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Tag: Kinetic Worldwide

  • Charranjeet Singh Arora joins Moving Walls as business director

    Charranjeet Singh Arora joins Moving Walls as business director

    NEW DELHI: Charranjeet Singh Arora has joined Moving Walls as business director. He moved on from Kinetic Worldwide in the second half of 2020. Arora was associated with the GroupM-owned agency for over three years and was last serving as co-CEO.

    Arora was promoted to GroupM's co-CEO, along with Rachana Lokhande (who resigned a few months age) in 2018, replacing Suresh Balakrishna.

    He joined Kinetic India in 2017 as senior VP and was elevated to the position of co-CEO. Prior to this, he was associated with Dentsu Aegis Network India network for two years and played a key role in the organisation. Before that, he also had stints with IPG, Reliance Broadcast, and Big FM.

  • Kinetic Worldwide launches IOM, an OOH planning tool in the new normal

    Kinetic Worldwide launches IOM, an OOH planning tool in the new normal

    NEW DELHI: Global player in the out-of-home (OOH) media industry, GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM is Kinetic India’s latest proprietary tool developed fully in-house to help understand audience traffic patterns.

    Kinetic India’s new tool IOM will help drive sharper audience targeting, thus minimising spillover. With the capability of providing detailed understanding across important impacts basis key routes and touchpoints leveraging mobility across Air, Rail & Road, IOM will provide customised mapping solution for clients and partners with an outline of audience aggregation across geographies.

    Kinetic India managing director Ajay Mehta said, “The current situation is a revolutionary trendsetter for the way media is consumed across the globe, breaking all the pre-existing norms. For the OOH industry, the key lies in mapping the current consumer behaviour with what brands have to offer and chalking out a plan, post lockdown in the new normal. Analytics is expected to play a key role in optimising investments for OOH. With the launch of IOM, we intend to offer a tool that leverages real-time inputs to maximise campaign impact across geographies and mobility opportunities acknowledging the greater demand for transparency and ROI.”

    Kinetic India head of strategy Arijit Chakrabarti said, “Despite having the second-largest reach as per Target Group Index, OOH is considered as being data dark – with planning based more on gut-feel rather than on-ground facts and science. IOM is an online proprietary tool bringing science into planning.  It leverages multiple visualisations that help showcase underlying data and build relevant insights. The system accounts for differentiated audience mobility patterns on a real-time basis and offers customised mapping solution with an outline of audience aggregation across geographies.”

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  • Kinetic India powers Tata CLiQ Electronics campaign

    Kinetic India powers Tata CLiQ Electronics campaign

    MUMBAI: Kinetic Worldwide is a leading global player in the out-of-home (OOH) media industry and has successfully executed creative campaigns for a number of its clientele. Yet another success story is the Tata CLiQ Electronics campaign.

    Understanding the need to increase awareness of the brand with the objective to strengthen its connect in the market, Kinetic smartly used its OOH expertise and adopted a simple communication approach that created a distinguished visibility for the brand. Installing larger than life, vibrantly designed billboards at high traffic junctions in Mumbai and Gurgaon created a huge impact. Not only did it attract the attention of passengers stuck in traffic jams, but also kindled a sense of curiosity to explore the options that the brand has to offer.

    On the basis of data acquired via the New Consumer Classification System (NCCS), Tata CliQ targeted 28-40-year-old working professionals who are tech savvy, trend setters, and believe in saving time. An established luxury shopping destination online with a strong network of 100 plus partner brands pan India; functioning on the belief that consumers should have access to the best and new products every time they go shopping, the intent was also to present consumers with the best experience of CLiQ and PIQ services through their app.

    “The smart / connected homes industry is witnessing a rapid growth in the Indian market. IT hubs and HNWIs were the initial adapters of this change however; today almost every household in metro cities has at least 2-3 smart appliances. However, majority of tier 1 and 2 cities feel that converting their home into smart home will be an expensive affair. Being the first e-commerce website in India to have introduced Connected Homes as a category, our endeavour is to create awareness amongst our patrons on the connected home concept and ways to convert their home into smart homes at affordable prices and with least amount of time spent,” said Tata CLiQ chief marketing officer Kishore Mardikar.  

