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Tag: KIKO TV

  • Kiko TV rebrands as ‘assisted shopping’ app

    Kiko TV rebrands as ‘assisted shopping’ app

    MUMBAI: Kiko TV has announced its repositioning from a short format video app to an assisted shopping experience platform, making it India’s first AI-powered video and live commerce platform in the assisted shopping segment.

    Launched a few months ago amidst the pandemic, Kiko TV has been witnessing a 30 per cent month-on-month increase in the social commerce vertical and will now be focusing on the growing market opportunities present within the same. The start-up will be investing heavily in building the same by acquiring a larger user database and building an aggregator community for sellers.

    In the current pandemic, with buyers not able to go to retail outlets or malls to shop, the experience of shopping is missing. Buyers are looking to get a live shopping experience digitally from their favourite stores and brands and Kiko TV aims to fill this gap and provide a solution to this exact need by introducing a two-way live video communication stage between merchants and buyers. Users of the app can now enjoy a seamless shopping experience and discuss the product with the seller before purchasing it. Keeping the current #VocalForLocal and #MadeInIndia sentiment, Kiko TV will feature products from local Indian vendors only.

    The new business model will be entirely spearheaded by Kiko TV co-founder and CEO Shivam Varshney. He will be responsible for bringing in partnerships, associations and newer ways of growth strategies. Varshney is an IIT Bombay alumnus and has been closely associated with Kiko TV since inception.

    Said Varshney said, “With the social commerce market booming in India and all businesses looking at new ways of reaching out to customers, we foresee this as an excessively big opportunity to capitalise and grow in. Live bidding, live shopping, live interaction with the vendors is a space that is not tapped yet and holds the potential to thrive. Kiko TV will be focusing on this in the coming months.”

    Kiko TV has been adding new features and updates on a regular basis to provide users a new experience every time they come on the app. The start-up is consciously putting in efforts to provide the best when it comes to social commerce. Kiko TV is available on both android and iOS and the app has crossed 120k downloads since its launch, with a weekly increase in the active users by 20 per cent

  • Now, get great deals while watching videos on KIKO TV

    Now, get great deals while watching videos on KIKO TV

    MUMBAI: Short video viewing app KIKO TV has launched new features on the app as part of its festive offering to users. The app, which debuted a few months ago amid the pandemic, is kickstarting the festive season early with its latest features.

    “Deal of the Day” discount feature will allow registered users of the app to have access to hundreds of deals till Diwali. Currently, KIKO TV has signed up more than 50 merchants on the app. Products that have been added include electronics, household goods, personal care as well as health and beauty products. Limited products are available at up to 90 per cent off their retail price in lightning deals. Additionally, users can use the in-app currency coins to get an even higher discount on selected products.

    The live-streaming feature lets users of KIKO TV have live interaction within the app with vendors across India. This service allows sellers to push their live feeds across all social media platforms including Facebook, YouTube and Instagram. The app is all set to bring in amazing discounts from vendors on the products which are in high demand.

    KIKO TV CSO Neeta Chawla said, “The initial response to our new features which we launched a few weeks back has been exhilarating, and with the festive season settling in, we realised that it is time again to provide users what they ask for. This year has been challenging for all, and with these discounts we look forward to bringing in some cheer and optimism for our users. We hope our users will make use of the deals available and shop their hearts out.”

    “Also, with short format apps now being the go-to place for quick entertainment, these new features ensure app stickiness and user loyalty. We are planning to launch some more features in the coming month to increase our offerings,” she further added.

    Last month, KIKO TV launched in-app shopping while browsing videos and in-app games for users to earn more loyalty points. The app is available on both Android and iOS and the app has crossed 120,000 downloads since its launch, with a weekly increase in the active users by 20 per cent.