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Tag: Kiara Advani

  • ABP Network’s ‘Ideas of India Summit’ edition three to spotlight “The People’s Agenda” on 23 & 24 February in Mumbai

    ABP Network’s ‘Ideas of India Summit’ edition three to spotlight “The People’s Agenda” on 23 & 24 February in Mumbai

    Mumbai: As India, the world’s largest democracy, braces itself for the upcoming 18th General Election, ABP Network, the country’s leading multi-language news network, is set to host the third edition of its flagship event, the ABP Network ‘Ideas of India’ Summit 3.0. The summit is scheduled for 23 and 24 February 2024, in Mumbai.

    The ABP Network ‘Ideas of India’ Summit 3.0 aims to shift the spotlight onto the people of India, bringing together newsmakers, thought leaders, entertainers, and economists to provide insights into the nation’s trajectory. From a hardline conservative former Home Secretary of UK, Suella Braverman, to an Emmy-nominated TV Host Padma Lakshmi who display the power of the Indian diaspora to a path-finding economist Arvind Panagariya heading the 16th Finance Commission; from the beloved actor Kiara Advani to a filmmaking couple Aamir Khan and Kiran Rao who tell the untold stories, the finest minds from diverse sectors will converge to discuss the future of the country and its people amidst some of the most concerning developing uncertainties in the world.

    This year’s mega edition, themed “The People’s Agenda,” will serve as a platform for intellectuals, experts, and achievers to deliberate on India’s roadmap. The summit will explore how India can leverage its population potential and strengthen its global leadership position in the face of emerging uncertainties.

    Prominent personalities who will share their perspectives will also include Devendra Fadnavis, Deputy Chief Minister of Maharashtra, Dr. Shashi Tharoor, Third time Lok Sabha MP and Chairman of Parliament’s Standing Committee on Chemicals and Fertilisers; Dr. Anish Shah, Group CEO of Mahindra Group and New FICCI President; Prof. Sunil Khilnani, Historian and Political Scientist, Javed Akhtar, celebrated Poet, Lyricist, and Author; accomplished Actors Kareena Kapoor Khan and Sobhita Dhulipala; Omar Abdullah, Former Chief Minister of J&K and Vice President of JKNC; Piyush Pandey, Ad Guru; Amish Tripathi, Author and Former Diplomat; Subodh Gupta, renowned artist; Shashank ND, Co-Founder of Practo; Poonam Mahajan, MP, BJP; Priyanka Chaturvedi, Rajya Sabha MP, and Deputy Leader of Shiv Sena; Madhur Bhandarkar, accomplished Film Director and Script Writer; Ila Arun, versatile Actor, Singer and Writer; Sanjay Jha, Author and Columnist and more.

    ABP Network CEO Avinash Pandey said, “After the tremendous success of the first two editions, we are immensely proud to present a grander and richer edition of ABP Network ‘Ideas of India’ Summit. The last two editions were highly celebrated and appreciated because of the confluence of ideas on our platform. With the next General Election around the corner, India is at the cusp of making history. It is the year of great expectations which will shape the future course of the country. As ‘Ideas of India’ Summit is the foremost platform that celebrates country’s plurality, it was important for all of us to put central focus on the people of nation, their aspirations, and their story. As India advances on the journey of being the Viksit Bharat, the world is watching us emerge. Our emergence at the global arena will be dependent on how we leverage the potential of our people. It is with these thoughts I am pleased to present to you the ‘Ideas of India Summit 3.0’ which will host a spectacular line-up of public welfare thinkers and intellectuals as we discuss the way forward for India to project its national self-image at the global stage.”

    Spanning two days, the third edition will delve into the fundamental ideas of liberty, justice, equality, and diversity that define India. The Summit will feature captivating discourses on sustainable growth and assess alterations in society, culture, and politics. With over 35 sessions and 60 speakers and session chairs, the ABP Network Ideas of India Summit 3.0 promises a fascinating and enriching experience.

    The summit will be available for viewing on February 23 and 24, 2024, across all digital platforms of the ABP Network. Watch it live here – https://news.abplive.com/

  • Quaker kickstarts the new year with instant oats innovation and new TVC

    Quaker kickstarts the new year with instant oats innovation and new TVC

    Mumbai: Quaker, one of the leading players in the oats segment, has launched a delightful new TVC campaign to introduce its latest innovation – Quaker Instant Oats. The launch is an extension of Quaker’s 146 years of nutrition expertise and emerges as an effortless, and tasty snack solution, promising readiness in just 3 minutes.

