Tag: Kings XI Punjab

ItzCash associates with Kings XI Punjab

MUMBAI: ItzCash has announced its association with Kings XI Punjab team as its official principal sponsor and payments partner.

Kings XI Punjab team mentor and franchise’s brand ambassador Virendra Sehwag unveiled ItzCash’s branded head gear for the players. The company which is celebrating its 10 years journey of pioneering and driving the digital growth path for India is proud to be a part of the 10th season of the most awaited Indian Premiere League (IPL). ItzCash will be present on the leading side of the helmet and the corresponding side of all other official headgear.

ItzCash chief growth officer Bhavik Vasa stated, “This is the first year and we are excited to announce our partnership with Kings XI Punjab, as both have been playing strongly on the front foot for 10 years. The energy and passion that cricket brings forth in its fans resonates with ItzCash’s core values and will enable the company to connect the unconnected from all walks of life.”

On ItzCash being principal sponsor and official payment partner, ItzCash managing director Naveen Surya said, “Cricket is one sport that relates with every Indian. So is the case with ItzCash, thanks to our Omni-channel business model.”

Kings XI Punjab chief executive officer Satish Menon stated, “It’s a fresh start for the team and we are glad to commence with new players and partners on board. We have tremendous faith in Sehwag and his ability to shape the team together. Indore has been very warm to us and we are thrilled to be beginning our season in the city.”

Sehwag stated, “The players are in a great headspace, and the energy around the franchise is very positive. We hope to have some fantastic games ahead and I feel with the talent and chemistry this team is building, it will hold us in a good position for this season.”

April 5, 2017
Cricketers from different teams unite for first time to for Kingfisher TVC, use only handheld modes

New Delhi: The ‘Singing cricketers’ dancing to the Kingfisher jingle O la la Leo O has become the first ever television commercial shot entirely by the cricketers themselves/

The TVC is aimed at cricketers celebrating on the streets in their respective cities and interacting with their fans.

This is claimed to be the first ever campaign shot entirely in a selfie mode – using hand held phones, cameras, selfie sticks and drones

The TV campaign took 24 international cricketers and close to a thousand fans to create this magnum opus.

In the current season of T20 Indian Premier League, Kingfisher is associated with six of the eight teams – Royal Challengers Bangalore, Rising Pune Supergiants, Mumbai Indians, Sunrisers Hyderabad, Delhi Daredevils and Kings XI Punjab.

UBL Senior Vice President Marketing Samar Singh Sheikhawat said “True to the tagline ‘Divided by teams, United by Kingfisher’, the newly launched television commercial for this season’s T20 extravaganza captures the spirit of camaraderie and sportsmanship that binds the teams together. Our latest campaign highlights the game of cricket as more than a sport; it is a medium that brings together diverse people in celebration and revelry. This is in perfect sync with Kingfisher’s positioning as the Original Social Network – some of the best memories are made while watching a game of cricket and sipping on some cold Kingfisher brew!”

In March, Kingfisher introduced the first of its kind Special Edition Cricket Pack, which combined the love for the game and the power of the innovation, to bring this experience in to every consumer’s hand.

This was followed up by a new TV commercial themed around its campaign ‘The Original Social Network’. Building up the crescendo, the iconic ‘Oo la la le lo’ advertisement hit the screens, featuring cricketers singing and celebrating on the streets of their respective home cities.

The TVC can be viewed at:

May 18, 2016
Cricketers from different teams unite for first time to for Kingfisher TVC, use only handheld modes

New Delhi: The ‘Singing cricketers’ dancing to the Kingfisher jingle O la la Leo O has become the first ever television commercial shot entirely by the cricketers themselves/

The TVC is aimed at cricketers celebrating on the streets in their respective cities and interacting with their fans.

This is claimed to be the first ever campaign shot entirely in a selfie mode – using hand held phones, cameras, selfie sticks and drones

The TV campaign took 24 international cricketers and close to a thousand fans to create this magnum opus.

In the current season of T20 Indian Premier League, Kingfisher is associated with six of the eight teams – Royal Challengers Bangalore, Rising Pune Supergiants, Mumbai Indians, Sunrisers Hyderabad, Delhi Daredevils and Kings XI Punjab.

