MUMBAI: Over the past 100 years, Bollywood has made spectacular contributions to the world of art. Beautiful portrayal of human emotions, innovations in the technical aspects of cinematography, actors and musicians of unparalleled talent – India’s film industry has a lot to be proud of. Keeping the mood alive, Zee Classic, India’s only Hindi movie channel shows films from the classic era of Hindi cinema. The channel has taken a step forward to enthral the movie lovers with a robust line up of evergreen movies and experience the magic of the Golden era of Indian cinema.
Come March and the channel will screen works of Basu Chatterjee – one of the stalwarts of Hindi Cinema every Saturday from 1st March to 5th April 2014. Basu da, as he is lovingly referred to, is known for his light comical take on issues revolving around the lives of middle class families. The repertoire of his ‘middle-of-the-road’ films have catered to Indian sentiments of the time he came from and went on to be timeless classics which is enough to describe the legendary filmmaker.
The film festival – Khatti Meethi Life includes a line-up of movies such as the comedy drama Pasand Apni Apni, romantic comedy musicals follow with Laakhon Ki Baat, moving on to a funny tale of Four old men Shaukeen, the beautiful love story Baaton Baaton Mein and Chitchor. The festival comes to a close with Piya ka Ghar – a movie about the ups and downs of living in India’s city of dreams and Bollywood’s home – Mumbai.
Commenting on the channel’s endeavour, Mr. Akash Chawla, ZEEL Marketing Head, National Channels said, “Our film industry has grown manifold from where it started. There are new genres being explored and each artist comes with his/her own set of expertise and innovations. In the field of arts, looking back to one’s roots is always a great source of inspiration. The themes and plots from the golden era are relevant to this very day. Zee Classic believes that such great works of cinema should not go unnoticed and hence we have recreated that evergreen era for the viewers of today. We have a great lineup of some of the best works of Basu Da for the audience and we look forward to offering many such specials in the coming future.”
Flashbacks to good things of the past are a favourite for all movie buffs. With Zee Classic bringing you the best of one of Bollywood’s greatest movie-makers – this March is going to be a wonderful throwback. Here’s to Zee Classic standing true to the promise of bringing forth ‘Timeless Movies. Timeless Moments’ and many more movies from that unmatched era!