    Quaker Instant Oats brings a trio of exciting flavours – Herby Cheese, Masala Magic, and Mixed Berries – to meet diverse tastes and palettes, reflecting the growing demand for flavoured oats. Quick to prepare and versatile for any time of day, the product combines wholegrain goodness for a protein-packed, fibre-rich and fuelling snack. It’s the ideal choice for consumers seeking convenience without sacrificing on taste.

    In the TVC, Kiara peacefully practices yoga as Sid enters the room, catching a whiff of something enticing. Intrigued, he discovers a steaming bowl on the table and impulsively takes a bite, not realising its Kiara’s prepared bowl of Quaker Instant Oat. Kiara, initially startled, watches as Sid’s taste test unfolds – he’s unaware of what the delicious snack is. As Sid continues to savour the flavour, Kiara reveals that it’s Quaker Instant Oats – Herby Cheese. She then hands over the pack, mockingly nudging Sid to take over the kitchen. The film ends with Kiara enjoying the oats Sid prepares, concluding with ‘Nutritious Oats, Ab Bane Delicious’.

    Sharing her thoughts on the campaign, Kiara Advani said, “Quaker Instant Oats has been a delightful addition to my routine, and being a part of this campaign has been equally enjoyable. The TVC captures our quirky banter, making it a fun shoot and bringing this delicious escapade to life!”

    Sidharth Malhotra added, “The Quaker Instant Oats TVC accurately communicates the joy of sharing our love for food. Being part of the campaign was a delightful experience, supporting and sharing this sentiment. It takes us through a flavourful journey that smoothly blends into our lives away from the screen.”

    Speaking on the new film, PepsiCo India associate director and category Lead – Quaker Sravani Babu said, “Our unwavering commitment to innovation and nutritional excellence shines through in Quaker. Quaker Instant Oats is crafted for ever-evolving needs and palette of our dynamic world – a testament to our rich 146 years legacy. Through our film, we not only showcase how seamlessly Quaker Instant Oats integrates into your daily routine but does so without compromising on taste. Just like Kiara and Sid, embark on this oat-a-licious journey that makes ‘nutritious oats’ synonymous with ‘delicious’ in every bite!”

    Leo Burnett national creative director Vikram Pandey (Spiky) said, “It is perceived that eating better means eating boring and tediously prepared meals. We wanted to break this perception with the new Quaker instant oats. With Kiara and Sidharth who are the quintessential millennial couple, we debunk the notions of eating better being boring. Presenting a great option for breakfast and beyond.”

    Talking about this partnership, Abridge Entertainment Ventures LLP founders Devanshi Sodhani and Aditi Kanakia said, “For a brand as strong as Quaker, we were looking for a couple who align with its core values. We realised Sidharth Malhotra and Kiara Advani are the perfect fit instantly. Their freshness adds to the richness of this legacy brand and broadens its appeal further.”

  • Quaker welcomes Kiara Advani and Sidharth Malhotra as brand ambassadors

    Quaker welcomes Kiara Advani and Sidharth Malhotra as brand ambassadors

    Mumbai: Quaker, a trusted name and pioneer in the oats segment, proudly announces the addition of celebrity power couple, Kiara Advani and Sidharth Malhotra, as its newest brand ambassadors. This momentous collaboration signifies the fusion of Quaker’s 145-year legacy in advocating the ‘goodness of oats’ worldwide with the contemporary influence and appeal of Kiara and Sidharth.

    The brand has been dedicated to delivering their valued promise of bringing oats to more people in more delicious ways and has pioneered innovative ways to uphold this commitment. As a modern nutrition brand offering a diverse range of oats-based options, Quaker continues to redefine how oats are embraced, establishing them not just as a breakfast choice but as versatile ingredients for a variety of tasty and nutritious meals.

    Relaying her excitement, Kiara Advani, commented, “Oats have been a constant part of my diet, a delightful addition that I truly love. They’re my morning and evening essential, a wholesome choice with nutritious energy. Partnering with Quaker resonates with my belief in maintaining a balanced lifestyle without compromising on taste. I’m excited to collaborate with Quaker to highlight how oats, with their inherent goodness, effortlessly elevate everyday meals, making conscious eating both convenient and delicious.”

