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Tag: Kiku Sharda

  • Big Magic revamps historical comedy show ‘Akbar Birbal’

    Big Magic revamps historical comedy show ‘Akbar Birbal’

    MUMBAI: Big Magic has revamped its show Akbar Birbal, with contemporary content. The historical comedy will be seen in an all new avatar, bringing in freshness and innovation with quirky, relatable content and a new star cast. Triangle Films will continue as producers and the show will be shot on the set, which was redone recently.

     

    Reliance Broadcast Network network creative director Paritosh Painter said, “In our endeavor to provide fresh new content to our viewers, we have decided to revamp Akbar Birbal, one of our highest rated shows on Big Magic. The new story line will be relatable, fresh, surprising and unpredictable with a high degree of humor. Respected and hugely popular stars like Kiku Sharda, Delnaaz Irani, and Vishal Kotian amongst others have made this show iconic and the No. 1 show on the channel. By introducing a new, younger star cast, our focus will continue to build iconic characters which are stand out, quirky and funny.”

     

    The Akbar Birbal prequel will focus on issues, which are powerful, topical and relevant. It will feature a younger Akbar, who wants to make his own decisions, live life and rule on his own terms. Only one person encourages and allows him to do so – his biggest ally, his biggest critic, his friend, philosopher and above all, his guide, Birbal. A strong and powerful character, Birbal will act as an agent of change, a reformist as identified with today’s world, targeting solutions and transparency in governance issues, a strong protagonist who believes in democratic views and rights.

  • Big Magic launches short format ‘Big Googly’

    Big Magic launches short format ‘Big Googly’

    MUMBAI: To up the entertainment quotient, Big Magic has launched an innovation within its programming and content that goes with its character to have funny and unpredictable elements within the channel. 

    Titled Big Googly, it is a topical short format with refreshing comical scripts for two minutes. The format went live starting 4 May.

    Keeping in mind the nature of the fillers each capsule will last for two minutes and will be played throughout the day. The best comical interstitial will be featured at the beginning of the shows to ensure that the laughter riot continues.

    Big Googly has ace comedians Ali Asgar and VIP as its lead protagonists to be supported by other Big Magic comedy characters such as Kiku Sharda, Mantra, Upasana Singh and more.
     

    With a focus on serving wholesome entertainment for the entire family, Asgar and VIP will cover situational and topical issues, disguised as famous personalities from Bollywood, politics, sports and so on. Some of the episodes will feature iconic characters from the channel’s shows like Narad Muni. 

    Reliance Broadcast Network (RBNL) network creative director Paritosh Painter said, “Big Magic believes in bringing refreshing content and with Big Googly we want to look beyond the traditional sitcom space along with creating a niche position for ourselves as the ultimate comedy destination. In the coming few months, we shall have various such innovative and unique formats which will have element of surprise, fun and thus instantly connect with our viewers as a result of their topicality.” 

    The show launch will be supported by a multi-media marketing campaign.

  • Big Magic launches weekend series as extension of ‘Akbar Birbal’

    Big Magic launches weekend series as extension of ‘Akbar Birbal’

    MUMBAI: Big Magic is set to extend its historical comedy series – Har Mushkil Ka Hal Akbar Birbal.

     

    The new series titled Chatur aur Chalaak, Birbal aur Viraat has been conceived to deliver wit and comedy with intriguing story-telling and new characters. The show launches on 31 January at 9 pm.

     

    The hour long offering will see the introduction of Viraat enacted by TV actor, Rohit Khurana who joins the artist line up on the show like Kiku Sharda, Vishal Kotian, Delnaaz Irani, Kishwer Merchant and Thakur Anoop Singh.

     

    This programme offering is in keeping with the channel’s efforts to deliver original content for its viewers.

     

    The new series will showcase some interesting mysteries being solved by Birbal and his aide Viraat.

     

    Big Magic creative director Uditanshu Mehta said, “Chatur aur Chalaak, Birbal aur Viraat is a natural extension of Akbar Birbal, which is popular amongst age groups. We are launching this as weekend series due to more available time for our viewers. Big Magic has grown as a favourite comedy destination on the foundation of original and differentiated programming. The consumer today is spoilt for choice, which makes it critical for us to deliver engaging and original content that is backed by insights.”

     

    Sagar Pictures brings in the expertise on the production front. Moti Sagar said, “We are proud to be associated with the Akbar Birbal show on Big Magic. Mythology and historical fiction has always been our forte, but with this we added a layer of humour to our experience. Creatively we have looked at every small detail to re-create the grandeur of Mughal era on television. The results have been satisfying till now. We look forward to creating another successful extension and are confident that our viewers will love Birbal and Viraat.”

     

    Creator of the show and head of script shop Big Ideas, Paritosh Painter added, “It is the first around a young boy who is accepted by Birbal as his protégée and is reformed. Our viewers wish to see more shades of the very witty Birbal and hence the introduction of a new character as an aide to Birbal in Viraat. It is the coming together of these two extremely bright minds, played out in the Moghul era, that is poised to deliver one hour Saturday night entertainment packed with comedy, suspense and intrigue for a wholesome family viewing.”

  • Big Magic’s Historical Comedy ‘Har Mushkil Ka Hal – Akbar Birbal’

    Big Magic’s Historical Comedy ‘Har Mushkil Ka Hal – Akbar Birbal’

    MUMBAI: A one of its kind historical comedy Har Mushkil ka Hal-Akbar Birbal is all set to hit the small screens. To be aired on Big Magic the show will be telecasted at 9:00 pm each weeknight. Popular Indian comedians like Kiku Sharda, Delnaz Irani, Vishal Kotial and Kishawar Merchant have been roped in to tickle the audience’s funny bone.

     

    The well known folklore characters, Akbar and Birbal have been extremely popular with the kids for their combined wit and wisdom. This appeal still has a strong presence and it is this presence which Big Magic plans to present in a fresh, never seen before avatar. Produced by Meenakshi Sagar, popular actor Kiku Sharda will be seen essaying the role of Emperor Akbar while Delnaz Irani will be playing his lady love and wife, Jodha. The role of Birbal will be played by Vishal Kotial, while Kishwar Merchant plays the role of a courtesan madly in love with Birbal. Their existing fan base and comic timing will serve both as a visual and comic treat, simultaneously.

     

    Big Magic said in a statement, “The format and offering of the show is in keeping with our channel positioning of India’s first light entertainment channel and we are proud to be offering audiences India’s first historical comedy. Akbar Birbal requires no introduction and these epoch characters, presented in a new adaptation ensure unmatched and unseen comedy entertainment. Add to the programming, the multi-media marketing plan to back this launch ensures an excellent property offering for marketers and consumers alike.”

     

    The launch of the show is supported with an extensive multi-media campaign across television, radio, print, digital, out of home, on ground and more ensuring deeper reach across the Indian market.