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Tag: Khatabook

  • Infidigit bags SEO Mandate for Khatabook

    Infidigit bags SEO Mandate for Khatabook

    Mumbai: SEO company Infidigita has won the SEO mandate for Khatabook, a Bangalore-based SaaS FinTech company. The partnership aims to help Khatabook achieve its marketing objectives via organic channels.

    Following this association, Infidigit will work closely with Khatabook to help it expand its organic reach and develop a distinctive identity in the country’s business landscape.

    Infidigit is also responsible for delivering organic recommendations to help drive traffic and further strengthen its SEO processes.

    Khatabook SEO manager Kiran Kurnool said, “We are partnering with Infidigit to strategise and elevate our brand image. The team identified the key attributes of our SEO and developed a strategy that has a higher chance of becoming a success. Also, we were impressed with the team’s enthusiasm when it came to optimising our site, and I am hopeful that it will help us reach out to the appropriate audience.”

    Infidigit founder and MD Kaushal Thakkar, said, “Khatabook is a visionary brand that I know will revolutionise how Indian SMEs manage business finance. We are delighted to collaborate with them to create organic digital growth via the Khatabook website. We will be creating the SEO strategy, roadmap and content assets to make Khatabook’s digital journey even more successful and boost organic growth.”

  • Hotstar’s Gaurav Shahlot joins Khatabook as head of product

    Hotstar’s Gaurav Shahlot joins Khatabook as head of product

    Mumbai: Fintech start-up Khatabook has announced the appointment of Gaurav Shahlot as head of product. He will also be a part of the core leadership team at Khatabook.

    With over 10 million monthly active merchant users on its platforms, Khatabook plans to continue to drive growth by building a seamless product experience under Shahlot’s product leadership, said the platform in a statement

    In his new role, he will be responsible for leading the product strategy and development along with team building and setting systems and processes for the product team to operate at scale. His key focus area would be to scale the products aligned to ongoing and new business initiatives of the company.

    “Over the last three years, we have built a product with mass acceptance based on first principles. With increasing use cases on Khatabook, we needed a leader who has the experience of solving product problems at scale in a high-growth environment,” said Khatabook CEO and co-founder Ravish Naresh. “Gaurav has extensive experience with scaling and running products at scale. With his experience, leadership skills and passion for Khatabook’s mission, Gaurav is a natural fit to lead the product at Khatabook.”

    A seasoned leader in product management, Shahlot brings expertise in identifying customer pain points and predicting future market needs to build innovative products. Before joining Khatabook, he was associated with Hotstar where he headed product management for over five years.

    Before Hotstar, he worked with Myntra, leading mobile products. Shahlot co-founded Musicfellas, a music discovery platform to help users listen, share and support independent music all over the world, which was later acquired by Times Internet. An alumnus of Birla Institute of Technology and Science, he has done BE, computer science.

    “I strongly believe in Khatabok’s mission to enable MSMEs in India with the power of technology,” said Gaurav Shahlot. “Nothing gives me more joy than building and scaling products, so I am incredibly thrilled to be part of Khatabook’s journey as it continues to transform small businesses in India, impacting the lives of millions.”