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Tag: Killer

  • Goodness gets a glow-up with KKCL’s festive campaign ‘Punya Pehnabhi’

    Goodness gets a glow-up with KKCL’s festive campaign ‘Punya Pehnabhi’

    MUMBAI: This festive season, doing good comes with great style. Kewal Kiran Clothing Limited (KKCL), the name behind iconic brands like Killer, Integriti, LawmanPg3, and Easies is adding a touch of soul to celebration with its latest campaign for Punya, the company’s ethnicwear-focused label. Titled ‘Punya – Kiya bhi, Pehnabhi’, the campaign spins the age-old idea of earning punya (virtue) into something fresh, fashion-forward, and feel-good.

    Conceptualised and executed by Branding Edge, Punya – Kiya bhi, Pehnabhi captures everyday acts of kindness through three charming short films. From a father’s quiet pride in his son to a grandfather’s gentle wisdom and friends finding joy in generosity, each story turns simple moments into symbols of modern-day virtue. The films blend warmth, wit, and relatability showing that the spirit of punya isn’t about grandeur but about the goodness we wear on our sleeves.

    “Punya represents the ethnicwear side of KKCL’s business and embodies the values we hold close integrity, tradition, and togetherness in a form that connects with the next generation,” said KKCL chairman and managing director Kewalchand Jain. “The campaign celebrates the spirit of doing good while staying true to one’s personal style.”

    Adding to that, Branding Edge managing partner Rahul Tekwani shared, “Our creative approach was to turn a culturally rich word like Punya into a contemporary conversation. The idea was to show how goodness can be reimagined with warmth and authenticity, a perfect blend for today’s festive mindset.”

    The campaign, running across digital, social, and influencer platforms, extends beyond fashion into a philosophy that the festive season isn’t just about what you wear, but the goodness you carry. With engaging storytelling, experiential activations, and cinematic craft, Punya – Kiya bhi, Pehnabhi invites audiences to see virtue as the new vogue.

    By weaving together tradition and modern expression, KKCL’s Punya brings a refreshing perspective to festive dressing, one that looks good, feels good, and does good. After all, this season, earning punya might just begin with what you choose to wear.
     

  • KKCL unveils KILLER’s successful transition from denimwear to a complete youth fashion brand

    KKCL unveils KILLER’s successful transition from denimwear to a complete youth fashion brand

    Mumbai: Kewal Kiran Clothing Ltd (KKCL), presented its flagship brand ‘KILLER’ to its retailers from across India, exhibiting its transformation from a denim wear-focused brand to an edgy fashion brand. In a display that was as creative as it was compelling, this transition was portrayed by showcasing the upcoming AW’24 collection of over 1000 products, of which almost 75 per cent are top-wear products followed by close to 20 per cent in bottom-wear products, and the rest includes footwear, undergarments, and a host of accessories.

    KILLER’s Autumn-Winter 2024 ensemble promises to offer a complete fashion wardrobe solution for today’s young and dynamic. Leveraging the capabilities of India’s largest indigenous manufacturing facility, KILLER is poised to unveil a captivating array of garments under the thematic umbrella of ‘OPTIMISM’ in the upcoming Autumn-Winter ’24 collection that will be made available across urban, tier 1, and tier 2 markets, with a retail footprint of 350 exclusive stores, more than 1800 MBOs and 800 departmental stores. Behind each meticulously crafted piece lies KILLER’s unwavering dedication to craftsmanship and innovation, evident in the meticulous selection of premium fabrics and the infusion of cutting-edge design elements.

    Commenting on this development, Kewal Kiran Clothing Ltd joint managing director Hemant Jain said, “In recent years, we have emerged as a robust organization to take full advantage of the growth of the fashion market in India and leverage our strengths to penetrate fashion markets across the world. The overwhelming response to our flagship brand KILLER’s event today is a moment of pride and satisfaction for me as the brand continues to enjoy as well as further gain its popularity among the Indian youth. And KILLER has now transformed into a complete youth fashion brand.”

    Fashion enthusiasts, particularly those inclined towards self-expression, can expect a range of men’s designs embodying ‘Edgy’ and ‘Fashion Forward Looks’. Encapsulating this, the exclusive trade show organized by the brand at Taj Vivanta, Delhi had an innovative theme – ‘fusion of creativity and destruction’. Embracing the notion that innovation often arises from deconstruction, the brand symbolized this concept through a facade installation of denim art. This artwork served as a metaphor for breaking down conventional boundaries to create something entirely new and innovative. In the realm of creativity, destruction shouldn’t always be viewed negatively; rather, it can be seen as a vital step toward genuine innovation. This perspective encourages a mindset where challenges are embraced as opportunities for growth and reinvention.

