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Tag: kicks

  • NBC’s ‘Will And Grace’ kicks off final season with live episode

    MUMBAI: It is time for another sitcom to come to an end. The eight and final season of NBC’s sitcom Will And Grace kicks off tomorrow 29 September with a live episode. In India the show airs on Zee Cafe.
     
     

    The first episode will feature returning guest star Alec Baldwin. The episode will include 100 audience members who contributed a total of $10,000 for the American Red Cross and Hurricane Katrina victims. Two versions will be telecast, one live for the East Coast and one for the West Coast, resulting in different jokes to be used in each separate broadcast.
     
     

    Multiple Emmy-winning director James Burrows will direct the premiere. The charity-givers in the live audience bid on nbc.com for the privilege of attending the show. Each of the 100 people paid $100 – amounting to $10,000 – which was donated to the American Red Cross disaster relief fund.

    The prior season ending left Grace played by Debra Messing in a romantic bind with a married man while Will played by Eric McCormack discovered that Karen’s ex-husband Stan — thought to be dead — was in fact, alive.

    The season premiere will follow up on these plot lines, and also offer viewers more news on Jack’s played by Sean Hayes new job as the host of his own talk show. Baldwin returns as Will’s new boss who is secretly working for Stan while also romancing Karen.

  • Timex ‘Life is Ticking’ campaign kicks off next month

    CONNECTICUT: Watch manufacturer Timex Corporation has announced the launch of a global advertising campaign with a newly developed tagline, “Life is Ticking”.

    The campaign was created by Kirshenbaum Bond & Partners, New York.

    It includes print, online and cinema advertising executions and will appear from next month. Explaining the strategy, Timex’s senior marketing vice president Mark Shuster was quoted in an official release, as saying, “Over time, Timex has built one of the most innovative and well-designed product lines in the industry. And now we are redirecting all of our marketing efforts to let the world know it. With this new campaign, we are firing the first salvo in the battle to capture attention and — more importantly — change perceptions.”

    “Life is Ticking” is a modern evolution of the tag “It takes a licking and keeps on ticking”. The release adds that the new tagline gives a respectful nod to the old while sending the message that Timex is a contemporary and relevant brand.

    The bold, simplistic and graphic “Life is Ticking” print campaign leverages wry visual humour and subtle product hints paired with minimal copy. The release says, the ad allows consumers to make the connection between Timex’s innovative product attributes and their implication in everyday life. Each visual execution depicts a slightly exaggerated real world “problem”, in which Timex product offers the solution.

    For example, one ad shows two pairs of legs peeking out from under tangled blankets in a dark bedroom. A Timex watch sits underneath the photo. The copy reads “Indiglo Night Light”, — highlighting Timex’s watch illumination technology.

    The campaign aims at demonstrating how Timex helps one to make the most out of time, and the most out of life. For instance, instead of showing a guy with a Timex digital compass in the woods, the ads show how a Timex can help in finding your way through the sameness of suburbia, states the release.

  • Pryor & Associates kicks off 2004 with new accounts

    MUMBAI: International marketing and public relations firm Pryor & Associates which has its headquarters in Los Angeles, has started off 2004 on the fast track, winning new public relations accounts and assignments. This was announced by founder Jeff Pryor.
     
     
    The firm will launch Wine Network TV, the world’s first and only 24/7 interactive television network dedicated to everything related to wine and today’s wine enthusiast lifestyle. The new network’s programming covers a broad range of wine-related themes, including food, travel, fashion, health, art and culture, entertainment, and more. Wine Network TV is all set to launch officially this year in the United States, Europe, and Asia, with Pryor & Associates mapping out and executing strategic publicity plans for each territory.

    In another significant development, Pryor & Associates has also renewed its agreement with PROMAX&BDA, the global non-profit association dedicated to advancing the role and effectiveness of promotion marketing and design professionals in the electronic media. Pryor’s big assignment is to handle corporate communications and related marketing assignments for PROMAX&BDA’s annual conference, which will be held at the New York Hilton and Towers from 23 – 25 June.

    Pryor & Associates will work in conjunction with the impressive array of confirmed speakers, which include NBC News’ Brian Williams, Stuart Elliott of The New York Times, Oxygen Media founder, chairwoman and CEO, Geraldine Laybourne as well as cultural visionary Russell Simmons, chairman and CEO of Rush Communications and founder of Def Jam Recordings. Noted author Dominick Dunne will share his experiences with PROMAX&BDA members, who will also benefit from the knowledge and know-how shared by FOX Sports Czar David Hill and Judith McGrath, president of MTV Music Television, as well as from the personal story of Tony-award winning actor, accomplished musician, composer, conductor and producer Brian Stokes Mitchell.

    Pryor & Associates is also the agency of record for the European chapter of the organisation PROMAX&BDA Europe. In 2004, Pryor & Associates will also assist in launching the association’s first promotional conference in the Middle East and Africa as well as publicising one-day workshops in Madrid, Warsaw, and Paris.