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Tag: Kiara Advani

  • Senco Gold channels nature in sparkling new collection

    Senco Gold channels nature in sparkling new collection

    MUMBAI: From forest to fire, Senco Gold turns nature into sparkle. Senco Gold & Diamonds, India’s leading jewellery house, has unveiled its latest collection and campaign, Elements of Nature, with Kiara Advani as the face of the campaign. The collection draws inspiration from the world around us, from the graceful curve of ocean waves and fiery glow of molten lava to the twinkle of stars and delicate forest blooms. Each piece translates these natural wonders into gold, diamond, and polki jewellery with a poetic touch.

    Crafted by Senco’s master karigars, the collection celebrates strength, elegance, and the timeless beauty of women, marrying traditional craftsmanship with contemporary design. Kiara Advani embodies this elegance, reflecting the artistry and detail at the heart of Senco’s 85-year legacy.

    Senco director and head of marketing & designs Joita Sen said, “With Elements of Nature, we wanted to tell a story as timeless as the earth itself. Jewellery is not just an ornament, it is a narrative. Each design captures the poetry of nature, made with devotion and detail by our artisans. This collection is for every celebration, every moment, not just weddings. We ensure every woman finds something aspirational yet personal.”

    Timed for the festive and wedding season, Elements of Nature promises to be a versatile and unforgettable collection, offering brides and jewellery enthusiasts a perfect blend of heritage and modernity.

    The campaign film featuring Kiara Advani is now live on Youtube and the collection is available at all Senco Gold & Diamonds stores and online at www.sencogoldanddiamonds.com.

  • Kiara’s scent of a woman moment as she joins Vanesa as brand ambassador

    Kiara’s scent of a woman moment as she joins Vanesa as brand ambassador

    MUMBAI: Kiara Advani has added another feather to her stylish cap this time with a hint of floral and a splash of amber. The movie actress has been named the new face of premium fragrance brand Vanesa, stepping into a role that celebrates individuality, grace and modern femininity.

    With her effortless poise and magnetic screen presence, Kiara’s journey mirrors the brand’s ethos: empowering women to embrace their true selves, unapologetically. Her signature scent preferences fresh and floral by day, warm and musky by night are now set to inspire a new chapter in Vanesa’s fragrance story.

    Expressing her excitement, Kiara Advani said,  “I’m beyond thrilled to be associated with Vanesa. For me, confidence is about embracing my true self, owning my strengths and vulnerabilities, and walking through life with authenticity. This is what makes working with Vanesa so special, as the brand celebrates individuality, and that’s something I truly believe in.”

    Hamilton Sciences Pvt. Ltd MD & CEO Saurabh Gupta said, “We are delighted to welcome Kiara Advani to the Vanesa family. Kiara embodies the essence of our brand with her elegance, charm, and relatable appeal. Her journey and personality perfectly align with Vanesa’s philosophy of celebrating individuality and modern femininity. We believe this collaboration will inspire women to embrace their individuality with confidence.”

    The move signals Vanesa’s intent to expand its emotional resonance with young Indian women who see fragrance as an extension of identity. Building on its legacy, which began with former ambassador Kareena Kapoor Khan, the brand is evolving with a fresh, contemporary appeal.

    As the face of Vanesa, Kiara is expected to front new campaigns and inspire a fragrance collection that captures the many moods of the modern woman bold, beautiful and completely herself.

  • Stayfree launches bold new campaign with Kiara Advani

    Stayfree launches bold new campaign with Kiara Advani

    MUMBAI:  Feminine hygiene brand Stayfree  has unveiled its latest advertising campaign for Stayfree Secure XL featuring Hindi film star Kiara Advani.

    The campaign challenges the societal expectation that women should ‘act normal’ during menstruation despite physical discomfort and anxiety about leakage.

    In the film, Advani reflects on how her acting career began not on screen, but during her first period when she pretended to feel comfortable. The narrative highlights common struggles experienced by millions of women, including maintaining cheerful appearances despite constant worry about staining and coping with skin irritation from sanitary products.

    The campaign promotes Stayfree Secure XL’s LeakLock technology and clinically tested non-irritant cover, which offers up to 12 hours of protection. Its central message—”When pads are comfortable, periods are comfortable”—aims to free women from the burden of pretending during menstruation.

