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Tag: KidZania

  • Doms paints water awareness at Kidzania event

    Doms paints water awareness at Kidzania event

    MUMBAI: Doms marked World Water Day with an engaging art session at Kidzania, encouraging children to create water conservation-themed designs using paper plates. The event fostered artistic expression while subtly educating young participants about the importance of responsible water usage. Families and friends participated, creating a collaborative and educational atmosphere.

    The initiative aimed to combine entertainment with education, promoting awareness of water conservation among children.

    Doms chief marketing officer Saumitra Prasad said, “It’s an important day to help children understand the importance of water conservation in a fun and memorable manner. By providing them with a creative activity, we ensure they take away valuable lessons on sustainability, which they can share with others. Doms is proud to be integrating the Kidzania platform in such an impactful way, reinforcing the importance of social responsibility in a way that resonates with the next generation.”

    The event successfully conveyed the message of water conservation, leaving a lasting impact on the young attendees. Doms continues to champion sustainable practices through innovative and creative initiatives that make learning both fun and meaningful.

  • KidZania Mumbai takes learning to new heights with NMMC school visit

    KidZania Mumbai takes learning to new heights with NMMC school visit

    MUMBAI: When play meets purpose, the result is a lesson for life. That’s exactly what KidZania Mumbai delivered as 13,705 students from Navi Mumbai Municipal Corp (NMMC) schools embarked on a thrilling, interactive journey into the world of professions. Over 10 days from 20-29 January 2025, kids from grades two to five explored careers ranging from doctors to journalists, chefs to pilots, all while learning vital skills for the future.

    The massive school engagement program was orchestrated by NMMC, deputy commissioner for education department, Sangharatna Khillare.

    The aim? To use KidZania’s real-world role-playing activities as a fun and immersive way to teach financial literacy, teamwork, problem-solving, and career exploration.

    “Experiential learning is the cornerstone of shaping young minds,” said Khillare. “KidZania’s platform allows children to not only engage with different professions but also to gain essential life skills in a creative, hands-on way.”

    KidZania India, chief business officer, Tarandeep Singh Sekhon added, “It’s fantastic to see so many young minds so excited about learning through play. Our goal has always been to provide an environment where kids can have fun while developing important life skills. This initiative is a testament to our commitment to making learning both engaging and impactful.”

    From firefighting to journalism, kids got to role-play a variety of careers, stepping into the shoes of professionals and gaining firsthand experience in a safe and stimulating environment. The large-scale visit reinforced the power of experiential learning, highlighting the importance of creativity, curiosity, and teamwork in real-world scenarios.

  • Tarandeep Singh Sekhon rejoins KidZania as chief business officer

    Tarandeep Singh Sekhon rejoins KidZania as chief business officer

    MUMBAI: In the vibrant world of tiny professionals and big dreams, KidZania India is stepping into 2024 with a blockbuster twist straight out of a storybook. As the bustling indoor theme parks in Mumbai and Delhi gear up for another exciting year, the spotlight shifts to a familiar face returning to lead the charge.

    Tarandeep Singh Sekhon, the seasoned strategist with a knack for weaving magic into brands, has rejoined the $554.8 million company, KidZania, as chief business officer. With his sights set on crafting new adventures, forging strategic partnerships, and elevating the brand to new heights, Sekhon is set to write the next thrilling chapter in KidZania’s journey.

    The ultimate playground of imagination is ready to dream bigger and soar higher—one little leader at a time.

    After previously serving as KidZania’s Marketing Director, where he played a key role in shaping the brand’s identity, Sekhon is rejoining with a renewed vision to enhance KidZania’s value proposition. During his earlier tenure, he created impactful experiences for children and families, which set benchmarks in the edutainment space.

