ITV

Tag: Kids Animation

  • 9X Media to launch YouTube channel Loppipops on Childrens’ Day

    9X Media to launch YouTube channel Loppipops on Childrens’ Day

    Mumbai: Music television network 9X Media is all set for the launch of its kids’ learning channel Loppipops on 14 November. The channel will bring together learning and music through a specially designed and curated playlist of kids’ rhymes and videos, presented by the popular duo Bade-Chote and their gang of animated characters, it said in a statement.

    Loppipops is intended as a destination for preschoolers to learn with music. It will ease the learning process for them through the effective use of engaging audio-visual content, bringing together the best of factual knowledge and playful animation.

     

    In the colourful land of Loppipops toddlers will learn letters, numbers, phonics, sing-along songs, moral values, and manners with Bade-Chote and their friends in child-safe screen-time. Bade-Chote will help them in creating an emotional connection with the characters, thus boosting their powers of grasping and further building their interest in learning, said the statement.

     

    Loppipops will be widely promoted across 9X Media Network and its social media handles. The channel will also be available across all audio and video streaming platforms in addition to YouTube, it added.

    “Loppipops will captivate the interest of its young audience in a fun and memorable manner. Over the years, Bade-Chote and their friends have become iconic household names. Extending the IP into the kids’ space was a natural progression with the ever-increasing demand for kid’s content,” stated 9X Media chief programming officer Amar Tidke.

    “Music is the building block of early learning and as a music network, we have over the years experimented in various ways to entertain our audiences through music. The endeavour here is to entertain and make learning fun. The Loppipops gang will engage the kids in ‘Child-safe’ screen time by providing them with the right edutainment,” he further added.

  • YouTube, Netflix, TV top 3 kids animation content platforms in India: Akatsuki study

    YouTube, Netflix, TV top 3 kids animation content platforms in India: Akatsuki study

    Mumbai: Japan-based entertainment and technology company Akatsuki Inc is looking to expand its kids’ animation footprint in India and it recently conducted a survey on ‘What Indian Parents Want From Animated Content For Kids.’ The study indicating hybrid patterns of linear and digital media consumption revealed a preference for entertainment-led English animation content, preferably available on high access platforms like YouTube and television with a strong community following. 

    Even with the advent of OTT giants such as Netflix, Amazon Prime, Disney+ Hotstar, 26 per cent of parents chose television, making it one of their top three platforms to watch, the study revealed. YouTube, however, continues to be the leading platform of choice with a strong preference shown by 76 per cent of participants, followed by Netflix at 57 per cent.

    In terms of consumption habits, television (60 per cent), smartphones (49 per cent), and laptops (24 per cent) came across as the most popular and used devices for daily viewing. Parents chose English as the most preferred language for animation content along with Tamil, Telugu, and Bangla as the top three vernacular choices.

    The animation industry has seen massive growth in the last few years, with the global pandemic playing the role of catalyst accelerating animation content consumption amongst kids as the primary source of learning and entertainment. 69 per cent of parents who participated in the survey shared that with an average screen time of four to six hours per week they have seen an increase in their kids’ animation content consumption habits post Covid-19.

    Throwing light on what makes an animation IP click with kids and parents alike, the survey discovered that ‘Entertainment’ is the most important parameter with 64 per cent respondents choosing it over ‘What Makes Their Kids Happy’ (45 per cent), educational benefits (35 per cent), moral values (22 per cent), and local characters and storylines (11 per cent).  

    The majority of parents (37 per cent) also shared that their kids watch animated content unsupervised. The 75 per cent of Indian parents still rely on the traditional word-of-mouth approach when it comes to choosing and discovering new content ideas for their children, followed by 28 per cent of parents discovering content through OTT recommendations, 20 per cent via parenting communities, and the remaining 10 per cent via traditional news outlets. 

    “We at Akatsuki are committed to bringing joyful and meaningful animation IPs for the growing and underserved kids animation space in India,” said Akatsuki Inc head of business development and partnerships Yuki Kawamura. “We want to thoughtfully co-create our content roadmap with on-ground insights and need gaps. This survey is the first step in that direction, and the findings have strengthened our conviction in the potential of the untapped demand of kids’ animation in India and synergies with our IPs.” 

    The study was conducted among parents across 10 metros in India, including Delhi, Gurgaon, Mumbai, Pune, Kanpur, Guwahati, Bangalore, and others to understand children’s consumption habits and uncover key decision-making factors influencing parents’ selection of animation content for their kids.

  • Sony Yay! unveils its content lineup for festive season

    Sony Yay! unveils its content lineup for festive season

    Mumbai: Sony Yay!, the kids’ entertainment channel under Sony Pictures Networks India (SPNI), has announced to serve audiences 140 hours of fresh content during the festive season including six shows and eight telemovies.

    The channel has unveiled a slate of new launches, fresh programming and films for shows like “Oggy and the Cockroaches,” “Taarak Mehta Kka Chhota Chashmah,” “Haste Raho Henry,” “Obocchama-Kun,” “Honey Bunny Ka Jholmaal,” and “Paap-O-Meter.”

    “Sony Yay! has created and curated an expansive library of 550+ hours of animation content, 800+ episodes including six original shows, and 70 telemovies, successfully reaching over 50 million kids,” said the company in a statement.

    “Earlier this year, the channel also treated its young audiences with ‘Taarak Mehta Kka Chhota Chashmah’ which went on to become the most popular kids’ entertainment TV show of 2021,” it added.  

    “The current situation has transformed the content consumption pattern by creating a growing demand for fresh and varied content,” said Sony Pictures Networks India business head – kids’ genre Leena Lele Dutta. “While Sony Yay! continues to serve them with new narratives around its home-grown content it has also further increased its content offerings by introducing a wide range of new shows, endearing characters, and engaging activities.”

    The channel will launch a brand-new show “Haste Raho Henry” that will begin airing on 25 September at 1 p.m every Saturday and Sunday. “Honey & Bunny” franchise films will begin airing every Sunday at noon from 3 October. “Oggy and Cockroaches” created by French animation studio, Xilam Animation, will begin airing on 18 October and new episodes and films of “Paap-O-Meter” will be launched in December.

    “This festive season, each new narrative and character is handpicked to suit the ever-dynamic palate of Indian kids and our goal is to curate a wholesome experience of their favourite characters at one destination,” said Sony Yay! head of programming Ronojoy Chakraborty.