    Stayfree maker Kenvue vice-president marketing Manoj Gadgil said: “Girls and women put up an act braving through their days as normal. It is a period reality we acknowledge, and that’s why we are committed to offering superior products that provide comfort and long-lasting protection.”

    Creative directors Harshada Menon and Siddhesh Khatavkar from DDB Mudra explained the campaign concept: “We used the creative device of an actor talking about acting on periods to deliver a strong message.”
    Advani, who serves as the brand ambassador, added: “I still remember my first period—it was a new chapter in my life, but it also meant learning to ‘act’ like everything was normal despite the discomfort.”

    The campaign launches on 25 February across television networks and social media platforms including YouTube and Meta, with versions available in multiple regional languages.

    Stayfree is owned by Kenvue, the world’s largest pure-play consumer health company, whose portfolio includes brands such as Aveeno, Johnson’s, Listerine, Neutrogena and Tylenol.

    Campaign credits: 
    Credits: 
    * Brand – Stayfree
    * Agency – DDB Mudra Group
    * Creative – Rahul Mathew, Harshada Menon, Siddhesh Khatavkar, Jyotsna Mohanty, Baskar Thevar Subbiah, Jena Shah, Kanchi Undevia, Darshika Kapadia
    * Business – Saad Khan, Pooja Mehta, Snehal Wasnikar, Kanchan Joshi
    * Strategy – Shashank Lanjekar, Atreyi Nag, Tanvi Agrawal
    * Films – Jay Gaikwad, Alisha Dsouza
    * Production House – The Magic Box 
    * Director – Abhishek Verman
    * Producers – Srikanth Kumar, Mayur Patel
    * Associate Producers – Neeraj Saini
    * Editor – Utsav Bhagat
    * Associate Editor – Ankit
    * DOP – Satchit Paulose
    * Production Designer – Amrita Singh
    * Music Director – Rahul Pasi (Jamroom)
    * Post Producer – Shiv Shankar Yadav

    To watch the Kiara Advani acting Stayfree napkin TVC click here: 
    https://www.youtube.com/watch?v=Xq-6bxG9sro&t=5s
     

  • Prime Video unleashes Ram Charan’s Game Changer in a global premiere!

    Prime Video unleashes Ram Charan’s Game Changer in a global premiere!

    MUMBAI: The wait is over! Prime Video is set to electrify audiences worldwide with the exclusive global streaming premiere of Game Changer, featuring none other than global star Ram Charan. Directed by the legendary S. Shankar – yes, the mastermind behind some of Indian cinema’s biggest spectacles – this political-action thriller is produced by Dil Raju under Sri Venkateswara Creations and promises an adrenaline-fueled ride through the murky corridors of power.

    Starring Charan in a dual role (because one is never enough), the stellar cast includes Kiara Advani, Anjali, S.J. Suryah, Srikant, Sunil, Jayaram, and Samuthirakani, each bringing their A-game to this powerhouse of a film. Streaming begins 7 February in Telugu, with dubs in Tamil and Kannada – because great cinema deserves to travel.

    At the heart of Game Changer is Ram Nandan, a fiercely principled IAS officer from Visakhapatnam. His mission? To dismantle a corrupt political system that thrives on greed, deception, and unchecked power. But standing in his way is the formidable Bobbili Mopidevi, a ruthless politician determined to seize the chief minister’s throne – ethics be damned. As Charan peels back the layers of deceit, he uncovers a deep-rooted nexus willing to go to any lengths to protect its empire. The battle is fierce, the stakes are sky-high, and the punches – both literal and metaphorical – land hard.

    With breathtaking action sequences, a gripping narrative, and the unrelenting charisma of Charan, Game Changer isn’t just a film; it’s a statement.

    This high-voltage thriller joins Prime Video’s power-packed lineup, reaffirming the platform’s commitment to delivering blockbuster entertainment straight to your screens. Prime members in India and across 240 countries and territories can gear up for a cinematic spectacle unlike any other – all included in a single Prime membership for just Rs 1499 a year. Now that’s what we call a blockbuster deal!

