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Tag: Kinetic

  • Kinetic elevates Rachana Lokhande, Charanjeet Arora as joint CEOs

    Kinetic elevates Rachana Lokhande, Charanjeet Arora as joint CEOs

    MUMBAI: WPP’s media planner and digital innovator of outdoor advertising agency, Kinetic India has elevated Rachana Lokhande and Charanjeet Singh Arora as joint CEOs. 

    Lokhande and Arora will replace Suresh Balakrishna who resigned earlier in July. 

    Prior to the elevation, Lokhande was working as the vice president of trading and operations at Kinetic India while Arora served as senior vice president for clients. 

    Kinetic’s Global CEO Marc-Antoine de Roys says, “I want to thank Suresh for his great work at Kinetic. It is because of his leadership and succession planning that we are in a position to have consistency as he transitions out of the organisation. Rachana and CJ are proven leaders at our company who have earned the trust and respect of our employees, vendors and clients.  Their service, history, and accomplishments made this an easy decision.”

    Before joining Kinetic India, Lokhande worked with IPG and R K Swamy BBDO. Arora has worked for Posterscope, IPG and Reliance Broadcast.

  • Mercedes Benz S-Class arrives through airport OOH ads

    Mercedes Benz S-Class arrives through airport OOH ads

    MUMBAI: With the recent launch of one of the leading luxury car brands, Mercedes Benz S-Class in India, the brand was looking to spread the news to its potential customers. Airports represent a key venue for Mercedes Benz as business class as well as international travellers, form a major part of Mercedes Benz’s TG. 

    Thereby, to endorse the S-Class as the latest premium offering from the brand and make the campaign eye catchy to customers in an impactful, yet subtle way, keeping in line with the brand image, Mercedes Benz took airport media as a part of its OOH advertising plan.

    Two airports were selected post an in-depth analysis of passenger traffic in India in order to educate potential customers about the newly launched S Class in Mumbai and Delhi airports. High visibility media were taken at both the airports in high traffic areas. The entry points to the multi-level car park at both these airports offer 100 per cent visibility to all domestic as well as international passengers.

    At Mumbai airport, the DRLs within the headlamps in the car creative were lined with LED lights. This impressive innovation immediately drew one’s attention to the hoarding and then to the iconic as well as easily recognisable headlights of the Mercedes Benz.

    A 21-day pan-India campaign across multiple cities was carefully strategised to reach out to its TG, out of which Mumbai and Delhi were identified as the key touch-points.

    Times OOH executed the outdoor campaign through its airport media in association with Kinetic WW who managed the mainline media and outdoor media planning.

  • Kyoorius announces In-Book Winners and Blue Elephant Nominees for the Kyoorius Creative Awards 2016

    Kyoorius announces In-Book Winners and Blue Elephant Nominees for the Kyoorius Creative Awards 2016

    MUMBAI:  Post the jury session from the 4th -7th May 2016, Kyoorius, in association with D&AD has announced the in-book winners for the Kyoorius Creative Awards 2016. Out of 1863 entries submitted, 164 entries have been announced as in-book nominations that qualify for the Baby Elephant and the Blue and Black Elephants are selected from these nominations. The winners of the Blue and Black Elephants will be announced on the Awards night – Friday 3rd June 2016.

    Kyoorius Awards is a Celebration of Creativity and winning a Kyoorius award is a highest creative achievement for the winner. Kyoorius rewards all great work in the Indian visual communications sphere and hence does not have a Gold, Silver & Bronze tier system – every great work will win a Blue Elephant and the Black Elephant goes to that outstanding work that has broken all grounds. The jury can decide to award multiple Blue Elephants in any category, and none in another based if entrees are not up to the mark.

    The complete list of Advertising Awards In-Book Winners can be found at:

    The complete list of Digital Awards In-Book Winners can be found at:

    The complete list of Media Awards In-Book Winners can be found at:

    The Kyoorius Creative Awards show will be held on Friday June 3, 2016 at Dome@NSCI in Mumbai and as always will be a spectacular show of creativity. The awards show are always attended by well over 1500 professionals including CEO’s, Marketing Directors, Brand Managers, Creative and Media gurus, etc.

    The Kyoorius Creative Awards are presented by Colors, powered by Hindustan Times and includes ABP News, Rishtey, Happy Finish & Kinetic as main partners.

