Tag: Kichcha Sudeep

  • For the love of cinema, DocuBay unveils Fanatics by Studio 9

    For the love of cinema, DocuBay unveils Fanatics by Studio 9

    MUMBAI: What drives a fan to worship their cinematic idols with the fervor of a devotee? Is it the larger-than-life stories, the charisma of the stars, or something deeper – a bond that transcends the screen? For South Indian cinema lovers, it’s all of this and more. Come 7 December 2024, DocuBay, the global documentary streaming platform from IN10 Media Network, invites you on an exhilarating journey with Fanatics – a stirring original feature that peels back the curtain on the extraordinary world of South Indian film devotion.

    From Tollywood to Sandalwood, this documentary delves into the heartfelt, and sometimes overwhelming, passion of fans who turn theaters into temples and actors into deities. Fanatics isn’t just a film; it’s a celebration of an emotion that millions live and breathe – a spectacle that promises to move, inspire, and leave you in awe. Mark your calendars, because this is one cinematic story you won’t want to miss.

    Through in-depth storytelling, Fanatics journeys into the cultural heartlands of south India to showcase the acts of devotion and reverence that redefine fandom. From building temples in honour of their idols to life-altering sacrifices, the documentary portrays not only the admiration fans hold but also the darker consequences of such passion. Beginning with Tamil actor-politician MG Ramachandran’s era, the film traces the evolution of fan culture to the present day, including figures like Rajinikanth and Allu Arjun.

    The documentary features candid interviews with Indian cinema icons such as Allu Arjun, Kichcha Sudeep, and Vijay Sethupathi, highlighting their perspectives on fan loyalty and the influence it wields on society. The film also examines the risks of fanaticism, including violent rivalries between fan groups.

    Arjun reflects in the documentary, “Cinema has become a very strong, integral part of the culture—it’s no longer just a source of entertainment. Stars are highly idolised in the South, more than anywhere else I have seen in the world. Many fans do wonderful charity work, and that is great energy being put to the right cause.”

    Sudeep shares his perspective, saying, “When I see people building temples for me or getting tattoos, it honestly scares me because I am a man of flaws. Over time, you begin to understand the purity of their emotions and the immense love they have for you. It teaches you responsibility and makes you a better human.”

    IN10 Media Network, managing director, Aditya Pittie expressed the vision behind Fanatics, “At DocuBay, our mission is to curate and deliver intriguing narratives that resonate with global audiences. With Fanatics, we aim to provide an in-depth look at the unparalleled devotion of South Indian cinema fans. This first-of-its-kind documentary reflects our commitment to diverse and impactful storytelling that drives engagement worldwide.”

    Fanatics delves into the symbiotic relationship between fan loyalty and the business of cinema, highlighting how this devotion directly influences the box-office success of south Indian films. By presenting stories of fans piercing their tongues, tattooing their bodies, and dedicating their lives to their idols, the documentary balances the awe-inspiring and cautionary tales of fandom.

    Produced by Studio 9, Fanatics offers an unfiltered view into the world of extraordinary devotion. The documentary premiered exclusively on DocuBay on 7 December 2024.

  • Thums Up’s Soft Kya Jaane Toofan ka Swaad campaign takes toofan to new heights with Kichcha Sudeep

    Thums Up’s Soft Kya Jaane Toofan ka Swaad campaign takes toofan to new heights with Kichcha Sudeep

    Mumbai: Thums Up, the homegrown beverage under The Coca-Cola Company is thrilled to announce its action-packed Toofani campaign, “Soft Kya Jaane Toofan ka Swaad” featuring the talented actor and Kannada sensation, Kichcha Sudeep. The campaign embodies the adventurous spirit and strong taste of Thums Up, igniting Toofan amongst consumers and inspiring individuals to tap into their inner strength with an indomitable spirit.

    Thums Up has truly stood the test of time to emerge as one of the strongest and most loved beverages of India. The campaign retains Thums Up’s narrative of “Soft Nahin, Toofan” while introducing a new tagline, “Soft Kya Jaane Toofan ka Swaad,” capturing the brand’s core proposition of strong taste along with its core value of boldly embracing the thrill of challenges.

    Conceptualized by Ogilvy India as a part of OpenX from WPP, the TVC has been meticulously crafted to immerse viewers into the heart of action. From the first grip of the bottle to the satisfying gulp of Thums Up, viewers are taken on an exhilarating ride that captures the brand’s youthful spirit and fast-paced, adventurous essence.

