ITV

Tag: kids entertainment channel

  • Sony Yay! turns five: Announces fresh content and fun experiences for kids

    Sony Yay! turns five: Announces fresh content and fun experiences for kids

    Mumbai: With the onset of summer 2022, kids entertainment channel Sony Yay! has launched its three-pronged approach of ‘entertain-experience-explore’ to celebrate its fifth anniversary. With its robust summer lineup, the channel aims to become the destination of unlimited ‘entertainment.’ The channel further plans to drive engagement with its young fans by extending the Yay! ‘experience’ beyond television, reaching out to kids wherever they are. The channel will also ‘explore’ actionable initiatives drawn from key kids’ insights that are derived from its listening mechanism.

    With an aim to bring entertainment to the forefront of its summer offering, Sony Yay! brings to its young fans brand new episodes of the iconic shows – “Oggy and the Cockroaches” and “Obachhama – Kun.” Moreover, the channel doubles the dose of entertainment with two first-ever film from the show –  “Taarak Mehta Ka Chhota Chashmah,” added with new episodes of the popular show. Come June, Sony Yay! will launch another brand new show “Ha.Go.La” starring the adventures of three friends Hathgola, Goli, and Latha.

    Further extending the Yay! ‘experience’ beyond television, the channel begins an exclusive partnership with KidZania, wherein kids in Mumbai and Delhi will get a chance to interact and form deeper connections with their favorite toons via a specialised interactive city for kids. In addition, kids’ can also engage with their favorite toon Oggy in over 70 city canter activities across the length and breath of the country, mall activations across metros. The engagement will also extend on digital platforms, including over 10 mobile games, contests and exclusive watch parties.

    With their third approach to ‘explore,’ Sony Yay! endeavors to understand its young audiences and their choices to deliver them a wholesome entertainment experience. With an aim to share its learnings on its anniversary, the channel is all set to present its first-ever survey- ‘Searchlight 2022.’

    “It is heartening that our brand has grown multifold since our inception and has been able to garner more than 43 million viewers on television across the country,” commented Sony Pictures Networks India – kids’ genre business head Leena Lele Dutta. “Raising the bar with innovative storytelling across genres it’s heartening to witness an overwhelming love from our young audiences. With our new summer offerings on and beyond television, we aim to be the one-stop destination for kids.”

  • Sony YAY! comes together with Dominos Pizza for a fun-packed pizza party in Delhi

    Sony YAY! comes together with Dominos Pizza for a fun-packed pizza party in Delhi

    MUMBAI: No matter how you slice it, pizza always makes you happy! To spread this joy with kids across streams and expanses, kid’s entertainment channel, Sony YAY! came together with the country’s most loved pizza retail chain, All New  Dominos Pizza to curate one of the most jovial pizza parties! As an extension to the channel’s birthday celebrations, this initiative was specially designed to bring innumerable smiles and unlimited doses of happiness to the lives of the children at Hope Foundation.

    Hosted in Delhi amidst the kids’ daily routine, this day dedicated to awesomeness was meant to be a sweet surprise for the children. Having celebrated their first birthday across various mediums since April 18th, continuing the revelry, the channel treated the kids to a host of fun activities, starting with a screening of an episode from KickO and Super Speedo. But what really put up a big smile on their faces, was a special surprise by the channel’s beloved character KickO, who joined the children and got them to groove to his signature tunes. All the masti and YAY!ness only doubled the joy of unlimited pizzas, yummified by the pizza chain! The peals of laughter and chirpy cheers of the children could be heard throughout the afternoon, with none of them wanting an end to the YAY time!