ITV

Tag: Kiara Advani

  • Myntra leverages IPL to expand reach & diversify its brand image

    Myntra leverages IPL to expand reach & diversify its brand image

    NEW DELHI: In India, there are two things that people lose their minds over: cricket and festivals. And the IPL is a festival of cricket. Add on the fact that this year, it happens to coincide with the Dussehra-Diwali season – and it's no wonder that brands are pulling out all the stops when it comes to advertising and promotional campaigns to capitalise on miraculous opportunity.

    Ahead of its Big Fashion Festival, fashion e-commerce platform Myntra has decided to hop on the IPL bandwagon to maximise its visibility and sales. The brand has also tied up with multiple brand ambassadors tailored to click with different demographics and help the brand double its sales compared to the same period last year. It is also Myntra's debut on the IPL pitch.

    ‘IPL will help Myntra expand into newer markets’

    Myntra has partnered with not one, but three IPL teams – Royal Challengers Bangalore, Mumbai Indians, and Chennai Super Kings. The brand is RCB’s official fashion sponsor and will have its logo on the upper right chest of the team’s jersey. CSK and MI will carry the Myntra logo across the teams’ branding and communications.

    According to Myntra, VP- marketing Achint Setia, “Myntra is keen to form deep connections with users across India and believes that engaging with prospective customers at all possible and relevant touchpoints is crucial to this vision. We believe that cricket in general, specifically the IPL makes for a key touchpoint and will help Myntra expand into newer markets.”

    The company has a bunch of activities planned with its partner teams. It has developed strong user engagement through social media, via the RCB, CSK, MI, and Myntra handle, where customers can win unique daily prizes by participating in interactive contests centred around the cricket tournament. The fan engagement innovation ‘Virtual Wankhede’, developed in association with the Mumbai Indians, is a platform which provides MI’s army of fans to unite virtually and cheer on their favourite team. 

    "The way IPL has also come up with innovations by bringing in the virtual crowd noise, virtual meet and greet with top fans, has helped the brand to drive a lot of traffic from digital and social channels,” Setia added.

    To leverage the season effectively, the fashion portal has planned several exciting gamification features and content properties which will provide users with entertainment in the coming days.

    One such feature that has grabbed users’ attention is the Myntra Fireball, which provides customers the opportunity to bag specific and time-bound deals by catching a moving ball of flame on the Myntra app.

    ‘Looking to expand in South, tier-2 and tier-3 cities’

    The unique overlap of the IPL and the festive season this year was like a lifeline thrown to brands reeling under the Covid2019 crisis and Myntra is trying to make the most of it. Besides a 2X growth in sales from last year, the fashion firm is also expecting sales momentum from tier-2 and tier-3 cities to continue into the festive period. In fact, it is anticipating that over 50 per cent of its sales will come from outside metro and tier-1 cities.

    Looking at the team partnerships closely, the e-commerce firm has chosen two teams from south India and one from north, highlighting its push to diversify and expand its reach. Setia also agreed, saying: “We intend to make a big expansion in the south market. RCB and CSK not only have a strong following in the metros such as Bangalore and Chennai but also drive countless conversations in the smaller cities and towns of the south market.”

    Mumbai’s importance to retail businesses can hardly be understated and tying up with the city’s most prominent sports team will only further solidify Myntra’s position in a crucial market, he elaborated. Factors such as team popularity and style quotient were also given strong consideration by Myntra executives when opting for team partners this IPL season.

    ‘Celebrity endorsements to boost audience appeal’

    Brand image and new user engagement are two agendas high on the list of Myntra’s marketing strategy for its festive season jamboree. With this goal in mind, it has roped in vlogging sensation Bhuvan Bam as its first digital brand ambassador.

    Myntra and Bam will co-ideate and create content that effectively portrays the brand in an innovative and entertaining manner that goes beyond the traditional forms of communication. The e-commerce platform is counting on Bam’s engaging social media presence and high resonance with the people to gain traction with his 1.93 crore-strong loyal fan base.

    Similarly, as part of the Big Fashion Festival promotion, Myntra has partnered up with Soha and Saif Ali Khan to bring the sweetness of Durga Puja to the fore.

    The brand film aptly re-creates the present scenario, with countless families celebrating the festive season through video calls, thereby striking an emotional chord with the audience, while underscoring the value of the right attire to enhance any festive celebration and make moments special.

