ITV

Tag: Kids

  • Warner Bros Discovery promotes Deepa Sridhar to sr director corp comm -south Asia

    Warner Bros Discovery promotes Deepa Sridhar to sr director corp comm -south Asia

    MUMBAI: Deepa Sridhar has been promoted to senior director corporate communications, south Asia at Warner Bros Discovery’s (WBD) India unit.  Sridhar has been with WBD for the past nine years and her immediate previous position was director corporate communications.

    She has more than 20 years of communications and brand building experience with companies as diverse as Singapore Airlines, British Airways, Emirates Airlines, J. Walter Thompson, CII, Bajaj Electricals, India’s first American Chinese chain of restaurants, Yo! China, and Titan Watches.

    As senior director, she will be driving brand strategy and communications across the diverse spectrum of genres within the WBD network- factual and lifestyle, sports and kids and theatrical.

    “This is an incredible milestone in my nine year journey with WBD India,” Sridhar posted on Linkedin. “I’m eager to continue contributing, growing, and embracing new challenges in this new role.”
     

  • MIP Junior 2024 draws large Indian presence

    MIP Junior 2024 draws large Indian presence

    CANNES:  It’s been a more compact MIP Junior which was flagged off on 18 October 2025 at the JW Marriot hotel in sunny Cannes, France. But most attendees appreciated the opportunities it offers for co-production, outsourcing, networking and keeping oneself updated about the developments in the kids and animation sector. MIP Junior had close to 1,000 registrants, despite the kids’ segment the world over going through its toughest and most trying times with viewer consumption moving towards streaming platforms.

    The Indian animation industry was well represented with attendees from all over the country coming in decent numbers. In fact, the Indian MIP Junior contingent is the largest in the post pandemic era.

    Among the Indian studios which were represented included: Hornbill Studios, Graphiti Multlmedia, Prayan Studios, Mesmor Studio, Studio56, Yoboho, USP Studios, Softoons Entertainment, Powerkids Entertainment, Purple Turtle and Guppy Theatre/Crossover Media & Design.

    20 Indian  representatives from various Indian studios were seen looking busy. Each one of them had their calendars packed with meetings and interactions with fellow professionals from different countries. And most of them were seen hobnobbing with others during the pre-opening party on the JW Marriot beach on 18 October and the opening one at the Majestic Hotel on 19 October. 
     

  • NuNectar Super Vita: Combatting hidden hunger in kids

    NuNectar Super Vita: Combatting hidden hunger in kids

    Mumbai: NuNectar Super Vita is a micronutrient-packed health drink designed for kids. Rigorously tested by an NABL-accredited lab, Super Vita addresses the issue of hidden hunger, a micronutrient deficiency in children highlighted by several research studies over time.

    NuNectar Super Vita stands out as a game-changer, boasting 40 essential nutrients crucial for kids’ growth. Unlike many alternatives, it goes beyond the ordinary by eliminating refined sugar, opting instead for natural jaggery, making it a must-have for children aged 4 and above. This delicious health drink not only nourishes but also delights young taste buds with its delicious Swiss Chocolate flavour.

    The secret behind Super Vita’s success lies in its three super grains – wheat, barley, and bajra – providing an extra boost of goodness. This health drink is launched at a crucial time, as reports in the public domain highlight that kids in India are at risk of deficiency in vital micronutrients like Vitamins (A, D, E, B), Iron and Zinc. Super Vita aims to combat this ‘hidden hunger’ in kids by delivering significant amounts of essential nutrients.

    Formulated to bridge nutritional gaps, Super Vita supports up to 100 per cent of daily vitamin C, 80 per cent of daily calcium and up to 50 per cent of daily iron requirement for kids.

    NuNectar Foods is on a mission to redefine nutrition and taste in everyday foods. The founder of NuNectar states, “Regrettably, a majority of popular branded foods available today are laden with unhealthy ingredients, especially concerning children’s growth. In a scenario where diabetes and obesity are on the rise in India, the importance of healthy eating cannot be overstated.”

