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Tag: Kick

  • Amazon buys global streaming rights of Salman Khan’s future films

    MUMBAI: Amazon Prime Video today announced a first-of-its-kind, worldwide exclusive content deal with Salman Khan Ventures. This landmark deal with the Sultan of Bollywood makes Amazon Prime Video the exclusive streaming home of future titles of Salman Khan commencing with the recently released Tubelight. 

    All films from Salman Khan Ventures released after Tubelight will premiere exclusively on Amazon Prime Video first, straight after the theatrical release and two months before satellite/ television broadcast or any other form of distribution. Apart from the new releases, existing blockbuster titles like Bajrangi Bhaijaan, Kick, Jai Ho and Hero will also be available on Amazon Prime Video.

    Amazon Video India director and country head Nitesh Kripalani said, “This is another big step to change the way how Indian customers consume entertainment with Salman’s movies coming first to Prime Video customers, before their television broadcast.”

    Prime Video head of content – Asia Pacific James Farrell said, “India is a top priority market for Amazon and we believe that this love India has for films, the passion, the energy and the talent of India needs to be on a worldwide stage for thr global audience.”

    Khan added, “Amazon Prime Video reaches over 200 countries and territories and I am happy to collaborate with Amazon Prime.”

  • Star Gold gears up to premiere Salman Khan’s ‘PRDP’ on 14 February

    Star Gold gears up to premiere Salman Khan’s ‘PRDP’ on 14 February

    MUMBAI: Salman Khan has been a fan magnet with people flocking to theatres or for that matter on television, whenever his movie is on. Riding on this wave, Star Gold, which had earlier premiered the star’s previous hits like Kick and Bajrangi Bhaijaan, is now gearing up for the world television premiere of his latest flick – Prem Ratan Dhan Payo (PRDP).

     

    The movie will be premiered on Star Gold and Star Gold HD on 14 February.

     

    According to a source close to the development, Star India acquired the satellite rights of the movie for Rs 50 crore. “Just like Salman’s previous movie’s Bajrangi Bhaijaan’s satellite rights commanded a price tag of Rs 50 crore, Prem Ratan Dhan Payo has also been picked up for the same amount,” the source tells Indiantelevision.com.

     

    In an earlier conversation with Indiantelevision.com, Star India Hindi movie business executive vice president and general manger Hemal Jhaveri has said that in most cases, channels acquire satellite rights for a period of 10 years from the production house for every film.

     

    For big ticket movies, Star Gold concentrates more on high sponsorship value. A senior media planning executive, on condition of anonymity, says, “For a big movie like PRDP, the title sponsor’s package will be close to Rs 1 crore. The channel tries aggressively to have at least one title and one associate sponsor on board. The associate sponsor package is sold at a price of approximately Rs 65 lakh. Major part of the air-time is sold as a part of the package and hence the 10 second ad slots generate minuscule revenue.”    

     

    It may be recalled that Star Gold premiered Bajrangi Bhaijaan last year on 11 October and according to Broadcast Audience Research Council (BARC) India’s all India ratings, Star Gold emerged as the number one movie channel in the Hindi movie genre riding on the back of the movie’s world television premiere.

     

    As reported earlier by this website, 74.5 million people across the country tuned into the television premiere of Bajrangi Bhaijaan on Star Gold, which is close to three times the number of people that watched the movie in theatres.

     

    Whether PRDP will manage to create the same magic, only time will tell. 

     

    PRDP saw Khan reuniting with director Sooraj Barjatiya after a span of 16 long years and playing his quintessentially endearing character of Prem. The movie also stars Sonam Kapoor, Anupam Kher, Swara Bhaskar, Armaan Kohli and Deepak Dobriyal.

  • Star Gold gears up to premiere Salman Khan’s ‘PRDP’ on 14 February

    Star Gold gears up to premiere Salman Khan’s ‘PRDP’ on 14 February

    MUMBAI: Salman Khan has been a fan magnet with people flocking to theatres or for that matter on television, whenever his movie is on. Riding on this wave, Star Gold, which had earlier premiered the star’s previous hits like Kick and Bajrangi Bhaijaan, is now gearing up for the world television premiere of his latest flick – Prem Ratan Dhan Payo (PRDP).

