Tag: Kids TV Network

  • Nickelodeon maintains its No.1 kids’ network position

    Nickelodeon maintains its No.1 kids’ network position

    Mumbai: Nickelodeon has maintained its position as the most popular and number one kids’ entertainment franchise in India.

    Riding on the success of its diverse IPs, the Nickelodeon franchise maintains a weekly reach of over 44 million children, with the category’s highest viewership market share of 31 percent (YTD). 

    The franchise also leads in co-viewing target groups, with Nick commanding a 15 percent market share. 

    The company said with the largest repository of homegrown content in the country (over 900 hours), all Nickelodeon characters, from Motu Patlu to the Bhoot Bandhus, have gone on to become icons of today.

    Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “Kids have come out of a very difficult and daunting period and are slowly adapting to the post covid realities of going back to offline learning and having more social interaction. As a responsible storyteller, Nickelodeon has always been there for kids through these tough times, nurturing and inspiring them through our stories and characters who have become their best friends and confidantes”.  

    She further added, “We are committed to taking kids into a world filled with fun, imagination, and laughter, making sure they are stress-free and in high spirits. It is this deep understanding and connect with kids who are at the centre of our universe that has allowed us to garner immense love from them as well as the trust of their parents.” said Nina 

    “Responsible fun entertainment and putting kids first is the resultant patronage received from kids and parents, has also made us a preferred partner of choice for advertisers who are also seeking to meaningfully engage with children and their families.”

  • Colors’ new epic Ram Siya Ke Luv Kush to premier on 5 August at 8.30 pm

    Colors’ new epic Ram Siya Ke Luv Kush to premier on 5 August at 8.30 pm

    Ayodhya: Ramayan, the revered classic, forms the bedrock of Hindu mythology and its teachings are deeply engraved in our cultural history. A tale of Lord Ram and his beloved wife Goddess Sita is rendered eternal and it encourages us to follow the path of righteousness. Narrating the virtues of Ram-Sita through the lens of their sons Luv-Kush in an artistic rendition of the sacred scripture is COLORS’ magnum opus Ram Siya Ke Luv Kush powered by India Gate Basmati Rice. The show will unearth Luv and Kush’s quest to know their father’s identity which leads them to discover the power of his name and reunite their parents for the greater good. Produced by Swastik Productions, the show will premiere on 5th August 2019 and air every Monday to Friday at 8.30 pm on COLORS.

    The show dates to the magical era when Lord Ram-Sita return to Ayodhya after their fourteen years of exile while Sita is an expectant mother. Celebrations galore and they are welcomed amidst festivities, but the happiness is short-lived. Lord Ram is met with a wave of despair as he finds Ayodhya vasisquestioning Sita's morals and purity post her return from Lanka. While this baffles Ram, Sita senses his dilemma. She decides to leave Ayodhya to uphold her and every woman’s honor and Ram as a husband supports her decision. Beneath the quiet and submissive exterior of Sita, lies immeasurable power. She endures the courage to live by herself and gives birth to Luv and Kush. While they are oblivious to their lineage, they imbibe the same wisdom and compassion as their father Ram. They face adversities and overcome them like true warriors which leads them to reunite Ram-Sita, thus completing the eternal epic, Ramayan.

    Commenting on the launch of the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment & Kids TV Network, Viacom18, said, “Indian audience has a penchant for mythological shows as its appeal cuts across all age groups. The shows provide a window to witness the glorious tales through nuanced storytelling and larger than life depictions. Ram Siya Ke Luv Kush will showcase Ramayan narrated from Luv-Kush’s standpoint and how they strived to bring their parents together. It will serve as a perfect opportunity for people to reconnect with our culture and relive the timeless tales. The show is one of our biggest launches this year and we are happy to partner with Swastik Productions once again. They are known to breathe life into many mytho-centric stories including our previous offerings Karmphal Data Shani and Mahakali. We are looking at strengthening the 8.30pm timeslot with this show and thus offering variety to our viewers.”

    Speaking about the sponsorship, Mr. Ayush Gupta, Business Head, KRBLsaid, “Indian culture and traditions are largely spun from our scriptures. These values are what makes us humble, humane, brave and intellectually sound at the same time. India Gate Basmati Rice, the largest selling basmati rice brand in India, understands these emotional threads which are woven into the social fabric of Indian society. We are proud to be associated with Ram Siya Ke Luv Kush as it puts impetus and further strengthens our belief in traditional Indian sentiments. We wish the channel and production team all the best for the success of this epic series.”

