Tag: Khatron Ke Khiladi

  • Behind the scenes of ‘Zhunj Marathmoli’

    Behind the scenes of ‘Zhunj Marathmoli’

    MUMBAI: It’s a full plate and more for the cast and crew of ETV Marathi’s new show Zhunj Marathmoli as they travel the length and breadth of Maharashtra, fulfilling cultural tasks and braving temperatures of up to 47 degree celsius in certain parts.  

     

    So much so, not a single day has gone off without someone falling sick or getting injured. In fact, a doctor from Mumbai has been hired to be with the unit full time to take care of casualties.

     

    However, this has deterred neither the 14 contestants nor celebrity host Shreyas Talpade from making season one a grand success.

     

    “It didn’t come as a surprise to us that we will have to shoot in such high temperatures. We knew it would be excruciatingly hot,” says Talpade, who along with the participants have taken time out from 15 April to 2 June to shoot the show.

     

    90 technicians, including 11 from Ramesh Deo Productions (RDP) and the rest hired crewmen, are ferried from one location to another in 11 cars and buses. “The technicians are freelancers who have worked on shows like Roadies and Khatron Ke Khiladi. Our director of production (DOP) has done 11 seasons of Roadies,” says RDP director Ketan Mangaokar about DOP Sanjay Chawda.

     

    Each location is given four days’ time where the first two days are taken up by the production team to try out tasks and ensure their safety for the participants while shooting happens in the remaining two days, with two tasks per day. The day starts at 6:30am for the production team and 8:00am for the contestants, going up to 10:00pm or 11:00pm at times. Participants are allowed cell phones only on the days ‘task testing’ is done to avoid any kind of distraction.

     

    A 20-day recce was undertaken by Mangaokar, art director Sandeep Bhamkar and a channel representative before the show started. The team scouted the interiors for regions and tasks of interest. “First, we selected the regions and then found out their specialty by talking to the locals. Each task also has a substitute task but fortunately, we haven’t had to use any of those,” says Mangaokar.

     

    Of the 26 episodes, the 20 second one was shot at Ganpatipule in Konkan amidst soaring mercury levels coupled with intense humidity. A visit to the Ganpatipule set revealed nothing more than a patch of land near a hen house. Eight normal HD cameras were set around the frame and six GoPro cameras – hired from ColorPlus in Mumbai – were set inside the task zone. Of the eight HD cameras, one was a master frame focused on the entire set, another a wide-angle camera shot focused on Talpade, yet another a close-up of Talpade and the rest focused on the contestants.

     

    A sufficient number of good quality lapel microphones were used to capture sound on the set with normal ones given to the participants and two advanced ones given to Talpade for his solo link. No part of the episode was dubbed. By the same token, no part of the show has been dubbed.

     

    Also, video diaries were shot in between tasks, encapsulating contestants’ emotions. Additionally, the over the fly (OTF) or byte of the participant before he/she performs the given task was taken.

     

    For the hen-catching task at Ganpatipule, two cameras were placed atop a car for a higher view of the task area. “It’s a practical and cost effective measure as we don’t have cranes and jibs,” says RDP head of operations Rekha Vaid.

     

    The coordination of cameras was done by Chawda who says, “I have been working on similar shows for years so I am aware of the kind of shots that are required.” The show’s creative director is Santosh Kolhe, executive producer Praveen Das, production controller Manohar Desai, sound engineer Mushtaq Sheikh and art director Sandeep Bhamkar. Generally, once any footage is shot, it is transferred onto a hard disk and backup is taken.

     

    Judges for all the tasks are not from the Zhunj Marathmoli team but experts or panch hailing from that region who are either asked to observe the tasks live or watch recorded footage and offer inputs to Talpade. This over, the entire terabytes of footage is despatched to the Mumbai office for post production.

     

    Talpade motivates the team in his usual boyish manner. Not only does he deliver his dialogues but also improvises them. Zhunj is his way to connect to his Maharashtrian roots which he says he missed growing up as a Mumbai kid. He is in awe of the efforts the channel has taken for Zhunj Marathmoli. “You need guts to execute such a show. Constant travelling, setting up new locations, arranging for food and stay of so many people. The channel and production house are going to additional lengths to make the show different and innovative,” he says.

