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Tag: Khelraja

  • La Liga onboards Khelraja as its official Asian igaming partner

    La Liga onboards Khelraja as its official Asian igaming partner

    Mumbai: Highlighting its commitment to the igaming experience, Khelraja, Asia’s real-money gaming brand that offers sports betting, casino, and esports among other categories, has partnered with La Liga team Sevilla FC. It is its official Asian igaming partner. Through the association, which will run until 30 June 2024, Khelraja will provide its users the opportunity to engage with all La Liga and Copa del Rey matches featuring Sevilla FC and win rewards.

    Sevilla FC president José Castro said, “We are very pleased to have signed this agreement which will allow us to continue growing in our process of internationalising our brand, both globally and in Southeast Asia, a market that we consider strategic in our expansion process. Sevilla is going to become an ambassador of LaLiga with this sponsorship agreement, and we are undoubtedly taking an important step in this region.”

    The Spanish First Division, known as La Liga, has, over the last two decades, featured global superstars such as Lionel Messi, Cristiano Ronaldo, Zinedine Zidane, Ronaldinho, and Zlatan Ibrahimovic. The partnership between Sevilla and Khelraja provides these fans with an opportunity to further elevate their engagement and experience sports immersion.

    Khelraja CEO Viren Modi said, “The passion for football in India is on the rise, as can be seen in the growing popularity of overseas football leagues. Partnering with Sevilla FC, one of the biggest and most illustrious clubs in Spanish football, is a moment of great pride for us. The association will provide football fans on the Khelraja platform with yet another avenue to not only engage with Sevilla FC’s games online but also win lucrative rewards while doing so. We are looking forward to the partnership and will be exploring more such engagement opportunities with other football clubs, both in India and overseas.”

    Sevilla FC has a history spanning more than 130 years. It is the oldest club in Spain dedicated to football and has, since its founding in 1890, won one league title, five Spanish Cups, one Spanish Super Cup, and one Uefa Super Cup. Sevilla FC also holds the distinction of winning the Uefa Europa League (previously called the Uefa Cup) a record six times, with the most recent victory coming in the 2019-20 season.

  • Mandrake Mydia bags integrated PR mandate for Khelraja

    Mandrake Mydia bags integrated PR mandate for Khelraja

    Mumbai: The integrated marketing communications advisory, MandrakeMydia has won the integrated PR mandate for Asia’s renowned iGaming platform, Khelraja.

    MandrakeMydia is a boutique PR agency that has catered to different clients from different sectors which adds to the expansive portfolio of the brand. They have managed the PR for gaming brands like Adda52 and Rummy culture in the past helping them build a strong brand presence.

    Khelraja is an online gaming app that offers live casino and other gaming experiences to the users along with the opportunity to win big. Strategic media engagement, social media marketing and development for the brand, as well as integrated PR campaign planning and coordination, are the key objectives in the mandate. Khelraja is a platform that offers a seamless virtual gaming experience to its users and is expanding its user base in the market by initiating several interesting gaming campaigns.

    Speaking on this, Khelraja CEO Viren Modi said, “With our expansive plans in the near future, we trust MandrakeMydia and its years of experience in the PR management industry. Their deep understanding of the gaming industry and its PR strategies is something that we were looking for the expansion of the brand.”

    Sharing her thoughts on this opportunity, MandrakeMydia founder Shabnum Khan commented, “It is a pleasure to be working for one of Asia’s most renowned iGaming platforms and this would be a long-term partnership wherein we aim at expanding the brand presence across different publications. Key strategic approach would be to connect with the target audience through a streamlined approach.”