    In his new role, Sekhon aims to steer the brand toward new heights by fostering innovation and building meaningful collaborations. “I’m thrilled to return to KidZania in a new leadership capacity at a pivotal time in the brand’s journey,” said Sekhon. “With a clear vision for growth, I look forward to collaborating with our partners to unlock fresh opportunities, drive innovation in strategic partnerships and sales, and solidify KidZania’s position as a leading global brand. Our mission remains clear: to be the preferred edutainment destination in each market and continue to create impactful experiences for children, families, and brands, while reinforcing our commitment to excellence and long-term value creation.”

    Sekhon brings over 20 years of experience in leisure, entertainment, and experiential marketing. His expertise includes strategic brand partnerships, leadership, and creating unparalleled consumer experiences. His stint in the sports and entertainment industry saw him deliver significant business growth, further solidifying his reputation as a dynamic leader.

    KidZania operates in 30 locations across 20 countries, catering to over 10 million visitors annually. Sekhon’s leadership is expected to enhance the brand’s global footprint and reinforce its position as the top edutainment destination for children and families.

    With his focus on innovation, strategic partnerships, and long-term value creation, Sekhon aims to steer KidZania towards becoming the preferred choice for edutainment in every market it serves.

  • KidZania launches India’s first toddler-centric play zone – neighbourhood

    KidZania launches India’s first toddler-centric play zone – neighbourhood

    Mumbai: KidZania, the global leader in interactive family entertainment and learning, proudly announces the launch of its first-ever toddler-centric play zone, ‘KidZania Neighborhood’, in India. The new zone was unveiled on Thursday, 30 May 2024, at KidZania’s Delhi/NCR centre. The zone will be operational from 1 June 2024.

    The ‘KidZania Neighborhood’ is a space developed especially for toddlers, featuring paved roads, battery-operated vehicles, buildings, a functioning economy, and its currency, all tailored for toddlers aged 1 to 6 years. This innovative zone aims to provide a unique, immersive environment where young toddlers can learn through role-play and storytelling.

    Speaking on the occasion, KidZania India chief marketing officer Rahul Dhamdhere said, “KidZania is currently present in 27 cities across 24 countries, and we are thrilled to present India’s first, and overall, the twelfth, KidZania Neighborhood to you. Around 60 per cent of our visitors are families who seek the best for their toddlers. Over the years, we have learned that parents visiting with toddlers also want to connect with their kids through our unique blend of learning and fun.”

    The KidZania Neighborhood includes various engaging and educational activities such as a Science Lab, Play Gym, Construction Site, Gas Ztop, Open Stage, and Face Painting, to name a few. These activities are designed not only for fun but also to improve toddlers’ motor skills, problem-solving abilities, and self-knowledge. Through interactive and hands-on experiences, toddlers can explore their interests and learn about the adult world they will one day join.

    The Neighborhood offers a safe, engaging and skill-building environment that has been extensively researched and influenced by various early childhood development frameworks such as Montessori, Waldorf, Reggio Emilia, Gymboree and Aistear’s early years curriculum. It encourages cognitive development through tasks and challenges, promotes collaboration and communication, and enhances motor skills with hands-on activities. Notable features include the Exploration Lab for science experiments, the Gas Ztop for learning driving rules, and the Construction Site for building coordination and strength. The space spans 3,500 sq. ft. with stringent safety measures and hygiene prioritization, ensuring a clean and secure environment for toddlers.

    Additionally, hygiene is a top priority in the KidZania Neighborhood. The facility ensures a clean and safe environment through various innovative solutions, including a ball washing machine to sanitize the balls in the Exploration Lab. The entire area is equipped with fire-resistant EPDM flooring, comprehensive CCTV coverage without blind spots, and designated fire exits. These measures provide parents with peace of mind, knowing their toddlers are playing in a secure and hygienic setting.