    Adding to this, Hemant Jain said, “This year will witness a lot of bold moves by KILLER. With an unwavering commitment, we are now directing all our energy towards refining and optimizing our flagship asset, KILLER, ensuring it attains peak performance and continues to set new benchmarks in the fashion industry. All our diverse customer touchpoints will reflect the new avatar of KILLER, thereby offering an enhanced brand experience while making it convenient for the consumers to obtain entire fashion looks.”

  • Focus Television to showcase world’s prolific serial killers in new show

    Focus Television to showcase world’s prolific serial killers in new show

    NEW DELHI: Even as most Hindi news channels and general entertainment channels show crime shows, which are part reality and part fiction, news channel Focus Television is all set to launch a new show that will showcase the world’s most prolific serial killers.

     

    Conceived and directed by Franklin Nigam, the series titled Killer, will be screened from 6 June at 10 pm and will be telecast every Saturday.

     

    In the series, each episode is based on a real case, which is well researched. The series aims to bring out details of crimes that shook the world. The first episode is on an American serial killer Ted Bundy whose charming personality helped him kill more than 100 women.

     

    The show experiments with three anchors coming together in the same frame. Each anchor plays a character on the show, which will highlight the highpoints of those cases and decode the crime for audiences.

     

    The three anchors are: Shishir Sharma, Amit Pachori and Shilpa Gandhi. While Sharma has starred in films like Mary Kom, in Killer he will be seen playing the character of a detective. Pachori, on the other hand, is a seasoned actor and will play an advocate. Gandhi, who is a Marathi film actress, will be playing a psychiatrist in the series.

     

    Nigam, who had earlier worked in Lok Sabha TV, was also a part of the team, which produced the Pradhanmantri series on ABP.

  • &TV to launch new ‘Killer’ singing game show

    &TV to launch new ‘Killer’ singing game show

    MUMBAI: Today, many of us still recall the groups ‘Deewane’, ‘Parwane’ and ‘Mastane’ on Zee TV’s popular music show – Antakshari.  There was a time when singing reality shows were considered as a sure shot success on Indian television.

     

    Be it different versions of Sa Re Ga Ma Pa on Zee TV to Indian Idol on Sony Entertainment Television (SET), such shows have somehow always been closer to the hearts of the Indian television audience.

     

    &TV, a channel from the Zee Entertainment Enterprises Ltd (Zeel) stable which is set to go live on 2 March has got one more non-fiction show to its kitty. Christened Killer, which is based on the British game show Sing If You Can. The show’s US version is titled Killer Karaoke.

     

    The new series is being produced by SOL Production in partnership with The Ideas Box Entertainment. 

     

    Confirming the news to indiantelevision.com, SOL Productions founder Fazila Allana says: “Yes, we are making the show for Zee’s new channel – &TV.”

     

    The new series is on a hunt for independent singers, bands or anyone and everyone who has a passion for singing and a good voice. It is a fun filled high energy singing game show.

     

    The show provides an opportunity for those who are passionate about singing. The contestants sing in front of a live audience. It challenges contestants to try to sing popular songs and keep their concentration while experiencing unusual and outrageous physical challenges. Forgetting lyrics might be the least of contestants’ problems. Two teams of three contestants will be competing against each other to win the title. The winner will take away prize, which would be either in cash or kind.

     

    The auditions for the same have already been canned. Contestants between age group of 18-40 years old are allowed.

     

    The show is in pre-production stage.

  • Inox acquires six new films for distribution

    Inox acquires six new films for distribution

    MUMBAI: The multiplex player Inox Leisure Ltd., has acquired six new films for distribution in the Bengal, Mysore, Rajasthan and Mumbai territories for the next one month.

    The films – Gangster, 36 Chinatown, Ankahee, Tom, Dick & Harry, Killer and Jaaneman will be released in the above territories.

    Inox Leisure Ltd head distribution Aroon Sharma says, “Inox entered the distribution business in September 2005 and since then we have steadily associated ourselves with quality banners in bringing popular content to the theatres. Thanks to our professional approach most film makers prefer to deal with Inox for their distribution requirements. We hope to strengthen our distribution foray in the coming months.”

    The company had earlier acquired exclusive distribution rights to heavyweight titles such as Garam Masala, Rang De Basanti, Apharan, Ek Khiladi, Ek Hasina, Hamko Deewana Kar Gaye, informs an official statement.