    The fashion e-tailer recently announced Bollywood actor Disha Patani as its first-ever beauty ambassador to further consolidate its strong position in the massive and rapidly-growing beauty and personal care (BPC) market in India; actor Kiara Advani is the brand’s nationwide celebrity endorser.

    In the same month, south cine star Samantha Akkineni signed on with Myntra as the fashion marquee’s face to win over the region’s large and widespread audience.

    Myntra’s holistic approach to its marketing campaigns, with Bollywood, Tollywood, and other regional celebrities, along with top IPL teams, is expected to reach 150+ million people across the nation. According to the brand, the mega fashion event is also set to witness a massive uptick in demand, at 4X over its BAU (business as usual).

    Speaking about the overall marketing plan for the festive season, Setia explained: “Our key goal is to ensure Myntra has a prominent space in the key touchpoints with potential customers ahead of its blockbuster sale events. This festive season, our marketing efforts will further drive conversations around the brand through the star-studded campaigns with celebrity brand ambassadors, who have a wide audience appeal reaching all corners of the country.”

    However, the company did not share the marketing budget allocated for the festive period, and replied, in terms of spends, the investment varied for each partner as the scale and size of the associations are different.

    Myntra’s Big Fashion Festival is scheduled to be held between October 16 and 22. The fashion major will offer various lakh styles from the widest collection of 5000+ brands for its customers. As part of the seven-day festive season sale, the platform is expected to cater to over 4 million unique customers.

  • Myntra appoints Kiara Advani as brand ambassador

    Myntra appoints Kiara Advani as brand ambassador

    NEW DELHI: Myntra has appointed bollywood actress Kiara Advani, as its brand ambassador and nationwide celebrity endorser. Her mass appeal as a talented actor and fashion trendsetter is poised to accelerate conversations around Myntra’s apparel segments.

    In her role as the brand ambassador, the actress will establish a strong connection with Myntra’s existing customers, while attracting a new set of fashion-forward, digital-savvy and entertainment-oriented customers from across the nation. Additionally, her engaging social media presence, high resonance with the country's youth population and a strong fan following will help strengthen Myntra’s vision of democratising fashion.

    Advani said, “Fashion is all about being comfortable in your attire and I believe comfort brings out the confidence in you. Myntra has changed the overall dynamics of online shopping, it’s a platform that has enabled us to find our fashion favorites with just a click. It’s been one of the most liked platforms amongst the youth and it makes me extremely happy to join hands with them and be associated with the brand.”  

    Myntra CEO Amar Nagaram said, “We are ecstatic about our association with Kiara Advani. She personifies fashion and style that appeals to a wide audience across geographies and age groups. Her association will be pivotal in helping us foster our relationship with existing customers while expanding our footprint into unexplored regions in India. This association gives impetus to our commitment of serving the evolving fashion and lifestyle needs using the power of technology while offering superlative customer experience, and unparalleled fashion content.”  

  • Housing.com to launch ‘Ghar dhoondhna koi inse seekhe’ campaign

    Housing.com to launch ‘Ghar dhoondhna koi inse seekhe’ campaign

    MUMBAI: Real estate platform Housing.com will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7 December 2018.

    Created by Lowe Lintas, the campaign aims to target the millennial home-seeker in major cities in India. It will be amplified across TV, print, digital, radio, cinema, DTH, and outdoor media. The total spends across platforms will be around Rs 35 crore with a major thrust on television followed by digital.

    Lowe Lintas regional president – north and east Janmenjoy Mohanty said, “Our first set of commercials for Housing.com reflects an emerging theme born out of the growing financial independence and enhanced digital footprint of women – not only they are key decision makers in the home-buying process, they’re also showing the world the new way to choose a house. That’s why we say, “Ghar dhoondna koi inse seekhe".”

    As revealed by the real estate company, the campaign is being launched to celebrate the increasing participation of women in the home buying journey. The campaign draws insight from a consumer behaviour study conducted by Housing.com, wherein the trend shows that women participate in equal measure during home search and in fact are found to be more diligent, rational, and practical in their approach than men. The study discovered that the involvement of women between the age group of 18 and 34 (millennials) is growing rapidly in property-related decisions. In 2016, women users accounted for 51 per cent of the sessions online, while men accounted for 49 per cent. So far in 2018, women account for 54 per cent of online sessions on Housing.com, and the share of men in this regard has fallen to 46 per cent.

