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Tag: Kiara Advani

  • Myntra launches festive campaign featuring Ranbir Kapoor & Kiara Advani

    Myntra launches festive campaign featuring Ranbir Kapoor & Kiara Advani

    New Delhi: Myntra has rolled out ‘Big Fashion Festival’ campaign for the upcoming festive season. The mega marketing campaign features Bollywood celebrities Ranbir Kapoor and Kiara Advani. 

    Poised to leverage Myntra’s position as India’s fashion expert, the campaign will be amplified across television, digital and social media platforms. 

    The campaign, with a tagline, “Myntra big fashion festival. India’s biggest fashion dhamaka. Don’t waste time,” aptly communicates the scale of the event, positioning it as the go-to destination for every fashion need this festive season, while also apprising shoppers of Myntra’s value offerings as part of the mega event. 

    The concept of the campaign is to take a dig at celeb culture and bring out the bigness of the event, where even the biggest celebs can’t help themselves but to get in on the action, without wasting any time. It is an event so big that everything else seems smaller, including the celebs themselves!

    In this new marketing campaign, Kiara appeals as a fashion trendsetter and Ranbir’s cool demeanor are poised to accelerate conversations around Myntra’s apparel segments. They will play a pivotal role in connecting one of India’s leading fashion, beauty and lifestyle platforms with millions of new and existing fashion-forward consumers. 

    The 30-second ad film is currently live across multiple leading TV channels, social and digital platforms. The campaign aims to amplify recall for Myntra, which is already synonymous with fashion, beauty and lifestyle, during the upcoming festive shopping period. 

    As a part of Myntra’s multi-channel activation, among the most popular and most loved national celebrities, fashion and lifestyle influencers will form an important network of proponents for Myntra’s Big Fashion Festival (BFF). They will engage with a very large fan base across the country and highlight Myntra’s proposition of biggest brands, styles, products and offers to reach every part of the country and demography, with the central message of the campaign that urges shoppers to look nowhere but Myntra for all their festive fashion needs. 

    Speaking about his association with Myntra, Ranbir Kapoor said, “I am excited to be part of Myntra’s festive campaign this year. Fashion plays an important role during festivities and it’s that time of the year when we all refresh our wardrobes. Unarguably, Myntra’s wide collection of styles during the Big Fashion Festival will make customers swoon over.”

    Speaking about her festive campaign, Kiara Advani said, “My festive campaign with Myntra this year is all about the excitement we share while getting ready to shop during the festive period. My association with Myntra , over the last two years, has made me connect with the youth of the country through my love for fashion.”

    Sharing his thoughts on the launch of the campaign, Myntra CEO Nandita Sinha said, “The Big Fashion Festival brings families and loved ones together, with fashion playing a pivotal role in the festivities. This year’s marketing campaign is to highlight the magnanimity of the Big Fashion Festival, showcasing that no reason is bigger for the attention of people across the nation, not even the much-loved celebrities, than this event itself for the festivity. With this campaign, we aim to penetrate our reach to every nook and corner of the country and strike a chord with the fanbase of much beloved superstars Ranbir Kapoor and Kiara Advani.

  • ‘Bhool Bhulaiyaa 2’ to cross Rs 100 crore mark

    ‘Bhool Bhulaiyaa 2’ to cross Rs 100 crore mark

    Mumbai: Kartik Aaryan and Kiara Advani starrer horror comedy film “Bhool Bhulaiya 2” is continuously creating records at the box office. The film has done a business of about Rs 98 crore in just eight days and trade experts believe that the movie will cross the Rs 100 crore mark on Saturday.

    Film critic and trade analyst Taran Adarsh believes that the movie will break into the Rs 100 crore club. Adarsh took Twitter to share his expectations from the movie.

    “#BhoolBhulaiyaa2 marches ahead gloriously, unaffected by the new opponents… Expect bigger numbers over the weekend… Will hit Rs 100 crore today [second Sat]… #KartikAaryan’s second film to hit the century, after #SKTKS… [Week 2] Fri 6.52 cr. Total: ? 98.57 cr. #India biz,” reads the recent Tweet from Adarsh.