    Commenting on the campaign, Coca-Cola India, and South-West Asia senior category director, of sparkling flavors Tish Condeno said, “We are absolutely thrilled to have Kichcha Sudeep on board with Thums Up. This campaign marks a thrilling recreation of our iconic Toofani spirit, amplified by Kichcha’s dynamic energy. The thrilling campaign embodies Thums Up’s adventurous spirit and the bold action is symbolic of the strong taste.”

    “Thums Up has always been more than just a beverage; it’s a symbol of the indomitable spirit that resonates deeply with millions,” said Kichcha Sudeep. “I am thrilled to be a part of this ‘Toofani’ journey, celebrating the brand’s legacy of strength and resilience. The ‘Soft Nahin, Toofan’ campaign is a tribute to the adventurous souls who face life’s challenges head-on, with unwavering determination and courage.

    Known for his magnetic screen presence and daring performances, Sudeep embodies the very essence of Thums Up’s latest ‘Soft Nahin, Toofan’ campaign. “Joining hands with Thums Up is not just an endorsement; it’s a partnership that reflects my personal ethos of pushing boundaries and living life to the fullest,” added Sudeep. “Together, we’re here to inspire a generation to rise above the ordinary, to unleash their potential, and to taste the thunder.”

    Commenting on the campaign, Ogilvy India chief creative officer Sukesh Nayak said, “The task this year was to bring alive the strong and thrilling taste of Thums Up while maintaining the brand’s original energy. So, to bring Soft Kya Jaane Toofan Ka Swaad to life, you see Kichcha Sudeep in an all-new toofani avatar that showcases Thums Up in its truest form. We have taken his dynamic and adventurous persona in a unique adrenaline-filled narrative. With Kichcha Sudeep being open to the wildest of ideas, we pushed the envelope to deliver there is nothing soft about the taste of Thums Up.”

    Thums Up remains steadfast in its commitment to delivering refreshing and unique experiences to consumers. As the brand evolves, it remains dedicated in its mission of inspiring individuals to embrace their inner Toofan and conquer every obstacle that comes their way, fuelling their journey towards success and triumph.

  • Celebrity Cricket League 2024 promo launch on the Burj Khalifa

    Celebrity Cricket League 2024 promo launch on the Burj Khalifa

    Mumbai : Celebrity Cricket League kicked off the 10 season with a spectacular show in Dubai on 2 February , right in the heart of the global metropolis, projecting this season’s promo on the magnificent Burj Khalifa. Superstars and captains from all 8 teams of CCL, including Kichcha Sudeep (Kannada),  Sohail Khan (Hindi), Arya and Jiiva (Tamil), Thaman & Sudheer Babu (Telugu), Jissu Sengupta (Bengal), Bunnu Dhillon and Sonu Sood (Punjabi), Indrajit Sukumaran and Unni Mukundhan (Malayalam) watched it live in Dubai.

    Celebrity Cricket League is the sportainment spectacle combining cinema and cricket. It is the only sports league in India that brings more than 200 actors from 8 different languages together. It is the convergence of sports and entertainment and is the only IP of its kind in India.  

    The grandiose league starts on 23 February in Sharjah, continuing for another three weekends in India with 20 action-packed and entertaining matches that appeal to a wide audience cohort beyond cricket fans. The adrenaline-pumping tournament will be live-streamed on Sony Sports Ten 5 and Jio Cinema along with multiple regional channels.

    Celebrity Cricket League founder & managing director Vishnu Vardhan Induri says, “CCL is always powerful and entertaining from day one and seeing the league grow every year is a reflection of the passion of all actors playing cricket in CCL on par with their busy schedules. When we say CCL 2024 is bigger than ever, we mean it.”

    Speaking about the promo launch on Burj Khalifa, Kichcha Sudeep said, “I have been on the Burj Khalifa earlier for my films, but seeing myself on the Burj Khalifa as a cricketer is very special and unforgettable. This is a massive statement from CCL that we are bigger than ever. ”

    Sonu Sood also shared his thoughts on the stunning visual on the Burj Khalifa – “Being alongside superstars representing 8 vibrant film industries of our great nation, standing together in front of the world’s tallest iconic structure watching the launch of something the whole India passionately love to is an amazing experience. This happens only at CCL, and my team will make CCL a remarkable edition this year.”