    “Teaming up with Quaker feels like the perfect match, as oats have long been my go-to to get an energized start to the day. When it comes to a speedy, wholesome meal, they are my top pick; quick to make and filled with goodness. I look forward to showcasing how these versatile oats seamlessly fit into anyone’s schedule, transforming mindful eating into a delightful journey.” expressed Sidharth Malhotra.

    In her remarks on the announcement of Kiara and Sidharth as brand ambassadors, PepsiCo India associate director and category lead – Quaker Sravani Babu said, “With Kiara Advani and Sidharth Malhotra joining the Quaker family, their vibrancy, relatability, and commitment to a balanced lifestyle complement Quaker’s ethos perfectly. Kiara’s vivacious energy and Sidharth’s active lifestyle resonate with today’s generation, making them influential advocates for a wholesome way of living. Their shared values align seamlessly with Quaker’s mission, enhancing the brand’s endeavour to inspire individuals to embrace oats as a delicious and beneficial dietary inclusion. Together, Kiara and Sidharth bring not only star power but also an authentic passion for wellness, making them ideal ambassadors to further champion the ‘goodness of oats’ message.”

    The new brand ambassadors will play a pivotal role in forthcoming campaigns and launches, engaging audiences in the oat-a-licious journey.

  • PriyaGold redefines the FMCG landscape with the launch of Its innovative D2C website

    PriyaGold redefines the FMCG landscape with the launch of Its innovative D2C website

    Mumbai: PriyaGold, a prominent player in the fast-moving consumer Goods (FMCG) industry, is delighted to introduce its all-new direct-to-consumer (D2C) website, which went live on 23 November 2023. With this momentous launch, Priya Gold positions itself as an industry pioneer, leading the way in introducing innovative offers that set new trends for FMCG companies. The brand’s unwavering dedication to quality, affordability, and an extended product range distinguishes it from the competition making it a top choice for Indians for over 23 years.

    The PriyaGold D2C website has been meticulously designed to provide a wide variety of choices and an array of different combos, all at highly competitive prices. It’s set to be a comprehensive and competitive platform, offering an extensive range of chocolates, biscuits, gift hampers, and variety packs that cater to diverse preferences and budgets.

    PriyaGold director Mannas Agarwwal said, “The PriyaGold D2C website serves as a testament to our dedication to offering products of excellent quality at an affordable price, all while maintaining our unique selling proposition (USP). As a third-generation entrepreneur, we have painstakingly crafted the website to ensure a seamless shopping experience while staying in step with the ever-evolving world of technology. Our D2C website embodies our commitment to quality and affordability, offering combo deals, discounts, and free gifts. What sets us apart is the power of personalisation – customers can select their favourite products in our offers, ensuring a tailored experience. From coffee and tea lovers to festival-themed hampers, we have a range of choices.”

    “As we evolve with changing market demands, our brand ambassador, Kiara Advani, joins us to introduce exciting new offers. Notably, Kiara’s favorite biscuits are now available in a beautifully packaged box. We’ve encapsulated this initiative with our new D2C tagline, ‘Haq se Maango, ab ghar baithe baithe,’ promising the ease of doorstep snacking with a touch of excitement.” He added.

    PriyaGold’s unwavering dedication to providing an unrivaled confectionery experience for its customers is evident in the innovative offers and personalised purchase flows it offers. However, our commitment to innovation doesn’t stop there. We are taking a significant leap forward by introducing complimentary gifts and enticing discounts, elevating the shopping experience to extraordinary levels. This transformative approach sets PriyaGold apart as a trendsetter within the FMCG industry, paving the way for others to follow.

    In conclusion, PriyaGold’s new website caters to the evolving expectations of consumers in the chocolates and biscuits segment. With unique offers, gifting hampers, and a host of additional benefits, the website promises an unparalleled experience for shoppers. We invite you to explore and indulge in the world of Priya Gold’s delicious treats and delightful surprises. 