    Housing.com head of marketing Snehil Gautam said, “As a technology leader, we always strive to create an unmatched experience for our customers through our robust tech platform. Our new campaign ‘Ghar dhoondhna koi inse seekhe’ is based on a simple yet endearing creative coupled with captivating music, which will resonate well with our audience across segments. The viewers would somewhere see their own reflection in the protagonists during their home-search journey. The campaign also includes creatives that explain the smart search features being introduced.”

    Housing.com CBO Mani Rangarajan said, “We have been very focused on business and our numbers reflect the same.  Our revenue y-o-y in FY18 grew at 125 per cent and we have already achieved a growth of 95 per cent y-o-y in H1FY19. Our listings on the platform in H1FY19, have shown a robust growth of 90 per cent. The brand campaign will further reinforce our promise of delivering unparalleled value to our partners and customers.”

    The campaign also highlights the brand’s ‘Smart Search Technology’ that enables users to find their dream home by providing in-depth information in a structured and effortless manner. It helps users to quickly and efficiently compare price trends by locality, identify nearby amenities in the neighbourhood such as schools, hospitals, supermarkets, and ATMs among others and find customised home listings of their choice be it in the luxury, affordable, or ready-to-move-in segments.

  • M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story’ is one biopic that has caused enough curiosity in the trade circles as well as amongst moviegoers. While most biopic come years after the person and his/her heroics have faded from the public memory, this one comes just in time. Even as Indian cricketer Dhoni probably now is closer to calling it a day, the legend and excitement is still very much alive.

    The first half is all about the untold part of Dhoni’s life: his dreams and struggles. Something that few have known or cared to know as long as their idol was excelling on the field.

    The coach of the school cricket team, Rajesh Sharma, is at his wits end as the lad he counted on as the team’s wicket-keeper has ditched him. It is only two months to exams and his parents think studies are more important than cricket. Can’t blame the parents since, till then, cricket had remained more a metro-centric game. At least, as far as team selections and spotting new talents were concerned. Cricket as a career had no future for small town lads.

    Sharma happens to watch the school football team practicing and the goalkeeper catches his eye. The lad does not let a single shot get through to the post. But, Dhoni, (Sushant Singh Rajput) would have none of it: playing with a small ball is not his idea of sport. Also, when it comes to cricket, he would rather bat than field. Finally, when Rajput agrees, his father, Anupam Kher, is reluctant. As he grows, Dhoni, keeps on improving his skills and makes progress locally moving from a Rs 600/ pm stipend to Rs. 1500 and, finally, landing a job with the Railways as a ticket checker.

    Dhoni keeps taking big strides but local authorities’ negligence results in him missing a chance to be selected for the Under-19 Indian team. The budding cricketer is depressed as his career is stuck as a ticket checker.

    Dhoni’s luck seems to brighten up eventually. The chairman of the Indian cricket board (late ex-Chairman Jagmohan Dalmia lookalike) decides to spot talent from the hinterlands of India instead of just concentrating on big towns. Dhoni’s skills are noticed. But, there are four other contenders for the wicket-keeper’s job. Finally, it is Dhoni’s batting, coupled with his wicket-keeping abilities, which earns him a spot in the national team.

    After failing badly in initial matches, Dhoni makes his presence felt with a century and, for him, there is no looking back thereafter. He is selected to lead Team India and scales glories as his team wins both the One-Day as well as T20 world championships.

    The long first half is all about Dhoni’s struggles and the ultimate rise to the top.

    The second half deals mainly with a celebrated cricketer’s life beyond the game. Dhoni comes across his first love, Disha Patani, at a time when he has failed on his debut. While Dhoni is in Pakistan playing for the country, Disha, out to buy a Valentine’s Day gift for him lost in the thoughts, meets with a fate that alters the love narrative.

    Dhoni meets Sakshi (Kiara Advani), a trainee with a 5-star Kolkata hotel who has no knowledge about cricket. Taken in by her innocence, love happens to Dhoni again.