    "From being stringent about shopping at a store to moving towards shopping online, the consumer purchase journey has indeed come a long way. With the rapidly increasing competition in the online and digital space, ensuring that your brand has an edge is vital. Thus, mobile marketing combined by smartly positioned OOH helps yield higher results on campaigns,’’ said Kinetic regional head-west Nandini Nayyar.

  • Roohafza gets innovative on billboards

    Roohafza gets innovative on billboards

    MUMBAI: Over the last two months, Roohafza has spread its communication across several multimedia platforms.

     

    Roohafza’s advertising campaign idea for 2014, centred on ‘Be Natural Be Cool’ has been stepped up on the outdoor medium and is targeted towards youngsters of SEC AA, A and B. The task behind the campaign was to bring alive the over 100 years old iconic brand and speak to the new age audience. Kinetic India is the agency that has executed the outdoor campaign.

     

    The campaign brief given to Kinetic was to ensure that the innovativeoutdoor display should serve the brand objective of addressing the natural lineage of the product head-on. Also the campaign is aimed to support and amplify outdoor to TV and print.

     

    Hamdard India brand manager Puneet Kapoor further elaborated, “People perceive Roohafza as a rose based syrup. What’s less known is that Roohafza is a unique blend of 15 herbal ingredients and fruit juices. The campaign aims to build on the natural goodness of the product and at the same time refresh our connect with the younger generation with the message of ‘Be Natural Be Cool’.”

     

    The two month outdoor campaign has rolled out in Mumbai, New Delhi, Aurangabad, Kanpur, Lucknow, Agra, Amritsar, Ludhiana, Chandigarh, Panchkula, Mohali, Ambala, Jaipur, Jodhpur, Ajmer, Indore and Bhopal and ends in mid July.

     

    The main areas covered in this outdoor campaign are key junctions and main arterial routes of the tar. The inventories used in traditional media are billboards, unipole, bus shelters and metro panels with innovation. The innovation is done by keeping in mind a Roohafza bottle of which half indicates different ingredients of the drink and the other half show syrup inside the bottle.

     

    Other than this, the bottle is depicted to be tilted and is being poured in the glass with a cut out of a glass and a base of a lot of ice indicating its best had cold to feel refreshed.

     

    “Our challenge was to bring the wow factor in the outdoor innovation and highlight the unique ingredients of Roohafza. We came up with a solution where we used a larger than life 3D bottle of Roohafza on the outdoor media highlighting the unique mixture of ingredients that goes in making Roohafza,” said Kinetic India vice president and business head Raj Mohanty.

  • Amit Sarkar gets promoted as COO of Kinetic Worldwide India

    Amit Sarkar gets promoted as COO of Kinetic Worldwide India

    Mumbai: Amit Sarkar, former national director of Kinetic Worldwide India will now don the hat of the company‘s chief operating officer with immediate effect.

    Sarkar has a commendable experience in the field spanning 17 years. He started his journey as executive-advertising sales Sahara India (mass communication and television network) Ltd in 1993 and today, he has come a long way.

    Sarkar can boast of a career across diverse companies from a morning tabloid to a media agency.

    Sarkar has previously worked as Clear Channel India business head – South and East regions, as Madison Outdoor Media Services (P) Ltd senior manager and also as The Daily (morning tabloid) senior advertising executive before taking up Kinetic Worldwide India.

  • Kinetic Worldwide MD Rajul Kulshreshtha quits

    MUMBAI: Kinetic Worldwide managing director Rajul Kulshreshtha has decided to move on from the agency. He put in his papers recently and is currently serving his notice period with the company.

    Kulshreshtha said, “I have decided to move on. I have not decided my next venture yet.” His last day at Kinetic will be towards the end of December.

    He started his career in 1982 with McCann Erickson India where he spent 20 years. He then moved to Universal McCann and was there for 10 years. He exited the agency as VP media services. In 2005 he joined Motivator as managing director and in 2008 took over the role of MD at GroupM. At GroupM, he headed the team handling the LG business. He joined Kinetic Worldwide in 2010 as MD.