    One signature tie-up is the Play Gym, in partnership with Amiown – Amity’s Caring Preschool. Founded in 2005 and operating in multiple branches across Delhi NCR, all Amiown Preschools ‘built on the foundation of love and care’ are committed to ‘nurturing happy and lifelong learners’ through the play and activity-based approach, experiences and curriculum. In the Amiown Play Gym, toddlers can play and enjoy a variety of educational games in a soft-play area designed just for them. They can explore gentle obstacles, vibrant colours, and endless fun as they crawl, climb, jump and learn to balance. Activities in the Amiown Play Gym nurture both fine and gross motor skills, spark cognitive engagement, foster emotional growth, and enhance social confidence and cooperation skills. We invite you to ‘Come play with us!’ says Amiown Chairperson Sapna Chauhan.

    The launch of the KidZania Neighborhood marks a significant milestone in KidZania’s mission to create safe, educational, and enjoyable environments for toddlers and their families. With its focus on early childhood development, the Neighborhood is set to become a favourite destination for families seeking enriching experiences for their young toddlers.

  • DOMS partners with KidZania, launches first ever ‘DOMS Painting Studio’

    DOMS partners with KidZania, launches first ever ‘DOMS Painting Studio’

    Mumbai: DOMS Industries Ltd (DOMS), one of India’s largest Stationery and Art products company, is thrilled to announce its collaboration with KidZania, a well-known indoor theme park offering immersive experiences for children.

    In association with KidZania, DOMS launched its first Painting Studio on 20 April 2024, at Mumbai’s R City Mall. The Painting Studio will now be a vital part of KidZania’s roster. The launch of the Painting Studio, which follows closely on the heels of DOMS Art League, will give young visitors an exciting opportunity to explore their artistic abilities in a dynamic and engaging environment.

    KidZania, known for its diverse array of brands and interactive activities, offers children a chance to role-play various professions that fosters learning through hands-on experiences. The Painting Studio offers a new layer to this immersive learning technique by allowing youngsters to put themselves in the shoes of artists and experiment with DOMS’ bright colour palette.

    Delighted about this collaboration, DOMS Industries MD Santosh Raveshia said, “We’re excited to bring the creativity and joy of painting to KidZania. Our Painting Studio will foster children’s curiosity and creativity in addition to offering them a fun pastime. KidZania gives us the ideal platform to inspire the artists of tomorrow because every ambition needs preparation. DOMS and KidZania are dedicated to bringing creativity into every activity and transforming children’s learning experiences, so we can guarantee that kids will have fun while learning.”

    The DOMS Painting Studio at KidZania will feature a monthly calendar of events based on theme ideas, encouraging children to experiment with different art techniques and express their creativity. DOMS Industries CMO Saumitra Prasad stated “DOMS Painting Studio is committed to providing children with an enriching artistic journey, where they can explore various techniques and ignite their passion for art, nurturing aspirations of becoming artists. We firmly believe in the transformative power of art in children’s development, fostering creativity, imagination, self-expression, concentration, and fine motor skills.”

    “We are delighted with the overwhelming response to the launch of the DOMS Painting Studio,” said KidZania India CMO Rahul Dhamdhere. “This collaboration with DOMS reflects our commitment to providing children with memorable and educational experiences. We believe in the power of art to inspire self-expression and growth, and through this partnership, we aim to empower children to unlock their full creative potential.”

  • Family Diwali KidZania Wali: A festival of lights, art, and joy at KidZania!

    Family Diwali KidZania Wali: A festival of lights, art, and joy at KidZania!

    Mumbai: Diwali, the festival of lights and joy, is fast approaching, and KidZania India is thrilled to present a unique and enriching experience to celebrate this grand festival. We invite you to join us for “Family Diwali KidZania Wali” at KidZania Mumbai & Delhi NCR, from 10 to 19 November 2023, where we are rekindling the traditional spirit of Diwali through art, culture, and family fun.

    “Family Diwali KidZania Wali” is not just an event; it’s a celebration of the art and craftsmanship of India’s potters, bringing back the charm of clay diyas and supporting these talented artisans.

    Here’s what you can expect:

    Pottery Zone:

    – Engage in live pottery art classes, learning the ancient techniques from Gujarat and Rajasthan.