     

     

     

     

  • Pond’s Skin Institute unveils a new TVC campaign

    Pond’s Skin Institute unveils a new TVC campaign

    Mumbai: Pond’s Skin Institute, a global beauty brand with a history spanning more than 175 years has introduced brand ambassadors, Kiara Advani and Keerthy Suresh in an all new TVC campaign featuring the brand in a premium and elevated avatar. With scientific expertise and beauty development at the very heart of the campaign, these TVC’s usher in a new era of Pond’s in India and aim to connect with skincare enthusiasts across the country.

    While the brand has launched two different commercials featuring each ambassador to reach consumers effectively nationwide, both films immerse viewers in the journey to radiant and flawless skin. The TVCs are set in the exciting new universe of Pond’s, featuring Kiara and Keerthy addressing common skincare concerns and emphasizing on the science and effectiveness of the Pond’s Bright Beauty Range. The range includes serum, facewash and more, formulated with Niacinamide to fade dark spots and pigmentation to reveal radiant glowing skin. By highlighting relatable experiences, the TVC’s underscore Pond’s Skin Institute’s dedication to creating skincare solutions that help women achieve their desired skincare goals.

    Commenting on the newly launched TVC Hindustan Unilever Ltd skincare head, beauty & wellbeing Pratik Ved said, “At this exciting juncture for Pond’s Skin Institute, we proudly celebrate our heritage with the unveiling of an advanced skincare range. By seamlessly blending the finest elements of science, beauty mastery, and innovation, we invite people to rediscover and experience the brand in an all-new avatar. This reinvention is guided by our brand-new communication for Pond’s, which focuses on the impact of life on skin and beauty. With ground-breaking scientific innovations, we remain committed to making miracles happen for your skin, ensuring we stay ahead of the curve in today’s ever-changing beauty landscape while honoring our 175-year legacy.”

    Ogilvy India chief creative officers Harshad Rajadhyaksha and Kainaz Karmakar said “The new chapter of Pond’s has science at its heart. This can be seen in not just the communication, but the packaging and the products too. The world of beauty is changing at a super rapid pace. Ingredients are taking centre stage, and consumers are investing time in deeply knowing their skin and beauty products. The way forward on Pond’s is in line with this new world.”

    The TVCs are now airing nationwide across traditional and digital platforms, showcasing the brand’s rich heritage of skincare innovation and excellence. Consumers can experience breakthrough innovations from Pond’s Skin Institute first-hand with the new Bright Beauty Range, available at retailers nationwide.

  • Kiara Advani roped in as Caprese Handbags’ new brand ambassador

    Kiara Advani roped in as Caprese Handbags’ new brand ambassador

    Mumbai: Caprese, a women’s fashion handbag brand synonymous with chic elegance and contemporary style, is thrilled to announce its new brand ambassador, the stunning Kiara Advani! To celebrate this exciting collaboration Caprese launched its new spring summer 2024 collection as a part of the ‘The Kiara Collection’. This collaboration epitomizes Caprese’s vision to empower women to express their unique sense of style.  

    Established in 2012, Caprese offers women’s handbags, which are a symbol of international fashion inspired by the isle of Capri. The brand caters to the modern women seeking to elevate their everyday style with timeless elegance and a touch of chic.

    Kiara’s impeccable fashion sense, which blends modern trends with timeless elegance, resonates perfectly with the Caprese’s brand identity. From beach days to nights out with friends, ‘The Kiara Collection’ has something for every occasion from Totes to Satchels, Laptop Bags, Slings, Fashion Backpacks – you name it, they’ve got it all.

    “The Kiara Collection” consists of curated stunning handbags that blend style and versatility

    1. Totes and satchels: With their classic silhouette and impeccable craftsmanship makes it the perfect accessory for any occasion, effortlessly enhancing your ensemble with grace and style.

    2. Slings: Sleek, stylish, and practical, they are your go-to companion for conquering tasks with confidence while exuding an aura of sophistication.

    3. Fashion backpacks: Their chic design and roomy compartments make it a staple for fashion-forward urban explorers, effortlessly marrying style with functionality.

    These stunning pieces can be found on Caprese’s website, in nearby retail stores, and through e-commerce platforms like Myntra and Nykaa. The Kiara Collection offers a selection of handbags with price starting from ₹2199 and goes up to ₹3999.

    The marketing head of Caprese stated, “The Kiara Collection is a dazzling blend of Bollywood glamour and timeless elegance, redefining contemporary fashion. We’re thrilled to offer a collection that not only embraces sophistication but also empowers women, transforming everyday moments into a stylish adventure. Kiara’s association with Caprese will further solidify our position at the forefront of the fashion brand league.”

