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Tag: Khalid Al Zarooni

  • ZEE signs global media rights contract with UAE’s T20 league

    ZEE signs global media rights contract with UAE’s T20 league

    Mumbai: UAE’s T20 league today announced the signing of a long-term global media rights contract with global media and entertainment powerhouse Zee. The league will air exclusively on Zee’s linear channels and its OTT platform Zee5, in India and across the world.

    UAE’s T20 league is a professional cricket tournament comprising six teams competing in a 34-match competition, including – Reliance Industries, Adani Sportsline, Kolkata Knight Riders, Lancer Capital, GMR Group and Capri Global.

    Zee’s strong global presence across 190+ countries will help build the reach and resonance for the league with viewers and partners. With immense synergies between its businesses and a holistic approach for advertisers and distribution partners, Zee will engage fans through a multi-platform strategy taking the league to more than 100 million households.

    UAE T20 league matches will air across Zee’s 10 linear channels in the HSM (Hindi Speaking Markets), South and East regions in English, Hindi, and Tamil languages. The league will also be simultaneously streamed live on Zee5, and radio globally.

    UAE’s T20 league chairman Khalid Al Zarooni said, “Nothing can be more satisfying than to have a credible broadcast partner like Zee associated with the league. I am thankful to both managing director & CEO Punit Goenka and president – Business South Asia Rahul Johri at Zee for having faith in this league and to grow into a commercially successful enterprise. It is further a matter of delight that Zee has decided to re-enter sports broadcasting with UAE’s T20 league being the first media rights acquisition. We are very confident that Zee has the strength of viewership to take our league to unmatched levels.”

    Johri said, “At Zee, we are delighted to be the official global media rights holder of UAE’s T20 league. We believe that the league, which is already attracting globally, the biggest cricket stars and team franchisees, will provide fantastic cricket and entertainment to viewers across the world. Zee is committed to use the strength of its platforms to take UAE’s T20 league to audiences in India and across the globe.”

    General secretary ECB Mubashshir Usmani said, “ECB wishes both UAE’s T20 league and Zee well for entering into this partnership. We recognize and appreciate the massive reach of Zee’s channels and their digital media platform which will benefit the league in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop the local talent and to provide players the opportunity to train and play alongside the world’s best.”

  • Capri Global acquires franchise in UAE’s T20 League

    Capri Global acquires franchise in UAE’s T20 League

    Mumbai: Capri Global Group on Wednesday announced that it has acquired a franchise in UAE’s T20 league.

    Promoted by first-generation entrepreneur Rajesh Sharma, Capri Global has varied interests across sectors including key ventures such as a non-banking financial company, stressed assets fund and sports venture. Its subsidiary Capri Global Capital is a non-deposit-taking systemically important non-banking financial company with a $ one billion+ market cap, said the statement.

    Capri Global Capital managing director Rajesh Sharma said the foray into sports franchising allows the company to leverage on the passion that the Indian audience has for cricket. “We see great synergy coming through this alliance, including a host of exciting moments that are set to elevate the cricketing experience for our Indian audience at the global platform. We believe that the land of opportunity through its sports IP has created an image that accurately depicts what represents the UAE,” he added.

    “To have a partner who is acknowledged as one of India’s leading investment bankers, buying into the UAE’s T20 vision and investing into sports properties with a long-term investment perspective is a testament to the strength of UAE’s T20 League’s Business Model and its value proposition to its stakeholders and an ode to the UAE as the destination of choice for global sports events,” commented Emirates Cricket Board vice chairman and UAE T20 League chairman Khalid Al Zarooni.

    “We are extremely pleased that a legendary investment professional like Rajesh Sharma has chosen to partner with the UAE’s T20 League. This is a resounding thumbs up to the unique opportunity that UAE’s T20 league offers,” added Emirates Cricket Board general secretary Mubashshir Usmani.