     

    The movie will be premiered on Star Gold and Star Gold HD on 14 February.

     

    According to a source close to the development, Star India acquired the satellite rights of the movie for Rs 50 crore. “Just like Salman’s previous movie’s Bajrangi Bhaijaan’s satellite rights commanded a price tag of Rs 50 crore, Prem Ratan Dhan Payo has also been picked up for the same amount,” the source tells Indiantelevision.com.

     

    In an earlier conversation with Indiantelevision.com, Star India Hindi movie business executive vice president and general manger Hemal Jhaveri has said that in most cases, channels acquire satellite rights for a period of 10 years from the production house for every film.

     

    For big ticket movies, Star Gold concentrates more on high sponsorship value. A senior media planning executive, on condition of anonymity, says, “For a big movie like PRDP, the title sponsor’s package will be close to Rs 1 crore. The channel tries aggressively to have at least one title and one associate sponsor on board. The associate sponsor package is sold at a price of approximately Rs 65 lakh. Major part of the air-time is sold as a part of the package and hence the 10 second ad slots generate minuscule revenue.”    

     

    It may be recalled that Star Gold premiered Bajrangi Bhaijaan last year on 11 October and according to Broadcast Audience Research Council (BARC) India’s all India ratings, Star Gold emerged as the number one movie channel in the Hindi movie genre riding on the back of the movie’s world television premiere.

     

    As reported earlier by this website, 74.5 million people across the country tuned into the television premiere of Bajrangi Bhaijaan on Star Gold, which is close to three times the number of people that watched the movie in theatres.

     

    Whether PRDP will manage to create the same magic, only time will tell. 

     

    PRDP saw Khan reuniting with director Sooraj Barjatiya after a span of 16 long years and playing his quintessentially endearing character of Prem. The movie also stars Sonam Kapoor, Anupam Kher, Swara Bhaskar, Armaan Kohli and Deepak Dobriyal.

  • ‘Haider’ sweeps IIFA Technical Awards

    ‘Haider’ sweeps IIFA Technical Awards

     NEW DELHI: The Shahid Kapoor starrer Haider has swept the Technical awards of the International Indian Film Academy (IIFA), bagging as many as six awards. 

     

    This year’s Videocon D2H IIFA Weekend celebrations are slated from 5 – 7 June in Kuala Lumpur.

     

    Awards won by Haider are Costume Designing (Dolly Ahluwalia), Background Score (Vishal Bhardwaj), Sound Mixing (Debajit Changmai), Sound Design (Shajith Koyeri), Production Design (Subrata Chakraborty & Amit Ray) and Make-up (Preetisheel Singh & Clover Wootton).

     

    Queen and Kick won two awards each. While Queen took home the award for Screenplay (Vikas Bahl, Chaitally Parmar, Parveez Shaikh) and Editing (Anurag Kashyap and Abhijit Kokate), Kick walked away with awards for Choreography (Ahmed Khan) and Special Effects – Visual (Reupal Rawal). 

     

    Ek Villian won for Song Recording (Eric Pillai) and PK got the honour for Dialogue (Abhijit Joshi & Rajkumar Hirani). The film 2 States won an award for Cinematography (Binod Pradhan) and Bang Bang took home an accolade for Action (Parvez Shaikh and Andy Armstrong).

     

    The IIFA Voting process is monitored by KPMG, the official auditors for the event.

     

     

  • psLive records 50 per cent growth in clientele from Jan – Mar

    psLive records 50 per cent growth in clientele from Jan – Mar

    MUMBAI: Perception has it that when it comes to India, traditional media platforms still rule the roost. Consequently, be it television or print (the biggest chunk in the traditional media slab), traditional continues to take away the greatest slice from the advertisers’ marketing budget pie.

     

    Now, even as the above theory stands to be true, there is a steady change taking place in the advertiser’s budget room.

     

    psLive, the experiential marketing division from the Dentsu Aegis Network, has bagged as many as 52 clients in the past three months (January-March). These include brands such as Microsoft, Mahindra Insurance Brokers, Reebok, Philips, Nestle, Samsung, Reliance Digital, Brick Eagle – Housing Finance Company, Bausch&Lomb, Nvidia, Ranbaxy, TVS, Pan Parag and Cyberpark.