    Super Vita is more than just a health drink; it’s a powerful source of 40 essential nutrients fueling muscle and bone growth, bolstering immunity, and supporting brain function and physical energy. With a no-junk approach, Super Vita champions a commitment to health, free from preservatives or artificial colours.

    For parents seeking a wholesome choice for their children, NuNectar’s Super Vita emerges as the go-to health drink for a vibrant and nourished lifestyle.

    To know more about the health benefits provided by this power-packed health drink, visit https://nunectar.in/

  • NuNectar Super Vita presents zero-sugar health drink for kids

    NuNectar Super Vita presents zero-sugar health drink for kids

    Mumbai: NuNectar Super Vita is making waves as India’s first health drink designed exclusively for children. Brimming with 40 essential nutrients vital for kids’ growth, this exceptional beverage redefines healthy options by eliminating refined sugar.

    What sets Super Vita apart from other kids’ drinks is its commitment to health. Unlike many drinks that contain refined sugar, Super Vita uses jaggery, a natural sweetener. This makes it a must-have for kids aged 4 and above. Not only does Super Vita provide vital nutrients necessary for growth, but it also treats little ones to a delicious flavor they’ll love.

    The magic behind Super Vita lies in its three super grains – wheat, barley, and bajra. These grains offer an extra boost of goodness, making the drink a wholesome choice for kids.

    A report by the Comprehensive National Nutrition Survey of Children highlights a concerning lack of six vital micronutrients in many Indian kids’ diets. These micronutrients, such as zinc, vitamin A, and folate, are essential for the proper mental and physical development of children. Super Vita steps in to address this ‘hidden hunger’ by providing these crucial nutrients in significant amounts.

    Addressing the nutritional gaps that children aged four and above commonly face, Super Vita is formulated to provide them with 100 per cent of their daily vitamin D needs, 80 per cent of their required calcium, and other necessary minerals. With its enticing Swiss Chocolate flavor, this drink captures not just their attention but also their hearts.

    It’s not just about nutrients; Super Vita champions a no-junk approach, meaning no preservatives or artificial flavors. NuNectar Foods is on a mission to redefine the standards of nutrition and taste in everyday foods. The brand aims to offer genuinely nutritious and delicious alternatives that are affordable to the common public.

    “Regrettably, a majority of popular branded foods available today are laden with unhealthy ingredients, especially concerning children’s growth. In a scenario where diabetes and obesity are on the rise among both adults and kids in India, the importance of healthy eating cannot be overstated. That’s why NuNectar conducted extensive research and testing to bring this exceptionally healthy drink to kids aged 4 and above, which is free from refined sugar” said the founder of NuNectar.

    Super Vita isn’t just a drink; it’s a powerful source of 40 essential nutrients that fuel muscle and bone growth, bolster immunity, and support brain function and physical energy. For parents seeking a wholesome choice for their children, NuNectar’s Super Vita emerges as the go-to health drink for a vibrant and nourished lifestyle.

  • Nickelodeon joins hands with United Nations on ‘World Environment Day’

    Nickelodeon joins hands with United Nations on ‘World Environment Day’

    Mumbai: On the momentous occasion of World Environment Day 2022, Nickelodeon, the kids’ entertainment channel has joined forces with the United Nations in India for a flagship campaign.

    Reducing carbon footprint

    With the intent to save our mother earth from the global environmental crises, the leading kids’ entertainment collaboration with the United Nations in India will raise awareness on ways to reduce carbon footprint. It will emphasize the importance of protecting the planet and aims to highlight the need to reset the balance with nature through individual actions.

    The campaign will create engagement across social media to motivate kids to take up a green heart pledge and adopt different ways to address climate change.

    Nickelodeon’s creative communication will deliver the fundamental message of collective climate action with an emphasis on ‘Yeh Planet Hum Sabka Ghar Hai’.