  • AU Small Finance Bank & Kiara Advani ask “Soch Badlo aur Bank Bhi”

    AU Small Finance Bank & Kiara Advani ask “Soch Badlo aur Bank Bhi”

    Mumbai: AU Small Finance Bank (AU SFB), India’s largest SFB and a name synonymous with innovative banking solutions and customer-centricity expands its brand campaign, Badlaav Humse Hai, under a tactical theme of “Soch Badlo aur Bank Bhi”.

    The campaign encompasses thought-provoking messaging across three distinct product themes – savings accounts, current accounts, and video banking for complete banking, each designed to empower customers with choice, and convenience offered through technology-led solutions. L&K Saatchi & Saatchi is the creative agency of the campaign.

    Leading Bollywood female actor Kiara Advani’s continued brand association with AU Small Finance Bank adds a touch of warmth and youthfulness to the campaign. Her versatile persona embodies the bank’s commitment to understanding and catering to the diverse needs of its customers. The campaign features her as a solution provider towards banking-related matters, celebrating the ever-increasing empowered financial decision-making by women in India.

    In a world where traditional banking norms often confine customers, AU Small Finance Bank champions banking that adapts to individuals and businesses while staying within the regulatory guidelines. The campaign’s overarching message is clear: It’s time to rethink on your existing banking solutions and embrace Badlaav that cater to evolving needs.

    Speaking about this new campaign, AU Small Finance Bank executive director Uttam Tibrewal said, “Extending from our previous brand campaign ‘Badlaav Humse Hai’, which garnered immense appreciation and amplified AU SFB brand presence, we are delighted to launch this latest brand campaign. AU has always believed in capturing customers imagination and challenging the status quo to deliver what they actually desire. This new brand campaign reflects that ideology and is tailored to resonate with the evolving aspirations of our customers. Recognizing the paradigm shift in role of women in financial decision making, we are elated to continue with Ms. Kiara Advani personifying our brand ethos. Our vision transcends beyond conventional banking—we are here to give complete banking through financial journeys that are convenient, accessible, modern, and attuned to the customers requirements.

    Our message is to empower every individual with banking like never before. The Soch Badlo, aur Bank Bhi campaign celebrates that change that redefines banking.”

    L&K Saatchi & Saatchi & Publicis Worldwide India CEO Paritosh Srivastava added “AU Small Finance Bank has had an incredible journey over the last six years and gained the trust of millions. It’s the largest SFB in the country. Our philosophy of being the agent of change in the banking industry is at the heart of our success. This campaign builds on the philosophy of ‘Badlav Humse Hai’ and highlights the superior quality of AU Bank’s products which are designed keeping the consumer pain points in mind. It also urges consumers to question their banking choice. AU SFB is already a respected bank. Now, we have to build a powerful brand that will resonate with millions of Indians and transform their banking experience.”

    The campaign is strategically crafted to resonate with diverse audiences across the country highlighting the monthly interest payment with competitive interest rates of up to 7.25 per cent per annum on savings account, complete business banking solutions starting with a feature-loaded current account and state of-the-art AU 0101 Digital Banking platform with 24×7 video banking to provide branch-like experience.

    The campaign will broadcast on TV, print, radio, OOH, and digital platforms, targeting a wide audience, and consolidating AU SFB’s position as the first preference of customers.

  • &Pictures presents Satyaprem Ki Katha – A Magical Love Story for Dussehra

    &Pictures presents Satyaprem Ki Katha – A Magical Love Story for Dussehra

    Mumbai: This Dussehra get ready to witness a revival of pure, heartwarming romance as the magical jodi of “Satyaprem Ki Katha” prepares to make its grand World Television Premiere on &pictures. Starring the fresh, charismatic & talented Jodi of Kartik Aaryan and Kiara Advani in lead roles, this unusual love story is all set to grace your screens on 24 October at 8 p.m. to rekindle the romantics within you.

    In an era where Bollywood has ventured into various genres, “Satyaprem Ki Katha” proudly stands as a beacon of hope bringing back the essence of Bollywood to its fullest. It is a film that celebrates love and stages in all its glory. Har love story ki shuruwat perfect nahi hoti, the story of Satyaprem and Katha, too has a unique beginning but as they say, love always finds its way. The film promises a timeless storyline with over-the-top performances, a pinch of magic, and two people entangled in a love that has a start as intricate as if it were woven from the stars.