       

    Interestingly, the wins tend to also suggest a unique swing wherein brands that otherwise would not look at spending on non-traditional media are changing course.

     

    An apt example of this would be Mother Dairy, a traditional media spender, which associated with the Bollywood movie Kick and Mary Kom through in-film integrations that instantly connect it with its target consumers. The integration also gave the brand a bigger shelf life and higher recall value.

     

    For psLive, the new wins have fuelled as much as a 50 per cent growth in the agency’s client kitty when compared to what it had held in the previous three months (October-December). Consequently, with these new additions, psLive now boasts of more than 200 clients.

     

    Some of the new clients that have come on board are Meiji, Century Ply, JSW, SCA, Reliance Digital, Anchor, Mother Dairy, Future Lifestyle Fashion, Reebok, Philips, SC Johnson, Logitech, Bayer Crop Science, Nestle and Honda Motorcycle and Scooter India. The clients primarily sought/seek services in activations, branded entertainment and sports marketing, rural marketing and public relations. Herein, the attempt is to offer clients smart solutions that go beyond the common media usage and stay relevant to the consumers for a longer time period.

     

    psLive vice president Sidharth Ghosh said, “There is an interesting shift happening in the advertiser’s preference when it comes to traditional media (including digital) versus non-traditional media usage. Until five years ago, the non-traditional media platforms that included event, outdoor and activation wasn’t that huge and remarkable. However now, the category has been steadily witnessing substantial growth.”

     

    For the record, an Ernst & Young report published by Event & Entertainment Management Association (EEMA), estimates that the BTL industry is growing at a rate of 25-30 per cent year on year.

     

    “The sector is rapidly attracting more advertisers on board to bring forth exponential growth in the next 10 years. Advertisers are constantly seeking effective ROI. Simultaneously, they are also discovering that their non-traditional media expenditure is helping them reach out to consumers with greater impact at much lesser costs. Now as this discovery continues, the platform’s appeal in the advertiser’s media plan is only expected to further thicken with time,” added Ghosh.

     

    “Experiential marketing is perhaps the fastest growing part of the off-line business of any agency. Activation is growing at twice the rate of traditional (ATL) advertising. psLive has found the right area of operation in activation, branded entertainment/sports and rural marketing to provide our clients with integrated marketing solutions like no one else can,” said Dentsu Aegis Network chairman and CEO, South Asia Ashish Bhasin.

     

  • Jacqueline Fernandez gears up for a power packed 2015

    Jacqueline Fernandez gears up for a power packed 2015

    MUMBAI: Actress Jacqueline Fernandez is Bollywood’s busy girl these days. 

     

    The actress, who was seen in Kick opposite Salman Khan last year, spoke about her future plans and hectic schedule in a candid chat. During the chat, she revealed her love for acting and how stardom, no matter at what stage she may have achieved it, still affects her in some ways.

    The long-legged Sri Lankan beauty had a very slow 2013 with almost no offers, but having passed that phase, she is now happy and grateful to Sajid Nadiadwala and Salman Khan for giving her the opportunity of a lifetime with Kick.

     

    The actress said, “Last year I finished a Hollywood film, Definition of Fear, a Sri Lankan movie, According to Matthew and a cameo in Bangistaan. I’ve been shooting for Brothers since.”

     

    Brothers is produced by Karan Johar and directed by Karan Malhotra, where for the first time she plays the role of a wife and young mother alongside Akshay Kumar. “For the first time, I was bringing something to the table. It was liberating to finally bag a meaningful role,” confessed Fernandez.

     

    Not only that, after a busy 2014, this year also the actress has loads to look forward to with Dhishoom opposite Varun Dhawan, which goes on floors next month and Turbanator with Tiger Shroff, followed by Sajid Nadiadwala’s Housefull 3. “I’m greedy and trying to squeeze in one more movie in 2015,” she exclaimed with a smile.