    Speaking about the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, "Ramayan, the eternally universal unifier, is an embodiment of our strong culture, which brings alive the virtues of faith, love, bravery, brotherhood, and sacrifice. All these factors hold significant relevance in today’s day and age and the lessons from the epic have been passed on to from generations over, through its traditional stories. Built on this key insight, Ram Siya Ke Luv Kush will highlight the part of Ramayan which puts the spotlight on Lord Ram and Goddess Sita’s sons Luv-Kush, and how they became instrumental in completing Ramayan. The show scales up in terms of detailing in every aspect including storytelling, production value, special effects, and we are hopeful that our vision turns out to be one of the biggest mythological entertainers for our viewers.”

    Producer Siddharth Kumar Tewary, Swastik Productionscommented, “This is the biggest and the most revered story of our country. My vision is to take our nation back to its roots. It will not just entertain the viewers but will also educate us about our values and our culture. We have made the story relevant to today's youth as I believe it's very important for them to understand our core. The visualization and the presentation is of the highest standards on Indian television and I am hoping that the entire family can watch this series together to understand the story of our roots, the story of our nation.”

    Essaying the character of Lord Ram, Himanshu Soni said,“I have grown up listening to mythological tales and have always been mesmerized by its greatness. This is my second time of playing a godly character and I feel fortunate to be able to recreate the magic through my roles. Playing Lord Ram has been a life-changing experience as it’s tough to emulate his powerful demeanor and strength on screen. Doing justice to it was extremely critical to me as an actor. I am looking forward to associating with COLORS and I hope that the viewers appreciate our efforts.”

    Portraying Goddess Sita’s character, Shivya Pathania, said, “My entire family worships Lord Ram and Sita and they were extremely happy when I broke the news of playing Sita in the show. They felt that their dream has come true through me.  I have played various mythological characters in the past but playing Goddess Sita was a different experience altogether. A lot of responsibility lies on your shoulder when you essay a divine character and I wish to live up to everyone’s expectations.”

    Ram Siya Ke Luv Kush is backed by high production value and the costumes, jewelry, and sets have been designed in a way that it complements the grandeur of the era.  Shiba Priya Sen from Kolkata has added elements from Kumartuli to Ram and Sita’s apparels and accessories. From special cuts of Banarasi saree, georgettes, and silk to dried seed and flowers of Santi Niketan, their look boasts of richness. Udit Narayan has sung the title track while the Halidpur brothers, Sangeet and Siddharth have composed it. Ace choreographer Rekha Chinni Prakash has aesthetically choreographed the opening dance sequence for the show. 

    The channel has devised an elaborate marketing and digital plan to reach out to the consumers.  A key on ground highlight is COLORS Bhakti Ki Yatra, one of its kind concepts, manifested in a form of a holy structure on wheels that hosts Hologram technology to showcase Ramayana’s chapters and give Sakshat Darshan of Ram, Siya, Luv, and Kush to the devotees. A jaw-dropping dance performance by a large troupe and grand Ashwamegh structure are the paraphernalia of this Yatra. The audiences will get a chance to witness this breakthrough consumer connect drive across key market areas, colleges, townships in Uttar Pradesh. The initiative will be amplified on local radio stations, cable, digital through contests and meet and greet program. In a first of its kind partnership, the channel is set to associate with Google to enhance the experience for the audience on the digital front. It will enable them to engage with the actors through Google Assistance and share show gifs. Additionally, the channel will be creating a Ram Setu on Twitter by having a slew of influencers engaging through a single tweet and creating an illusion of a bridge on social media. 

    The show also features a stellar cast including Harshit Kabra as Luv, Krish Chauhan as Kush, Zuber Ali as Hanuman and Naavi Bhangu as Lakshman amongst many others.

  • COLORS’ presents Gathbandhan, a gripping love story between a gangster and a righteous IPS office

    COLORS’ presents Gathbandhan, a gripping love story between a gangster and a righteous IPS office

    Mumbai: They say love finds you in the strangest places, it’s a promise, it’s a souvenir which once given can never be forgotten.  But what happens when this strange love comes tangled in complexities of laws, conflicting lives, opposing value systems, family tussles and a bond of life time. Untangling this anokha bandhan will be, COLORS’ upcoming fiction drama, Gathbandhan. An edgy yet captivating love saga from the streets of Dashrath chawl in Mumbai, the show in a light-hearted manner will trace the journey of two contrasting personalities who under unusual circumstances are tied in a bond for lifetime. Featuring Abrar Qazi, Shruti Sharma and Sonali Jayanti Naik, Gathbandhan produced by Jay Mehtaa Productions premiers on 15th January 2019 and will air every Monday to Friday at 9:00 p.m.

