ITV

Tag: Khushi

  • OfBusiness onboards Pavan Kaushik as director corporate communications

    OfBusiness onboards Pavan Kaushik as director corporate communications

    MUMBAI: OfBusiness, involved in manufacturing, financing, and aggregation business, has appointed Pavan Kaushik as director corporate communications. His role: driving the overall brand strategy, communication, social media, internal communications, and strategic communication for its  upcoming IPO..

    With 35 years in corporate communications and public relations, Pavan has been part of the central government, NIFT, Hindustan Zinc-Vedanta Group, FIMI, DS Group, M3M India, and now OfBusiness.He has deep experience in communication strategies, advocacy, crisis management, leadership branding, and dynamic positioning of organisations. He is also an author, motivational speaker, and storyteller with over 500 stories and 100 authored articles.

    Pavan founded three social campaigns: Khushi for child nutrition and education, Sakhi for women’s economic empowerment, and Be Safe Zindagi for industrial and road safety.

    He has handled prominent campaigns like the new economic policy, rural development, AIDS awareness, pulse polio, and more.

    He has authored two books and is working on his third. Recognized by Thinkers360 Global, he has received several awards, including CSR person of the year and “role model in corporate communication and PR. Pavan has now co-founded Gurukshetra Consultancy to help young professionals and corporates.

    Pavan  shared, “ I look forward to leading the corporate communications function and crafting a strong communication strategy for the upcoming IPO. I am excited to work with OfBusiness’ dynamic co-founders. Their promising vision for India is truly inspiring,.”

  • The power of relatable content in brand advertising

    The power of relatable content in brand advertising

    Mumbai: In today’s digital age, where every scroll and click presents an opportunity for brands to connect with consumers, the concept of relatable content has emerged as a game-changer in advertising strategies. This approach focuses on creating content that resonates deeply with the audience, forging a genuine connection that goes beyond mere product promotion. To learn more about this growing trend, we spoke to three renowned couple content creators who have mastered the art of merging authenticity with brand endorsements- Vishakha & Divesh, Khushi & Kushal, and Rashika & Hitesh.

    Vishakha & Divesh-

    Vishakha and Divesh, known for their heartwarming couple vlogs and lifestyle content, emphasise the importance of authenticity in their collaborations with brands. “Our audience trusts us because they see themselves in our everyday experiences,” explains Divesh. “When we partner with a brand, we ensure that the product seamlessly integrates into our lives,” adds Vishakha. This perfect integration is crucial for maintaining credibility and connecting with their audience. Whether they’re promoting a new beauty regimen or spotlighting travel accessories, their approach is rooted on real everyday experiences. They also bring a humour quotient to their content. Their ability to mix authenticity with humour makes their recommendations feel not just relatable, but also enjoyable and entertaining. “When people see us using a product in our daily routines, they can visualise themselves using it too,” Divesh adds. This visualisation is key in converting viewers into consumers!

    Khushi & Kushal-

    Khushi and Kushal are celebrated for their dynamic content that ranges from travel diaries to cooking experiments, all infused with their infectious energy and humour. “Emotions drive engagement,” says Kushal. “When we share a personal story or a genuine reaction to a product, our audience responds with enthusiasm,” Khushi adds. This emotional resonance forms the core of their brand collaborations. “Authenticity is non-negotiable,” Kushal emphasises. “Our audience can tell when something isn’t genuine, so we make sure every brand partnership feels natural and adds value to our viewers.”

    Rashika & Hitesh-

    “Our audience appreciates the blend of tradition and modernity in our lifestyle,” says Rashika. “When we partner with brands, we ensure the product aligns with our values and resonates with our diverse audience,” Hitesh adds. “Each partnership is an opportunity to educate and inspire,” Rashika notes. “When we showcase how a product fits into our multicultural lifestyle, it sparks curiosity and interest among our viewers,” Hitesh explains. This educational aspect not only expands the brand’s reach but also establishes Rashika and Hitesh as cultural ambassadors within their community.

    By prioritising authenticity, emotional connection, and cultural relevance, these content creators have redefined how brands engage with consumers in the digital age. 

  • DishTV launches customised packs in Karnataka, AP & Telangana

    DishTV launches customised packs in Karnataka, AP & Telangana

    MUMBAI: In a bid to acquire subscribers in Karnataka, Andhra Pradesh and Telangana during Phase III areas of Digital Addressable System (DAS), direct to home (DTH) operator DishTV has launched a new package called Khushi, which offers customers the power to create their own pack.

    The new includes 45 South Indian channels, five Kannada channels and 11 Telugu channels.