    – Paint and personalize clay diyas, adding your creative touch to these traditional symbols of Diwali.

    – Explore a diverse range of pottery styles from different states, including Jaipur Blue Pottery, Khavda Pottery, Andretta Pottery, and Bankura Pottery.

    Diya Display:

    – Marvel at a breathtaking display of beautifully crafted diyas from various regions of India.

    Pottery Throwing Competition:

    – Test your pottery-making skills by competing to create the tallest, widest, or most creative pot within a time limit.

    Clay Sculpture Contest:

    – Let your creativity flow as you sculpt clay according to specific themes. Show off your artistic skills, and you could win exciting vouchers and Diwali hampers.

    Fun and Games:

    – Participate in different fun, entertaining games like the “Pull the Tissue Game” and the “Touch and Tell” challenge to win prizes from renowned brands such as Parle-G, Kinder Joy, MOD, Nutella, Frooti, and Britannia The Laughing Cow.

    Diwali Quiz:

    – Test your knowledge with an exciting Diwali-themed quiz game for adults. Correct answers will earn you exciting vouchers.

    Thali Decoration and Rangoli:

    – Decorate your thali and create beautiful rangolis, celebrating Diwali traditions.

    Diya Coasters

    – Learn to create your very own Diya Coasters; embrace the festive spirit and add a touch of elegance to your home décor.  

    DIY Wall Hangings:

    – Get creative with upcycling and make unique home decor items.

    Rahul Dhamdhere, Chief Marketing Officer of KidZania India, expressed his enthusiasm, ‘Family Diwali KidZania Wali’ at KidZania is more than just a celebration; it’s a vibrant tapestry of tradition, artistic expression, and a chance to strengthen family and community bonds. It offers a precious opportunity to reconnect with the profound essence of Diwali, honor our rich cultural heritage, and support talented artisans. Participating in ‘Family Diwali KidZania Wali’ creates lasting memories and contributes to the preservation of our cultural roots”.

    KidZania invites you to come together with your family and friends to celebrate Diwali with lights, art, and excitement at KidZania. Let’s light up the festival with creativity, culture, and joy!

  • KidZania India aims to become the largest market in the world

    KidZania India aims to become the largest market in the world

    Mumbai: KidZania India, the renowned award-winning global indoor theme park, proudly announces its 10-year anniversary of providing innovative edutainment experiences to young visitors and families. Over the past decade, KidZania India has continued to make waves with its “Edutainment” concept,  a combination of education and entertainment enabling children to experiment with different professions inspiring creativity, education, and fun through its unique role-playing activities, and the celebrations are set to mark this remarkable milestone.  

    KidZania president & CEO  Xavier Lopez Ancona said, “From observing children worldwide, I marvelled at the commonalities in their behaviours and play. The insatiable curiosity and love for hands-on, experiential learning sparked KidZania’s vision. I imagined a realm where education seamlessly blends with entertainment—a harmonious fusion. KidZania embodies the belief that learning should be exhilarating;  where young minds engage in lifelike scenarios, make choices, and understand the value of teamwork. As we celebrate 10 years of KidZania in India, our mission remains steadfast: to equip future leaders with a platform igniting exploration, nurturing creativity, and unlocking the joy of discovery. In this nurturing space, we  empower tomorrow’s trailblazers.”  

    Sharing his thoughts on KidZania’s journey in India, KidZania India founder and promoter Paras Chandaria said, “Our investment choice in KidZania goes beyond finances; it’s an investment in the future of education,  entertainment, and the next generation of leaders. In a rapidly evolving world, innovative learning approaches are vital to engage young minds while preparing them for tomorrow’s challenges. KidZania aptly fulfils this need by offering immersive experiential learning that not only entertains but also imparts essential life skills such as decision-making, collaboration, and problem-solving. This investment is a belief in nurturing young  minds for a brighter and more capable future, and we’re thrilled to contribute to this transformative journey.”  