     

    According to sources, nearly Rs 6 to Rs 8 crore is being spent on the show which may not be too much but is definitely on the higher side, where the economics of Marathi television is considered.

     

    Khatron Ke Khiladi and Roadies have higher budgets but with Zhunj Marathmoli, ETV is trying to give viewers maximum quality with a minimum budget.

  • Colors launches Idea presents ‘Khatron Ke Khiladi – The Game’

    Colors launches Idea presents ‘Khatron Ke Khiladi – The Game’

    MUMBAI: Following the successful launch of Idea presents Khatron Ke Khiladi – Darr Ka Blockbuster, COLORS is all set to enhance audience engagement with the launch of Idea presents Khatron Ke Khiladi – The Game. Through this 3D interactive game, COLORS will recreate the Khatron Ke Khiladi experience for the show’s loyal viewers who have been supporting the show since its on-air launch. Idea presents Khatron Ke Khiladi – The Game will be available for free download on the iOS and Android platforms to Indian audiences.

     

    Idea presents Khatron Ke Khiladi – The Game is a reflex-testing challenge addressing the fear of heights amongst players as they balance their avatars on a tight rope above the concrete jungles of South Africa, braving tough conditions like wind force and oscillations. To further engage audiences, the game will feature a special contest wherein the highest scorers will compete to win an iPad Mini.

     

    Speaking about the launch of the game, Vivek Srivastava, Digital Head – COLORS, said, “Digital strategies, today, go beyond the realm of audience outreach through social media platforms and increasingly focus on engaging with them to create a strong brand recall and relationship. We have tasted success when we introduced an interactive 3D mobile game for 24 which was featured as the top game across platforms with over half a million downloads. With the launch of Idea presents Khatron Ke Khiladi – The Game, we are looking forward to bringing the audiences’ biggest fears to their fingertips through a thrilling entertainment experience that is deeply seated in agility and balance.”

     

    Designed by Gameshastra Solutions Pvt. Ltd, Idea presents Khatron Ke Khiladi – The Game is an adventure-based interactive mobile game which allows a player to raise their scores basis the distance they are able to cover while they balance on a tight rope while facing grave weather conditions. Every stage of the game also enables players to earn varied power-ups such as ‘Super Boost’ and ‘Extra Life’ which allows the player to increase their expertise levels within the game. The Game also features some incredible in-app purchases including merchandise such as shoes and track suits for their avatars with the bonus that they earn. During the course of this highly-addictive game, players will be able to gain multiple levels of achievement starting from Baby Steps for the first-time players to Champion, Unstoppable and even Obsessed for more seasoned players. Users can download the Game by sending an sms KKK to 56882* to get the link to download the game or download it from Google play store or Apple Play store.

     

    Commenting on their association with Khatron Ke Khiladi – the Game, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Gaming, on the mobile and digital platform is a key focus area for Idea. The show’s on-air success led us to extend our partnership with the property on the digital medium as well. Idea presents Khatron Ke Khiladi – The Game, fits well in our marketing communication strategy as it offers unique brand integration into the property, and being a digital Game, it offers  a thrilling yet entertaining way of reaching out to our online audiences.”

     

    Idea presents Khatron Ke Khiladi – Darr Ka Blockbuster powered by Gionee Smart Phone is the ultimate stunt-based action reality show which has been entertaining audiences for over 3 weeks. The show features celebrity contestants like Gauahar Khan, Kushal Tandon, Mugdha Godse, Dayanand Shetty, Karanvir Bohra, Teejay Sidhu, Nikitin Dheer, Gurmeet Choudary, Debina Bonnerjee, Rajniesh Duggall, Geeta Tandon, Salman Yusuff Khan and Ranveer Shorey who perform daredevil stunts under the expert guidance of action maestro Rohit Shetty.

  • The show this season will be a blockbuster: Raj Nayak

    The show this season will be a blockbuster: Raj Nayak

    MUMBAI: Colors’ adrenaline pumping reality show, Khatron Ke Khiladi, is all set to return after a hiatus of nearly two years.

