ITV

Tag: kick-starts

  • ActionAid India Society kick-starts ‘Page Three’ ad campaign

    NEW DELHI: This is an initiative that aims at making affluent Indians more aware of the needs of the poor and society. ActionAid India, which has been working for the betterment of marginalised groups in the country has announced the launch of a Page Three ad campaign.

    The campaign, initiated for the first time in the country, attempts to sensitise the Page Three class who live a cocooned and easy life oblivious of societal concern. Most specifically, those amongst them who still retain some sensitivity but are trapped by all forms of consumerism and sometimes, feel guilty about it.

    The Page Three culture in newspapers is an expression of a section of society that gets drawn to non-serious and trivial issue. The campaign aims to draw strong contrasts between the dichotomous sections of the society and leaves the reader with an impression of the reality that exists outside the Page three. In fact, using Page Three both physically and metaphysically seemed to be an exciting strategic and creative possibility an official release informs.

    The release adds that metaphorically, Page Three stands for things diametrically opposite to Action Aid’s philosophy and concerns that actually need everybody’s attention. So placing these serious issues in that context of the Page Three would hopefully drive home the irony that the campaign wishes to bring to people’s notice – the social apathy towards important issues and the mindless consumption of banal triviality.

    ActionAid India has introduced an innovative fundraising product Karm Mitra. This is a unique form of ‘Donor Loyalty‘ programme for the people who are ready to share a minor part of their income and in return can avail of many benefits. Karm Mitra denotes ‘Friends-in-Action’ which is identical with the ideology of teaming like-minded members of the society on one platform to create a better world. Based on the philosophy that when people do good they should get good things in return, Karm Mitra is a first of its kind worldwide in terms of its packaging and marketing strategy.

    ActionAid India is a development organisation working with the most poor and marginalised communities, in partnership with the communities themselves, and their organizations, Non Government Organisations (NGOs) and the government. It seeks to address the denial of basic rights of poor and marginalised women, men boys and girls and support creation and restoration of such rights. It is working in over 20 states since 1972 in partnership with over 300 voluntary organisations.

  • Mipcom Junior kick starts in Cannes

    CANNES: The winds were gusty and howling at Canne’s Le Croissette on the eve of the flag off of Reed Midem’s Mipcom Junior market at The Hotel Martinez.
    One could see some summer wear during the warm day giving way to protective gear such as cardigans and sweaters as late evening grew. Would the response to this year’s Mipcom Junior be as cold as the cold evening wind?
    The fear proved unfounded even as night gave way to day. This morning the sun shone bright and while it was breezy, the nip in the air was not as cold. In fact, it had given way to warmth and sweat was seen streaming down executives’ necks even as they got down to focusing on two days of trying to understand what kind of programming will be on offer globally for young international TV audiences during the coming season.
    Pilots and finished series for half hours, and movies – both animation and features – were slated to be on offer. Programme acquisition executives from television networks and channels, distributors and sales people from production houses from countries as diverse as US to Hungary to Spain to France were all seen scurrying around.
    The mood was extremely businesslike with the screening booths witnessing rapid activity as buyers made their bookings for VHS from the library of what they wanted to watch even as a young Frenchman dressed up as Pink Panther kept going around in the lobby of the Hotel Martinez keeping everyone distracted.
    Prominent in the lobby of the Martinez was also the Licensing and Merchandising Lounge which had representatives from Cinar Entertainment, MGM, Warner Brothers, among others displaying their wares in order to strike deals to put their characters on products ranging from text books to shoes to clothing to toys and what have you.
    Today’s major gigs were slated to be the opening conference (at 15 hrs Cannes time) on Licensing and Merchandising moderated by License USA editor-in-chief Joyceann Cooney. The two main speakers for this chat session were slated to be 4Kids Entertainment Chairman and CEO Alfred Kahn and Warner Brothers Consumer Products Executive Vice President Worldwide Marketing Jordan Sollitto. This was to be followed by an opening cocktail at the same venue.