    The film attempts to go too much into the details of Dhoni’s life and takes its own time doing so. In the process, its run time extends to three hours and five minutes. The film misses out on the vital junctures of his life like his appointment as the captain bypassing many senior players of the time.

    Rather than showcase the cricketer’s prowess as a wicket-keeper, which was his forte, most of the footage is devoted to his batting capabilities and how it often helped India win. All that should have come in the latter part of the film that lacks in cricket and concentrates more on his love life. The matches and crowd footage acquired by the makers from various TV networks saves the film from shoddy crowd scenes seen in most cricket-oriented films. The film has songs in the background that are soothing.

    Replicating a living and still active cricket legend is tough, but Sushant Singh Rajput slips into the role easily within few scenes into the film. He has done an able job. Disha Patani and Kaira Advani are good in small roles. Anupam Kher and Bhumika Chawla lend good support, while Rajesh Sharma, Mukesh Bhatt and Brijendra Mishra impress as usual.

    `M S Dhoni: The Untold Story’ generated enthusiasm during pre-release period and is now getting positive response from the audience, thanks to the popularity of Dhoni. The film has all the makings of a hit were it not for its high cost of production.

    (The film is being released simultaneously in Hindi, Marathi, Tamil and Telugu versions.)

    Producers: Arun Pandey, Fox Star Studios.

    Director: Neeraj Pandey.

    Cast: Sushant Singh Rajput, Anupam Kher, Bhumika Chawla, Kiara Advani, Disha Patani, Rajesh Sharma, Mukesh Bhatta, Brijendra Mishra.

  • M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story’ is one biopic that has caused enough curiosity in the trade circles as well as amongst moviegoers. While most biopic come years after the person and his/her heroics have faded from the public memory, this one comes just in time. Even as Indian cricketer Dhoni probably now is closer to calling it a day, the legend and excitement is still very much alive.

    The first half is all about the untold part of Dhoni’s life: his dreams and struggles. Something that few have known or cared to know as long as their idol was excelling on the field.

    The coach of the school cricket team, Rajesh Sharma, is at his wits end as the lad he counted on as the team’s wicket-keeper has ditched him. It is only two months to exams and his parents think studies are more important than cricket. Can’t blame the parents since, till then, cricket had remained more a metro-centric game. At least, as far as team selections and spotting new talents were concerned. Cricket as a career had no future for small town lads.

    Sharma happens to watch the school football team practicing and the goalkeeper catches his eye. The lad does not let a single shot get through to the post. But, Dhoni, (Sushant Singh Rajput) would have none of it: playing with a small ball is not his idea of sport. Also, when it comes to cricket, he would rather bat than field. Finally, when Rajput agrees, his father, Anupam Kher, is reluctant. As he grows, Dhoni, keeps on improving his skills and makes progress locally moving from a Rs 600/ pm stipend to Rs. 1500 and, finally, landing a job with the Railways as a ticket checker.

    Dhoni keeps taking big strides but local authorities’ negligence results in him missing a chance to be selected for the Under-19 Indian team. The budding cricketer is depressed as his career is stuck as a ticket checker.

    Dhoni’s luck seems to brighten up eventually. The chairman of the Indian cricket board (late ex-Chairman Jagmohan Dalmia lookalike) decides to spot talent from the hinterlands of India instead of just concentrating on big towns. Dhoni’s skills are noticed. But, there are four other contenders for the wicket-keeper’s job. Finally, it is Dhoni’s batting, coupled with his wicket-keeping abilities, which earns him a spot in the national team.

    After failing badly in initial matches, Dhoni makes his presence felt with a century and, for him, there is no looking back thereafter. He is selected to lead Team India and scales glories as his team wins both the One-Day as well as T20 world championships.

    The long first half is all about Dhoni’s struggles and the ultimate rise to the top.

    The second half deals mainly with a celebrated cricketer’s life beyond the game. Dhoni comes across his first love, Disha Patani, at a time when he has failed on his debut. While Dhoni is in Pakistan playing for the country, Disha, out to buy a Valentine’s Day gift for him lost in the thoughts, meets with a fate that alters the love narrative.

    Dhoni meets Sakshi (Kiara Advani), a trainee with a 5-star Kolkata hotel who has no knowledge about cricket. Taken in by her innocence, love happens to Dhoni again.