    The fifth season of the show will premiere on 22 March and will be aired every weekend at 9pm. Season five will transport 15 celebrity contestants to the dense forests of South Africa, where they will be seen battling untold odds, performing high-octane stunts and generally overcoming their deepest fears.

    With a tagline that reads ‘Darr Ka Blockbuster’ and stunt maestro-action filmmaker Rohit Shetty as host, Colors hopes to raise the bar even further with the upcoming season of its show.

    The daredevils participating in this edition include Ranvir Shorey, Nikitin Dheer, Mugdha Godse, Dayanand Shetty, Rajniesh Duggal, Rochelle Maria Rao, Gauhar Khan, Kushal Tandon, Gurmeet Choudhary, Debina Bonnerjee, Karanvir Bohra, Teejay Sidhu, Pooja Gor, dancer Salman Khan and Geeta Tandon.

    The channel has roped in Idea Cellular as the presenting sponsor, Gionee smartphone as the powered-by sponsor, and Mahindra & Mahindra, Amul Macho, Adjavis and Bajaj Electricals as associate sponsors.

    Colors officials chose to remain tight-lipped about the financial details of the show. Industry sources reveal that the channel could be charging anywhere close to Rs 2 lakh to Rs 2.5 lakh per 10 seconds of air time on the show.  “Moreover, the channel is spending close to Rs 2.5 crore per episode,” reveals the source.  

    In terms of the total ad revenue, the industry source adds, “Colors may well end up being in the black on this loss leading show as I believe the total revenue from advertising will tot up to about Rs 30 crore-35 crore this season.”  An advertising and promotional war chest of Rs 3 crore-5 crore has been kept aside for marketing Khatron Ke Khiladi

    So will season five be bigger than its predecessor? “With every season of Khatron Ke Khiladi, our aim is to raise the entertainment quotient and create edge-of-the-seat content to engage audiences’ week-after-week,” says Colors CEO Raj Nayak. “Be it contestant selection or programming and creative inputs, our teams ensure that viewers get the opportunity to witness the perfect amalgamation of action and entertainment as contestants push their boundaries to face their primal fears.”

    And why was Akshay Kumar replaced with Shetty this time around? “We share a great working relationship with Akshay Kumar, who hosted the last season, and it was a great experience working with him. This season was however about having a stunt visionary, who would not only drive contestants to perform better, but also be the architect of the stunts.  We wanted the host to own the stunts this time around,” reasons Nayak. “Who other than the stunt maestro himself (Shetty) to take on the mantle of hosting an action-packed adrenaline-charged show like Khatron Ke Khiladi?”

    With Shetty as stunt architect, Colors is looking to really push the envelope in that department. “Shetty will bring with him his own style of hosting and mannerisms that will add to the show’s entertainment quotient. Known for creating larger than life action sequences, he has entertained the masses with his films and I have no doubts that the show this season will be a blockbuster,” says Nayak.

    What made Endemol and Colors retain Cape Town, South Africa as the location of the shoot? In an earlier interview with indiantelevision.com, CEO of Endemol India, Deepak Dhar said that the South African team was well-equipped to come up with the kind of high-calibre stunts required this season.  Dhar described it as a ‘really mean season’ with high- level stunts and animals coming on the show as well. He said it would be packed with edgy content and explore some of the most interesting locales of South Africa, be it stunts involving choppers, cars, bikes or even underwater.

    An observer states that both Endemol and Colors would have found it quite difficult to make it as edgy as they did if the filming was to be done in India.

    More on season five:

    Unlike earlier seasons, it will not see partners holding contestants’ hands while performing some of the most challenging tasks. Also, each episode will feature three types of stunts performed by three sets of contestants.

    A 360-degree approach to KK5

    Colors is betting big on season five of Khatron Ke Khiladi. Not surprisingly, the channel has devised a 360-degree marketing and digital campaign to engage with its audience.

    It has designed an overall outreach programme including over 4,500 spots on television, 75 plus editions of key print, over 9,000 radio spots, OOH covering 70 cities, integrations for 17 days across 17 stations of Radio Mirchi, and DTH imprints to grab the attention of its target audience.

    To begin with, distinctive black and yellow hoardings have been placed at various consumer touch points across 70 cities in the country one week prior to the launch, to send out the key message of the show.