    With Kiara Advani as its brand ambassador, Caprese invites you to explore a future filled with exciting collections, campaigns and collaborations that celebrate fashion as a medium to empower and inspire.
     

  • Amazon Music releases Film Companion’s Cannes Film Festival red carpet podcast

    Amazon Music releases Film Companion’s Cannes Film Festival red carpet podcast

    Mumbai: Amazon Music India and Film Companion will bring the live glam right from the red carpet at the Cannes Film Festival. With the biggest names from the entertainment industry gracing the red carpet, listeners will be able to keep up with it right from their homes. Hosted by Anupama Chopra and Sneha Menon Desai, the podcast has a stellar guest lineup of filmmaker Chidananda Naik, actor Kiara Advani, actor Naseeruddin Shah, filmmaker Payal Kapadia and musician AR Rahman.

    Speaking about the podcast from Film Companion, Amazon Music India director Mamta Saraf said, “Our goal at Amazon Music is to bring fresh content to the listeners and explore avenues that we haven’t before. We are excited to collaborate with Film Companion for the Cannes Film Festival special podcast, and elated about bringing it to Amazon Music listeners two weeks early.”

    Addressing the association, Film Companion founder and editor Anupama Chopra said, “I’m absolutely thrilled to be back at Cannes, capturing the glory of the movies at one of the most prestigious events in the film industry. We look forward to bringing Amazon Music listeners access to the magic of the interviews and coverage of the Cannes Film Festival 2024 through our podcasts. With an incredible lineup of guests and insights into the world of cinema, this year promises to be truly unforgettable. So, tune in to ‘Film Companion at Cannes’24’ on Amazon Music and join us as we dive into the heart of cinematic excellence!”

    ‘Film Companion at Cannes’24’ Podcast is now streaming on Amazon Music!
     

  • Priyagold unveils campaign featuring Kiara Advani for new Snakker biscuits

    Priyagold unveils campaign featuring Kiara Advani for new Snakker biscuits

    Mumbai: Priyagold, a prominent player in the fast-moving consumer goods (FMCG) industry, has come up with a new campaign to create curiosity around the new range of Snakker biscuits among the Gen Z audience.

    With the launch of the new biscuit, the brand innovatively coined the term ‘Snakk’ to strike a chord with the youth. Resonating with their interest, Priyagold aspires to make Snakker biscuits synonymous to snacks. The video features brand ambassador Kiara Advani to tap the interest of youngsters. The popularity of the actress, coupled with her active social media presence bodes well for establishing a strong connection with the Gen Z audience.

    Through the video posted on the celebrity’s social media platform, the brand created curiosity by showcasing the actress involved in baking a cake with secret ingredients. This keeps the audience hooked by compelling them to guess the favorite snack of the actress. Incorporating the popular Gen Z term ‘Snakk” played an instrumental role in piquing the interest of the audience and driving maximum engagement from them.

    Ultimately, the rollout of a video by Kiara Advani revealing the launch of the Snakker biscuit from the house of Priyagold garnered huge engagement from the audience, implying their trust in the brand. At the same time, the revelation depicted the delectability of the cookie for indulgence in a rich, creamy flavour with a hint of crunchiness to it.

    For driving mileage around the campaign, the brand also roped in relatable comedy influencers to amplify awareness surrounding the Priyagold Snakker Biscuit. In the process, humor and wittiness were infused to the campaign to foster deeper connection with the audience.

    Speaking on the occasion, Priyagold’s director Mannas Agarwwal said, “The campaign is designed to appeal to Gen-Z audience and that is why we incorporated the term “Snakk” for Snakker Biscuit which has two meanings, one means a Snack to have when hungry and other is referred to someone who is attractive or appealing. It is very important that we do ad campaigns which appeal to the younger demographic because they are becoming our largest consumer segment.”