    Taran also mentioned that “Bhool Bhulaiyaa 2” will also become the fifth film to cross the 100 crore mark in 2022 on 28 May. Before “Bhool Bhulaiyaa 2” (May), “Gangubai Kathiawadi” (February), “The Kashmir Files” (March), “RRR” (March) and “KGF2” (April) had crossed the 100 crore mark.

    Apart from this, “Bhool Bhulaiya 2” has also become the second highest-grossing Bollywood film of this year in the first week itself. Before “Bhool Bhulaiyaa 2” (92.05), “The Kashmir Files” earned Rs 97.30 crore. In this list, Alia’s Gangubai Kathiawadi is at number three with an earning of Rs 68.93 crore.

    Let us tell you that it is not the first time that Kartik Aaryan is entering the 100 crore club. He achieved this milestone long back in 2018 with his superhit movie “Sonu Ke Titu Ki Sweety”. Bhool Bhulaiyaa 2 will be the second movie of Kartik to touch Rs 100 crore.

    “Bhool Bhuliyaa 2” is also doing wonderful business worldwide. The film has done a business of Rs 132.69 crore worldwide so far.

  • Finolex Cables unveils a new marketing campaign

    Finolex Cables unveils a new marketing campaign

    Mumbai: Finolex Cables Limited has announced Kartik Aaryan and Kiara Advani as its brand ambassadors along with a brand refresh and the launch of a 360-degree campaign.

    The new campaign is called ‘No Stress. Finolex’ will showcase the brand’s diverse product range of ceiling fans, LED lights along with electric cables and wires in three TVCs featuring the two actors.

    “Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’,” said Finolex Cables executive chairman Deepak Chhabria. “Our growth in the FMEG segment is a testimony of our unparalleled understanding of the discerning needs of the customer. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.”

    “There is a rising awareness among the new age consumers about safe, smart and stress-free home solutions,” said Finolex Cables president sales and marketing Amit Mathur. “Our dedication and passion in making our customer’s life Stress Free has resulted in designing our products to be feasible and dependable. The new campaign reiterates this purpose and our promise to go beyond customer expectations by providing them with reliable and innovative electrical solutions. We are delighted to have Kartik Aaryan and Kiara Advani, two of the most promising and talented young actors of the film industry, to be the face of the brand and help further strengthen the brand’s connect with its customers.”

    “I am pleased to be associated with Finolex Cables, a brand that has quality products, diversified product portfolio and a strong market presence,” said Kartik Aaryan. “The new campaign being relatable and refreshing, resonates with my personality and is in sync with today’s youthful mindset.”

    “I am glad to represent a brand with such a positive and deep-rooted Indian legacy,” said Kiara Advani. “While there is constant innovation and new designs, the quality is never compromised and I’m elated to be part of something that represents such consistency.”

    The ‘No Stress. Finolex’ campaign will roll out in the second week of May and will reach the audience through traditional and new age mediums including the brands digital channels. The 360-degree campaign will showcase multiple aspects of the brands positioning and product portfolio and will have renditions on television, radio, digital, BTL and OOH platforms.

  • Mango announces Kiara Advani as its brand ambassador

    Mango announces Kiara Advani as its brand ambassador

    Mumbai: Mango has announced Kiara Advani as the new brand ambassador in India on Thursday. She will endorse the Spring Summer 2022 collection and the campaign will be visible across regions and mediums. Mango has also collaborated with Myntra for its brand building.

    The Spanish fashion giant, Mango has established itself as a brand of choice and aspiration, especially among a young fashion-forward audience in India. With its world-class offering and the association with Kiara, a fashion bellwether and beloved of the nation, Mango is set to build stronger brand salience with its shoppers and the actor’s enormous fan base across the country.

    The campaign will be promoted extensively across digital mediums, including social media to reach the brand’s target audience, which largely comprises young urban shoppers. The campaign pivots on the theme of enjoying the flowers of summer and is called, ‘summer blooms with Mango’.