    On the cards is an adventure-based mobile game called ‘Khatron Ke Khiladi – The Game’, designed by Gameshastra Solutions, which can be downloaded on iOS and android platforms.

    On Twitter, the show has a dedicated page called @KKKonColors, which currently has over 4,000 followers. The Facebook page has more than 627,000 likes. There’s constant chatter about the contestants, trivia about the shoot and South Africa, bloopers and more to keep social media buzzing about the show.

    Colors has partnered with Radio Mirchi as its exclusive radio partner, who will engage listeners over a period of 17 days through 17 stations across the country. Radio Mirchi will review the show’s blockbuster opening on its premium property ‘Blockbuster Budhwar’ along with small segments during the day called ‘Meri Life Ka Blockbuster’ that will highlight the karnamas of real-life khiladis in the entertainment industry.

  • ‘We believe our prime time has more potential’ : Ashvini Yardi – Colors senior VP and head of content and creative

    ‘We believe our prime time has more potential’ : Ashvini Yardi – Colors senior VP and head of content and creative

    Colors is celebrating its first year sitting at the top of the ratings cliff. A late entrant, with 10 Hindi general entertainment channels launched before it, the Viacom18 channel climbed to the No. 1 position in 38 weeks time, enjoying the fastest ride to success with backing coming from “disruptive and differentiated” programming, strong distribution and heavy promotions.

     

    From 81 GRPs (gross rating points) and the No 3 position in first week, Colors crossed the 100 GRP mark in its second week; 200 GRPs in the ninth; and 300 GRPs in the 32nd week.

    Critics have accused the channel of pumping in huge monies behind high-cost shows. That seems to be paying off, at least for now.

    Post a big bang launch with Khatron ke Khiladi, Colors programming team under the stewardship of Ashvini Yardi, former Zee TV creative head, weaved a series of daily and weekly shows that gradually built a loyal viewership base for the channel. Within nine months of launch, shows such as Balika Vadhu, Jai Shri Krishna, Uttaran and Na Aana Is Des Laado, along with non-fictions, are kicking in around 250 GRPs.
     

    In an interview with Indiantelevision.com’s Gaurav Laghate, Colors senior VP and head of content and creative Ashvini Yardi talks about the strategy behind the programming and the channel’s plans ahead.

     

    Excerpts:

    Colors launched exactly a year back. What have been the important landmarks for you?
    Well, occupying the third spot in the launch week itself, crossing the 100 GRP mark and then to finally becoming the number one channel within a span of eight months has surely been some of the milestones for us. But for me, apart from all these, it was more about meaningful programming.

    We created thought provoking subject-based shows like Balika Vadhu, Uttaran and Na Ana Is Des Laado. And we believe that Colors has raised the bar for quality programming, both in fiction and non-fiction shows.

    But don’t you think it adds on to the audience fatigue?
    Not really. On the contrary, it is good for viewers as every channel tries to come up with something different and better in quality. Overall, it gives the viewers an expanded choice.

    What has been Colors’ strategy behind selecting particular shows?
    We knew that we were the 11th player foraying into the GEC clutter. And therefore, to break into this clutter we wanted to offer something different to viewers. However, that different element was always within the same boundary. You see, every show is different, and yet full of emotions. Look, concept or idea remains the same; what matters is the treatment.

    We also encouraged new talents.

    But on the creative side, how do you decide on the progress of the storyline?
    Generally, while a producer thinks only about the show, the channel has a holistic approach towards it. But at Colors, we strongly believe that for any show, vision has to be one person’s. And in Colors’ case, it is bound to be ours. We look after every show with the perspective of the whole channel.

    Celebrities have fitted in very well for Colors. They, as brands, blended with the channel’s property and also helped as promotional vehicles

    In that case, creative differences won’t emerge?
    Well, our creative team sits with producers to discuss and chalk out everything in detail. But we do make our vision for the show very clear.

    And what about deadline pressures? Producers always accuse channels for changing storyline at moment’s notice and that they don’t get enough time.
    For a daily soap, pressure is always there. And that is true for all channels. Even if we have a bank of episodes, there can be last moment changes. Sometimes, on realising that a particular character is getting better response, we decide to increase its length. Or for that matter, if some property is not delivering up to its potential, we may suggest for a change in the storyline or sub plots. The daily soaps are designed in such a way that you can take it to any level. That is the beauty of soaps.