    For the customers moving to DishTV, the company offers various options by providing them a choice of custom-made 17 entertainment add-on packs ranging from Rs 25 – 75 per month and regional add-ons starting from Rs 10 per month.

    Subscribers can avail best of Kannada entertainment at as low as Rs 139 per month and wholesome Kannada entertainment at Rs 169 per month. Further to appease the need for sports enthusiasts, the sports add on with best of Kannada entertainment is available at Rs 189 per month.

    For accessing Telugu entertainment, customers will have to pay Rs 139 per month. Popular kids add on with complete Telugu entertainment is priced at Rs 164 per month and the sports add on with complete Telugu entertainment will be available at Rs 189 per month.

    DishTV CEO Arun Kapoor said, “Over the years we have observed the trend of the viewer preferences prevailing in the Tier 2 and Tier 3 markets. They have an inclination for regional content. Keeping this in mind DishTV has always been at the forefront to provide innovative solutions to enhance the TV viewing experience for our subscribers in regional markets.”

    He further added, “Now, with the extension of deadline for the phase III of TV digitisation in India, we aim to capitalise the huge captive user base, which would be switching from analogue cable to digital platform. Khushi offers its subscribers the ‘Power to create your own pack’ and ensure that they enjoy seamless services with uninterrupted entertainment at cost effective rates.”

  • DishTV launches customised packs in Karnataka, AP & Telangana

    DishTV launches customised packs in Karnataka, AP & Telangana

    MUMBAI: In a bid to acquire subscribers in Karnataka, Andhra Pradesh and Telangana during Phase III areas of Digital Addressable System (DAS), direct to home (DTH) operator DishTV has launched a new package called Khushi, which offers customers the power to create their own pack.

    The new includes 45 South Indian channels, five Kannada channels and 11 Telugu channels.

    For the customers moving to DishTV, the company offers various options by providing them a choice of custom-made 17 entertainment add-on packs ranging from Rs 25 – 75 per month and regional add-ons starting from Rs 10 per month.

    Subscribers can avail best of Kannada entertainment at as low as Rs 139 per month and wholesome Kannada entertainment at Rs 169 per month. Further to appease the need for sports enthusiasts, the sports add on with best of Kannada entertainment is available at Rs 189 per month.

    For accessing Telugu entertainment, customers will have to pay Rs 139 per month. Popular kids add on with complete Telugu entertainment is priced at Rs 164 per month and the sports add on with complete Telugu entertainment will be available at Rs 189 per month.

    DishTV CEO Arun Kapoor said, “Over the years we have observed the trend of the viewer preferences prevailing in the Tier 2 and Tier 3 markets. They have an inclination for regional content. Keeping this in mind DishTV has always been at the forefront to provide innovative solutions to enhance the TV viewing experience for our subscribers in regional markets.”

    He further added, “Now, with the extension of deadline for the phase III of TV digitisation in India, we aim to capitalise the huge captive user base, which would be switching from analogue cable to digital platform. Khushi offers its subscribers the ‘Power to create your own pack’ and ensure that they enjoy seamless services with uninterrupted entertainment at cost effective rates.”

  • After IPKKND, five other television shows OTT can bring back!

    After IPKKND, five other television shows OTT can bring back!

    MUMBAI: Some time ago, television lovers were pleasantly surprised when Star India announced that it was bringing back one of their most loved TV shows and chart toppers,  Iss Pyaar Ko Kya Naam Doon as a web series on Hotstar. The web series would not be made up of repeats. An eight episode mini-serines with brand new content titled Iss Pyaar Ko Kya Naam Doon Ek Jashn was planned

    Under the ‘Entertainment Mafia’s’ banner of productions, each episode will be 10 mins long and will take the lead characters’ ‘Arnav’ and ‘Khushi’s’ story forward since the serial went off air 3 years ago..

    Read more here

    It wouldn’t be an exaggeration to say Iss Pyaar Ko Kya Naam Doon is what made its leads, Sanaya Irani and Barun Sobti into the superstars that they are today. The show went off air in 2012 leaving its huge fan base in both India and abroad wanting for more. So much so that they strived hard to keep forums discussing the show alive with fanfics and self-compiled music videos. Now that the show is back, albeit for a brief period that is eight 10 minutes per episode long, fans are ecstatic over the development. Some are even hopeful that this will become a trend, so that they can reconnect with their favourite shows that went off air.

    Revisiting old shows that had built a sense of loyalty and fan base amongst viewers  is a great way to introduce traditional television watchers to their Over The Top services  like — Ditto TV for ZEEL, Sony Liv for Sony, and of course Hotstar for Star India.

