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Tag: Khushi Advertising

  • PVR-INOX partners with Khushi Advertising to boost cinema advertising

    PVR-INOX partners with Khushi Advertising to boost cinema advertising

    Mumbai: PVR-INOX, India’s largest film exhibitor, secures a strategic partnership with Khushi Advertising Ideas Pvt. Ltd (KAIPL) to revolutionise cinema advertising in South India. This collaboration capitalises on the growing demand for cinema advertising, with the market Ad-Ex projected to grow by 12 per cent this year.  

    With over 20 years of experience, Khushi Advertising is known for its innovative campaigns that reach consumers across 35 cities through a dedicated team of over 250 professionals. The five-year contract appoints Khushi Advertising as the exclusive ad-sales affiliate for the South India market, aiming to manage cinema advertising sales effectively and enhance PVR-INOX’s market share.  

    The partnership reflects confidence in cinema advertising’s future, which saw a remarkable growth rate of 36 per cent last year. According to PVR INOX, CEO – revenue and operations, Gautam Dutta, “This new strategic partnership between two leaders in the industry goes beyond the transactional value. It aims to reform the market, provide better control over market narratives and commercials, and most importantly, uphold the value of cinema advertising among our esteemed advertisers and trade partners, who have been an integral part of our success. Traditionally, advertising sales contributed 10-11 per cent of our total revenue, but post-COVID, that contribution dipped to around 7-8 per cent as we were on a recovery path. We strongly anticipate that this partnership, along with our ongoing leadership initiatives, will strengthen our ad-sales contribution and help us return to pre-COVID levels. We look forward to the success of this partnership.”

    Khushi Advertising Ideas Pvt. Ltd., CEO, Vishnu Telang highlights the remarkable growth and universal appeal of South Indian cinema, stating, “The South Indian film industry has experienced phenomenal growth, with blockbuster hits like KGF 2, RRR, Salaar Part 1: Ceasefire, and Pushpa driving robust advertising activity and fostering a passionate fanbase. With highly anticipated releases such as Vettaiyan, Kanguva and Pushpa 2 scheduled for this year, 2024 is set to be the ‘Year of South Movie Dominance.’ To leverage this momentum, we are excited to announce our strategic partnership with PVR Inox, which will significantly expand our advertising footprint in South India. This collaboration allows us to tap into a dynamic audience through highly impactful advertising campaigns linked to our diverse lineup of films, creating lucrative opportunities for brands to engage effectively. At Khushi Advertising, we excel in providing integrated OOH solutions across India, utilising specialised venues such as malls, airports, and corporate parks. Our strategic focus on maximising brand visibility ensures that we craft compelling campaigns that resonate with audiences in vibrant environments. Together with PVR Inox, we are poised to enhance advertising revenues and deliver your message directly to your target audience, no matter where they choose to engage.”

    Khushi Advertising Ideas Pvt. Ltd., director, Pranay Shah stated, “We are thrilled to announce our strategic partnership with PVR INOX, a leader in the cinema exhibition industry. This collaboration aims to revolutionise cinema advertising by providing brands with unparalleled access to a diverse audience in a captivating environment. As cinema attendance continues to rise, we anticipate that this collaboration will not only enhance brand engagement but also drive significant growth in advertising revenue for both Khushi Advertising and PVR INOX. Together, we are committed to setting new standards in cinema advertising and creating memorable experiences that leave a lasting impression on audiences.”

  • Oho Gujarati to stream ‘110’ starting 30 September

    Oho Gujarati to stream ‘110’ starting 30 September

    Mumbai: OTT platform Oho Gujarati will premiere its latest web series “110” on 30 September.

    Directed by Abhishek Jain and produced by Anish Shah, “110” is an Oho original that features actors like Jay Upadhyay, Sanjay Bhatiya, Shivani Joshi among others.

    Oho Gujarati is a joint venture of CineMan Productions and Khushi Advertising. Co-founded by Abhishek Jain and Pranay Shah, the vision of this language OTT platform is to offer a plethora of content – fictional and non-fictional, in various formats – films, short films, web/mini-series, documentaries, plays, table readings, music video and much more.

  • Tissot rolls-out innovative cinema campaign in collaboration with Khushi Advertising

    Tissot rolls-out innovative cinema campaign in collaboration with Khushi Advertising

    MUMBAI: Tissot, world leader in the Swiss traditional watch industry has rolled-out an innovative on-screen advertising campaign in multiplexes. For this, ambient media agency, Khushi Advertising Ideas Pvt Ltd has helmed a unique multiplex advertising campaign to engage with audience in an interesting manner.

    The currently on-going 6-week campaign includes a 10-second ad film and is being carried out in 360 INOX screens pan India and 30 screens of Carnival Cinemas in Kerala and Goa. The ad film shows the newly launched Tissot Seastar Chronograph watch along with a countdown timer leading to the commencement of the national anthem. The last frame of the ad urges the audience to “please stand up for the national anthem’.

    Tissot’s objective was not to showcase just another product ad film but also to keep the essence of being one of the most accurate timekeepers in focus. Khushi Advertising understood this need and came up with this brilliant idea to make an impact. An ad just before the national anthem is hard to miss but the concept of using a timer leading to the national anthem showcases remarkable social cognizance. This way Tissot got the position, timing and overall concept of the ad perfect.

    Opining on the ideation behind the campaign, Khushi Advertising CEO Vishnu Telang said, “As cinema advertising specialists, it is our responsibility to delight our clients. The countdown timer was included to build anticipation in the audience’s minds. When clients like Tissot appreciate our work, it fires up our creativity. Khushi is proud to be recognised as the fastest-growing ambient media agency in India, providing novel ambient advertising solutions across various avenues.”