    Precisely, that’s why some shows run for years and viewers don’t enjoy “happy endings”. What about finite shows?
    We have Balaji Telefilms’ Koi Aane Ko Hai, which is a finite show and is seasonal. So it will go off air after completing its first season and will come back again. Also, keeping a bank is possible in finite shows. But a channel has to give a staple diet of fiction, non-fiction and movie content to viewers.

    Is the accusation true that Colors is putting in large monies for big ticket shows and spoiling the market?
    That is not true. Our programming budget is not more than any other top channel. It is a perception play that we have high-cost shows because of the scale and quality we stress upon. On actual basis, the cost is on par with other shows.

    But you roped in stars like Akshay Kumar and Shilpa Shetty for your properties. Don’t they hike your budgets? And how important is the star value for you?
    For Colors, these celebrities have fitted in very well. They, as brands, blended with the channel’s property. Akshay is known for his khiladi image, so he was the best option for Khataron Ke Khiladi.

    Shilpa, on the other hand, had won Big Brother in its original format at that time. So, who better than her to host Big Boss. Moreover, these shows with celebrities also helped as promotional vehicles for the channel.

    Channels are adopting films into soaps. Your Jeevansathi had striking similarities with the movie Hum Dil De Chuke Sanam.
    Well, people find connect. Jeevansaathi was a love story, and Indian films have tried so many plots based on love stories that there are bound to be similarities. In the beginning, because of the cast and plot of Jeevansaathi, viewers thought it is like the movie. But it changed entirely. Moreover, an idea can come from a film. But daily soaps have much more than a three-hour plot. So there is a lot more to play with.

    But some of the shows are not delivering. Don’t you think you should replace them like you did with four other shows?
    We believe in giving every show a fair chance. If we see any potential, we go ahead with that show. Right now we are concentrating on the shows which are giving average ratings and have the potential.

    The four shows that we have replaced were not getting enough response, so we ended the story logically.

    Now that you have a stable GRP base of 250 from programming and movies, what next?
    Our aim is to continue delivering on viewer’s expectations and to consolidate the primetime. We believe our primetime has more potential than this.
    And what about launching the afternoon band?
    As I said, there is a lot of scope in primetime; therefore, first we are taking care of this band. After that, we will get into the afternoon band. Moreover, our repeats during afternoons are getting us ratings; so we can wait for some more time before launching shows for this band.
    We have also launched the Sunday morning band and are getting good response from it.
    Any big idea behind launching the Sunday morning band?
    It is in sync with our disruptive and differentiated programming. Sunday morning was a major slot in the 90’s. It is still a time when families sit together and watch television, including kids. So we decided to design programmes for this untapped slot.

    Our shows Vikram aur Betaal and Shri Swaminarayan are targeted at family viewing with a focus on kids.

    Also, now we have launched our weekend primetime with India’s Got Talent, Chhote Miyan season 2 and Mahaveer Hanuman. So we are on course with our plans.

    Has the economic slowdown played a dampener on your budget and growth plans?
    Well, we are ahead of our targets and, thus, have not curtailed any of our plans.
    How important is it to be in the top three in the highly competitive Hindi GEC space?
    It is a cycle. It is very important to be in the top league in this game. If you are there, you can attract big chunk of revenues to invest in good shows, which ultimately gives you good ratings.
  • ‘Though reality shows are expensive, the yields are also high’ : Deepak Dhar – Endemol India country head

    ‘Though reality shows are expensive, the yields are also high’ : Deepak Dhar – Endemol India country head

     Riding the reality format boom, Endemol is stepping up efforts to grab a slice of the fiction content market in India. The company is also planning to foray into regional language content and is in talks with broadcasters like Sun TV, Raj TV and Maa TV.

     

    In an interview with Indiantelevision’s Nasrin Sultana, Endemol India country head Deepak Dhar also talks about the company’s venture into gaming and Call TV format shows.