    The 57-second ad campaign, titled, ‘enjoying the bloom’, showcases Kiara enjoying the bounties of summer while wearing bright and colourful ensembles that reflect the flowers and the mood of the season. She is seen enjoying her day out at a flower garden, lush with the season’s blooms and is comfortable, happy and confident – characteristic of a woman dressed in Mango.

    Speaking on the occasion, Kiara Advani, a Bollywood actor said, “I’m delighted to be representing Mango, which is one of my personal favourites. I strongly relate to the brand and its philosophy and the new summer collection is an ode to women who are carefree and like to enjoy the seasons with conforming ensembles. As such, I believe, my attitude and style syncs well with the brand’s own and I look forward to being a link between the brand and its audience.”    

    Myntra’s Senior Director Vishal Anand said, “Kiara’s established presence has the potential to pull audiences across the nation and influence people with her sartorial choices. She is a reigning style icon of the country; her fan base is growing by the day. The association with Kiara for the new vibrant -Summer collection is sure to enamour the fashion-forward audiences of the country.”

    Mango’s board of directors and head of expansion Daniel Lopez Garcia, “The new Mango Spring Summer 2022 campaign captures the essence of summer blooms perfectly. The designs have been created by adopting the current trends while leaving room for personal expression among women in the age group of 18-45. With Kiara onboard, we are confident of strengthening our presence further and reaching our target audience, which is also the actor’s core audience.”

  • Softline Womenswear names Kiara Advani as brand ambassador

    Softline Womenswear names Kiara Advani as brand ambassador

    Mumbai: Softline Womenswear, a fashion brand from the house of Rupa & Company has announced actor Kiara Advani as brand ambassador. As a part of the association, the Bollywood actor will be seen endorsing the clothing range from the brand.

    Softline Womenswear has also announced a series of campaigns featuring Advani. “Highlighting Softline’s range of products, these campaigns will be unveiled both online and offline,” said the brand. 

    “For a consumer, it’s almost magical how ‘effortlessly’ Softline understands them and helps them dress up for every occasion,” commented Rupa & Co president Vikash Agarwal. “We partnering with Kiara will ensure that the brand reaches and appeals to much wider and younger consumers.”

    “It is a pleasure to be associated with the decades-old brand Softline by the very reputed Rupa & Co,” said Kiara Advani. “The brand resonates with the youngsters offering unique designs and comfort at the same time. It is one of the very few brands that strikes a chord with people pan India.”

  • Kiara Advani roped in as brand ambassador for Senco Gold & Diamonds

    Kiara Advani roped in as brand ambassador for Senco Gold & Diamonds

    Mumbai: Jewellery retail brand Senco Gold & Diamonds has signed Bollywood actor Kiara Advani as its brand ambassador.

    The brand also unveiled its new campaign titled ‘Now is the time’ featuring the actor and it will be run across print and digital mediums.

    “Senco Gold & Diamonds is proud to associate with Bollywood youth icon Kiara Advani as the new face of our brand,” stated Senco Gold & Diamonds CEO Suvankar Sen. “Kiara is an inspiration for today’s young women and personifies the spirit of ‘Now is the time’.”

    The new campaign reminds everyone to make the most of ‘Now,’ and not miss out on opportunities waiting for the so-called ‘Right Time.’ It inspires one to start something new and to discover the best version of oneself, said the brand in a statement.

    “Jewellery holds a very special place in every girl’s life, hence, choosing the right one is very important,” said Advani on the association. “I am delighted to be associated with a brand like Senco Gold and Diamonds who have gained the trust of its customer over the years, renowned for its exquisite and unique jewellery designed by its famous karigars. ”

  • Myntra promotes ‘Big Fashion Festival’ with celeb, influencer-heavy campaign

    Myntra promotes ‘Big Fashion Festival’ with celeb, influencer-heavy campaign

    Mumbai: Ahead of its ‘Big Fashion Festival’ (BFF) slated between 3 and 10 October, fashion e-tailer Myntra has rolled out a 360-degree marketing campaign aimed at strengthening its position as India’s ‘fashion expert’ and the go-to destination for festive fashion shopping. The campaign called ‘Tyohar Ki Fashion Shopping, Only With India’s Fashion Expert,’ aims to reach both existing and new customers, with a heightened focus on regional audiences, to inform them about the brand’s offerings for the festive period and BFF in particular.

