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Tag: Kheman Kumar

  • Advent Public Relations onboards Dr Divya Saksena as director of content strategy

    Advent Public Relations onboards Dr Divya Saksena as director of content strategy

    Mumbai: Advent Public Relations Pvt Ltd, an established communication consulting firm of Delhi, has announced a significant addition to its leadership team, with the appointment of Dr Divya Saksena as the director of content strategy. In her new role, Dr Saksena will oversee brainstorming, research and competition mapping with a view to implementing innovative ideas and storylines, that synchronize with client company goals. She will spearhead the team in creating international-level content, aligned with global benchmarks as well as client objectives.  

    Dr Saksena brings with her over thirty years of expertise, both national and international, having worked in USA, Canada, and India. With a PhD from the USA, she has held fellowships and key positions at prestigious institutions such as George Washington University (GWU), Middle Tennessee State University (MTSU), Delhi University and Shiv Nadar University, where she made significant contributions to the fields of research, business communication and professional writing. Her wide experience across modern and traditional platforms and technologies means that her strength lies in synergizing intellectual creativity with hi-tech digital platforms. With such a stimulating combination of non-formal approaches and established communication strategies, she aims to accomplish cutting-edge PR targets for our clients.

    Brimming with enthusiasm, Dr Divya Saksena stated, “I’m excited at the prospect of working with the Advent team to bring together technology, research, and creativity. By applying ultra-modern, international and multicultural approaches, we aim to create memorable content across a variety of projects in our pursuit of excellence. We will focus on wide-spectrum brand-building for our clients while also reinforcing traditional strategies in our work.”

    Sharing the same dynamism, Advent Public Relations Pvt Ltd director Kheman Kumar said, “We are thrilled to welcome Dr Divya Saksena onboard with us. Her expertise of keeping pace with key industry trends ensures that our content is always relevant and innovative, helping our clients to carve a niche within their industry. Her extensive international experience and proven track record of innovation in communication strategies and professional writing at all levels make her an invaluable asset to our organization. We are confident that, with her guidance and intellectual maturity, our creative endeavors will reach new heights”.

  • Advent PR bags communication mandate for Hygiene Plus

    Advent PR bags communication mandate for Hygiene Plus

    Mumbai:  Delhi-based PR agency Advent Public Relations has attained the communication mandate for Hygiene Plus, a manufacturer of hygiene products in India.

    Advent PR will now be in charge of organising, executing, and administering Hygiene Plus’s innovative and strategic communication plans. The agency’s main efforts will be on increasing and enhancing market involvement through strategic communication tools and techniques. This affiliation will strategically increase the company’s visibility in the market while concurrently targeting the prospective customers.

    Hygiene Plus is one of the leading manufacturers of made in India hygiene products like sanitary napkins, baby wipes, refreshing wipes, baby bath towels, adult bath towels, kids bath towels, and laundry detergent capsules (adult & baby). They are a quality-driven, integrated production facility that provides a long-term answer to a fundamental need which is hygiene. Backed by the business expertise, reliability, and industry experience, Hygiene Plus truly believes that success is proportional to inventive thinking.

    Hygiene Plus managing director Gautam Kanodia said, “Hygiene Plus has become a credible brand name within its industry over a short span of time. With our assertive growth prospects for the years ahead, we were looking to work with a PR agency that could use their acumen to deliver us integrated marketing communication solutions, in line with our brand vision, and enable us to connect with our diverse customers across different platforms. We needed someone who could advise us on how to improve the firm’s brand image and Advent PR came up with decisive solutions. We are certain that they will effectively position our brand in the market by creating a recall value among the customers.”

    Sharing his views, Advent Public Relations director Kheman Kumar said, “We are delighted to announce that we have been selected as Hygiene Plus’s ideal PR and brand communications agency. At Advent PR, we aim to provide the finest service possible to our clients, and we are convinced that as their valued communication partners, we will support them in their mission and assist them in meeting their objectives. We are eager to work with Hygiene Plus to assist them to create and achieve their goal of expanding their business to new levels.”