is irresistible, and I look forward to partnering with some of the best talents to drive design and ideas and build on the Delhi and Bengaluru offices. The time has come to unlearn and learn much more, and I see many innovations and experiments soon here,” added Garg.

  • Kinnect launches CX practice, appoints Bharatesh Salian to lead

    Kinnect launches CX practice, appoints Bharatesh Salian to lead

    Mumbai: Digital media company Kinnect on Wednesday announced the launch of its customer experience (CX) practice. The agency has named Bharatesh Salian as senior vice president – marketing science and CX, who will be heading this new division.

    The CX practice will provide meaningful brand interactions throughout the consumer journey. It unites nearly 100 of Kinnect’s creative, media, and technology talent pools across locations.

    “Kinnect CX will provide e-commerce and order management solutions, CRM, loyalty and first party data management programs, platform consulting and implementation services, ML, AI & data led solutions, omnichannel consumer experience journeys and web 3.0 solutions. The offering will help partner with clients towards their digital transformation journey and fuel their customer-centric ambition,” said the agency in a statement. “Deployment of a complete state-of-the-art usability testing lab is in the works and will be operational by 2023,” it added.

    “Kinnect has strong partnerships with brands across experience design, CRM, and data delivery, but what we realised is it could be more effective together—with the client, at new business, in sharing best practices and unlocking new doors,” commented Kinnect CEO Rohan Mehta. “According to today’s new reality, people are accustomed to online experiences and expect them to translate as smoothly and effectively as they would in person. Through the KinnectCX network, we’ll be able to more efficiently and smoothly put together a bespoke team for each opportunity, with expertise in strategy, design, analytics, technology and content.”

    Saliana is a seasoned professional with more than 22 years of experience in the digital media and customer experience space. His past stints have been with large networks such as Publicis Groupe, Omnicom Media Group, and IPG. 

    “Times have changed, and marketing online has hit a revolution,” remarked Bharatesh Salian. “It’s no longer about the one-sided conversation but rather about building relationships and having conversations with our consumers in a hyperconnected world. It’s also about pushing the boundaries to understand your consumer better and make communication plans carved out of customer journeys.” 

  • Kinnect bolsters senior creative management with key appointments

    Kinnect bolsters senior creative management with key appointments

    Mumbai: Media company Kinnect has announced the key appointments in order to continue its focus on the product offering, people and consolidating client businesses under the new operating system. 

    The agency has promoted Kartiyeka Tiwari to national creative director from his prior role of VP- creative strategy, Mithun Mukherjee to executive creative director from senior creative director, and Ashish Tambe to executive creative director from his past role senior creative director.

    “The new structure enables the agency’s greatest people to provide a focused and committed collaboration to our customers, bringing the disruptive creative vision, agility, and fluidity that is required today to transform our clients’ businesses and create memorable brands,” said the statement.

    Commenting on the elevations, Kinnect COO Chandni Shah said, “This step will help us accelerate growth, build on our digital craft capabilities and propel the agency to new heights. In terms of clients, business, accolades, and fame, 2021 was a hard but incredibly successful year for the agency.”

  • Standard Chartered Bank is #HereForGood of the marginalised

    Standard Chartered Bank is #HereForGood of the marginalised

    NEW DELHI: Standard Chartered Bank recently launched its #HereForGood campaign, featuring brand ambassador Anushka Sharma, which represents the bank's belief of going beyond banking to do good. The film highlights the four key community service initiatives undertaken by the bank that have impacted over four million lives till date. 

    Seeing Is Believing is a programme that makes eye care accessible to low to middle income communities in their fight against avoidable blindness. Standard Chartered opened around 135 vision centers and conducted over 2.36 million cataract surgeries, benefitting close to 14 million people. 

    WASHE (Water Sanitation Hygiene and Education) aims to provide access to clean water, sanitation, and education to adolescent girls in municipal school. Under the initiative, 64 solar water ATMs have been installed across seven states to provide clean drinking water to drought prone areas. 

    Futuremakers is a global initiative that focuses on enabling the next generation to learn, earn and grow. The bank’s helping in providing education and life skills to over 1,30,000 adolescent girls. 

    It also deployed a three-pronged approach to combat the effects of the Covid2019 pandemic on the marginalised communities who depend on daily labour for their survival. The bank provided rations and meals to over a million underprivileged people, particularly migrant labourers and visually impaired women, girls, as well as their families, along with donating 13,000 PPE kits to doctors and health workers fighting the pandemic on the frontline. 

    The film was conceptualised and executed by digital marketing agency, Kinnect.