    The celeb-heavy campaign featuring brand ambassadors Hrithik Roshan, Vijay Deverakonda, Dulquer Salmaan, Silambarasan, Kiara Advani, Samantha Akkineni, and Disha Patani in 15-second ad films is currently live across multiple TV channels, OTT, social and digital platforms. In addition to the brand’s official ambassadors, other stars such Vaani Kapoor, Yami Gautam, Mallika Dua and Konkona Sen Sharma will be seen in region-specific engagements through various content formats such as reels, videos, and stories.

    Over 100 high-impact celebrities and influencers from the worlds of Bollywood, OTT, reality TV, and digital will drive awareness through pre-buzz and event days while highlighting the fashion ranges and occasion wear among their fans and followers. With the current edition of BFF coinciding with the T-20 series, Myntra has collaborated with CSK and RCB to amplify the reach and engagement of the campaign.

    “The festive season is the most-awaited time of the year, and festive shopping plays a pivotal role in elevating the celebration spirit,” said Myntra CMO Harish Narayanan.”With the current edition of our BFF being our largest-ever edition in terms of brands, selection and offers, we have created a robust 360-degree campaign that not only highlights our proposition but also reaches every cohort of shoppers, with equal focus on those celebrating regional festivals.”

    “We have not only increased presence by targeting leading social, digital and electronic platforms, but also the frequency, to boost top-of-mind recall among various age groups, across the country,” Narayanan further said.

    The ‘early access’ happening between 1 and 2 October will provide special offers and benefits to members of Myntra’s loyalty program ‘Myntra Insider’ who can also avail of free shipping for six months until February 2022, and insider-exclusive value offers from over 150 brands. The ‘insiders’ will also have access to gift vouchers from some of the leading brands, said Myntra in a statement.

    The ‘Play & Earn’ feature will allow users to play games and redeem their stars to get attractive rewards. There’s also an array of benefits for first-time users of the platform. Myntra will also use in-app promotions to communicate deals, prices, and details of various benefits over the course of the next few days, it added.

  • OneFitPlus signs Kiara Advani & Sidharth Malhotra as brand ambassadors

    OneFitPlus signs Kiara Advani & Sidharth Malhotra as brand ambassadors

    Mumbai: Homegrown fit-tech company OneFitPlus, which deals in connected fitness equipment like treadmills, indoor bikes and bicycles, has signed actors Kiara Advani and Sidharth Malhotra as brand ambassadors in its first celebrity engagement.

    The Bollywood actor duo will be seen promoting OneFitPlus personal fitness programs and the entire lineup of exercise machines across digital platforms. 

    The new partnership adds to the brand’s vision of removing the effort from exercise and helping people in achieving their fitness goals in a fun, easy and accessible manner, said the company in a statement.

    OneFitPlus founder & CEO Mohit Mathur shared, “At OneFitPlus, we’re committed to our message of ‘Make Fitness Fun’. Exercise should be enjoyed so it becomes sustainable. Sidharth and Kiara have displayed remarkable persistence, discipline, and grit in their fitness journeys much like their professional trajectories. They put in the time that is needed to be at their peak, physically and mentally. We share the same values and see a long and fulfilling partnership taking shape with both Kiara and Sid – helping and training India to get fit.”

    Kiara Advani said, “For me, Fitness is not just about looking good on the outside, it’s about how I feel from within. The pandemic has kept us all at home for over a year and to have a fitness friend at home in OneFitPlus had me excited. Given our hectic schedules, to have the choice of working out whenever you want and convert it into a game to make it more engaging was all it took for me to associate with One Fit Plus.”

