Tag: Kids

  • Business news most benefited genre in Chrome DM week 25

    Business news most benefited genre in Chrome DM week 25

    MUMBAI: With a growth of 3.31 per cent as compared to last week (24), the business news genre marked the highest opportunity to see (OTS) among all categories in week 25 of Chrome Data Analytics & Media. 

    In the business genre, Zee Business gained the highest OTS with 86.2 per cent in six metros.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the English news genre with a growth of 2.68 per cent in six metros. Loksabha TV was the most benefitted channel in this category with 95 per cent.

    public://5_0.jpg

    The third position in the gainers was garnered by English general entertainment channels (GEC) genre with a growth rate of 2.52 per cent in six metros. AXN gained the highest OTS with 61.3 per cent.

    The sports genre was at the fourth position in the list with 1.20 per cent growth and DD Sports catered to 93.2 per cent OTS in all India 1 lakh+ market.

    public://Top-Lines.jpg

    The fifth position in gainers list was bagged by the kids’ genre with a growth of 0.99 per cent. In this category, Nickelodeon topped the OTS chart with 90.4 per cent in all India 1 lakh+ market. 

  • English Movies most benefited genre in Chrome DM week 23

    English Movies most benefited genre in Chrome DM week 23

    MUMBAI: With a growth of 1.75 per cent as compared to last week (22), the English Movies genre marked the highest opportunity to see (OTS) among all categories in week 23 of Chrome Data Analytics & Media. 

    In the English Movies genre, Sony Pix gained the highest OTS with 63.9 per cent in six metros.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the Hindi Movies genre with the growth of 1.08 per cent in HSM (Hindi speaking-market) excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.4 per cent.

    Image Top 05 channels

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    The third position in the gainers was garnered by Hindi News genre in HSM excluding the less than 1L-market with 1.01 per cent OTS. India TV gained the highest OTS with 99.1 OTS.

    The Hindi GEC genre was at the fourth position in the list with 0.71 per cent growth and DD national catered to 99.3 per cent OTS in HSM excluding the less than 1L-market.

    Image Top Lines

    public://gr2.jpg

    The fifth position in gainers list was bagged by the Kids genre with a growth of 0.50 per cent. In this category, Discovery Kids topped the OTS chart with 89.9 per cent in All India 1 Lakh+ market.

    Also Read :

    Hindi news benefited most, Sports  genre most affected: Chrome DM week 22

    Demand for regional commentary in tier 3 & 4 towns: Chrome DM

    Discovery Jeet gets good spread at launch

    Jeet storms the market with big debut week reach

     

  • Viacom18 Consumer Products launches exciting back-to-school range

    Viacom18 Consumer Products launches exciting back-to-school range

    MUMBAI: Nickelodeon is all set to drive away the back-to-school blues as Viacom18 Consumer Products returns with their new range of exciting kids’ products. The range of products for school-going kids features famous Nicktoons – Dora the Explorer, Motu Patlu, Superkid Shiva and Peppa Pig. For those with a passion for sports can also opt to choose from an exciting new range of back-to-school products from FC Barcelona.

    Kids can eagerly look forward to a new term at school and to make this fun, Viacom18 Consumer Products is all set to kick start its new campaign #SchoolKiMasti under the brand Nickelodeon. The brand is geared up to take interactivity and engagement with their audience to a whole new level with their latest back-to-school product range. As a part of this campaign, Nickelodeon is all set to make school time “masti time” by bringing their favorite Nicktoons straight out of the television and Voot Kids app, making them a part of their daily lives by becoming their best friend and companion on multiple occasions.

    The campaign is about how school is the reason behind this ‘masti’ season for kids all over the nation. The entertaining duo Motu Patlu and Dora the Explorer will be seen on school bags, pencil boxes, lunch boxes & water bottles, are available at kids’ favourite stores: Hamleys, Toys R Us, Big Bazaar, and Tupperware & Amazon. The campaign showcases the variation of the new range of back-to-school products and at the same time represents multiple styles for kids according to their preferences. The new collection includes fresh designs that reflect the passion and love for Nicktoons amongst children. From the colorful and vibrant Motu Patlu bags to impressive lunch boxes & water bottles by Dora to fun and stylish merchandise from FC Barcelona for pre-teens there is something for everyone.

