MUMBAI: The NBA is bringing its A-game to India with a full-court press of culture, music and sport. Teaming up with Budweiser, the league is set to debut the country’s first-ever BUDX NBA House on 7 and 8 June at the Dome, SVP Stadium in Mumbai.
Timed to coincide with the 2025 NBA Finals, the two-day carnival promises more than just hoops. Think meet-and-greets with five-time NBA champion Derek Fisher and Hall of Famer Gary Payton, high-flying stunts by the Sacramento Kings dunk team, and DJ-fuelled chaos courtesy of Slamson the mascot and the Kings Dancers.
“The first BUDX NBA House will be a must-visit destination for the passionate NBA fans in India to come together and celebrate their love of the game amid the excitement of the NBA Finals,” said NBA Asia head of strategy and NBA India country head Rajah Chaudhry. “We look forward to bringing this signature showcase of the NBA, music and culture to India at a time when there is incredible momentum around basketball in the country.”
BudweiserVP of marketing and trade marketing in India Vineet Sharma, called the event a “trendsetting experience” designed to blend hoops with high-octane youth culture. “We’ve long championed music and immersive fan moments. Now we’re turning up the volume with basketball.”
Produced and ticketed by Zomato, the event has also roped in Brand USA, Emirates and Visit California as partners. More sponsor activations and programming are expected to drop soon.
The NBA has previously taken its signature ‘House’ format to Brazil, France, Canada, Mexico, the US and the UK. Now it’s India’s turn to feel the bounce.