UBL Senior Vice President Marketing Samar Singh Sheikhawat said “True to the tagline ‘Divided by teams, United by Kingfisher’, the newly launched television commercial for this season’s T20 extravaganza captures the spirit of camaraderie and sportsmanship that binds the teams together. Our latest campaign highlights the game of cricket as more than a sport; it is a medium that brings together diverse people in celebration and revelry. This is in perfect sync with Kingfisher’s positioning as the Original Social Network – some of the best memories are made while watching a game of cricket and sipping on some cold Kingfisher brew!”

In March, Kingfisher introduced the first of its kind Special Edition Cricket Pack, which combined the love for the game and the power of the innovation, to bring this experience in to every consumer’s hand.

This was followed up by a new TV commercial themed around its campaign ‘The Original Social Network’. Building up the crescendo, the iconic ‘Oo la la le lo’ advertisement hit the screens, featuring cricketers singing and celebrating on the streets of their respective home cities.

The TVC can be viewed at:

May 18, 2016
Kings XI Punjab bats for full immunization of children for third year running

NEW DELHI: Kings XI Punjab, one of the key contenders for the IPL 2016 title, will once again show its support in a unique way to mark the World Immunization Week (24 to 30 April) and to spread the awareness about the importance of full immunization for all children in India,.

The entire team will be donning a blue wristband with the hashtag #Shot4Life to build awareness regarding the importance of full immunization for children, during their match with Mumbai Indians this evening in Mohali. The team will also promote the message on their social media platform through tweets and blogs.

Kings XI Punjab CEO Fraser Castellino said, “We are extremely proud to support the cause of immunization against deadly diseases for the third year running. It is a positive step towards building awareness for the cause. We as a team are happy to be a part of this initiative. Every child deserves a healthy future and we hope the message reaches every fan of our team and every Indian.”

This initiative gives the campaign greater exposure thanks to Kings XI Punjab’s large fan base. Pledge your support now. Tweet using the hashtag #shot4life and spread awareness

The match between Kings XI Punjab and Mumbai Indians, played in Mohali, will be telecast on Sony ESPN at 7:00pm IST today.

April 25, 2016
Kings XI Punjab bats for full immunization of children for third year running

NEW DELHI: Kings XI Punjab, one of the key contenders for the IPL 2016 title, will once again show its support in a unique way to mark the World Immunization Week (24 to 30 April) and to spread the awareness about the importance of full immunization for all children in India,.

The entire team will be donning a blue wristband with the hashtag #Shot4Life to build awareness regarding the importance of full immunization for children, during their match with Mumbai Indians this evening in Mohali. The team will also promote the message on their social media platform through tweets and blogs.

Kings XI Punjab CEO Fraser Castellino said, “We are extremely proud to support the cause of immunization against deadly diseases for the third year running. It is a positive step towards building awareness for the cause. We as a team are happy to be a part of this initiative. Every child deserves a healthy future and we hope the message reaches every fan of our team and every Indian.”

This initiative gives the campaign greater exposure thanks to Kings XI Punjab’s large fan base. Pledge your support now. Tweet using the hashtag #shot4life and spread awareness

The match between Kings XI Punjab and Mumbai Indians, played in Mohali, will be telecast on Sony ESPN at 7:00pm IST today.

April 25, 2016
Kings XI Punjab, 92.7 Big FM continue partnership

MUMBAI: With cricket fever soaring, 92.7 BIG FM, extended its support to Kings XI Punjab and announced its partnership with the team once again. By virtue of this association, 92.7 BIG FM will provide listeners with live match updates and exciting trivia, together with hosting innovative contests for cricket aficionados. The contests will run on 92.7 BIG FM every day, giving listeners a chance to win match tickets, exclusive merchandise and a grand opportunity to meet players and RJs. Furthermore, listeners will be treated to exclusive match analysis by former Indian opener and cricket expert Virender Sehwag.

On the association, 92.7 BIG FM spokesperson said, “We at 92.7 BIG FM wanted to be a part of this big cricket celebration by engaging our listeners and ardent cricket fans. With ace cricketer Virender Sehwag sharing in depth match analysis and interesting moments from his previous IPL stints, we hope to augment the experience for our listener like never before. We are glad to be associated with Kings XI Punjab, and extend our full support to the team. We wish them all the very best for the tournament.”