    Getting a time slot during the television prime time band is difficult considering the tough competition between channels to garner more eyeballs and more so, in the Hindi GEC genre. Shows with slightly unconventional content, which didn’t strike well with all demographics at the same time often needed to be pulled off to make space for the next big thing. In fact 2015 saw many shows with very short life spans, they didn’t even make it through half the year.

    Being a more dedicated, customisable and targeted platform, OTT can be a great way to re-introduce such shows and give them another run chance to cultivate a niche audience.

    Taking a cue from Star India, Indiantelevision.com has compiled a list of popular shows that went off air, shows which can be revisited through the networks’ respective digital arms.

    1: Left Right Left [ Air time:  2006 – 2008 on Sab TV ]

    Under DJ’s Creative Unit’s production  banner, the youth centric show Left Right Left came as a daring move from Sab TV when contemporary Hindi GECs were sticking to the ‘saas bahu’ formula on the prime time slot..

    With its catchy opening song to edgy content and a powerful team of young actors including Rajeev Khandelwal as Captain Rajveer Singh Shekhawat, Left Right Left was a show ahead of its time when it comes to the youth genre in Indian television. Perhaps that’s why it earned itself a season two on the channel, though it wasn’t able to create the same fervour as its predecessor. None the less, fans of the show are still seen raving about it, and watching its repeats on YouTube. The show’s opening song and episodes that have been uploaded on YouTube see frequent traction as well. Relaunching the show on Sony Liv might bring a smile on the faces of these fans.

    2  Pavitra Rishta: [ June 2009 to October 2014 on Zee Tv]

    In Balaji Telefilms’  trademark mark style,  soap opera Pavitra Rishta  had a unique positioning with its audience —  it was not only appealing to the mothers and aunts in the family, but progressive ideas and dynamic actors like Sushant Singh Rajput and Ankita Lokhande, allowed several youngsters to take interest in the show. The actors’ successful careers post the show only proves how popular it was. Not to mention the show’s reel couple ended up being a couple in real life.

    With close to 1500 episodes, the show has a huge fan base, as is obvious from a slew of Facebook groups and other fan clubs that regularly update their fanfics. While both the leads of the show have gone on to shine in the industry, making the idea highly unlikely, but returningPavitra Rishta on Ditto TV sounds like an awesome idea to the millions of fans of the show. ZEEL are you listening?

    3. Manmarziyan:  [ April 2015 to August 2015 on Star Plus ]

    Created by Swastik Pictures, Manmarziyan addressed the young independent women in India whose idea of a successful life isn’t marrying rich and settling down, but chasing after their dreams. The show was an experiment for both the channel as well as the production house

    With this modern approach content, the show struck a chord, but, only with a niche audience and therefore had to be pulled off air. Post which many fans of the show came with several petitions to see it back on air. As a response to them, if not on television, Manmarziyan can be brought back and continued on Hotstar.

    4. Na Bole Tum Na Maine Kuch Kaha [Jan 2012 to Oct 2012, 2013 on Colors TV]

     

    With a very unique storyline, Sunshine Productions’ Na Bole Tum… was yet another show that left tele lovers asking for more, so much so that the craze remains even after the second season aired on 2013 with a 12 year leap from the first season. Aakanksha Singh and Kunal Karan Kapoor emerged as powerful actors throughout the series and connected the audience to the not so conventional characters, Mohan Bhatnagar and Megha Vyas. Log on to any popular television drama fan club or group on the web and you see fan letters and petitions pouring in requesting a season three! With  the Colors TV lineup packed with new shows, fans may have to hold on to their season three plans, unless the recently announced VOD service from Viacom 18, VOOT takes up the chance and offers the show’s fans a chance  revisit to their favourite show.

    5. Geet Hui Sabse Parayee: [ April 2010 to December 2011 on Star One]

    Another gem from Star India, Geet Hui Sabse Parayi, is known for several reasons — for touching upon a serious social issue, for introducing yet another unconventional heroine, and for the sizzling chemistry and jaw breaking comic exchanges between the leads  Drashti Dhami and Gurmeet Chaudhary. Produced by Endemol, the show was well received by both youngsters and the plus 40 viewers.  The popularity of the Drashti-Gurmeet couple on screen was perhaps only next to Sanaya and Barun Sobti in Iss Pyaar Ko Kya Naam Doon. In fact, for some, Geet and Maan still remain the classic bubbly girl and angry young man pair on small screen.Though the show had to be axed due to the channel undergoing a revamp, several fans maintain an active fan page for it.

    Fan made videos featuring the leads in latest romantic songs have entertained fans of the shows even now. Ask them if they wish the story continued from where they left off, you would get an emphatic and unanimous yes! So maybe after IPKKND Hostar can pick up Geet for them?

    While we have listed just five, there are several other shows that fans would love to have back in a cool new digital avatar.