ITV

Tag: Kids

  • An Indian IP For Kids: Brands Collaborating With Windmill Look To Create Meaningful, Interactive Conversations

    An Indian IP For Kids: Brands Collaborating With Windmill Look To Create Meaningful, Interactive Conversations

    MUMBAI: The 4th edition of Nickelodeon Windmill Festival, an initiative by Event Capital and Tribe Asia, will take place on 22nd – 23rd February 2020 at JioWorld Garden, BKC. Having grown into India’s largest children’s outdoor festival, Windmill has brought on board sponsors like Hershey’s, Kotak Mutal Funds, Soulfull, V-Nourish, Toppscholars, WOK, Sarda Farms, Laughing Cow, Enrich and Club Mahindra who are looking to create deeper brand connects with consumers.

    The need of the hour today is to better understand children as consumers, and communicate with this segment in an impactful, integrated manner.  Windmill as a platform is built as a fun, safe and interactive environment which attracts hundreds of parents and children year on year.

    Commenting on the upcoming event, Janak Vora, CEO, Event Capital said “We are pleased to announce our sponsors for the 4th edition of Nickelodeon Windmill Festival.  With the support of brands collaborating with us, we look forward to provide a better platform for them to engage with families in the best way possible. Our aim is to encourage families to step out and involve their kids to discover their inner passion and interact with various brands as well”.

    Brands coming on board have chosen the platform as a less intrusive form of marketing, as it enables the brand to start a relationship with potential customers and strengthen the bond with existing customers effortlessly. As compared to in your face advertising, playing a pivotal role enhancing a kid’s experience builds a positive recall value which works wonders for a brand.

    The collaborations have all come on board with a purpose in mind and are perfect brand fits to avoid mindless clutter. 

    Brands who have chosen to collaborate with Windmill have similar sentiments in mind.

    Commenting on this, Rasika Prashant, CMO, Soulfull said,”Windmill Festival has been a tent pole partnership for Soulfull. We have been able to reach out to thousands of kids and mothers during the event and establish meaningful conversations with them. The event organization is very good and allows us to showcase brand Soulfull in an impactful manner."

    Adding to this, Mrs.Kiran Agarwal, Founder, WOKA said,  “Associating with WindMill is always special as they cater to children as we at WOKA feel the same. Connecting at a platform with which WindMill comes in the market is a great way to reach to children with different backgrounds, age and sensibilities. WOKA looks for opportunities such as these where we can showcase our association and connect with children through our value based animation films and yet exchange a bond of happiness with our young minds.”

    Building a healthy ecosystem for effective play and learning, Windmill is dedicated to the best interests of kids.

    WindMill will take place on 22nd and 23rd February 2020 at Jio Gardens, BKC and the tickets can be bought on:  https://bit.ly/2R3lwEw

  • English GEC becomes top gainer in Chrome DM week 5 2020

    English GEC becomes top gainer in Chrome DM week 5 2020

    MUMBAI: English GEC has become the top gainer in week 05, 2020 of Chrome Data Analytics and Media data. The genre grew by 17.93 per cent. In this genre, Colors Infinity channel gained the highest OTS with 47.5 per cent in six metros market. 

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, English Movies gained second position and grew by 10.21 per cent in  six metros market. In this genre, Movies Now channel gained the highest OTS with 53.8 per cent. Sports genre stood in the third position by gaining 4.72 per cent in all India 1 lakh+ market.  DD Sports secured the highest OTS with 98.6 per cent.

    Infotainment genre stood in the fourth position in  all India 1 lakh+ market and grew by 2.43 per cent. History TV 18 channel gained the highest OTS with 89.9 per cent. Kids genre stood at the fifth position in all India 1 lakh+ market and grew by 1.84 per cent. Discovery Kids secured the highest OTS with 90.8 per cent.  

  • igraasp – a news channel for children launched on YouTube

    igraasp – a news channel for children launched on YouTube

    MUMBAI: In today's world of numerous news channels, loud opinions, debates, fake news, chaos and noise, there is little content that is appropriate for children in the news space. Yet it is essential our children understand current affairs from India and around the world. Here is where the idea of a kid friendly news channel for children, by children germinated in the minds of a group of like-minded mothers. igraasp comes as a breath of fresh air to provide children well-curated, constructive, age-relevant news in a creative and well-researched manner.

    igraasp (which is the acronym for 'I Get Ready and Always Step Up) aims to start with a 15-minute weekly capsule of news delivered through their channel on YouTube every Sunday starting in February, 2020.  

    igraasp started when four entrepreneurial mothers – Gayatri Luthra, Priya Wadhawan, Ruchi Mitroo and Shikha Chaturvadi wanted to spread the joy of seeking for information, news and current affairs amongst children. They wanted to provide a news platform for kids which would make them 'future-ready'.

    igraasps founder Priya Wadhawan said, “News is essential for children to build a habit to be updated about current affairs. However, we felt the need for a medium relevant for them as an audience to curate news from across genres and regions presented in a fun engaging manner, building their interest and awareness of the world around them.”