    The film attempts to go too much into the details of Dhoni’s life and takes its own time doing so. In the process, its run time extends to three hours and five minutes. The film misses out on the vital junctures of his life like his appointment as the captain bypassing many senior players of the time.

    Rather than showcase the cricketer’s prowess as a wicket-keeper, which was his forte, most of the footage is devoted to his batting capabilities and how it often helped India win. All that should have come in the latter part of the film that lacks in cricket and concentrates more on his love life. The matches and crowd footage acquired by the makers from various TV networks saves the film from shoddy crowd scenes seen in most cricket-oriented films. The film has songs in the background that are soothing.

    Replicating a living and still active cricket legend is tough, but Sushant Singh Rajput slips into the role easily within few scenes into the film. He has done an able job. Disha Patani and Kaira Advani are good in small roles. Anupam Kher and Bhumika Chawla lend good support, while Rajesh Sharma, Mukesh Bhatt and Brijendra Mishra impress as usual.

    `M S Dhoni: The Untold Story’ generated enthusiasm during pre-release period and is now getting positive response from the audience, thanks to the popularity of Dhoni. The film has all the makings of a hit were it not for its high cost of production.

    (The film is being released simultaneously in Hindi, Marathi, Tamil and Telugu versions.)

    Producers: Arun Pandey, Fox Star Studios.

    Director: Neeraj Pandey.

    Cast: Sushant Singh Rajput, Anupam Kher, Bhumika Chawla, Kiara Advani, Disha Patani, Rajesh Sharma, Mukesh Bhatta, Brijendra Mishra.

  • Fugly…Ugly!

    Fugly…Ugly!

    MUMBAI: If Fugly is based in Delhi, it can only be attributed to Delhi’s reputation of being lawless where anything works. The film’s title warns you of the challenge lying ahead; if you don’t understand the meaning of the title, you will not understand what is going on thereafter.

    Mohit Marwah, Vijender Singh, Arfi Lamba and Kiara Advani are childhood friends who have stuck together through thick and thin. For quite a while you see the gang just hang around and have fun and you have no clue what the film is all about. That is when the makers decide to do something about it. Kiara’s mother supplies some edible stuff to local grocery stores and Kiara helps by delivering it. A local storeowner, the thirkee kind, acts fresh with her and gets a slap in return. He tries to defame her instead. Her three friends decide to teach the man a lesson. First they bash him up in his shop and when he threatens them, they kidnap him. He is dumped in the car bonnet and taken for a rough ride.

    The fun ride soon ends when they are stopped by Jimmy Shergill, an unscrupulous and dishonest police man. Vijender makes the mistake of dropping the name of his father, a Delhi minister, which riles Shergill. Shergill finds the shopkeeper in the boot of the car and kills him with an iron road, framing Vijender for the murder. From here starts the extortion and blackmail of the four by Shergill. He makes them get into all illegal work like arranging rave parties to even killing. All this while, Shergill’s right hand man, another cop, keeps vigil on the four to check they are doing as instructed.

    Producers: Alka Bhatia, Ashvini Virdi.

    Director: Kabir Sadanand.

    Cast: Jimmy Shergill, Mohit Marwah, Vijender Singh, Arfi Lamba, Kiara Advani.

    This goes on and on as the four friends are shown to be totally helpless and there is nothing to stop Shergill; this is rather too much to digest and the film becomes senseless and boring.

    The script is bad with direction being poor; don’t know how a murder can be made to look like a suicide with a bullet in the back! Why do all the cops in all Delhi-based Hindi films have to be Haryanvi? Music is no help either. While Mohit, Virender and Arfi are not cut out to become actors, Kiara is better. Shergill goes overboard. The film is described as comedy but there is no humour except for the toilet kind.

    Fugly has nothing to offer and is a poor film on all counts.

    ‘Chal Bhaag’…Warning?

    Chal Bhaag is yet another film based in old Delhi, which builds some sort of story around the triumvirate of youth, politicians-cum-underworld, and police. The theme is overused and fatigued. The film brings together three differently tuned young men together. Initially, the trio has two pitted against one but, when trapped and fighting for their lives, they unite for the sake of their survival.

