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Tag: KidZania

  • SRK meets Vicente Fox, discusses films, education and much more

    SRK meets Vicente Fox, discusses films, education and much more

    MUMBAI: Bollywood is becoming popular across the globe with every passing day and one of the harbingers is actor Shah Rukh Khan whose almost all the movies get good responses internationally.

     

    Recently, it was a moment of pride when former Mexican President Vicente Fox met SRK on the sets of Red Chillies Entertainment’ film Happy New Year. The film is being shot at RK Studios in Mumbai and Fox was accompanied there by his wife, Martha Fox and the current Mexican ambassador to India Jamie Nualart.

     

    They discussed everything from Bollywood films, to things about Mexico and the importance of education. The meeting was organised by KidZania, in whose Indian franchise SRK owns about 26 per cent stake. 

     

    Fox said, “We have been visiting many places, but meeting SRK and talking to him we feel he is a great person. The set is fabulous and the activity is just amazing. We hope that Mr Shah Rukh Khan would visit us at Mexico some day. India is a great country with great people, he has always admired India. Also proud that KidZania is Mexican and I am glad that it has SRK’s blessings and that he is looking into the Indian franchise of this wonderful way of educating kids with entertainment.”

  • KidZania Mumbai readies children for a Better World, opens on September 10, 2013

    KidZania Mumbai readies children for a Better World, opens on September 10, 2013

    MUMBAI: KidZania, a unique and innovative family amusement park, rings in the festive season with the opening of its first centre in India at R City Mall, Ghatkopar West, Mumbai on September 10, 2013. A global award winning concept KidZania Mumbai joins Dubai, Santa Fe, Cuicuilco, Monterrey, Bangkok, Kuala Lumpur, Jakarta, Tokyo, Koshien, Seoul, Kuwait, and Santiago, as the 14th KidZania city in the world. KidZania is all set to present inspirational real-life expseriences to children through role-play where they learn while having fun.

    KidZania will be open to visitors from 10 AM to 3 PM between Tuesday and Thursday and from 10 AM to 3 PM and 4 PM to 9 PM from Friday to Sunday and on Public Holidays. Tickets can be availed at the KidZania ticket counter at R City Mall or online at www.kidZania.in.

    At KidZania, toddlers 2 to 4 year olds and babies 0 to 2 year olds can spend time at a separate section with play areas earmarked especially for them called Urbano’s House, the KidZania RightZKeepers house. KidZania welcomes parents to observe their children role-playing various activities, or spend time in the Parents Lounge. This unique educational and entertainment theme park engages to empower, inspire and educate kids beyond just playing. Kids will get to enact various role-playing professions in a safe, interactive and educational environment.

    Babies below 2 years of age are given free admission, and the ticket prices for children, adults and toddlers are as below:

    Children (4 to 16 yrs) – Tuesday to Thursday: Rs. 800; Friday to Sunday and Public Holidays: Rs. 950
    Adults (above 16 yrs) – Tuesday to Thursday: Rs. 600; Friday to Sunday and Public Holidays: Rs. 700
    Toddlers (2 years plus but below 4 years of age) – Tuesday to Thursday:  Rs. 600; Friday to Sunday and Public Holidays:  Rs. 700

    Commenting on the much awaited public opening, Sanjeev Kumar, Director & CEO, KidZania India, said, “I am delighted to declare the KidZania Mumbai is now open. We are proud to be a part of this creative and hands-on experience which encourages self-development, community awareness and collaboration. We thank our investors, Industry Partners and the team who worked closely with us and supported us to create a better world for the youth of India! Team KidZania Mumbai looks forward to empowering children through role play activities where they learn while having fun, and welcomes them to come and have a great experience along with family and friends.”

  • JWT India to handle Kidzania’s creative biz

    Mumbai: The edutainment brand Kidzania has awarded its creative mandate to JWT India for its first family edutainment theme park scheduled to open in Mumbai shortly.

    The agency will craft an aggressive multi-media brand building campaign to create awareness for KidZania across mediums such as print, electronic and out of home (OOH) advertising.

    KidZania India chief marketing officer Viraj Jit Singh said, “We are delighted to have JWT India on board to develop our communication strategy. Having worked with global brands across product categories, JWT brings with them a deep understanding of our target audience – kids and young parents. KidZania is a unique concept and their focus will be to bring alive the role-play experience across all platforms of communication and engagement.”

    “We are very excited and look forward to working with KidZania, one of the fastest growing kid’s interactive entertainment brands in the world. With KidZania’s unique offerings, JWT is looking forward to partner the brand in growing its footprint in the Indian market to make it a leader in the space for interactive kid’s entertainment”, JWT Mumbai managing partner and branch head Tarun Chauhan.

  • Mobile video in the US to become a $501 mn business by 2010

    Mobile video in the US to become a $501 mn business by 2010

    MUMBAI: New research indicates that the mobile is on its way to becoming the third screen in the US.

    A new study from JupiterResearch notes that 41 per cent of mobile phone users are interested in some form of video service on their handsets. The study US Wireless Forecast, 2005 to 2010 says the growing demand for video will generate $501 million in revenues by 2010, up from $62 million in 2005.

    At present, only two per cent of mobile phone users in the US subscribe to some form of mobile content. However, 17 per cent say that they are interested in watching live television on their cell phones while 11 per cent indicated interest in short video clips.

    The study notes that this consumer interest bodes well for the mobile industry as vendors use different business models to try and tap into this consumer demand. The challenge is not interest but rather finding the correct mix of premium content and price points that is lacking in today’s offerings.

    Longer term adoption will depend more on business models and content offerings than on the technology or devices. Americans are understandably not interested in paying large fees for mediocre content.