    The founders strongly feel that a digital and child-appropriate current affairs news platform like igraasp will facilitate a child's critical thinking, their emotional intelligence, enable them to comprehend issues, the scale of impact, and appropriate means to effect solutions.

    The anchors for the weekly episode are interestingly crowd-sourced taken from different schools for diversity. These students have also undergone workshops and training for news anchoring. The show is hosted by these students and features child-friendly news across segments including National news, International news, Sports, Environmental updates, Space &Technology and of course the F square (the Fun and Facts section).

    A kid who igraasps will always be ready to strike a conversation, get a handle on a serious situation, quip and quote with proficiency, and always step up to the occasion.

  • Sports genre becomes top gainer in Chrome DM week 1 of 2020

    Sports genre becomes top gainer in Chrome DM week 1 of 2020

    MUMBAI: Sports genre has become the top gainer in week 1 of 2020 of Chrome Data Analytics and Media data. The genre grew by 8.48 per cent. In this genre, DD Sports channel gained the highest OTS with 98.6 per cent in all India 1 lakh+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, English GEC gained second position and grew by 3.20 per cent in six metros market. In this genre,Comedy Central channel gained the highest OTS with 31.8 per cent. Infotainment genre stood in the third position by gaining 3.06 per cent in all India 1 lakh+ market. History TV 18 secured the highest OTS with 88.8 per cent.

    English Movies genre stood in the fourth position in six metros market and grew by 2.48 per cent. Movies Now channel gained the highest OTS with 39.3 per cent. Kids genre stood at the fifth position in all India 1 lakh+ market and grew by 2.15 per cent. Discovery Kids secured the highest OTS with 90.3 per cent.

  • English GEC genre becomes top gainer in Chrome DM week 50

    English GEC genre becomes top gainer in Chrome DM week 50

    MUMBAI: English GEC genre has become the top gainer in week 50 of Chrome Data Analytics and Media data. The genre grew by 16.20 per cent. In this genre, Comedy Central channel gained the highest OTS with 42.5 per cent in 6 metros market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, English movies gained second position and grew by 12.10 per cent in 6 metros market. In this genre, Romedy NOW channel gained the highest OTS with 49.2 per cent. Sports genre stood in the third position by gaining 8.21 per cent in All India 1 lakh+ market. DD Sports secured the highest OTS with 97.8 per cent.

    Business news genre stood in the fourth position in six metros market and grew by 4.28 per cent. CNBC Awaz channel gained the highest OTS with 85.3 per cent. Kids genre stood on the fifth position and grew by 3.49 per cent in all India 1 lakh+ market. In this genre, Discovery Kids gained the highest OTS with 90.1 per cent.

  • Sony YAY! unites kids across the country for a noiseless and pollution free Diwali

    Sony YAY! unites kids across the country for a noiseless and pollution free Diwali

    MUMBAI:  Diwali, is inarguably one of the most awaited occasion for kids across India. The entire country is in the festive mood, children on their holidays and all geared up to revel in the celebrations. In all these festivities, one usually tends to overlook how our celebrations affect the animals around us. Animals have an acute sense of hearing and smell, the features that are a part of their survival mechanism. But the same attributes cause them acute disturbance and discomfort with the loud noise of crackers and the left over gunpowder. With an aim to bring awareness about the same and initiate a new tradition of celebrating noiseless and clean Diwali, Sony YAY! announced the 3rd edition of their landmark campaign – Pawsome Diwali. And who better than kids’ favorite cats i.e. Honey and Bunny from Sony YAY!  to drive this message forward.

    As a part of the entire drive, Honey and Bunny with their young fans donated ear mufflers to animal shelters and NGOs working towards animal welfare, to shield animals against the noise of fire-crackers. They also got together with NGOs like Jeev Basera, Stray Relief and Animal Welfare, India and Almighty Animal Care Trust to organize workshops across various key cities like Lucknow, Delhi and Chennai respectively to educate young minds about the importance of a noise-free Diwali.