    One cannot speak of “Satyaprem Ki Katha” without acknowledging the profound impact of its soul-stirring music. The melodies in this film are not merely songs; they are an emotional symphony that touches viewers’ hearts. Composed with finesse and sung with heart by composers Tulsi Kumar, Vishal Mishra, Payal Dev, and Manan Bhardwaj, soundtracks like ‘Naseeb Se’ and ‘Aaj Ke Baad’ with over 42 million and 65 million views respectively on YouTube have resonated with audiences across the nation, turning the film into an unforgettable journey into the world of love.

    “Satyaprem Ki Katha” promises a must-watch experience for the entire family. Dive with us and the entire cast into this magical experience of love on 24 October at 8 pm, only on &pictures.

    Sharing his excitement about the world television premiere Kartik Aaryan, who portrays the lead character, said, “I am thrilled for the world television premiere of ‘Satyaprem Ki Katha’ on &pictures this Dusshera. This film holds a very special place in my heart. It’s a beautiful narrative that delves into the timeless power of love. My character, Sattu, in the film, who is deeply in love, embarks on an emotional journey that I believe will resonate with viewers of all ages. It’s quite different from the ones I have worked on – with its nostalgic charm and heartfelt moments, it brings back the kind of romantic storytelling we all cherish. The response to our movie has been heartwarming and netizens hailed my character and coined a trending hashtag – #BeLikeSattu – highlighting the importance of having green flags in your partner.”

    Kiara Advani, who captivates hearts with her portrayal in the film, shares her thoughts, “Working on ‘Satyaprem Ki Katha’ was an incredible experience, and I am absolutely delighted for its world television premiere. This film is not just a love story; it’s a celebration of the enduring power of love, and it delivers a beautiful message that resonates with everyone. My character – Katha is my most special and loved character yet, in the film she goes on a profound journey of finding and reconnecting with herself. The film beautifully captures the essence of pure and unconditional love. Working with an extremely passionate cast and crew brought the story to life in the most magical way.”

    Celebrate Dussehra by watching the World Television Premiere of Satyaprem Ki Katha on 24 October at 8 PM only on &Pictures.

  • Kiara Advani and PV Sindhu join hands with Stayfree

    Kiara Advani and PV Sindhu join hands with Stayfree

    Mumbai: To mark Daughter’s Day, Stayfree, one of India’s leading brands in menstrual hygiene, along with its Brand Ambassadors, Kiara Advani, and PV Sindhu are championing the importance of parents talking to their sons about periods. Kiara Avani, India’s leading actress and PV Sindhu, Badminton World Champion took to social media to encourage their followers, especially parents to talk to their sons from a young age about menstruation and encourage open conversations around periods.  

    Stayfree with its ‘This Daughter’s Day, Talk to Your Sons’ campaign aims to positively change the narrative of shame and silence often associated with periods and instead create a world where conversations about menstruation are simply normal and natural.  This campaign is an extension of the brand’s ‘It’s Just a Period’ initiative which aims to break barriers and foster open discussions around menstruation starting with the people who matter most to a young girl – her family.

    Through Instagram posts, Kiara highlights the importance of parents having open conversations with their sons about menstruation from an early age. PV Sindhu also emphasizes the need to educate boys about periods. Drawing lessons from the sports arena, she mentioned the importance of a minute in altering her game and how a minute of conversation can bring a change in the mindset of our society towards menstruation.  To further champion this important issue, Sindhu encouraged her fans to take a pledge to talk to their sons, to reassure them that it is normal, and it’s just a period!

    Commenting on Stayfree’s campaign, Kenvue marketing and essential health business unit head Manoj Gadgil said, “Over the years, Stayfree has been committed to normalizing period conversations to create a world where no girl feels shame, discomfort and fear about her periods. The brand strives to break barriers, eliminate taboos, and encourage an open dialogue around menstruation. This Daughter’s Day, we are delighted to join hands with our brand ambassadors to amplify this important message to create a more emphatic and informed society.”

    Recently, Stayfree was recognised for its impactful ‘This Daughter’s Day Talk to Your Sons’ campaign at the 8th edition of the IndIAA Awards for Creative Excellence by the India Chapter of the International Advertising Association (IAA), in the ‘Voice of Change’ category.