With the commencement of IPL 2016, 92.7 BIG FM will start on-ground, digital and on-air contests for cricket enthusiasts and listeners alike. With its on-ground activity ‘BIG Ticket Counter’, fans with the loudest cheer will be eligible for the contest, wherein one lucky winner will win match passes. For on-air participation, listeners can call and register themselves, following which they would be asked questions related to songs and matches. Listeners who provide correct answers will stand a chance to win exclusive Kings XI Punjab merchandise, meet and greet with players, and a grand opportunity to watch matches in VIP lounges with the RJs. Apart from the contests, audiences can tune-in to listen to cricket expert Virender Sehwag, who will share his experiences and memories of playing in the IPL, along with his own match analyses.

The new association will witness a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

April 12, 2016
Kings XI Punjab, 92.7 Big FM continue partnership

MUMBAI: With cricket fever soaring, 92.7 BIG FM, extended its support to Kings XI Punjab and announced its partnership with the team once again. By virtue of this association, 92.7 BIG FM will provide listeners with live match updates and exciting trivia, together with hosting innovative contests for cricket aficionados. The contests will run on 92.7 BIG FM every day, giving listeners a chance to win match tickets, exclusive merchandise and a grand opportunity to meet players and RJs. Furthermore, listeners will be treated to exclusive match analysis by former Indian opener and cricket expert Virender Sehwag.

On the association, 92.7 BIG FM spokesperson said, “We at 92.7 BIG FM wanted to be a part of this big cricket celebration by engaging our listeners and ardent cricket fans. With ace cricketer Virender Sehwag sharing in depth match analysis and interesting moments from his previous IPL stints, we hope to augment the experience for our listener like never before. We are glad to be associated with Kings XI Punjab, and extend our full support to the team. We wish them all the very best for the tournament.”

With the commencement of IPL 2016, 92.7 BIG FM will start on-ground, digital and on-air contests for cricket enthusiasts and listeners alike. With its on-ground activity ‘BIG Ticket Counter’, fans with the loudest cheer will be eligible for the contest, wherein one lucky winner will win match passes. For on-air participation, listeners can call and register themselves, following which they would be asked questions related to songs and matches. Listeners who provide correct answers will stand a chance to win exclusive Kings XI Punjab merchandise, meet and greet with players, and a grand opportunity to watch matches in VIP lounges with the RJs. Apart from the contests, audiences can tune-in to listen to cricket expert Virender Sehwag, who will share his experiences and memories of playing in the IPL, along with his own match analyses.

The new association will witness a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

April 12, 2016
IPL frenzy spills on Twitter with 180.4 million live impressions

MUMBAI: When it comes to pure cricketing entertainment, the ongoing Indian Premier League (IPL) never disappoints. The first three weeks of this tournament have been breathless, both on field and off field i.e on social media. Fans of the tournament have not only been present at the stadiums but also on micro blogging site, Twitter. During the live match windows, 180.4 million live impressions were registered on Twitter for the matches held between 8 to 29 April 2015.

The Kolkata Knight Riders (KKR) versus Mumbai Indians match held on 8 April was the top game garnering the highest live tweet impressions so far. This was followed by Mumbai Indians vs. Chennai Super Kings (17 April), Chennai Super Kings vs. Delhi Daredevils (9 April), Royal Challengers Bangalore vs. Mumbai Indians (19 April) and the Kolkata Knight Riders vs. Royal Challengers Bangalore (11 April).

The following is the Twitter leader board for the most mentioned teams on Twitter in week three of the mega sporting tournament:

Chennai Super Kings (@Chennaiipl)

Kolkata Knight Riders (@KKRiders)

Royal Challenger Bangalore (@RCBTweets)

Mumbai Indians (@mipaltan)

Delhi Daredevils (@DelhiDaredevils)

Rajasthan Royals (@rajasthanroyals)

Kings XI Punjab (@lionsdenkxip)

Sunrisers Hyderabad (@SunRisers)

The most-tweeted about moments during the first three weeks of the tournament also feature several of the most-mentioned teams. The winning moment came during the one run win of @Chennaiipl over the @DelhiDaredevils, which was the most talked about moment during the IPL so far.

The micro blogging site also gave out the weekly #PurpleCap and #OrangeCap honours for the most-mentioned bowlers and batsmen, respectively. For this week, the top pair is an overseas couple. Dwayne Bravo received the vote amongst batsmen, while Mitchell Starc was the most mentioned bowler.

The IPL is helping fans stay in touch through tweets via SMS for free by giving a Missed Call on 011 3008 2008. The IPL has also integrated Twitter into their official Android app with #IPLSelfie where fans can click a selfie along with their favourite team’s logo. Fans by tweeting the pic can get featured on a special page on iplt20.com on the @IPLSelfie. To add to the fun, the @IPL is posting slow motion replays of explosive on-field moments using six-second Vines.