    Not only this, social media celebrities also joined hands with YAY! to address all age groups and amplified the message through engaging videos and explanatory posts. Through their  digital outreach platforms, Sony YAY! also shared informative posts, contests and messages featuring Honey & Bunny requesting their fans to be more considerate to their pets and animal friends.

    The overarching thought was to instil a sense of empathy amongst the young fans so that they can celebrate Diwali in a pawsome way for years to come and bring happiness not only to their friends and family but also to animals.  

    Sony Pictures Networks India, Kids’ Genre! Business Head Leena Lele Dutta said,"Diwali is a festival of lights and not noise. With the first two years, we encouraged and introduced kids to the message of celebrating noise and pollution free Diwali. With the third edition the call for action evolves to inspire kids to make ‘cracker-free Diwali’ a habit. We want our next generation to understand the repercussions of bursting crackers and its adverse effects on pets, animals and even the environment. With Honey and Bunny being kid’s two favourite toon characters, our hope is that their message will positively translate in to a concrete change on these young and bright minds.”

    Rakhi Kishore, President- Jeev Basera (SPCA Lucknow), “In my opinion it's a great initiative by Sony YAY! that they are recognizing animal distress as a real problem. People should not forget that animals are an important and integral part of the ecosystem and they need to be loved and nurtured and cared for. Honey Bunny in their adorable form and character are spreading the beautiful message of having a safe and cracker-free (noise free) Diwali & Jeev Basera loved to be a part of this initiative of Sony YAY!.”

    Sai Vignesh, founder and president of Almighty Animal Care Trust, Chennai, “I support the initiative of Sony YAY! to raise awareness among kids about celebrating Diwali by not bursting crackers. Crackers are harmful to our health, environment and animals around us.”

    Vasanthi Kumar; Co- Founder & Managing Trustee, STRAW (Stray Relief and Animal Welfare) Delhi, “My experience with Sony YAY! has been Fantastic. Sony YAY! is a wonderful fun channel for children to connect with the world of animals & environment. Inspired from the initiative of Pawsome Diwali kids along with our NGO volunteers took a pledge on not bursting crackers this Diwali.”

  • Nickelodeon clebrates Independence Day with a heart-warming initiative ‘Mera Wala India’

    Nickelodeon clebrates Independence Day with a heart-warming initiative ‘Mera Wala India’

    MUMBAI: This Independence Day, the Nickelodeon will address the challenges India is facing despite of being in the 73rd year of Independence through their innovative campaign– ‘Mera Wala India’.

    Taking a cue from what the ideal India should be from a kid’s point of view the channel brings alive the sentiment and a child’s version of an ideal independent country.

     Independence Day is celebrated in grandeur every year with ceremonies across the country as well as celebrations in all schools. Nickelodeon – India’s leading kids’ entertainment channel has always ensured to celebrate every occasion with a twist reinforcing the significance every festival by reinventing its true meaning.

    As a part of the initiative, the campaign witnessed children across schools conducting a REVERSE MARCH taking up issues like water conservation, safety, cleanliness, education for all & stereotyping despite of being in the 73rd year of Independence.

    The most popular Nickelodeon characters Shiva lead the reverse march across cities encouraging positive behavioural change amongst kids. With the help of its digital and social media reach, the campaign also aims to encourage children urging them to express their version of ‘Mera Wala India’ and take a pledge to extend this positive change towards the society not only amongst the kids but also amongst adults.

  • Kids prefer home-grown content, feature films on TV

    Kids prefer home-grown content, feature films on TV

    MUMBAI: The TV industry is growing and so is kids’ viewership. Since 98 per cent of India is still single TV homes, co-viewing is extensive and leads to better targeting options while demand for localised content and regional content are a boon to creators. Broadcast Audience Research Council (BARC) India unravelled its findings on ‘Catching the youngest viewers’ at FICCI Frames 2019 held on the third day of the event. BARC India senior VP business development partnerships Elbert D’silva shared that 21 per cent of total viewership on linear TV sets comes from kids. With one in every four viewers being a kid, there is a high engagement level and time spent is also increasing.

    Just 12 per cent watch kids’ content, a whopping 49 per cent of kids watch general entertainment channels (GECs), followed by 24 per cent of them watching movies. Likewise, a large chunk of viewership doesn’t only come from kids’ category; in fact, it comes from age-groups as well. 38 per cent of the viewership comes from 2-14 years of age group, followed by 10 per cent from 15-21 years of age group, 14 per cent and 18 per cent fall under the 22-30 years and 31-40 years of age group respectively. This is due to co-viewing. But kids from NCCS households watch more of kids’ genre because premium homes are multiple TV households. Here kids’ genre gets about 16 per cent of viewership.