     

  • Kyoorius announces In-Book Winners and Blue Elephant Nominees for the Kyoorius Creative Awards 2016

    Kyoorius announces In-Book Winners and Blue Elephant Nominees for the Kyoorius Creative Awards 2016

    MUMBAI:  Post the jury session from the 4th -7th May 2016, Kyoorius, in association with D&AD has announced the in-book winners for the Kyoorius Creative Awards 2016. Out of 1863 entries submitted, 164 entries have been announced as in-book nominations that qualify for the Baby Elephant and the Blue and Black Elephants are selected from these nominations. The winners of the Blue and Black Elephants will be announced on the Awards night – Friday 3rd June 2016.

    Kyoorius Awards is a Celebration of Creativity and winning a Kyoorius award is a highest creative achievement for the winner. Kyoorius rewards all great work in the Indian visual communications sphere and hence does not have a Gold, Silver & Bronze tier system – every great work will win a Blue Elephant and the Black Elephant goes to that outstanding work that has broken all grounds. The jury can decide to award multiple Blue Elephants in any category, and none in another based if entrees are not up to the mark.

    The complete list of Advertising Awards In-Book Winners can be found at:

    The complete list of Digital Awards In-Book Winners can be found at:

    The complete list of Media Awards In-Book Winners can be found at:

    The Kyoorius Creative Awards show will be held on Friday June 3, 2016 at Dome@NSCI in Mumbai and as always will be a spectacular show of creativity. The awards show are always attended by well over 1500 professionals including CEO’s, Marketing Directors, Brand Managers, Creative and Media gurus, etc.

    The Kyoorius Creative Awards are presented by Colors, powered by Hindustan Times and includes ABP News, Rishtey, Happy Finish & Kinetic as main partners.

     

  • Kyoorius introduces Media Awards at Kyoorius Creative Awards 2016

    Kyoorius introduces Media Awards at Kyoorius Creative Awards 2016

    MUMBAI The Kyoorius Advertising and Digital Awards has been renamed Kyoorius Creative Awards with the addition of Media Awards this year. The awards will have three juries, Advertising, Media and Digital, in 2016.

    Kyoorius Creative Awards in association with D and AD will open for entries from Tuesday 15 March 2016 and close on 12 April 2016. Submission of physical entries for the awards will then remain open for a week. Kyoorius is calling for entries across a total of 15 categories and 135 sub-categories. The awards can be entered by any company or individual and is not restricted to agencies. Kyoorius will promote the awards across corporate, production houses and agencies – advertising, media, event, digital, etc

    Kyoorius, for the first time ever, introduced the concept of Open Jury – the jury sessions are open to the industry people to watch, learn, check and benefit from the discussions and display of entries. The Jury session will be held from 4 May to 7 May in Mumbai. In coordination with D&AD, the jury will be a mix of International (West and East) and local jurors. Like every year, the awards will uphold the zero-tolerance policy for scam ads.

    Kyoorius CEO and founder Rajesh Kejriwal said, ‘Awards are primarily to inspire and motivate the industry achievers and I am delighted to announce the inclusion of Media Awards and the renaming of the awards to Kyoorius Creative Awards. I am also happy with the response that we have always got for having a transparent open jury process and we shall continue to do so. I personally feel that many agencies have done brilliant work in the last year and hence I am expecting a lot more entries this year including participation of more agencies.’

    The Kyoorius Creative Awards show will be held on Friday June 3 2016 at The Dome, NSCI in Mumbai and as always will be a spectacular show of creativity. The awards show will be attended by well over 1,500 professionals including CEO’s, marketing directors, brand managers, creative and media gurus, etc.

    The Kyoorius Creative Awards are presented by Colors, powered by Hindustan Times and Rishtey and the other main partners include Happy Finish, Kinetic.

  • Kyoorius introduces Media Awards at Kyoorius Creative Awards 2016

    Kyoorius introduces Media Awards at Kyoorius Creative Awards 2016

    MUMBAI The Kyoorius Advertising and Digital Awards has been renamed Kyoorius Creative Awards with the addition of Media Awards this year. The awards will have three juries, Advertising, Media and Digital, in 2016.

    Kyoorius Creative Awards in association with D and AD will open for entries from Tuesday 15 March 2016 and close on 12 April 2016. Submission of physical entries for the awards will then remain open for a week. Kyoorius is calling for entries across a total of 15 categories and 135 sub-categories. The awards can be entered by any company or individual and is not restricted to agencies. Kyoorius will promote the awards across corporate, production houses and agencies – advertising, media, event, digital, etc

    Kyoorius, for the first time ever, introduced the concept of Open Jury – the jury sessions are open to the industry people to watch, learn, check and benefit from the discussions and display of entries. The Jury session will be held from 4 May to 7 May in Mumbai. In coordination with D&AD, the jury will be a mix of International (West and East) and local jurors. Like every year, the awards will uphold the zero-tolerance policy for scam ads.