  • Sidharth Malhotra and Kiara Advani unite for a stylish festive fiesta with Myntra

    Sidharth Malhotra and Kiara Advani unite for a stylish festive fiesta with Myntra

    Mumbai: Myntra has rolled out its latest festive campaign starring Bollywood’s real and reel glamorous couple Sidharth Malhotra and Kiara Advani ahead of their highly anticipated Big Fashion Festival (BFF), the platform’s marquee annual festive shopping bonanza, to be held in October this year.  

    The campaign, titled ‘Dress-up Season’ underscores fashion’s indispensable role as a catalyst for festive indulgence, with the idea that celebrations start with dressing up for them. Myntra enables this indulgence by providing customers with access to the best of brands and dazzling festive collections at enticing offers during their Big Fashion Festival, allowing them to look their best this festive season. As part of this exciting collaboration, Malhotra and Advani will feature in a series of festive ad films, where the charismatic couple will represent various categories as well as the exciting offers during BFF, setting the stage for a truly memorable festive season for the customers.

    With a captivating presence that has charmed millions due to his flawless style and acting prowess, Malhotra’s appeal transcends various demographics. Together with the elegant and stylish Advani, the dynamic duo epitomizes the quintessence of glamour. As a couple with a huge following, the campaign will provide fans a glimpse into how Malhotra and Advani are celebrating their first Diwali and embracing festivities, with fashion taking center stage and Myntra as an enabler in making these celebrations special.

    Set against a warm festive backdrop, these films capture the playful chemistry of Malhotra and Advani, radiating charm and elegance in their stunning festive outfits. In one film, they are seen playing a festive card game, with Malhotra teasing Advani about her plans to spend the money won. In response, Advani playfully mentions that she would invest it in upgrading Malhotra’s wardrobe, taking advantage of the fantastic offers on global brands available at Myntra’s BFF. In another, Advani asks Malhotra about his Diwali gift plans for his sister-in-law, to which he cleverly hints at shopping from Myntra’s BFF with its enticing international brands on offer. This banter concludes with Malhotra’s aspiration to earn the ‘Jiju of the Year’ title through this gesture, with Myntra playing an important role in enabling that. These ad films not only highlight the allure of fashion during festive celebrations but also encapsulate Myntra’s role as an enabler of these joyful festivities. This visual symphony and heartwarming music leave an indelible mark that reminds us of the enchantment of festivals and the timeless allure of fashion during these celebrations.

    Talking about the campaign, Myntra senior director – marketing Vijay Sharma said, “Fashion has always played a critical role in festivities. Any celebration starts by ‘dressing up’ for it. The campaigns bring this insight alive, inviting our audience to put fashion at the heart of their celebrations. And with Sidharth and Kiara celebrating their first Diwali as a newly married couple, we have found the perfect duo to encapsulate the essence of festivities and the role that Myntra plays in their celebrations.”

    Speaking on this association, Malhotra said, “Collaborating with Myntra is more than just fashion. There is something special about spreading the warmth and happiness of festivities. This effort will allow us to infuse fashion with the spirit of celebration. It’s a wonderful way to kickstart the festive season with style and elegance. This season is all about celebrating together, and I can’t wait to embark on this stylish journey with each one of you.”

    The campaign highlights a gamut of offerings that will be on offers during the Big Fashion Festival. The festive campaign has been launched across digital mediums, with an expected reach of  250+ million. Myntra’s marketing efforts during the Big Fashion Festival includes a bevy of value-offerings for its fashion-forward shoppers. Myntra’s revolutionary social commerce offering will also play a crucial role in amplifying the campaign and MRP construct.

    Influencer power: Over 700+ influencers will create more than 2000 videos, in line with the platform’s offerings, with the aim of achieving over tenfold increase in impressions compared to last year’s activation. The platform is also set to significantly scale Myntra Minis, a short-form video platform on the app, to enhance user engagement and improve shopping experience, with 500+ offer led videos, 100+ hours of video deals, and 10 engaging Mini videos every hour to help customers discover the disruptive deals of the day.

    The integration of tech-led creativity with services like MyFashionGPT, and My Stylist, along with added value offers such as additional 15% off all through BFF on using the Myntra’s co-branded credit brand in association with Kotak Mahindra Bank to unlock more value on your festive purchases, are further set to enhance the end-to-end user journey on the platform.

