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Tag: kids’ fashion

  • Lenskart launches Hooper Creatr: Customisable eyewear for kids’ comfort

    Lenskart launches Hooper Creatr: Customisable eyewear for kids’ comfort

    Mumbai: Lenskart introduces Hooper Creatr, a customisable eyewear collection crafted to let kids express their style while prioritising comfort and eye health. Specifically designed for young, active wearers, Hooper Creatr turns glasses into a canvas for creativity, providing fully customizable frames to meet children’s unique personalities and preferences.

    Hooper Creatr frames allow kids to choose every detail, from adjustable temple tips and interchangeable nose pads to durable Flexi hinges. Built with soft, cushioned nose pads, these frames ensure a snug, all-day fit, making them as practical as they are fun. With children’s myopia on the rise, the collection also supports myopia-control lenses, offering a functional solution that prioritises eye health without compromising on style.

    Lenskart, founder & CEO, Peyush Bansal explained the personal inspiration behind Hooper Creatr, saying, “As a parent, I know how important it is to make eyewear both practical and enjoyable for kids. Hooper Creatr is a project very close to my heart because it’s not just about vision correction—it’s about giving children the opportunity to express themselves through their glasses. We’ve designed Hooper Creatr to grow with kids, ensuring that their frames are not only comfortable today but also supportive of their eye health in the long run as they manage myopia.”

     

  • MiniKlub onboards Shahid Kapoor & Mira Rajput as brand ambassadors

    MiniKlub onboards Shahid Kapoor & Mira Rajput as brand ambassadors

    Mumbai: MiniKlub, a destination for baby needs, has appointed Shahid Kapoor and Mira Rajput as its first brand ambassadors. Known for their family values and modern parenting approach, the couple represents the brand’s mission to provide parents with quality products and services for their children.

    MiniKlub’s brand ethos focuses on ‘Happy Parenting,’ emphasising a positive and stress-free parenting journey. As successful parents, Shahid and Mira embody the joyful parenting values that MiniKlub promotes. Their partnership underscores their belief in the brand’s quality and extensive range of products, including newborn essentials, baby care items, baby wear, kids’ fashion, footwear, toys, and travel products—all available in one place.

    MiniKlub director Anjana Pasi commented, “We are thrilled to welcome Shahid and Mira to the Miniklub family. Their values of happy parenting and commitment to providing the best for their children resonate deeply with our brand ethos. With Shahid and Mira on board, Miniklub aims to connect with parents across India who seek high-quality products that make parenting more easy. They are exemplary parents who reflect the spirit of today’s families. Their influence and authenticity make them the perfect choice for Miniklub as we continue to lead in the kids’ market, offering premium products that cater to all parenting needs.”

    The Kapoor family’s appeal, with Shahid’s celebrated film career and Mira’s lifestyle and parenting influence, promises to strengthen Miniklub’s connection with a wider audience, particularly families seeking a trusted brand for their children’s diverse needs.

    Shahid Kapoor said, “As parents, Mira and I always strive to provide the best for our kids, whether it’s about their health, education, or even the products we choose for them. Miniklub shares our vision of offering everything needed for modern parenting, and we are delighted to represent a brand that cares deeply for both kids and the planet.”

    Mira Kapoor said, “I’ve been closely following Miniklub’s journey, especially in the post-pandemic era, and I’m truly impressed by their commitment to quality and the intricate details in each of their products. Partnering with them felt like a natural choice, as I strongly resonate with the work they’re doing. I’m excited to help further Miniklub’s mission of happy parenting, ensuring that essential baby products are accessible to families all over the country.”

    Founded in 2013, MiniKlub is known for its premium apparel that combines comfort, functionality, and sustainability. The brand aims to be a one-stop shop for parents, offering a variety of products including newborn essentials, baby wear, kids’ fashion, footwear, toys, travel items, and baby care products—all in one place. It is a must-visit store for children from newborn to eight years old.

    This partnership is expected to significantly impact the parenting industry in India, providing consumers with a wide range of high-quality products designed for joyful and easy parenting.

  • Lara Dutta launches ARIAS Kids in partnership with FirstCry

    Lara Dutta launches ARIAS Kids in partnership with FirstCry

    Mumbai: Miss Universe 2000 pageant winner, Indian actress, and entrepreneur Lara Dutta Bhupathi announced on Saturday her entry into the kids’ fashion space on the Indian e-tail baby and kids megastore FirstCry.com.

    Bhupati has partnered with FirstCry to launch ARIAS – an eco-fashion label of clothing and accessories which is an endeavour to design responsible fashion while translating current trends into comfortable, chic and premium quality products.

    ARIAS Kids, will be made available only on FirstCry.com and is set to challenge the existing market of conscious parents of independent kids who know exactly what they want to wear.

    ARIAS caters to 2–14-year old kids with the aim of creating clothing and accessories that reduce the negative impact of the fashion industry on the environment.

    The brand name is her daughter’s name, ‘Saira’, spelled in reverse. It seems fitting that ARIAS has naturally forayed into the kids’ clothing space too.

    Speaking about this new initiative, Lara Dutta said, “FirstCry was the first brand that immediately came to mind when I thought of ‘kids fashion’. With this partnership, I believe we can advance environmental education and youth environmental awareness while also achieving my goal of making ARIAS kids an eco-fashion brand.”

     

     

    A company spokesperson at FirstCry said, “The association with Lara’s brand is one that we are very positive about – we are witnessing the rise of the conscious consumer on FirstCry, and given ARIAS Kids’ core values of eco-consciousness, it is a great offering for parents who have come to expect more from the FirstCry brand.”