    Speaking about the launch for the upcoming season, Viacom18 Consumer Products and Integrated Network Solutions, Head, Saugato Bhowmik said, “It’s our constant endeavour at Viacom18 Consumer Products to understand the pulse of our young audiences. Given that the Nicktoons are extremely popular amongst children, our Back to School range helps in bringing alive the world of their favourite TV characters. Apart from our flagship brand: Dora the Explorer, Peppa Pig and FCB we have experienced remarkable success with huge offtakes of our back to school range and toys range”.

    He further added, “We have also added a wide array of products in the Motu Patlu back-to-school range. We are hoping the kids will love our products as much as we love bringing the same to them”.

    With a focus of making going to school even more fun, the Viacom18 Consumer Products back to school range of products are now available for consumers across key retail stores and e-commerce websites.

  • Kids channels ensure strong lineup for Diwali season

    Kids channels ensure strong lineup for Diwali season

    MUMBAI: Kids channels will hope to grab more eyeballs during Diwali, which also happens to be vacation time for most schools.

    Since this is the first Diwali for Sony Yay!, which was launched in April this year, the channel has planned a new campaign – ‘Jholmaal Bhari Diwali’, which includes new episodes of shows.  On-ground activations include inviting families for the two-hour show of ‘Sab jholmaal hai’ where children are made to play games.

    Brand ambassador Tiger Shroff will turn professor on television. Titled ‘Tiger Ki Jholmaal Paatshalla’, he will be teaching lessons to the toons of ‘Sab Jholmaal Hai’. The main presenting sponsor for the campaign is Dabur Red Paste and others like Hersheys, Dominoes Pizza, HUL and Lifebuoy.

    Nickelodeon, which garnered first position in BARC’S week 40, is all set to double the celebrations for kids by premiering Motu Patlu in Hong Kong (Kungfu Kings 3) on 19 October at 2.30 pm.

    While today’s kids prefer watching cartoons like Doraemon or Shinchan or Chhota Bheem, Discovery Kids will be taking them back to the history of Diwali and Indian culture through animated classics like Ramayan (19 October, 11:00 am) , Mahabharat (20 October at 11 am) and Hanuman (19 October at 1.30 pm) Immortal 2, Pandavas (20 October at 1:30 pm).

    Discovery kids channel has used the voice-over of Amitabh Bachchan (Bheeshma), Vidya Balan (Draupadi), Ajay Devgn (Arjun), Sunny Deol (Bheem), Anil Kapoor (Karna) and Jackie Shroff (Duryodhan) in their upcoming mythological shows. Also Manoj Bajpayee, Juhi Chawla, Mukesh Khanna and Anupam Kher and Om Puri have given their voice for the movie – Little Krishna and Krishna aur Kans starting 19 October 2017.

    Channels want both children and parents to enjoy the cartoons together and spend quality time. Sony Yay! Business head Leena Lele Dutta affirms that channels do get premium rates during Diwali. However, she denies reports that advertisers have stayed away from TV this season. “Fortunately we have not noticed this. In fact every week we had almost 7-8 brands and 2-3 new clients coming on-board including most FMCG companies and brands targeting kids”, she adds.

    There’s another young adult’s all time favourite Disney channel which is making an effort for the children to have a ‘Dhamakedaar Diwali’.  Disney India’s kid’s cluster will air the movie Brave and Frozen, while continuing Best of Luck Nikki for families. PJ Masks, a popular animated series, will be aired between Monday and Thursday at 1 pm. For action lovers, Disney XD has planned Pokemon movies, along with the premiere of the movie Darkrai Dost Ya Dushman and a special Marvel Stunt block.

    Disney India’s sister channel—Hungama, is also set to celebrate Diwali all week with special episodes of Perman, Friday movie specials and festive packaging to enhance the mood.

  • Guest Column: Kids – the new-age teachers

    Guest Column: Kids – the new-age teachers

    I am surrounded by friends who as parents are consciously checking their behavior in the presence of their children—they are either mindful of their conversation or check the way they conduct themselves generally. As parents, it is their duty to inculcate the right habits in their children, and the best way, indisputably, is by example. As someone who does not have children, and therefore first-hand knowledge of parenthood, I naturally endorse the belief that it is only the parent who is the teacher.

