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Tag: Killer Jeans

  • Easies by Killer Jeans with regards to their exclusive launch of water repellent and strain resistant clothing range

    Easies by Killer Jeans with regards to their exclusive launch of water repellent and strain resistant clothing range

    MUMBAI: Easies by Killer, a brand name that is synonymous with innovative styles and design, has recently launched a new range of formal and casual clothing for men which is both water repellent and strain resistant. The latest launch features an exclusive in their Spring Summer (SS)’20 collection for their brand Easies, which was launched recently along with their other brands collection namely, Killer, LawmanPg3, Integriti and Desi Belle.

    The new range has got good response, as most of clothing that is available is usually prone to strain either during work or travel or otherwise and there is no way to get rid of it easily, additionally it also helps conserve water as there are less chances of soiling one’s clothes. The collection is smart formals for young professionals.The collection uses a range of smart styles and colours which are super comfortable to fit in and lets you breathe easily. 

    Upbeat about the launch of their new SS’20 collection, Mr.Kewalchand P Jain, Chairman and Managing Director said, “It is an extremely proud moment for us as a brand to have come so far and offer innovative solutions keeping in mind the Indian consumers’ daily needs and expectation from their clothing brand. We have gained immense trust over past three decades from our consumers who have trusted it and this is yet another leap forward by an Indian brand. We at KKCL believe in constantly doing better by coming up with new ideas and trends that will offer a new taste to our experimental customer. We are the only mainstream denim jeans brand which has launched water repellent and strain resistant range”. 

  • Cannes Lions 2014: 20 Indian entries qualify for Outdoor Lions finals

    Cannes Lions 2014: 20 Indian entries qualify for Outdoor Lions finals

    MUMBAI: Outdoor campaigns by McCann, Grey, Ogilvy & Mather and Havas Worldwide have made it to the final round of Outdoor Lions this year.

     

    McCann’s campaign for Prefetti Van Melle and Premier Tissues have been shortlisted in the ‘Food’ and ‘Household’ subcategories respectively. On the other hand, Grey’s campaign titled ‘Traffic’ for Killer Jeans has been shortlisted under the ‘Clothing, Footwear and Accessories’ subcategory.

     

    The agency’s campaign for Duracell Batteries called ‘Choo-Choo’ and ‘Remote Control’ qualified for the finals under the subcategory ‘Household.’ O&M’s three entries for Hot Wheels (Mattel Toys) has got shortlisted in the ‘Entertainment & Leisure’ subcategory.

     

    Havas Worldwide India’s ‘Arm’ and ‘Cleavage’ campaigns for Durex Condoms (Reckitt Benckiser) have also been shortlisted in the ‘Cosmetics & Beauty, Toiletries & Pharmacy’ subcategory. It can be noted that last year 43 entries were shortlisted in this category and the number this time has gone down to almost half.

     

    While the Outdoor Lions category was introduced in 1992, it was in 2002, that Cannes Lions recognised Press and Outdoor as separate advertising media categories, awarding each their own Grand Prix. Since 2006 Outdoor is judged by a separate and dedicated jury.

  • Karan Rawat calls it a day at Grey

    MUMBAI: Grey India ECD Karan Rawat has decided to move on from the agency after serving it for two years. Today is Rawat‘s last day at the agency.

    Confirming the news to indiantelevision.com, Rawat said, “My journey with Grey has been pretty fabulous. I worked on some big projects and got to be a part of the team that set up the Mumbai office. I felt it was now time to move on and take things to the next level for myself.”

    Though his next destination is yet unknown, Rawat informed it is only a matter of time before he decided where to head. Till then though, he plans to take a much awaited break from work. “I plan to take at least a month off, though I am expecting to finalise my next destination over the next week or so,” he revealed.

    Rawat has worked with some big brands like Killer jeans and Reliance telecommunications. In fact, he has been working on Killer for the past 13 years and it was when he joined Grey that the denim brand decided to work with Grey.