    Spreading awareness about saving the planet

    As a part of this campaign, Nickelodeon’s Nicktoons brings two inspiring stories to spread the message of ‘Yeh Planet Hum Sabka Ghar Hai’. The first story titled ‘Kaagaz Ka Ghar’, throws light on human-wildlife conflict while the second story ‘Paani Ka Ghar’ emphasizes marine and plastic pollution. With ‘Yeh Planet Hum Sabka Ghar Hai’, both the stories showcase kids taking the initiative to become climate heroes and bringing about positive change by teaching adults important climate action lessons.

    Speaking on the association, Viacom18 head – of Hindi mass entertainment and kids tv network Nina Elavia Jaipuria said, “Nickelodeon has always focused on empowering kids in the most meaningful ways through innovative initiatives. With a strong belief that these dynamic young minds are the true change agents of society, we felt kids must understand the importance of a greener future. We are very proud to join hands with the United Nations on World Environment Day. With the might of our franchise and our adorable Nicktoons, we will bring alive the message of #OnlyOneEarth to as many kids and parents as possible.”

    Commending the initiative, UN resident coordinator in India Shombi Sharp said “This World Environment Day, the UN in India is excited to launch a partnership with Nickelodeon, empowering and inspiring children to become climate champions from an early age. The entertainment industry has the power to influence the largest youth generation in history for positive change. Through this partnership, we hope to give a platform to creative young minds to be the drivers of climate action and tackle the triple planetary crisis. When children lead, families and societies follow, and when India leads the world succeeds.”

  • One Take Media brings the ‘fun’tastic series Bablu Dablu Cubs

    One Take Media brings the ‘fun’tastic series Bablu Dablu Cubs

    One Take Media has launched a fantastic series Bablu Dablu Cubs, which combines education and various teachings. It is one such fun package of edutainment series taking kids into an exciting world of the curious bear cubs. 

    While the show highlights positive values like friendship, bravery and confidence, it promises to entertain young audiences at the same time.

    Bablu Dablu Cubs is designed for children between the ages of four to twelve. The series is based on the cub bears and their friends who are set in a wooded wonderland. The best part is these amazing series can be available to its viewers in both English and Hindi languages.

     

    One Take Media co-director Shamoly Khera said, “We are excited to bring the exciting adventures of Bablu Dablu cubs to India. Besides stories that will tickle the young viewers’ curiosity, the show focuses on emotional growth while teaching children about nature, science and daily life. The scenes are well-crafted and the characters are adorable; we predict a fantastic connect between the children and Bablu Dablu cubs.”

    OTMC is one of the leaders in providing value added services to DTH, OTT, Telecom and Cable industries. OTMC brings Kids Animated series and movies alongside a varied library of international shows from Korean to Spanish to Ukrainian and many more under wide genres like Comedy, Horror, Adventure, Action, Romance, Thriller and more. Additionally, OTMC offers Hollywood movies in English and regional languages- Hindi, Marathi, Gujarati, Tamil, Telugu, Punjabi, Bengali, Bhojpuri.

  • Kids prefer consuming content on television rather than OTT, says a study conducted by Sony YAY!

    Kids prefer consuming content on television rather than OTT, says a study conducted by Sony YAY!

    MUMBAI: Currently, 57 percent of kids prefer television while only 10 per cent receive their entertainment via OTT. 33 percent of kids prefer to watch both television and OTT. Younger kids prefer television while older kids with more access to OTT platforms lean towards it. There exists a clear geographical divide in kids’ preference for OTT entertainment where only 81 percent of kids surveyed in southern India preferred OTT as opposed to 56 percent of kids surveyed in eastern India.

    Kids entertainment channel Sony YAY! has released its latest survey titled, SearchLight’22. This decodes the lives and habits of Indian Kids, in collaboration with Kantar Research. The psychometric profiling by the survey presents findings that highlight various trends across eight cities in the country.