  • ‘Kick’, ‘Bang Bang’ and ‘Action Jackson’ to vie for worst films of 2014 at Golden Kela awards

    ‘Kick’, ‘Bang Bang’ and ‘Action Jackson’ to vie for worst films of 2014 at Golden Kela awards

    NEW DELHI: While ‘Kick’ and ‘Bang Bang’ are among the nominees for the worst of Bollywood in 2014, Ajay Devgn, Sonakshi and Sonam Kapoor also feature in the nominations for the seventh annual Golden Kela Awards.

    Given on the lines of the Razzies (Raspberry) awards in Hollywood, this year’s awards will be presented on 14 March in Delhi.

    The nominations have been announced and Voting opens tomorrow at www.goldenkela.com.
    Like in previous years, there will be some Special Awards other than the mainstream awards, like Bas Kijiye Bahut Ho Gaya Award, Dara Singh Award for the Worst Accent, Khooni Dracula Award for the Most Creatively Named Horror Film and the Shakti Kapoor Award for Misogyny in Film. These awards will only be announced at the official awards ceremony.
    Claiming these to be the most honest and truthful awards, Golden Kela founder Jatin Varma said, “This just keeps getting better every year! Bollywood never ceases to amaze, and we at Golden Kela actually look forward to the bizarre imagination of some of our filmmakers!” 

    “After having to sit through the excruciating screenings of the likes of Jai Ho, Humshakals, Action Jackson and Xpose amongst many others, we got to the fun part – having a good laugh and listing the nominations for the crappiest movies of the year!” Varma said.

    Interestingly, Rani Mukherjee features in the worst actor male category for her role in Mardaani.
    The nominees for the 7th Annual Golden Kela Awards:

  • Star Gold welcomes ‘Singham Returns’ with a blockbuster marketing campaign

    Star Gold welcomes ‘Singham Returns’ with a blockbuster marketing campaign

    MUMBAI:  After the roaring success of the World TV Premiere of KICK, the highest rated TV premiere of 2014, Star Gold is back with yet another blockbuster airing! This Diwali, Star Gold, the Home of Blockbuster Premieres, is all set to ‘correct the incorrect’ with an explosive World TV Premiere of Singham Returns. The channel has launched a 360 degree marketing campaign, with innovative initiatives across mediums to promote the TV premiere. After creating fireworks at the box office this August, Singham Returns is all set for an action-packed TV release on Sunday, 19th October at 9 pm only on Star Gold.

    After Singham, Bodyguard, Ra.One, Housefull 2, Bol Bachchan, Son of Sardaar, Dabangg 2, Jai Ho, Kick and many others; Singham Returns is the latest worldwide blockbuster to premiere on Star Gold. The channel has rolled out a 360 degree marketing campaign including television, print, outdoor, digital, radio and activation. The channel has roped in Samsung Galaxy Star Advanceas the presenting sponsor, while the premiere is powered by Hero. The other associate sponsors of this film are Lenovo, Total and Ford.

    Announcing the World TV premiere of Singham Returns, Hemal Jhaveri, Executive Vice President of Star Gold said, “The premiere of Singham in 2011 was one of the highest rated TV premieres of that year. With Singham Returns, we hope to re-create the same magic and entertain our viewers once again. We have always received a phenomenal response from viewers as well as advertisers for our television premieres. Be it Singham, Bol Bachchan or Son of Sardaar, Ajay Devgn’s movies have always received great viewership on television and Star Gold is the official destination for the superstar’s blockbusters. Singham Returns has received an overwhelming response at the box office; and we hope to replicate its success with the film’s World TV Premiere on our channel.”

    The television campaign has been activated across national and regional channels in India, including diverse genres such as Kids, Music, News and Youth entertainment. The campaign is also being aired on other network channels of Star India including Star Plus, Life OK, Star Utsav, Star Pravah, Channel V, Jalsha, Jalsha movies and Star Sports. Aggressive promotions are also being made on the digital platform through Youtube and Facebook.