    He highlighted that females aged 31-40 years spend 30 per cent of their co-viewing time with kids and this offers significant targeting options to the advertisers. Bifurcating the female audiences across different age groups that spend the highest time in co-viewing, the report revealed that 15-21-year-olds spend 12 per cent, 22-30-year-olds spend 22 per cent, age group from 31-40 spends 30 per cent while 9 per cent and 7 per cent time are spent by the females that fall under 41-50 years and 51-60 years respectively.

    D’silva further shared that feature films give better ROI with higher per minute impressions. It stated that 76 per cent of the avg imp/min comes from the game, talk or quiz shows, followed by 155 avg imp/min from cartoons and animations and 508 avg imp/min from feature films.

    Talking about home-grown content, he said that there has been a rapid increase of localised content on the kids’ genre and duration of it on national kids channels has gone up by 18 per cent. Comparing the growth in 2018 to 2016, the jump has been from 33 per cent to 39 per cent of overall content. Preference of content amongst kids changes as they grow older and so the preference for Indian content is higher among younger age groups.

    Apart from this, kids channels that broadcast in multiple languages enjoy a clear lead in the viewership. The report disclosed that 84 per cent of kids viewership accrues to the 11 channels that have multi-language feeds, 7 per cent from Hindi, 3 per cent from Tamil, whereas Telugu, Malayalam and Kannada gain 2 per cent viewership for each language respectively.

    Regional kids channels also have a high growth potential. The Sun Network’s Chutti TV in Tamil Nadu commands 17 per cent share with the rest going to national kids’ channels, Chintu TV in Karnataka gets 23 per cent, Kushi TV in Andhra Pradesh/Telangana gets 16 per cent while Kochu TV in Kerala gets the highest share of 40 per cent viewership.

    Top advertised products are those which are consumed by the children, but mothers are also the target audience since they are the decision makers. Boost and Fisher Price are brands targeting kids while Colgate, Harpic and Vicks are focused on the mothers watching TV. 

  • TRAI directs DPOs to refrain from placing channels outside the genre

    TRAI directs DPOs to refrain from placing channels outside the genre

    MUMBAI: After receiving complaints from TV18 and TV Today Network against Republic Bharat, the Telecom Regulatory Authority of India (TRAI) has directed all distribution platform operators (DPOs) to refrain from placing channels outside their genres.

    TV18 and TV Today Network had written to TRAI that the newly launched Republic Bharat is being placed outside the Hindi news genre to garner higher viewership.

    TRAI stated, “The authority has received many complaints alleging transmission of television channels on dual LCN or placement of television channels by the distributors of TV channels, out of the genre declared by the broadcaster.”

    The TRAI regulations require every broadcaster to declare the genre of its channels such as ‘devotional’, ‘general entertainment’, ‘infotainment’, ‘kids’, ‘movies’, ‘music’, ‘news and current affairs’, ‘sports’ or ‘miscellaneous’.

    It is also mandatory for the distributor to place channels in the electronic programme guide, in such a way that the television channels of same genre, as declared by the broadcasters, are placed together consecutively and one channel shall appear at one place only. The authority has also said that action will be taken against such distributors who fail to comply with the regulations.

    “Now, therefore, the authority, in exercise of the powers conferred upon it under section 13, read with clause (b) of sub-section (I) of section 11, of the Telecom Regulatory Authority of India Act, 1997 (24 of 1997) and in order to protect the interest of service providers and consumers and ensure orderly growth of the sector, hereby directs all distributors of the television channels to ensure that the television channels of same genre, as declared by the broadcasters, are placed together consecutively and one channel shall appear at one place only failing which action shall be taken against such distributors, under the provisions of TRAI Act, 1997,” TRAI concluded.

  • Hindi news most benefited genre in Chrome DM week 5

    Hindi news most benefited genre in Chrome DM week 5

    MUMBAI: With a growth of 0.63 per cent as compared to last week (4), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 5 of Chrome Data Analytics & Media. 

    In the Hindi news genre, India TV gained the highest OTS with 99.3 per cent in HSM excluding the less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with the growth of 0.48 per cent in HSM excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.9 per cent.

    The third position in the gainers was garnered by the Kids genre in All India 1 Lakh+ market with 0.16 per cent OTS. Nickelodeon gained the highest OTS with 91.7 per cent.

    This week, the list saw only three gainers in the list.