    The research derives its findings between educational and personal development and also entertainment preferences. It offers a deep dive into India’s young audiences aged between 7-14 years. It also undertakes region-wise bifurcation of the data, considering India’s geographical and cultural diversities, to highlight the preferred activities of kids from region specific markets.

    On OTT platforms kids consume cartoons and animation content the most followed by music, educational/informational shows, hindi and regional movies and stand up comedy shows.

    The journey from blackboards to keyboards is what kids witnessed through the pandemic, thus, to understand their learning preferences, SearchLight’22 sheds a few insights-

    – Kids favoured online classes over offline classes due to rewatch option of online classes (29 percent), the comfort of home (28 percent), followed by the ability to attend classes they usually can’t physical (16 percent) and save time (15 percent)

    – The top five activities participated by kids during the pandemic were tuition classes (76 percent), art & craft (24 percent), followed by sports (19 percent), dancing (18 percent) and singing (19 percent)

    – The majority of respondents wishes for lessons to be held online (63 percent) while the rest wanted to go back to the pre-pandemic style of offline teaching (37 percent)

    – Edutech platforms which rose to prominence during the lockdown saw that only 6percent of respondents had Edutech subscriptions while 7 percent respondents had not subscribed but attended Edutech classes. However, 39 percent had opted to use YouTube videos to learn concepts while 48 percent were not aware of the existence of Edutech platforms

    With kids being limited to their homes owing to movement restrictions due to the pandemic, gaming became an essential part of kids’ entertainment. The following insights were inferred from the survey:

    – One out of two kids enjoyed gaming on their phone

    – Free games were core to their consumption

    – 53 percent preferred to play solo while 44 percent were included in multiplayer games with friends and only 4 percent played multiplayer games with strangers

    With the SearchLight’22 Decoding Lives and Habits of Indian Kids, Sony YAY! said that it takes a step closer to understanding the dynamic and evolving preferences and habits of Kids. The study also provides a comprehensive look at how multiple verticals of education, entertainment, gaming and merchandising affects kids and shape their opinions or preferences. This foundational study explores newer avenues to get to know kids better.

    The survey was carried out in association with Kantar IMRB from October – November’ 2021 to understand consumption habits of kids across the country. The survey was further conducted across eight cities with 982 kids and 316 parents.

    Sony Pictures Networks India business head-kids genre Leena Lele Dutta said, “As a brand practice, we constantly aim to follow an approach to “Explore” and understand our young audiences and their dynamic choices to deliver a wholesome experience across the platforms. With the release of Searchlight’2022, we are happy to present our learnings to the industry at large and assist in understanding this dynamic Target Group better”.

  • Pogo to kick off summer ’22 programming lineup with ‘The Pandavas’

    Pogo to kick off summer ’22 programming lineup with ‘The Pandavas’

    Mumbai: To kick-off the summer holiday season, Pogo, India’s leading kids’ entertainment channel has planned plenty of fun-tainment and summer campaigns between April 25 to June 3.

    Pogo is launching the thrilling adventures of five brothers “The Pandavas” on April 23 with new episodes every weekend at 12:30 pm.  

    The action-packed series, developed in collaboration with hi-tech animation, adds to Pogo’s fun-filled line-up of amazing characters, exciting storylines, and diverse worlds.

    “The Pandavas”, inspired by the mythological characteristics of the Pandava brothers, will be centred around the chronicles of “Righteous Yudhishtir”, “Powerful Bheem”, “Astute Arjun”, “Adventurous Nakul” and “Valorant Sahadev” in their childhood days, as students of Guru Dronacharya.

    Created by leveraging cutting-edge CGI technology, the animated retelling will bring alive the adventures and heroic battles nestled in the lessons of unity, respect, morals and sibling camaraderie of the young princes of Hastinapur.  