    Star Gold has seamlessly integrated with its network channels Star Plus and Life OK for tune-in integration of Singham Returns on popular shows Suhani Si Ek Ladki and Savdhaan India.Star Gold has also initiated an interactive digital campaign, namely #MaajhiSatakliMoment. Using the signature dialogue owned by Bajirao Singham, Star Gold has rolled out a twitter contest to directly connect with Star Gold viewers as well as Ajay Devgn’s ardent fans. In their most creative way, viewers have to tweet about moments or incidents that comprise of their #MaajhiSatakliMoment. The best three innovative tweets will win posters of Singham Returns.

    The channel also conducted a unique on-ground activation by engaging with the employeesof leading media company, Group M.Star Gold organized a flash mob in Mumbai and Delhi offices of Group M. 30 children, all dressed as Bajirao Singham took Group M employees by surprise as they broke into a dance to the track Aata Majhi Satakli.

    Star Gold will effectively use the print medium for promotions on the day of the premiere. Leading print publications across Mumbai, Delhi, Maharashtra and UP will feature advertisements announcing the World TV premiere of Singham Returns on Star Gold. The channel has additionally gone big on its outdoor campaign, rolling out over 100 hoardings across Mumbai and Delhi markets. The channel is also promoting the film on radio with over 2000 spots in 10 cities across 4 markets.

    In addition to the World TV Premiere of Singham Returns, Star Gold gives a double-treat to all its viewers this Diwali. During the festive season, Star Gold has partnered with Snapdeal andinitiated a watch and win contest ‘Diwali MahaBonus’which will give viewers a chance to win many exciting gifts. Every Monday-Friday until October 24, Star Gold will ask 3 questions during the 9pm film. Lucky winners stand a chance to win prizesfromSnapdeal such as DSLR cameras, Home Theatre, Washing Machine, Dishwasher, MAC Book Air, Bike and a brand new car as the Maha Bonus from Star Gold.Winners will have to log onto Snapdeal.com to claim the prizes.

    Early 2014, Star India announced its acquisition of a fresh movie library comprising of 15 highly anticipated Bollywood films of the year. Star India continues to bring the best and biggest of Bollywood with television premieres of leading superstars such as Salman Khan, Ajay Devgn, Ranbir Kapoor, Hrithik Roshan, Saif Ali Khan and many more.

    In 2013, Ajay Devgn and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017. With the maximum number of 100 crore Bollywood films being premiered on the channel, high profile movie acquisitions list for 2014 and the TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.

    This Festive week, tune into STAR GOLD to win exciting prizes and to also catch the World TV Premiere of Singham Returns

     

  • ‘KICK’ on Star Gold is the highest rated TV premiere of 2014

    ‘KICK’ on Star Gold is the highest rated TV premiere of 2014

    MUMBAI: Star Gold reiterates its promise of being the Home of Blockbuster Premieres with the World TV Premiere of KICK clocking a whopping 4,493 TVTs in Week 40 of 2014 (28 September – 4 October, 2014). With the record-breaking success of KICK on Indian television, Star Gold holds the record of airing the highest rated TV premiere of 2014.

    After the successful TV premieres of blockbuster films like Singham, Bodyguard, Housefull 2, Son of Sardaar, Bol Bachchan, Dabangg 2, Bhaag Milkha Bhaag, Jai Ho and others; this is yet another achievement for Star Gold. The premiere of Kick helped Star Gold garner a total of 118,550 GVTs, leading the rating charts among Hindi movie channels in Week 40. The channel witnessed a growth of 35,602 GVTs in Week 40, in comparison to the previous week ratings.

     

    Commenting on the success of Kick on Star Gold, Hemal Jhaveri, Executive Vice President, Star Gold, said, “Star Gold continues to be the favourite platform for the biggest and best of Bollywood blockbusters. Kick on Star Gold has proved to be the most successful TV premiere of 2014, and we would like to thank our audience for the overwhelming response and appreciation. We intend to offer our viewers even bigger blockbuster premieres in the future with the next being Singham Returns.”

    KICK premiered on Star Gold on Sunday, 28 September 2014, 8 pm. The channel had rolled out a larger than life marketing campaign across 12 cities including television, print, outdoor, digital, radio and on ground mediums.

    With the maximum number of Rs. 100 crore Bollywood films being premiered on the channel, high profile movie acquisitions for 2014 and TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.