    Throughout its journey, KidZania India has maintained strong brand partnerships that have contributed to collaborative success. Starting with brands like Parle, synonymous with KidZania India for the longest period,  has been an integral part of the park’s growth. Alongside, KidZania India has welcomed new brand partnerships with industry giants like TVS and Mahindra Lifespaces, enhancing the range of experiences for its visitors. KidZania now boasts 24 purpose partners, each contributing to the diverse and engaging activities children can explore.  

    “We have seen a gradual recovery after the pandemic, footfalls are returning to pre-pandemic levels across both our centres. Footfalls have presently touched around 7.2 million over the last 10 years. Over the next two years, we will be looking at spreading out in five additional markets starting with Bangalore, Ahmedabad,  Hyderabad, Chennai and Pune. The formats may vary depending on the locations we finalise, wherein we may have smaller centres. In the next eight to ten years, India will become the largest market for KidZania across the world, with at least seven to eight centres surpassing Mexico with four centres. Similarly, Tier two markets and upcoming towns with a high density of children will be tapped into”, Chandaria added.

    The anniversary celebrations were marked by a series of events that captured the essence of KidZania India’s journey. The day commenced with a heartwarming welcome song performance, showcasing the energy and enthusiasm that has defined the park’s spirit over the years. The festivities also included a special felicitation ceremony, where old employees, media partners, and promoters who have been integral to KidZania India’s growth were honoured for their enduring contributions. This gesture aimed to recognize and celebrate the collaborative efforts that have shaped KidZania India’s success story.  

    KidZania India has indeed marked a ten-year-long journey of impacting young minds positively and encouraging them to explore, learn, and dream big. The celebration of this milestone reflects the park’s commitment to fostering a generation of creative thinkers, problem solvers, and future leaders.  

  • BOUNCE Inc onboards Tarandeep Singh Sekhon as chief business officer

    BOUNCE Inc onboards Tarandeep Singh Sekhon as chief business officer

    Mumbai: KidZania’s former marketing director, Tarandeep Singh Sekhon, has joined freestyle sports company BOUNCE Inc. as its new chief business officer for India.

    Sekhon, with over two decades of experience in the entertainment industry, is now all set to drive business growth at BOUNCE and bring his expertise to strengthen the brand in India. He will be responsible for sales, marketing, and strategic development for BOUNCE in the country.

    After a successful seven-year stint at KidZania, Sekhon was responsible for building brand affinity and driving footfalls to its centers. Prior to KidZania, he led the marketing mandate for EsselWorld, Water Kingdom, and Fame Cinemas.

    BOUNCE Inc. is an international brand with a presence across 16 countries, and in India, it has set up the country’s largest trampoline park, combining elements of the world’s most exciting freestyle activities in a 40,000 sq. ft. indoor arena.

  • The Laughing Cow opens a cheese factory for children at Mumbai’s KidZania

    The Laughing Cow opens a cheese factory for children at Mumbai’s KidZania

    Mumbai: KidZania on Monday announced its partnership with the cheese brand The Laughing Cow. The announcement was made to launch The Laughing Cow Cheese Factory at KidZania’s Mumbai facility.

    With this collaboration, The Laughing Cow Cheese Factory aims to encourage kids to role-play as cheesemakers, to learn while exploring the art of making their favourite soft and creamy cheese.

    The cheese factory will introduce the children to the various steps needed to make cheese. This will help them understand the importance of choosing carefully selected raw materials that make The Laughing Cow cheese nutritious and delicious.