    Priyagold is at the forefront of leading the trend in the FMCG sector by curating innovative offerings. Bringing about the confluence of quality and affordability, the brand has been a top choice among Indians for the past 23 years, reinforcing its capability to offer a range of delectable products.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by KIARA (@kiaraaliaadvani)

     

  • Finolex Cables launches innovative OOH campaign

    Finolex Cables launches innovative OOH campaign

    Mumbai: Finolex Cables has launched an innovative out-of-home (OOH) campaign as part of its ongoing “No Stress. Finolex.” initiative.  This outdoor campaign is designed to emphasize innovation and reliability and is strategically located across multiple cities. It aims to captivate consumer attention by serving as focal points that draw attention toward Finolex Cables’ cutting-edge technology and trustworthiness.

    Out of the many creatives, one of the innovative hoardings features a live fan symbolically giving air to the Bollywood star, Kiara Advani. It has already gone viral in Pune with a local Instagram page garnering over 2.6 million impressions. Another striking hoarding showcases Finolex Cables’ FR House wire alongside their brand ambassador, Bollywood actor Karthik Aaryan. The skyline in this captivating display is showcased using neon lights, highlighting the company’s expertise in delivering top-notch electrical solutions.

    President – sales and marketing Amit Mathur stated, “These standout hoardings are more than just advertising spaces; they’re testaments to our commitment to creativity and excellence. In an era where consumer attention is at a premium, these hoardings offer a unique opportunity to connect with our audience in a meaningful way, cutting through the clutter and leaving a lasting impression.”

    In addition to the innovative hoardings that were launched, Finolex Cables ongoing “No Stress. Finolex” campaign adopts a comprehensive 360-degree approach, leveraging various marketing channels such as TV, OTT, digital media, PR, radio, and OOH (out-of-home). This multi-channel strategy ensures maximum reach and impact, driving brand awareness, engagement, and memorability.

    https://globalappsportal-my.sharepoint.com/:v:/g/personal/rahil_shukla_dentsu_com/EYGQ-HBaO81Mno4DgnErZEwBRlf0R84-KkIfC1RYtwIsvg

    https://globalappsportal-my.sharepoint.com/:v:/g/personal/rahil_shukla_dentsu_com/EcZvTTF_buJFkMKGJwpYdhcB3geGZBV8hyMVYIcsGQWvAw

  • Libas ropes in Kiara Advani as the brand ambassador

    Libas ropes in Kiara Advani as the brand ambassador

    Mumbai: Libas, a leading ethnic fashion brand, proudly announces the appointment of Bollywood sensation Kiara Advani as their new brand ambassador in their latest brand film. With this exciting collaboration, Libas is poised to redefine the standards of ethnic wear, positioning itself as the epitome of aspirational fashion for the modern Indian woman.

    Kiara Advani’s vibrant persona and her trendsetting style perfectly align with Libas’ ethos, which celebrates the spirit of the contemporary Indian woman – free-spirited, independent, and evolved. The brand film begins with Kiara grooving to a retro beat. She transitions from a playful daytime outfit to a dazzling evening ensemble from Libas’ Spring-Summer collection, surrounded by friends in a lively celebration. Through this vibrant depiction, the brand film not only showcases the beauty of ethnic fashion but also inspires women to express themselves, embracing their unique styles.

    Talking about the announcement, Libas founder & CEO Sidhant Keshwani said, “Our partnership with Kiara Advani marks a significant milestone for Libas as we embark on a journey to elevate our brand to new heights of sophistication and style. With Kiara’s unparalleled charm and fashion-forward approach, we are confident that she will help us in our mission to premiumize the Libas brand, making it the go-to destination for discerning consumers seeking aspirational ethnic wear. We truly believe Kiara embodies the essence of Libas, making her an ideal choice to represent the brand on a global stage”.

    Kiara Advani expressed her excitement about joining forces with Libas, stating, ” As someone who values the timeless elegance of ethnic wear, I am thrilled to join forces with Libas as their brand ambassador. Together, we aim to redefine traditional fashion and inspire women to express themselves confidently.”

    Libas’ Spring-Summer collection epitomizes the latest trends, blending timeless fabrics like cotton and linen with intricate thread work and vibrant pastel hues. Featuring elegant silhouettes, signature gota work, and delicate embellishments, the collection offers a modern interpretation of classic elegance. With a rich blend of textures and contemporary prints, Libas continues to captivate with its timeless appeal and attention to detail.

    With Kiara Advani as their brand ambassador, Libas is set to embark on an exciting journey towards redefining ethnic fashion, captivating audiences with its distinctive blend of tradition and contemporary allure.