     

  • Star Gold celebrates KICK with the biggest marketing campaign

    Star Gold celebrates KICK with the biggest marketing campaign

    Star Gold, the Home of Blockbuster Premieres, is all set for the World TV Premiere of the biggest blockbuster of 2014 – KICK. The channel has launched a 360 degree marketing campaign, with unique marketing initiatives across mediums to promote this action packed Salman Khan flick. KICK Premieres on Star Gold on Sunday, 28th September 2014, 8 pm

     

    After Blockbusters like Singham, Bodyguard, Son of Sardaar, Bol Bachchan, Dabangg 2, Bhaag Milkha Bhaag, Jai Ho and many others; KICK is the latest worldwide blockbuster to premiere on Star Gold. The channel has rolled out a larger than lifemarketing campaign across 12 cities including television, print, outdoor, digital, radio and on ground mediums. The channel has roped in Samsung Galaxy Core 2 as the presenting sponsor, while the premiere is powered by Hero. The other associate sponsors of this film are Snapdeal, Canon, Dulux and Gillette. The premiere is presented by Snapdeal & powered by Heroon Star Gold HD.

     

    Announcing the World TV premiere of KICK, Hemal Jhaveri, Executive Vice President of Star Gold said, “Besides being the king of the box office, Salman Khan’s movies have a humungous pull on televisionand STAR GOLD is the official destination for the superstar’s blockbusters.KICK has been the biggest release of 2014 and we hope toreplicatethe film’s success on television. Keeping in mind the magnitude of the movie, we have presented several unique differentiatorsto our marketing campaign. It will be by far the biggest Marketing Campaign ever undertaken by a Hindi Movie Channel.”

     

    To celebrate this mega TV premiere in a never-seen-before manner, Star Gold will conduct an innovative and exciting on ground activation. Inspired by Salman Khan’s unique bicycle stunts in the film, the channel will organize a thrilling bicycle flash mob in Mumbai and Delhi. This activation shall witness over 200 cyclists cycling across key hubs of the cities dressed as Salman Khan’s ‘Devil’ look in the film KICK.

     

    Another pioneering marketing step by Star Gold includes its partnership with the film KICK before its theatrical release. A first-of-its-kind initiative in the Hindi movie channels genre, Star Gold presented KICK Start, a unique event conceptualized and created exclusively for the viewers of the channel in association with the release of the movie KICK. The event comprised of performances from leading stars of KICK, along with behind-the-scene snippets and interviews of the actors. The special also included a weeklong movie bonanzashowcasing the biggest movies of Salman Khan in the channel’s prime-time slot.

     

    Commenting further on the television premiere and marketing campaign, Hemal Jhaveri said, “We have always received a phenomenal response for our television premieres. The norm has always been to associate with a film only during the TV premiere. With this campaign, we chose to go against that norm by partnering with KICK before its theatrical release.This step gave us the opportunity to build consumer engagement withspecial content driven initiatives. Beyond viewers, the premieres of such big ticket Bollywood films also prove to be a fantastic platform from the advertisers’ standpoint. We are confident that the World TV premiere of KICK shall prove to be yet another milestone for Star Gold.”

     

    The television campaign has been activated across national and regional channels in India, including diverse genres such as Kids, Music, News and Youth entertainment. The campaign is also being aired on other network channels of Star India including Star Plus, Life OK, Star Utsav, Star Pravah, Channel V, Jalsha, Jalsha movies and Star Sports. Aggressive promotions are also being made on the digital platform through Youtube and Facebook

     

    Star Gold will use the print medium for promotions on the day of the premiere. Leading print publications across Hindi speaking markets will carry advertisements announcing the premiere of KICK on Star Gold. The channel has additionally gone big on its outdoor campaign, rolling out over 75 hoardings across Mumbai and Delhi markets. The channel is also promoting the film on radio with over 4000 spots in 12 cities across Maharashtra, Uttar Pradesh, Gujarat and Delhi.  

     

    In 2013, Salman Khan and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017.Early 2014, Star India announced its acquisition of a fresh movie library comprising of 15 highly anticipated Bollywood films of the year.

     

    With the maximum number of 100 crore Bollywood films being premiered on the channel, a high profile movie acquisitions list for 2014 and the TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.