    This perception changed considerably through my interactions and observations with different children, as I realized that while we as adults are responsible to teach the right values, ethics, behavior, etc to our offspring, there is so much that we ourselves can learn from our children. In my close proximity to children, I have been fortunate to have observed the following three main Aspects which have made me stop and think.

    Financial planning: As complicated as the term might sound and you will be amazed  to see kids effectively putting this into practice. I noticed the kids carefully count their money and safely keeping their hard-earned stash away.  When I spoke to few of them, I realized that these kids were confident of exactly what their priority was, how much money they could earn by doing that particular activity and finally how much they would need to save to pick up a merchandise of their choice. It would appear that the term ‘impulsive shopper’ does not apply to the little ones

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    Curiosity:  If you are a parent inundated by the variety of questions your little explorers ask, irrespective of whether or not you know the answers, you might agree with me regarding their unending curiosity and yearning to learn and grow. It is amazing how seriously these kids take their roles.  Recently I noticed a seven year-old playing the role of a police officer, asking a numerous pertinent questions which would help him solve ‘the case’. Another little girl working as a chef, was curious to know why salt is always the last ingredient added during the cooking process. A confident child does not have a problem in asking questions, no matter how numerous or inane; it is a well-known fact that without questioning one cannot learn and progress. And so often, it is a child’s question that hits home and makes the adult stop and think, and makes him open his eyes to take a look from a different angle, and not take things for granted.

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    Being social: It is nearly impossible for many adults, especially introverts, to start a conversation with strangers in a new place. The fear of one’s ego of being judged makes a person tend to rehearse the scene multiple times in one’s head before approaching a group of strangers to strike up a conversation.

    Remember the first day at your new job wondering who your co-workers will be, will you be accepted, etc.  As children tend not to have ego problems, they work very well in groups. Just give them a task and a bunch of four- to 14-year-olds will display tremendous teamwork! And most importantly, as children are innocent and unaware by the ugliness of the world, it comes automatically to them to treat other kids as equals. So parents, be open and willing to experience and encompass your children’s bold ideas, their creativity, their zest for knowledge, their ability to dream big. It will be an enriching and rewarding experience. Spend some quality time with your children before these unique teachers with a constant never-ending supply of fresh intakes on life and situations, grow up to ‘retire’ into adulthood.

    public://Viraj Jit Singh.jpg This article has been contributed by KidZania India CMO Viraj Jit Singh. Views expressed here are of the writer’s, and Indiantelevision.com may not subscribe to them.

     

  • OTT’s first digital talent hunt for kids launched on Voot

    MUMBAI: HDFC Life, a private life insurance company, has announced the return of HDFC Life Young Stars Season 2 in partnership with Voot, a Video-on-Demand platform from Viacom18.

    Conceptualised by Maxus for HDFC Life, this unique digital talent show for kids includes performances by children, between the ages of 6 and 14, in the popular categories of Dancing, Singing, Acting and Musical Instruments. The engaging show HDFC Life YoungStars Season 2, showcasing kids and their inspiring talent, is now streaming exclusively on Voot .

    Along with mesmerizing audiences with their stellar performances, the young prodigies will also be mentored and judged by celebrity experts from the respective fields. The celebrity judges this season include:

    – Salman Yusuff Khan, a popular dancer turned actor of ABCD fame, will be making his judging debut and mentoring the young dancers

    – Jay Bhanushali, an award winning television actor and renowned host, will be mentoring the child actors

    – Harshdeep Kaur, the Bollywood singing sensation, will be mentoring young singers, while

    – Leslie Lewis of Colonial Cousins fame will be mentoring the budding musicians.

    YoungStars Season 2 aligns to HDFC Life’s digital first focus and Voot’s vision of curating innovative content experiences. Parents uploaded their child’s video clips on the Young Stars microsite, which were then shortlisted. The selected children will get mentored by the celebrity judges, who will nurture their talent in the field of their choice. The finale will include a faceoff between the finalists and the winners, who will be adjudged ‘HDFC Life Young Stars’ and will get the opportunity to perform with the celebrity mentors.