    Gathbandhan explores the extraordinary love story of a Gujarat ni chokri Dhanak (Played by Shruti Sharma), an honest, upright individual, who has the zeal to become an IPS Officer and a gangster, Marathi Mulga Raghu (Played by Abrar Qazi), Son of Savitri Bai Jadhav, a Bollywood fan with no aim. Under the watchful eye of his mother Savitri (Played by Sonali Jayanti Naik), Raghu takes over the family business of extortion; unknown to Dhanak; a fearless woman who holds ethical and moral values supreme. As the two enter the bond of matrimony, a conflict of epic proportions ensues between Savitri and her new daughter-in-law. Will Raghu be influenced by his paramour or will their love succumb to the manipulations of his controlling mother?

    Commenting on the show, Nina Elavia Jaipuria – Head, Hindi and Kids TV Network, Viacom18 said, “Reinforcing our promise to stay connected and keep our audience engaged and entertained, we are delighted to bring back the evergreen genre of romance with Gathbandhan. The show is a unique alliance of two conflicting cultures, values and worlds. With one being an IPS officer and other being a local don, the show makes for a powerful drama which will ride high on emotions and aspiring dreams.”

    Speaking about the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment said, “Gathbandhan is a tongue in cheek story between a boy, who is a don and a self-righteous girl studying to be a police officer. She wants him arrested along with his mom and he wants to please her to become his bride. The question lies in whether she will be able to convert him? Will she arrest him? With lots of nuances of Gujarati and Marathi families, the storyline will spice up the tashan between the two. With Kesari Nandan, Gathbandhan and Khoob Ladi Mardani Jhansi Ki Rani,  we hope to keep viewers  entertained with the variety of content that we are offering.”

    Jay Mehtaa, founder of Jay Mehtaa Productions, said, “With the authentic bustling backdrop of Mumbai, Gathbandhan chronicles the lives of two individuals who look at their personal and professional values from two different lenses. With the clash of three strong personalities- Dhanak, Raghu and Savitri Bai, the audiences are in for a roller-coaster ride. As these two worlds converge, the question lies in whether it will lead into a battle or will they find love. Adding further, Kinnari Mehtaa, co-founder of Jay Mehtaa Productions, said, Determining and transforming characters with fresh concepts is what we believe in and our synergies matched with COLORS on this front and we are delighted to be associated with them.”

    Speaking about her television debut and playing the role of Dhanak, Shruti Sharma said, “I am honored to make my debut with COLORS and portraying a strong character of an IPS Officer with defined principals. Dhanak is an idealistic young girl, who sees the world as black and white and is determined to bring change in society. Her life  changes when she learns that her husband Raghu is anything but moral. What happens next, is full of dramatic twists and turns and I hope viewers will enjoy the ride.”

    Commenting on his role, actor Abrar Qazi who essays the role of Raghu, said, “Essaying the role of a gangster might seem easy to eyes, but turned out to be really challenging. The body language, the dialect, the clothes, it all takes a lot of time to get comfortable with. I am pleased to be associated with COLORS for giving me my debut character which so challenging and unique. I can’t wait to see viewers reaction, when they see this unique love story.”

    Adding further, Sonali Naik who plays the role of Savitri, said, “I am playing the role of the lady don of ‘Dashrath chawl’, who is looking for a bahu who will take forward her family’s legacy of money extortion A doting mother, she cannot fathom the idea that her son may give up the life she envisioned for him by marrying a woman like Dhanak. My character will add a flavor of fun and spice to the show and I am sure viewers will enjoy the nuances in Savitri’s characters.”

    Gathbandhan revolves around three stark opposite characters, each with their own set of morals and beliefs who come together in the most unusual circumstances. While Dombivali ka Don Raghu has the city at his feet, it is up to Gujarati IPS Dhanak to make Raghu walk the path of righteousness as his better-half. In this conflict of crime vs kanoon, will love win? With tremendous performances from actors Akrar Qazi, Shruti Sharma and Sonali Jayanti Naik, Gathbandhan promises to be wholesome entertainer with an intriguing love story at its core.

    The grand launch of the show witnessed a big fat wedding of two these two contrasting personalities, destined to unite, Raghu and Dhanak. Gracing the ‘Anokha Gathbandhan’ were the daredevils khiladis of Khatron Ke Khiladi – Avika Gor and Sreesanth along with Shilpa Sakhlani from Vish Ya Amrit Sitaara – Ek Vishkanya Ki Kahaani. Thousands of people came to bless the couple and celebrate their D-day as  Raghu and Dhanak performed every wedding ritual with utmost bliss.  

    Tune in to be a witness of love struggling to evolve in the amidst of all odds with Gathbandhan starting 15th January 2019, every Monday to Friday at 9.00pm only on COLORS