    Kyoorius CEO and founder Rajesh Kejriwal said, ‘Awards are primarily to inspire and motivate the industry achievers and I am delighted to announce the inclusion of Media Awards and the renaming of the awards to Kyoorius Creative Awards. I am also happy with the response that we have always got for having a transparent open jury process and we shall continue to do so. I personally feel that many agencies have done brilliant work in the last year and hence I am expecting a lot more entries this year including participation of more agencies.’

    The Kyoorius Creative Awards show will be held on Friday June 3 2016 at The Dome, NSCI in Mumbai and as always will be a spectacular show of creativity. The awards show will be attended by well over 1,500 professionals including CEO’s, marketing directors, brand managers, creative and media gurus, etc.

    The Kyoorius Creative Awards are presented by Colors, powered by Hindustan Times and Rishtey and the other main partners include Happy Finish, Kinetic.

  • Kinetic & GroupM acquire majority stake in French OOH company

    Kinetic & GroupM acquire majority stake in French OOH company

    MUMBAI: WPP’s wholly-owned operating companies, Kinetic and GroupM have agreed to acquire a majority stake in France based out-of-home (OOH) company Financiere Poster (Poster Conseil).

    Poster Conseil manages media planning and buying for agencies and direct clients, and provides planning and measurement technologies to both agencies and vendors.

     

    It employs 25 people and is based in Paris. 

    Poster Conseil will continue to be led by CEO Xavier Sorato. The agency’s consolidated revenues for the year ended 31 December, 2014 were EUR 9.8 million, with gross assets of EUR 8.5 million. 

    Tenthavenue, Kinetic’s parent company, develops and delivers content that aligns brand objectives with consumer needs in OOH and moving environments. The subsidiary companies of Tenthavenue provide comprehensive branding services in global in-flight entertainment, OOH media advertising, mobile marketing and digital publishing.
     

  • DDB Mudra brings Kharwatkar on board as creative director

    MUMBAI: DDB Mudra has roped in Ashish Kharwatkar as creative director for its Mumbai office. He will be reporting in to DDB Mudra Mumbai ECD Louella Rebello.

    Kharwatkar comes in from Lowe where he was creative director. He has also worked with Grey Worldwide, Enterprise Nexus (Bates 141), Masters DDB (Sri Lanka) and FCB Ulka among others. This is his second stint with DDB Mudra, where he worked on Volkswagen in 2009.

    With over 12 years of industry experience, he has worked on a diverse set of categories ranging from automotive, FMCG, technology to media, hospitality, financial, retail and pharmaceutical. He has worked with brands of the world such as CEAT Tyres, Audi, Kinetic, Volkswagen, Surf Excel, Parle Marie, Citi Group, ICICI Bank, Toshiba, XYLYS, Carlton Resort, and Killer Jeans.

    Rebello said, “Ashish has the perfect mix of experience and the right attitude. He‘s done some fine work across categories and I‘m looking forward to seeing him do some great work on our brands.”

    Kjarwatkar said, “The main draw was the opportunity to work on an iconic brand like Volkswagen, again. Which brings us to the fact that, in my career, I have found myself coming back to Mudra, over and over again. I have worked with both, Mudra and DDB Mudra in India, and DDB in Sri Lanka. I guess what I like about the DDB Mudra Group is the focus on work (and work alone) and, more importantly, the people. Needless to say, I‘m looking forward to doing some good work.”

  • Kinetic launches airport and in-flight media specialist agency

    Kinetic launches airport and in-flight media specialist agency

    MUMBAI: Kinetic, the WPP-owned lifestyle and environments agency has kaunched airport and in-flight media specialist, Aviator.

    Aviator India will be headed up by Kinetic India business director Anu Gera.

    The strategic business unit is an important addition to the Aviator network currently in existence across London, Singapore and New York, and brings the total number of multilingual media experts at Aviator to 48.

    Gera says, “With seat capacity in Asia Pacific hitting close to 100 million in July and Delhi International Airport continuing to be the fastest growing hub in the region, the opening of Aviator India addresses the requirement for an aviation media specialist to deliver relevant audiences.”
     
    Kinetic Singapore and International MD Irene Revilla added, “We are very excited to roll out the Aviator proposition in India. The growth the aviation market is experiencing together with the development of media opportunities in the airport environment make India the ideal candidate for a local Aviator resource.”

    Kinetic India MD Rajul Kulshreshtha states, “With Air Traffic touching almost 14.22 million passengers, we feel this is just the right time to launch Aviator in India. In Aviator we have a product that will enable us to offer a more meaningful value to our clients. “