    Deepak Dobariyal is Munna Supari, a razor slashing guy whom the mohalla fears. Varun Mehra rides roughshod; his vocation is to chase the woman, Keeya Khanna, who has caught his fancy and bashing up anybody who tries to mess with her. Tarun Bajaj is a typical bike-riding chain snatcher who makes the mistake of snatching the chain of a police station in-charge’s wife (Yashpal Sharma). The trio is not aware or concerned with the fact that a loudmouthed ex-MLA who is expected to win the forthcoming elections is shot dead and, though there are no eyewitnesses or survivors, miraculously the police decide there were three shooters! (The film is filled with such inconsistencies.)

    Producers: Mohammad Zaheer Mehdi, Fatima Zaheer Mehdi, Ali Zaheer Mehdi, Tamkanat Ali Mehdi.

    Director: Prakash Balwant Saini. Tarun Bajaj, Sanjay Mishra, Yashpal Sharma, Mukesh Tiwari, Keeya Khanna.

    Cast: Deepak Dobariyal, Varun Mehra.

    Bajaj is taken into custody for chain snatching as are the other two who follow: Mehra for bashing up two roadside Romeos who dare to make a pass at Keeya and Dobariyal because of his bravado in the process of coming into good books of the local don and his brother, Manish Khanna and Kuwar Aziz. When the don’s three shooters are being picked up by the police, Dobariyal decides to get arrested too to show his loyalty to the don.

    The don’s three men have shot the ex-MLA and have been arrested. However, Yashpal is on the don’s take and is asked to free the don’s men. Since money speaks louder, a deal is struck and Yashpal decides to free the don’s men and frame and kill the other three petty criminals his people have rounded up. The three boys are taken to a lonely place and told that they are now free and to run. Mehra knows what is in the offing and guides the other two. As for Yashpal, his gun which was jammed, suddenly goes off and it has killed somebody who is neither any of the three boys nor any of his men. Though expected, that is an interesting turning point which could have been cashed in on in the second half. Alas!

    The man killed is the don’s brother and Yashpal pushes the blame for shooting him on the three boys. Now, just about everybody is after the boys to kill them without asking any questions. While the boys are on the run, Keeya helps them and the romance grows between her and Mehra. The chase has gone on for long enough and no sure how to close it, so guys from the Intelligence Bureau are brought in!

    The film has a decent idea that needed better scripting. This is a rather piggy-bank-budget film and looks crude. While Dobariyal is okay, Mehra is stiff while Bajaj overacts. The supporting cast of veterans Sanjay Mishra, Yashpal Sharma and Mukesh Tiwari make the film somewhat watchable. Direction is average. Musically, Teri maujudgi…. is hummable. Other aspects are okay.

    Chal Bhaag has no hope of lasting through the weekend.

  • Vijender Singh gets naughty in ‘Fugly’

    Vijender Singh gets naughty in ‘Fugly’

    MUMBAI: Sports star and big screen newcomer Vijender Singh, who is all set to make his Bollywood debut in Grazing Goat Pictures upcoming film Fugly, will impress his legion of fans by taking on a whole new avatar on the silver screen. To cement his ‘bad boy’ character in Fugly he appears in the risque song video entitled: Good In Bed. The cheeky number sees the delectable Vijender grooving with a bevy of scantily-clad girls.

     

    The lively video sees Vijender dressed in a traditional Greek Toga, however, he soon loses his inhibitions and his clothes, as he begins to strip layer by layer, until he is left wearing nothing but a pair of stars and stripes underpants and a t-shirt.

     

    Vijender, who plays a Harayanvi Jat in the film, is joined in the video by his co-stars Mohit Marwah, Kiara Advani and Arfi Lamba.

     

    ‘Good In Bed’ is the fifth track to be taken from the popular Fugly soundtrack. Previous hits include: ‘Yeh Fugly Fugly Kya Hai’, ‘Dhup Chik’, ‘Banjarey’ and ‘G Pe Danda’.

     

    ‘Fugly’, directed by Kabir Sadanand, is shot extensively in Delhi and Leh. The movie is also the launch pad for Mohit Marwah, Olympic medalist Boxer Vijender Singh, Kiara Advani and Arfi Lamba, the freshest faces to join the film fraternity. They will be making their debut in style along with the supremely talented Jimmy Sheirgill, who will be seen in one of his most powerful performances ever.

     

    ‘Fugly’ is set to release on 13 June 2014.