    INOX chief sales officer Anand Vishal agreed to this while adding, “Everywhere you go, you are hammered by advertisements. In such an environment, your best bet is to be innovative so that the viewers are actually waiting for the story to unfold. If you cannot capture the audience in the first 5 seconds of the advertisement, you’ve already lost their attention. When Tissot added a countdown timer, it kept the audience hooked to their seats wondering what happens once the timer reaches zero. Such are the advertisements that speak directly to their audience.”

  • LIVA outshines in mall space with unique innovation

    LIVA outshines in mall space with unique innovation

    Mumbai:  Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.

    This season the innovative campaign stands out in 54 malls across 26 cities. LIVA being the first ever brand to have the largest drop down with a size of 20 feet tall which enhanced outreach and gathered immediate attention in the over-crowded mall space. The main idea for the innovation was to create immediate recall in the last leg of the consumer journey.

    The study across malls showed positive consumer response with 71% consumers noticing the drop down and  68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign. 77% of the consumers surveyed were able to resonate that LIVA was a fluid fabric and 3 out of 5 considered LIVA as a fabric brand.

    Ms. Shardah Uniyal, Head – Branding & Communication, Birla Cellulose expressed, “The response from the innovation done last season was overwhelming, which was one of the many reasons why we re-launched the campaign with more innovative display. Being an ingredient it is imperative for the brand to get noticed and stand out in clutter. This innovation was aimed towards garnering maximum visibility and increasing foot falls for our partner brands in those malls and this campaign has successfully achieved the objective.”

    Mr. Vishnu Telang, CEO – Khushi Advertising, commented “We worked upon the innovative idea given by Liva and further enhanced the look and workability of the innovative dropdown. The most demanding part of the campaign involved creating and putting up suspended 20 feet 3D dropdowns which portrayed the brand ambassador, Kangana Ranaut showcasing the resplendence of the fabric”.

  • Vishnu Telang joins Khushi Advertising with 50% stake

    MUMBAI: Cinema advertising and mall and multiplex branding company Jaguar Services‘ Vishnu Telang is now a 50 per cent equity stake holder in Khushi Advertising.

    In a 17-year career, Telang contributed to building Jaguar Services into the leading player with pan India presence and a team of more than 100 professional. He was one of the first few people to convince marketers and theatre owners and build this market as a relevant media for effective communication.

    Telang said, “The multiplex and mall revolution has just begun with hundreds of new properties and cities to be added in the next few years. In Khushi Advertising I have a like minded dynamic partner – they already have a pan India presence and impressive inventory in multiplexes, malls, shopping centres, clubs and department store, everything a client would want in his ambient media plan.”

    Khushi Advertising founder Pranay Shah said, “In the last five years Khushi has already expanded across 19 cities in India. With Vishnu coming on board with his vast servicing and industry experience, we can look at reaching the next level in business deliveries. For our clients, it will mean a new chapter in service orientation, result-oriented creativity and complete ambient media solution.”

  • Khushi Advertising bags ad films screening rights of Fun Cinemas for two years

    Khushi Advertising bags ad films screening rights of Fun Cinemas for two years

    MUMBAI: Khushi Advertising has bagged the exclusive rights of screening ad films across the Fun Cinemas multiplex chain for two years.

    The rights have been given for all existing and upcoming Fun Cinemas Multiplex screens across India for two years.

    Khushi Advertising director Pranay Shah said, “Khushi advertising is growing aggressively and as part of our continuing expansion, the new association with Fun Cinemas will further improve our business growth. Khushi advertising has been selling multiplex onscreen space pan India since last 15 years and has successfully emerged as the best media buying agency in the cinema medium.

    Khushi Advertising‘s strategy this year will be to control a minimum of 650 screens across various cinemas.

    Said Shah, “Our pan India presence with exclusive rights and tie-ups with some of the biggest names and chains of malls, Department stores and multiplexes makes us a single point source for advertiser’s requirements in this exciting new dimension of advertising.”

    Fun Cinemas is currently present in over 19 cities across India, including Mumbai, Delhi (4 properties), Bangalore, Chandigarh, Lucknow, Jaipur, Hyderabad, Gwalior, Goa, Ambala Panipat, Guwahati, Hissar, Amritsar, Kota, etc. comprising 77 screens nationally. It is also present in tier I, tier II and tier III cities with 200+ single screens (Digital Cinemas).

    Fun Cinemas plans to add 32 screens in multiplex format, 100 in digital format and 25 screens in refurbishment format to its tally in 2013.

  • Khushi Advertising bags adfilm screening rights of Cinemax for 3 years

    Khushi Advertising bags adfilm screening rights of Cinemax for 3 years

    MUMBAI: Khushi Advertising, an ad agency which specialises in the medium of cinema, has bagged the exclusive rights of adfilm screening across the entire Cinemax multiplex chain.

    The rights have been given for all existing and upcoming Cinemax multiplex screens across India for three years.

    Said Cinemax CEO Sunil Punjabi, “Khushi and Cinemax have always worked closely and this on-screen association has only got us closer.Cinemax is growing aggressively in 18 cities and will now be able to give advertisers a Pan India reach through its network.”

    Cinemax has over 115 screens up and running across various locations in 18 cities and 300 screens are in the making.

    Since the last five years Khushi Advertising has been selling multiplex onscreen space pan India and is an active contributor in selling onscreen space of Cinemax, PVR, Big Cinemas, Inox and Fun.