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Tag: Kia

  • Kia India launches a new TVC for Sonet X-Line

    Kia India launches a new TVC for Sonet X-Line

    Mumbai: Kia India has launched a new TVC as part of its campaign for its latest product offering, Sonet X-Line.

    The TVC is specifically designed to create anticipation for the range-topping Sonet X-Line trim. Contemplating the car’s exclusive looks and flaunt factor, Kia India has positioned the Sonet X-Line as ‘so rare, you just can’t resist it.’

    Apart from the television commercials, this new campaign will also be extended to the outdoor and digital media.

    This new TVC for the Kia Sonet X-Line captures a young, sophisticated couple living in a pristine white world. In their world, everything is white, from the clothes they wear to the house they live in, and even their pets. Except the car they own, which is the exact opposite – because even this young couple could not resist the unique magnetism of the exclusive matte graphite exterior colour of the Sonet X-Line.

    The TVC also highlights all the important product attributes like the exclusive splendid sage dual tone interior, exclusive crystal cut alloy wheels, 26.03 CM (10.25″) HD touchscreen navigation and the BOSE premium sound system with LED sound mood lights.

    The campaign illustrates that the Sonet X-Line is a car unlike any other seen on Indian roads, and it surely makes a statement that will not go unnoticed. Consumers today do not wish to feel bound by circumstances; they always want to establish their presence and unique identity, and the Sonet X-Line aims to fulfil this consumer need.

    Through this campaign, Kia India intends to reach out to customers who aren’t afraid to express their originality and uniqueness among their peers. Kia India’s communication narrative for the Sonet X-Line focuses on its consumer personas rather than product attributes and has the visual delight to break the clutter from the typical product-centric auto advertising.  It has elements that trigger the consumer’s need to own an exclusive product.

  • Kia India onboards MyungSik Sohn as chief sales officer

    Kia India onboards MyungSik Sohn as chief sales officer

    Mumbai: Auto major Kia India on Friday announced the onboarding of MyungSik Sohn as chief sales officer (CSO), with immediate effect. 

    Sohn has been associated with Kia Corp for 27 years, and during his last position, he served as general manager in China. Throughout his illustrious career with Kia Corp, he has held various leadership positions in China, Mexico, Asia-Pacific, the Middle East, Korea, and Europe.

    In his new role, Sohn will oversee the planning and execution of sales strategies aimed at driving growth. He will also collaborate with Kia India’s current leadership to expand the brand’s reach in tier 3, 4, and upcountry markets, said the company in a statement.

    “I am pleased to welcome MyungSik Sohn to the Kia India family. He joins the company at a very crucial juncture when the automobile industry is transforming with various technologies at interplay,” said Kia India MD and CEO Tae-Jin Park. “Since our inception, we have been achieving new milestones in the Indian market, and this momentum will only be heightened with Sohn taking charge. Backed by his extensive sales expertise from across continents and export expertise, we are excited to work with him to strengthen our brand’s market position and create new growth streams in the future.”

    Sohn is an experienced global professional who brings vast experience in domestic and overseas sales along with other support functions. He has graduated in mechanical engineering from Pohang University of Science and Technology (POSTECH), South Korea.

    “I am delighted and honoured to be a part of the Kia India family at such an exciting yet challenging time,” stated MyungSik Sohn. “Aligned to the changing preferences of Indian customers, the brand has carved out a distinct niche in the competitive Indian auto industry in just under three years. The coming years of Kia India look promising, and with the team’s collaborative efforts, I aim to propel the brand’s growth to new heights. I am looking forward to beginning a new journey in my career with the Indian market.”

  • WPP, AwesomenessTV & Verizon invest in Hispanic digital network Mitu

    WPP, AwesomenessTV & Verizon invest in Hispanic digital network Mitu

    MUMBAI: Mitú – an online Hispanic-focused digital content creator and media company catering to young Latino audiences in the US and Latin America – has raised a sum of $27 million from WPP Digital, DreamWorks Animation’s AwesomenessTV and Verizon Ventures in a round of Series C funding.

     

    With this the company’s total funding till date is now $43 million. The company’s existing investor Upfront Ventures also participated in this fresh round. 

     

    Mitú’s clients include America Movil, Kia, MillerCoors, NBCUniversal and Procter & Gamble. Mitú was founded in 2012 and is based in Santa Monica with offices in Mexico and Colombia. It employs around 120 people.

     

    Mitú creates and distributes original content as well as producing branded entertainment on behalf of its clients. Mitú’s technology enables it to efficiently analyze its Latino audience’s consumption of content across social media, thus providing it with a feedback loop for the company to continually create viral content. Mitú has over two billion global monthly views across all platforms in the US, as well as Mexico, Brazil and other Latin American countries.

     

    WPP Digital’s minority interest acquisition in Mitú, continues WPP’s strategy of investing in regions and sectors such as digital.

     

    Mitú founder and CEO Roy Burstin said, “Latinos represent 24 per cent of millennials in the US. That’s why we think of this demo not as a niche but as a part of the mainstream. Mitú’s content brings a distinct point of view that appeals broadly to young, mobile audiences. Brands want to reach these young consumers but accessing them through traditional channels has proved elusive. Mitú has reach where others have struggled.”

     

    WPP chief digital officer Scott Spirit added, “This investment fits perfectly with WPP’s strategy of investing in digital, content and fast-growth markets, such as countries in Latin America, and demographics, such as US Hispanic youth. Clients are trying to reach audiences where they organically spend their time. With young audiences, you need to reach them online and this investment in Mitú is a great vehicle for clients of WPP companies to accomplish that.”