    Commenting on YoungStars Season 2, Pankaj Gupta, EVP-Strategic Alliances, Bancassurance & Marketing, HDFC Life said, “Every child has a special talent that blooms through recognition and constant encouragement. Keeping this in mind, we launched HDFC Life YoungStars, an innovative digital platform that gives parents the opportunity to nurture their child’s talent, through expert guidance. The platform allows us, as a brand, to give parents the ability to secure more than just their child’s financial future.”

    Pooja Verma, Head – Content, Sports and Entertainment Partnerships at Maxus, said, “Maxus is incredibly proud to have established HDFC Life YoungStars as a valuable asset for HDFC Life to bring alive the brand’s proposition of ‘Sar utha ke jiyo!’. The show extensively engaged with parents and kids, in line with the deeply rooted brand philosophy.”

    She further added, “We are excited to reprise the success of HDFC Life YoungStars at an even bigger scale this year, together with the perfect partner that we found in Voot. The encouraging response so far has once again, affirmed our expertise and belief in the power of using content for brands to tell their stories in newer and compelling ways.”

    Monika Shergill, Head of Content, Viacom 18 Digital Ventures said “We at Voot are always looking at bringing content innovation to our viewers. With HDFC Life YoungStars 2, we have brought alive an immersive platform for kids to showcase their talent. With this show, we are confident of providing entertainment & engagement for all our viewers – both parents and kids.”

    She further added “We are happy to partner with HDFC Life and Maxus to promote new and unique talent amongst kids. Both HDFC Life and Voot have a shared vision of empowering kids and with this initiative we intend to tap into their early potential and give them a platform to show case the same to the world.”

  • Sony presenting YAY! time for mothers & kids at Lakme Salons till 21 May

    MUMBAI: Sony YAY!, the newest kids’ channel from Sony Pictures Networks India, has been creating a buzz ever since its launch. And now, Sony YAY! is all set to bring YAY! into mothers’ lives as well. In the rigmarole of taking care of each and every need of their kids and family, mothers often forget to pamper themselves. So, this Mother’s Day, Sony YAY!, along with Lakme Salons, is going the extra mile to make the day all about pampering mothers and making them feel special.

    Sony YAY! has partnered with Lakme Salons for a special offering of pampering packages for mother-child duos, who will be selected through an on-air contest, throughout the week following Mother’s Day. Commenting on the association, Sony YAY! business head Leena Lele Dutta said, “A mother’s love is so selfless that we do not think there is a need of a particular day to celebrate motherhood, each day should be a celebration. However, this is a small gesture from us to make the occasion extra special for the mothers. And what better way than to encourage our young viewers to take that one little step to make their mothers feel loved and cherished. We are delighted to partner with Lakme and make their salons the YAY! destination for mothers as well as kids.”

    Sony YAY! is running a campaign on-air, inviting their young viewers to upload a picture of their ‘YAY! Moment’ with their mothers using #JustKidding. Five best entries and their mothers will be rewarded free pampering vouchers at Lakme Salon. Additionally, other participants will be offered discount coupons. This contest will run till 21 May.

  • BARC Week 51: Nick leads genre; Doraemon tops programme list

    BARC Week 51: Nick leads genre; Doraemon tops programme list

    MUMBAI: Week 51 saw Viacom 18’s Nick staying strong in its top position as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

    The channel has bagged a  70721 (000s sums) ratings, followed by Turner International’s Cartoon Network with 57813 (000s sums) and Pogo TV on the third spot with 51805 (000s sums) ratings.

    Disney’s Hungama  was on the fourth spot with a viewership rating of 50659(000s sums), while Disney Channel itself came last amongst the five most watched channels in the genre with a rating of 38153 (000s sums).

    When it comes to top five programs in the kids genre,Hungama’s Doraemon The Movie stole the show with a rating of 563 (000s sums) closely followed by Mighty Raju Chhutti Ho Gayi  with  478 (000s sums) ratings.