May 6, 2015
IPL season 8 fever transcends on to Twitter

MUMBAI: The Indian Premier League mania is reaching a crescendo on social media. The excitement of the eighth season of the tournament continued this week on micro blogging site Twitter with close to 62.7 million live impressions.

Chennai Super Kings (@ChennaiIPL) fans are roaring on Twitter making them the favourites this week. The team in yellow is closely followed by defending champions Kolkata Knight Riders (@KKRiders) and 2013 champions Mumbai Indians (@mipaltan). Given their popularity, the most talked about game this week was Mumbai Indians vs Chennai Super Kings.

The top Tweets Per Minute (TPM) moments during the match window for the same period are as follows:

– Kings XI Punjab wins in the super over against Rajasthan

– Royal Challengers Bangalore’s AB de Villiers hits 24 off one over by Lasith Malinga from Mumbai Indians

– AB de Villiers falls for 42 to Kieron Pollard from Mumbai Indians with RCB on 129/6

– Dwayne Smith of Chennai Super Kings brings up his 50 versus Mumbai Indians

– Chennai Super King’s Brendon McCullum and Dwayne Bravo bring up 107 off 7 overs against Mumbai Indians

Ranking of most mentioned IPL teams on Twitter from 16 – 22 April, 2015.

Chennai Super Kings leads the pack closely followed by Kolkata Knight Riders and Mumbai Indians. Rajasthan Royals are next in the list keenly followed by Royal Challengers Bangalore and Kings XI Punjab. Delhi Daredevils and Sunrisers Hyderabad complete the final tally.

Most Retweeted Tweets about the Indian Premier League for the same period is as follows:

#MIvCSK (17 April)

#RCBvMI (19 April)

#RRvKXIP (21 April)

#RRvCSK (19 April)

#DDVSvKKR (20 April)

#KXIPvKKR (18 April)

#SRHvKKR (22 April)

#SRHvRR (16 April)

#SRHvDD (18 April)

Some of the most retweeted moments are given below. KKR’ s Shah Rukh Khan congratulating his boys was the most retweeted.

@iamsrk: Always & Everytime…a mature innings..@GautamGambhir. & my man @iamyusufpathan in the thick of things again. Morne & Umesh deadly. Love KKR –https://twitter.com/iamsrk/status/590212393260621824

@realpreityzinta: OMG ! What a game I’m still shaking SUPER OVER !!! @lionsdenkxip Are u Kidding me Still shaking I swearSo proud #KXIP – https://twitter.com/realpreityzinta/status/590584295535828993

@mohitfreedom: #RRvsCSK Even in these T20 matches, u can’t come close to athleticism of @SauravGhosal Sure to be No1 sometime soon and fly #India’s flag –https://twitter.com/mohitfreedom/status/58975497091376742

With the momentum gathering pace, the game has only begun.

April 25, 2015
Kings XI Punjab ropes in DCB Bank as official partner for IPL 8

MUMBAI: DCB Bank has come onboard as the official partner for Kings XI Punjab for this season of the Indian Premier League (IPL). As part of the partnership, DCB Bank’s logo will be a part of the team’s jersey.

DCB Bank managing director Murali M Natrajan said, “DCB Bank is delighted to partner with the Kings XI Punjab. It is a wonderful team and performed extremely well in the last season. Kings XI Punjab has passion, energy and commitment. DCB Bank relates to these values. We believe our partnership will enhance customer and employee experience. We are confident that Kings XI Punjab will put up a great show in the current season as well.”

Natrajan added, “India loves cricket and IPL has gained immense popularity from its launch. This is an interesting opportunity for DCB Bank to engage with employees and customers. Moreover, as official partner, it is likely to give visibility to DCB Bank branch locations in Punjab, such as Faridkot, Ferozpur, Jagraon, Jalandhar, Ludhiana, Malerkotla and Nabha as well as key markets of Haryana, Delhi and Rajasthan in the north and Pune in the west.”

Kings XI Punjab COO Fraser Castellino added, “We are really happy to welcome on board DCB Bank and extend a special welcome to them. We stand committed to delivering a solid on-ground performance and hope this will help our partners benefit from their association with Kings XI Punjab.”

With this, Kings XI Punjab now has 22 sponsors in the eighth season of the IPL.

April 14, 2015