  • Colors Cineplex and Colors to premiere ‘Jugjugg Jeeyo’

    Colors Cineplex and Colors to premiere ‘Jugjugg Jeeyo’

    Mumbai: This Diwali, get ready to embrace the double dhamaka of entertainment with the television premiere of the movie Jugjugg Jeeyo on Colors Cineplex and Colors.

    Colors Cineplex is all set to present the premiere of Jugjugg Jeeyo on 22 October at 8 p.m. The film will also be aired on Colors on 24 October at 12:00 p.m.

    Viacom18’s premium movie channel, Colors Cineplex, showcases blockbusters from its vast repertoire of movies, spanning various titles with a mix of Hindi originals and dubbed titles from other languages, consolidating its library of superhit films with a robust addition.

    Directed by Raj Mehta, Jugjugg Jeeyo chronicles the marital issues of two couples from different generations while taking the viewers through a volley of emotions, hilarity, and drama. The movie, set against the picturesque backdrop of Punjab, delves into issues of love and family values. This dramedy, starring Varun Dhawan, Anil Kapoor, Kiara Advani, Neetu Kapoor, Maniesh Paul, and Prajakta Koli, has received widespread acclaim for its high level of entertainment.

    Viacom 18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “An out-and-out family entertainer, Jugjugg Jeeyo is one of the most successful movies of the year and it brings us immense pleasure to have its television premiere on Colors Cineplex and Colors. It’s our special Diwali offering of a power-packed dose of entertainment for the viewers. We’re thrilled to showcase a movie that rides on high-octane drama and comedy while capturing the cultural pulse of India.”

    Viacom18 Hindi movies cluster business head Rohan Lavsi said, “After fortifying our presence in the movie space by showcasing acclaimed blockbusters, we are thrilled to present Jugjugg Jeeyo, a perfect family entertainer this Diwali. While the movie has broken numerous records and emerged as a massive blockbuster, we are confident of taking its success on television a few notches higher with its premiere. Premised on family drama and relationships, the film will strengthen our arsenal of content offerings and enhance the variety of our movie library. We hope that the viewers enjoy the world television premiere of one of the most loved blockbusters of the year.”

  • Fire-Boltt ropes in Kiara Advani as brand ambassador

    Fire-Boltt ropes in Kiara Advani as brand ambassador

    Mumbai: Homegrown wearable and audio brand, Fire-Boltt, announced the appointment of Bollywood actor Kiara Advani as its new brand ambassador. Kiara will be part of the marketing campaigns of the brand alongside cricketer Virat Kohli and actor Vicky Kaushal. The actress will participate in different marketing, advertising, and endorsement campaigns for the homegrown brand.

    The collaboration is a reflection of Fire-Boltt’s aggressive expansion plans for the Indian market to provide its consumers with stylish yet affordable smart wearable options. The association with Kiara will help the brand to engage with the younger generation, and the company aims to tap into this pool.

    Talking about her association with the brand, Kiara Advani, said, “I’m delighted to be associated with Fire-Boltt which is at the helm of fitness, style, and aesthetic. Fitness for me is imperative and I religiously follow it. Even on dull days, it’s a mood lifter. Given the fact that the brand is ‘Made in India’ and has made its mark in the market in such a short period of time, it is remarkable.”

    Fire-Boltt founder & CEO Arnav Kishore asserted, “We are ecstatic to collaborate with Kiara Advani. Her personality resonates well with Fire-Boltt’s brand positioning. Kiara’s social and cheerful personality coupled with her fitness and style quotient is in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch. Just like a cell phone in every hand is a reality today, we want a smartwatch on every wrist in the wake of the new normal. Our association with Kiara, coupled with our existing associations with Virat Kohli and Vicky Kaushal, is a step towards that.”

    Fire-Boltt co-founder Aayushi Kishore added, “We are firm believers in creating an ecosystem that addresses consumer demands with uniquely crafted products that are innovative yet stylish. Kiara will play a pivotal role in establishing us as one of the biggest and most trusted brands in the smart wearable category. Therefore, we are full steam ahead to capitalise on this opportunity and further penetrate the market with utmost dominance. With brand associations, special offers, social media contests, and many other ATL & BTL activations, we aim to build bridges for an active communication channel with the consumers.”

    Fire-Boltt has recently launched over 30 smartwatches in the past six months and has also announced its expansion plans to newer markets beyond India, including the Middle East and Europe.