    Sidharth Malhotra said, “It’s very exciting to be associated with a fit-tech pioneer such as OneFitPlus. Fitness for me is imperative and I religiously follow a routine. Sweating out for me is a must every day and I think OneFitPlus has found a great way to make fitness fun for everyone.”

    In a sector where technology and services have been low, OneFitPlus has recently provisioned pan India active post-sales service, with connected gaming and connected personal trainers and over 1.5 lakh customers, where users across the country can compete with each other in real-time using their RPM fitness or fitkit treadmill or spin bikes, the company stated.

  • Myntra unveils latest campaign featuring Hrithik Roshan & Kiara Advani

    Myntra unveils latest campaign featuring Hrithik Roshan & Kiara Advani

    Mumbai: Myntra has launched a star-studded brand campaign with the roll-out of ad films starring Bollywood superstars Hrithik Roshan and Kiara Advani. The duo, in their individual ad films, will drive home Myntra’s fashion narrative, with millions of their fans from all over the country. The brand is implementing a 360-degree approach, leveraging TV, digital and social media platforms to deliver the campaign across the nation.

    With this association, Myntra is all set to strengthen its strong connect with its consumers, influence and accelerate the business, further strengthening its leadership in the market, said the brand in a statement.

    In the 35-second ad films, conceptualised by Brave New World, the actors are projected as a personification of the Myntra brand, as they take them through the brand’s value proposition one by one, with varying backgrounds and stunning looks. 

    The campaign delivers a message of Myntra as ‘India’s fashion expert’,  leaving consumers with a direct, clear and memorable takeaway: ‘If it’s fashion, it’s Myntra’. Additionally, the messaging surrounds Myntra’s unique differentiating features like Myntra Studio, a shoppable fashion feed where customers can get inspired and shop the looks of India’s top influencers and photo search, a feature that enables users to shop any item they see with just a click, the brand further said.

    “Our new brand campaign and the ad films with Hrithik and Kiara have been conceived to reinforce Myntra’s image and perception as India’s fashion expert, among millions of people, who are ardent fans of the two Bollywood superstars and top fashion icons in our country,” said Myntra CMO Harish Narayanan. “We aim to cut across demographics and build a deeper relationship with our customers across the country through this campaign and look forward to its grand success.”  

    “My association with Myntra goes back many years to the time HRX was launched on Myntra in 2013. Over the years, I have come to learn and witness firsthand, the ethos and workings of Myntra,” said Hrithik Roshan. “It not only understands the needs, demands and desires of a diverse audience base from across the country, but also identifies and caters to requirements at the doorstep, that is as convenient as fashion can get.”

    Kiara Advani added, “Being a fashion enthusiast myself, it has been an enjoyable experience and association in conveying the latest styles and trends in fashion to the discerning audience. The encouraging response and abundant love from the viewers have added to the drive to offer fashionable solutions to the audience. With our new campaign that delivers a subtle yet powerful message, I’m looking forward to relying on Myntra for all our fashion needs.”

  • Kiara Advani & Pantene tell women to let their hair down

    Kiara Advani & Pantene tell women to let their hair down

    NEW DELHI: Hair care brand Pantene has launched its new campaign with Bollywood actor Kiara Advani, encouraging young women everywhere to embrace hair fall free open hair with confidence.

    The latest commercial highlights the concerns young girls face around hair fall, causing them to tie their hair. Pantene with Advani emphasises that you haven’t grown your hair long to simply tie it.

    Advani said, "I have always had long hair, but hair fall is a concern we all face. Pantene’s proven solutions are enriched with Pro Vitamin B5 and Fermented Rice Water giving you flawless free flowing hair fall free hair. I am excited to be the new face of Pantene and share my journey with other women like me, who love their hair and enjoy wearing them open."

    P&G Haircare country leader Binu Ninan said, "We spoke to women across the country and their number one concern for their hair continues to be hair fall, making them keep their hair tied up and unable to flaunt them. With Pantene’s proven solutions, our ambition is that women can leave their hair open more freely, without worrying about hair fall. We are glad to have Kiara Advani on board, who is a role model for young women everywhere."