    Commenting on the launch of the summer campaign, Pogo and Cartoon Network’s South Asia Network Head, Abhishek Dutta said, “The Pandavas is a thrilling mix of action and comedy. We are positive Pogo’s young fans will relate to the inspiring stories of the Pandava brothers.”

    He added, “During the ‘Pogo fun-tastic summer’ campaign, fans can expect celebrations, awesome content and a chance to meet their favourite toon characters.”

  • This Christmas, DaMENSCH joins SOS Children’s Villages to give kids – ‘Gift of Comfort’

    This Christmas, DaMENSCH joins SOS Children’s Villages to give kids – ‘Gift of Comfort’

    Mumbai: As the world gears up to celebrate Christmas, it will be just another day for thousands of underprivileged children who continue to struggle their way for food and comfort.

    It is this thought that has inspired men’s fashion brand DaMENSCH to announce its latest campaign ‘Gift Of Comfort,’ where it will donate a part of all purchases made on its website to India’s self-implementing child care NGO – SOS Children’s Villages of India.  “Each purchase made between 25 December and 5 January 2022 will be a contribution that benefits the lives of 100 children across the country,” said the brand. “The funds will be used to brighten the new year festivities of these children by providing them with better livelihood.”

    “This is the season of happiness and giving. This year has been challenging for many and, as a conscientious brand, we are dedicated to bringing more smiles to those in need. In line with this aim and to amplify our CSR efforts, we are proud to partner with SOS Children’s Villages of India to serve parentless and abandoned girls and boys throughout India,” said DaMENSCH co-founder Gaurav Pushkar.

    Drawing attention to the plight of the vulnerable children impacted by the pandemic, SOS Children’s Villages of India secretary-general Sumanta Kar said, “Many have lost livelihoods and children have lost parental support. We, at SOS Children’s Villages of India, are extremely committed to the cause of uplifting the caregiver and, subsequently, communities to secure wholesome childcare and development for the most vulnerable. When we come, together, to serve the greater good, the impact is magnified and more expansive.”

    The curative programme of SOS Children’s Villages of India attempts to reach out to more than 6,500 once-parentless or abandoned girls and boys in 32 SOS Children’s Villages across the country. Each children’s village has 12-15 family homes, with every home consisting of 10 children on average along with an SOS Mother. All-round development, including education, nutrition, health, and psychological development, is taken care of till these children are well settled in life. 

  • Sonic turns 10, celebrates with special campaign ‘Tenniversary’

    Sonic turns 10, celebrates with special campaign ‘Tenniversary’

    Mumbai: Sonic, part of India’s kids entertainment franchise Nickelodeon, is celebrating the completion of its decade-long journey with a special birthday campaign ‘Tenniversary’. The channel was launched on 19 December, 2011.

    The campaign is conceptualised with a focus on partnerships, expansive influencer promotions, and digital engagement through an array of exciting activities to keep children entertained. 

    Sonic has risen through the ranks from the seventh position since its launch a decade ago to the third in 2020-21, and currently at the top in its anniversary week. With viewers spending 119 minutes on an average per week, it currently commands a 13 per cent market share. It plays a significant role in strengthening leadership for the Nickelodeon franchise with a reach of 28.2 million as of November 2021.

    The channel’s first launch was ‘Kung Fu Panda- The Legend of Awesomeness’. Its latest home-grown IP ‘Pinaki & Happy – The Bhoot Bandhus’ contributes 30 per cent of the channel’s ratings, consistently appearing in the category’s top 10 slots since launch. 

    “When we started our journey with Sonic a decade ago, we took a plunge in the highly competitive kids category. From then to now, Sonic has grown leaps and bounds. The success story of Sonic is a result of our kids-first approach in driving innovation with pioneering homegrown content that has made Nickelodeon the leading franchise,” said Viacom18 – head of Hindi mass entertainment & kids TV network Nina Jaipuria. “We are happy to have built a brand that is a destination which kids return to for their daily dose of entertainment. We look forward to the next phase with enthusiasm.”