     

    Excerpts:

    Most of the shows that Endemol introduces in India are based on international format. What kind of research and creative inputs do you work on to add local flavour to it?
    Whenever we get an international show format to India, we always try to adapt it to the local market. There is certain amount of local creativity that is allowed on the format shows. We try to draw and pull in expertise from other countries and learn from how they are doing the show there.

     

     

    We follow certain standards and practices while adapting an international format. Our in-house Indian teams make sure that the format is tailored to suit Indian sensibilities so that audiences can watch the content with their families around.

     

     

    For example our international property Fear Factor, which has done so well in other countries, was spiced up in India according to the need. Unlike its international version, Khatron Ke Khiladi had 13 female celebrity contestants.

     

     

    With the 13 female contestants in such difficult situations, we delivered nail biting thrill and competition. This was the first time that these female models were making public appearance without make-up. Besides, the Akshay Kumar-factor gave us an upper edge this time in the show.

    Does the India division of Endemol own any original format? Are you selling your format show to other foreign broadcasters?
    Endemol India owns the rights for the musical show Mission Ustad on 9X. The show was produced in association with United Nations. The show featured AR Rehman along with various singers who performed to achieve eight millenium development goals set by the UN. In the show, the contestants also composed and performed original tracks.

     

     

    We are in talks with an UK broadcaster to sell the rights of the show. We hope to seal the deal in two to three months.

    What about your most popular show The Great Indian Laughter Challenge?
    We do not hold any rights of The Great Indian Laughter Challenge. Star India holds rights for the format and the show. Endemol India only produces it.

    Besides Fear Factor and Big Boss, what are the other format shows that Endemol India is launching in the local market?
    We are in talks with a couple of Indian broadcasters to launch some of the format shows that we had brought rights to in Mipcom last year. Right now we are looking to launch format shows like Divided, Set For Life. Wipe Out, Divided and 1 vs 100.

    At the last Mipcom, Endemol had bought rights of shows like Kids are Alright and 11 Cameras for the Indian market. What is the reason that you have not yet launched them?
    These shows are very advanced in its nature to fit with the Indian viewers. They would not have accepted it then. We are launching them in India soon.

    Although Indian broadcasters and producers have tasted success with reality, it is still fictions that work well with all kinds of viewers in India

    What went wrong in your not-so-good experience with fictions like Jamegi Jodi for 9X and Full Masti 88.2 for Sab TV?
    Although Indian broadcasters and producers have tasted success with reality, it is still fictions that work well with all kinds of viewers in India. Our weekly sitcoms have drawn good response. We are building up on that front.

    How aggressive are you on the fiction front and will it be in the same comedy space?
    We have a full fledged fiction division in Endemol India. This time we are trying to get away from the comedy genre. Currently we are working on two fiction-based shows in different genres. We are launching a fiction show, Miley Jab Hum Tum, on Star One.

    What steps are you taking to tap the rapidly growing regional space?
    We will be foraying into regional language markets very soon. We have already firmed up our team. Starting with the South, we will get into producing shows for Marathi and Bengali channels. In the South, we are talking to Sun TV, Raj TV and Maa TV.

    With reality shows being so expensive, do you think regional channels can afford them?
    Why Not? Though reality shows are expensive, the yields are also high. Regional players are ready to fork out money for such shows and reap the returns.

    What are the other areas that you are stepping into?
    Endemol is expanding its business in India. Besides producing shows, we are getting into other areas like gaming and call TV format shows.

    What are the shows that you are looking at to develop into the game software?
    We will develop gaming software on the format shows. We are planning a strategic alliance with a gaming company. We will hold the gaming rights for all these shows.

     

    Some of the format shows that we are looking to develop into gaming software include Deal or No Deal, Set for Life and 1 vs 100, among others.

     

    We are also planning to release DVDs with respective broadcasters on various shows.

    Could you elaborate on Call TV shows?
    Call TV is a show wherein viewers can interact with the TV programme host through a mobile. The theme for Call TV shows may vary from astrology to cooking recipe. These shows will be mostly in the non-prime time band.

     

    As of now, Call TV initiative is at the initial stage of formation. We will be introducing th Call TV shows by the year-end.

    For Call TV shows, are you talking to any Hindi news channels?
    We are in talks with some of the Hindi news channels.