    KidZania India chief partnership officer Prerna Uppal said, “We are extremely excited to partner with The Laughing Cow Cheese—a brand that is loved by millions of consumers worldwide. With our association with The Laughing Cow Cheese, we will be providing our visitors with a unique, fun, and educational concept in the form of The Laughing Cow Cheese Factory – India’s first cheese factory experience. Kids can role-play as ‘Cheese Maker’ and discover the uniqueness of The Laughing Cow Cheese and learn what it takes to make the creamiest and tastiest cheese in the world. We are thankful to The Laughing Cow Cheese, a brand that acknowledges and promotes the importance of laughter in a child’s growth and learning journey and is aligned with KidZania’s value of empowering the next generation and broadening their horizon.”

    Bel India commercial director Alamjit Singh Sekhon said, “We develop and encourage nutritional and educational programmes in a fun and interactive way. This partnership with KidZania will educate kids in an engaging way about the importance of a nutritious balanced diet while they make cheese.”

    He further added, “When kids come into this, The Laughing Cow cheese simulation factory, they will wear the hat of a cheese maker and they will learn, so each of them will be a cheesemaker and then they’re taken through the process of making the laughing cow cheese. It’s, in a way, contributing to the growth and development in a very fun way.”

    This interaction will educate children on the importance of a balanced diet. The role-playing activity tends to empower children with a deep insight into the workings of the cheese-making process. It helps cultivate and boost their critical thinking capabilities as well as their motor skills.

    Alamjit added, “The experience is definitely inspired by the way things happen in the original factory. But it has been made in a slightly simpler way with a little bit more manual intervention because, typically, when you have a factory, it is more automated and much larger. Here. The idea is to engage with the kids who will participate.”

    On completing the role play, the children become The Laughing Cow certified cheesemakers.

    Though this is exclusively for kids, Alamjit believes most of their communication is to parents as to how the company can be their ally in terms of creating something delicious and nutritious. “We typically reach out to people in the stores because they are the ones who are shopping, or in terms of our interventions through digital media, they are targeted toward parents.”

    Alamjit also told IndianTelevision.com about plans to expand in KidZania Delhi after Mumbai KidZania’s success, “We actually look forward to seeing how things have been with the launch in Mumbai. And then we can possibly look at scaling it up with KidZania in Delhi as well,” he said.

  • Sony YAY! partners with KidZania to begin pet rescue agency

    Sony YAY! partners with KidZania to begin pet rescue agency

    Mumbai: Sony YAY! has partnered with KidZania, an award-winning global edutainment theme park to launch a unique pet rescue agency.

    With this, Sony YAY! aims to empower kids to love and secure animals. At the Pet Rescue Agency KidZania Mumbai, kids will get to play a role as “rescue agents” and go on an adventure of finding and rescuing pets in KidZania city.

    With the help of exciting cues and indicative maps, kids will learn about the nitty-gritty of pet-rescuing operations alongside gaining knowledge about the diverse breeds and kinds of pets. The team-based activity will see kids be sharp and alert to follow set instructions as well as seek out clues to the whereabouts of the missing pets.

    Speaking on this, Sony Pictures Networks India, Kids’ Genre head of marketing Sujoy Roy Bardhan said, “Pet welfare is extremely close to my heart. At Sony YAY! It has been our constant endeavour to empower kids and further serve the purpose of reaching out to our audiences. The launch of the Pet Rescue Agency not just helps us to take another step in the same direction, but also helps us inculcate the right approach into the future citizens of the country.”

    Talking about this partnership, KidZania India chief partnership officer Prerna Uppal said, “KidZania has always envisioned providing children with an all-rounded multi-dimensional edutainment that contributes to the overall growth of their personality. By partnering with Sony YAY!, a brand that believes in business with purpose, we not only aim at enabling children to explore what it is like being a pet rescuer but also instil in them values like care and compassion as well as a sense of responsibility towards pets. We believe that inculcating such crucial values at a young age can go a long way in empowering kids to build a better world for themselves in the future.”

    Cyrus Broacha added, “Animals are man’s best friends, and I am very happy to see Sony YAY! taking the initiative to bring awareness towards their safety and security. With this initiative, I hope the kids develop more empathy towards animals and bring a positive change at large towards animal welfare”