ITV

Tag: Kinjal Rajpriya

  • Medimix rolls out new TVC with regional stars Amruta Khanvilkar and Kinal Rajpriya

    Medimix rolls out new TVC with regional stars Amruta Khanvilkar and Kinal Rajpriya

    MUMBAI: Medimix launched its new TVC featuring celebrated Marathi actress Amruta Khanvilkar and popular Gujarati star Kinjal Rajpriya. The campaign marks a step in the brand’s localized narrative building journey – spotlighting culturally resonant, relatable skincare narratives powered by the time-tested wisdom of Ayurveda.

    With a legacy of over five decades, Medimix has been trusted by millions for its time-tested Ayurvedic formulations that combine the wisdom of tradition with the needs of today’s consumers.

    Medimix has long been synonymous with effective, herbal-based products rooted in its Ayurvedic heritage. At the heart of the brand lies its soul: the power of 18 herbs- a signature blend of ingredients perfected over time and passed down like a family secret, forming the foundation of every Medimix soap, addressing everyday skin concerns like pimples, dryness and sensitivity with natural, fast-acting care.

    This new campaign reinforces Medimix’s ‘Skin-Fit’ agenda – helping users have a clear & glowing skin. The film blends regional flavor with universal skincare truths. Amruta plays a confident, glowing protagonist who has embraced Ayurveda as a way of life. Starring opposite her, Kinjal portrays the relatable consumer dealing with common urban skin stressors like pollution and dullness. Through their warm, engaging exchange, the film shows how Medimix helps transform daily nakhras into real, lasting nikhaar. As part of its continued efforts to build stronger connections with audiences across the key geography, the brand is deepening its focus on culturally relevant partnerships. By collaborating with a regional icon like Amruta Khanvilkar, Medimix aims to strengthen its presence in key markets and take its message of natural skincare and holistic wellness to the heartlands of India.

    Speaking on her association with the brand, Amruta Khanvilkar shared, “Medimix has always felt like home – a name I grew up with and trusted. To now be part of the Medimix family is truly special. This isn’t just another endorsement for me, it’s deeply personal. I believe in gentle, effective and natural skin care, which is exactly what Medimix stands for.”

    Kinjal Rajpriya mirrored the sentiment, “Medimix is a legacy brand that’s still so relevant today. While skincare trends may come and go, Medimix proves that some things are simply timeless. I’m proud to represent the brand for Gujarat and bring the benefits of Ayurveda to a wider audience.”

    Cholayil Private Ltd CEO Anupam Katheriya commented, “This new TVC is a reflection of our vision – to reinforces it’s regional connect in core geographies. Amruta and Kinjal are the perfect ambassadors for our hyperlocal approach, as we deepen our connection with consumers in Maharashtra and Gujarat. With a 45% volume share in Maharashtra’s natural segment and strong MAT growth in Gujarat (IMRB Panel), these markets are vital to our continued momentum.”

    The campaign supports Medimix’s broader brand journey: We’ve always believed in skincare that’s rooted in tradition yet relevant to today’s lifestyle. Today, the brand’s portfolio spans soaps, handwashes, bodywashes, and facewashes – each rooted in Ayurveda, tailored for modern skin needs.

    The TVC is now live across online and offline channels. Watch the film here:

    Hindi- 

    Gujarati- 

    Marathi- 

  • Kalyan Jewellers launches Uttarayan campaign with Kinjal Rajpriya

    Kalyan Jewellers launches Uttarayan campaign with Kinjal Rajpriya

    Mumbai: Kalyan Jewellers, one of India’s largest and most-trusted jewellery brands, has unveiled its digital ad campaign celebrating the occasion of Uttarayan. The one-of-its-kind digital campaign features Kalyan Jewellers’ brand ambassador for the state of Gujarat – Kinjal Rajpriya. The campaign film beautifully captures the vibrancy and excitement associated to the festive occasion, from the timeless tradition of flying kites marking the festivities to symbolizing the new beginnings.

    Marking the start of this auspicious time, the ad film beautifully conveys a message highlighting that – ‘While one may not control the wind, one can certainly tether the kite’; underscoring the cultural nuances associated to the festival of Makar Sankranti. It emphasises that while external factors are uncontrollable, one can chart their destiny by making conscious decisions with determination and purpose. The film cleverly intertwines cultural traditions of Makar Sankranti with the daily struggles of today’s generation, highlighting the resilience needed for a meaningful ascent.

    Kalyan Jewellers’ regional brand ambassador for the state of Gujarat – Kinjal Rajpriya is seen wearing exquisitely crafted lightweight jewellery from the company’s Sankalp collection – which includes designs that pay tribute to the regional ethos of Gujarat. Aligned with the company’s ethos, Kalyan Jewellers encourages all to embrace the essence of the festival, welcoming the winds of change to elevate collective spirits.

  • ‘Days of Tafree’ twists ‘Chello Divas’

    ‘Days of Tafree’ twists ‘Chello Divas’

    MUMBAI: Gujarati blockbuster Chhello Divas will hit cinemas across the country as Days of Tafree – In Class; Out of Class. The movie is produced by Anand Pandit Motion Pictures and Rashmi Sharma Films and will release it on 23 September.

    The film has a fresh star cast which includes Yash Soni, Ansh Bagri, Sanchay Goswami, Sarabjeet Bindra, Nimisha Mehta, Kinjal Rajpriya, Anuradha Mukherjee and Mamta Chowdhary.

    “Chhello Divas enjoys a cult status in Gujarat, and we felt that Days of Tafree had to be made so that the essence of this film is enjoyed by audiences across the country,’ said Pandit.

    “We are confident that all age groups will love the film because ‎it has nostalgia for those out of college and fun for those who are still in college,” added Sharma.

    The movie follows the lives of these seven characters and their journey through college – the highs and lows of youth.

    Written and directed by Krishnadev Yagnik, who echoes the same sentiment, “For fans of Chhello Divas, while they might feel nostalgic about the original, in Days of Tafree, they will see a different twist”.

  • ‘Days of Tafree’ twists ‘Chello Divas’

    ‘Days of Tafree’ twists ‘Chello Divas’

    MUMBAI: Gujarati blockbuster Chhello Divas will hit cinemas across the country as Days of Tafree – In Class; Out of Class. The movie is produced by Anand Pandit Motion Pictures and Rashmi Sharma Films and will release it on 23 September.

    The film has a fresh star cast which includes Yash Soni, Ansh Bagri, Sanchay Goswami, Sarabjeet Bindra, Nimisha Mehta, Kinjal Rajpriya, Anuradha Mukherjee and Mamta Chowdhary.

    “Chhello Divas enjoys a cult status in Gujarat, and we felt that Days of Tafree had to be made so that the essence of this film is enjoyed by audiences across the country,’ said Pandit.

    “We are confident that all age groups will love the film because ‎it has nostalgia for those out of college and fun for those who are still in college,” added Sharma.

    The movie follows the lives of these seven characters and their journey through college – the highs and lows of youth.

    Written and directed by Krishnadev Yagnik, who echoes the same sentiment, “For fans of Chhello Divas, while they might feel nostalgic about the original, in Days of Tafree, they will see a different twist”.