    1

    NICK

    70721

    2

    Cartoon Network

    57813

    3

    Pogo TV

    51805

    4

    Hungama

    50659

    5

    Disney Channel

    38153

     

    1

    Hungama

    HFF-DORAEMON THE MOVIE NOBITA KI NAYI DU

    563

    2

    Pogo TV

    MIGHTY RAJU CHHUTTI HO GAYI

    478

    3

    NICK

    HFF-MOTU PATLU AUR KHAZANE KI RACE

    449

    4

    Pogo TV

    HFF-MIGHTY RAJU SPACE RACE

    423

    5

    Cartoon Network

    KRIS AUR SCIENTIST MADHU

    419

    Nick’s  Motu Patlu Aur Khazane Ki Race  took the third spot with a slightly lower rating of  449(000s sums), while  the Pogo TV’s  Mighty Raju Space Race   took the fourth spot  with a viewership rating of 423 (000s sums)  followed  by the same channel’s  Cartoon Network’s Kris Aur Scientist Madhu  at the last spot with 419 (000s sums) ratings.

  • BARC Week 51: Nick leads genre; Doraemon tops programme list

    BARC Week 51: Nick leads genre; Doraemon tops programme list

    MUMBAI: Week 51 saw Viacom 18’s Nick staying strong in its top position as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

    The channel has bagged a  70721 (000s sums) ratings, followed by Turner International’s Cartoon Network with 57813 (000s sums) and Pogo TV on the third spot with 51805 (000s sums) ratings.

    Disney’s Hungama  was on the fourth spot with a viewership rating of 50659(000s sums), while Disney Channel itself came last amongst the five most watched channels in the genre with a rating of 38153 (000s sums).

    When it comes to top five programs in the kids genre,Hungama’s Doraemon The Movie stole the show with a rating of 563 (000s sums) closely followed by Mighty Raju Chhutti Ho Gayi  with  478 (000s sums) ratings.

    1

    NICK

    70721

    2

    Cartoon Network

    57813

    3

    Pogo TV

    51805

    4

    Hungama

    50659

    5

    Disney Channel

    38153

     

    1

    Hungama

    HFF-DORAEMON THE MOVIE NOBITA KI NAYI DU

    563

    2

    Pogo TV

    MIGHTY RAJU CHHUTTI HO GAYI

    478

    3

    NICK

    HFF-MOTU PATLU AUR KHAZANE KI RACE

    449

    4

    Pogo TV

    HFF-MIGHTY RAJU SPACE RACE

    423

    5

    Cartoon Network

    KRIS AUR SCIENTIST MADHU

    419

    Nick’s  Motu Patlu Aur Khazane Ki Race  took the third spot with a slightly lower rating of  449(000s sums), while  the Pogo TV’s  Mighty Raju Space Race   took the fourth spot  with a viewership rating of 423 (000s sums)  followed  by the same channel’s  Cartoon Network’s Kris Aur Scientist Madhu  at the last spot with 419 (000s sums) ratings.

  • Amazon Prime starts streaming original Indian, foreign exclusive content

    Amazon Prime starts streaming original Indian, foreign exclusive content

    MUMBAI: Amazon India today launched its Prime Video in India. Amazon prime users will get access to Bollywood blockbusters, Hollywood movies and TV shows, and kids’ programming and Amazon original series. Available on Google Play Store as of now, it is expected to be available Apple App Store soon.

    Amazon Prime is ready to let us watch various entertainment programmes on PrimeVideo.com. Now, one can download any title for offline viewing. Sub-titles and dubbing would be there for all originals and many other titles. Amazon is also working with AIB, Phantom, Excel Media, Farhan Akhtar, Ritesh Sidhwani, Big Synergy, OML for exclusive content.

    Amazon Prime video’s overall subscription structure would be:

    Unlimited ad-free streaming

    Latest exclusive movies and TV shows

    No additional cost to the annual subcription of Rs 499 per Prime membership

    30-day free trial available

    Kids will enjoy their favorite shows from India, and the world, on demand and ad-free. Amamazon India earlier announced tie-ups with content partners such as Asahi Corporation for shows like Shinchan, Doraemon, and Ninja Hattori. Award-winning Amazon Original series will be available exclusively to Prime customers such as Jeremy Clarkson’s The Grand Tour along with Indian original shows.

    Many US TV shows will be available on Prime within a day of telecast, and the selection includes some of 2016’s most awarded shows. Original production like Breathe, The Ministry, Powerplay, Mirzapur, Stardust, The Family Man are being brought for the Indian audience.